high point market fall 2019 exhibitor marketing … · imc advertising. 8. pr. 9. other programs...
TRANSCRIPT
HIGH POINT MARKETFALL 2019 EXHIBITOR MARKETING WEBINAR
Renee Loper-Boyd - presenter
A Partnership for Success
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Agenda
1. Business Growth Webinar series – this Thursday2. Exhibitor Marketing Checklist 3. TrendWatch – Deadline this Friday4. Email & Social Media5. PSA: List Scams 6. Show Websites7. IMC Advertising8. PR9. Other Programs & Opportunities10. Onsite Signage & Displays11. Seminars & Events 12. Advertising & Sponsorships
Business Growth Webinar Series – Part 2 Thursday
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MARK YOUR CALENDARS FOR IMC / reALIGN’s THIRD GROWTH OPTION WEBINAR –Part 2: NEW ADJACENT CATEGORY EXANSION – Case Studies. Join us to learn about a more effective way to grow your revenue, faster and less risky. This webinar series is available for IMC exhibitors. Part 2 is on Thursday, August 22, 2pm ET/11am PT.
We invite you to webinar 2 of this thought-provoking 4-part webinar series that challenges the notion of a binary choice between organic growth and acquisition, with a Third Growth Option: growth that is faster than internal organic growth and cheaper/less risky than acquisition. In webinar 2 we will share real-world examples. After a quick recap from webinar 1, where we introduced the process and how to optimize it we will share an in-depth presentation of two projects, in which BUILDING NEW ADJACENT CATEGORIES that added millions of dollars of new revenues to IMC exhibitors, using the Third Growth Option approach.
Exhibitor Checklist
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Suites Only
Visit imchighpointmarket.com/marketing-and-press-tools for the list
Suites Entrance Display CaseTheme to come later this month!
Trendwatch
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And the Fall 2019 trends are….
TREND 1: ANIMALIER
Animals have been subject matter for painters, illustrators, textile designers and sculptors throughout the centuries. The “animalier” was known for realistic portrayals. This season, TrendWatch crosses artistry and classical dexsignwith a mysterious, colorful jungle landscape for ANIMALIER. Peer in, and find better-end finishing and materials; classical motifs; fauna and flora of exotic locals; and rich, elegant and beguiling colors.
What to send: Your newest furnishings in all product categories — especially upholstery, accent furniture, wall decor, wallpaper, area rugs, lighting, and decorative accessories — in classical and tropical colorways; animal skin prints; avian and exotic animal motifs; polished and burnished metal finishes.
TREND 2: DRENCHING
Neutrals may reign, but color confidence is always on the rise. Take color-blocking and color drenching … recent runway run-aways that are proving to be even more compelling in home furnishings. These decorative techniques are especially suited to modestly scaled interiors, which adds to their appeal and longevity. Meet DRENCHING, a crash course on sophistication and easy elegance.
What to send: Your newest furnishings in all product categories — especially upholstery, bedroom, accent furniture and outdoor furniture for small-scale living. Also, wall decor, wallpaper, area rugs, lighting and decorative accessories done up in these colors: violet, citrus, moody blues and upbeat greens.
TREND 3: FOCUS
Serenity, wellness, well being and mindfulness … the pursuit of calm, clarity and contentment can be a journey. TrendWatch’s exploration of the process, FOCUS, looks at color, material and nature as a mindset, all against a backdrop of serene, yet powerful, colors.
What to send: Your newest furnishings in all product categories — especially upholstery, dining, accent furniture, wall decor, wallpaper, area rugs, lighting, and decorative accessories — in serene colors.
EXPOSURE
Showcase your product to tens of thousands of buyers at Market!
The selected products are showcased in three very highly trafficked areas: 1. Lobby, Suites at Market Square2. Green Lobby, IHFC3. Showplace Walkway - Enclosed Outdoor Display between Showplace and the Commerce Transportation
Terminal
IMC provides the following marketing support and exposure designed to drive buyer traffic to showrooms of the companies participating in the TrendWatch program:
Email blasts to 50,000+ retailers and designers prior to Market Product signage at each display with exhibitor name and showroom location Tabletop signs for each featured product to display in the exhibitor showroom Exposure on social media channels: Pinterest, Facebook, Instagram, etc. Promotion via PR Opportunity to be included in IMC’s TrendWatch ad in Furniture Today & Home Accents Today
SUBMISSION PROCESS
All IMC tenants and exhibitors are encouraged to submit products for consideration.This program is offered exclusively to tenants and exhibitors in IMC buildings.
There is no cost to participate.
A jury will determine the final assortment of products selected for the TrendWatch displays. Not all products submitted can be included in the displays. IMC reserves the right to use all submissions in marketing, promotions, social media, and collateral.
The deadline to submit images for consideration: August 21 August 23rdWinners will be notified via email: September 3rd-5th
Winning product must be delivered to High Point no later than: October 4th
Please use WeTransfer.com to upload and submit your product photos along with the required contact and descriptions & specifications document to [email protected].
Or send a Dropbox link to [email protected]
Email & Social Media
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PSA: List Scams
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You probably receive emails like this one offering Email lists for buyers. These are fraudulent spam emails. You may receive them at your work or personal email address.
We had a customer purchase one of these and it was a JUNK list. Do not fall prey to the scam.
IMC or High Point Market Authority DOES NOT rent or sell attendee email lists. It is illegal. In order to obtain someone's email address you must have a business relationship with them. (e.g. they enter your showroom & you scan their badge)
If you participate in the market-wide badge scanner system, you will receive a market-wide attendee list 1 month prior to market and 1 month after market, however it will not contain email due to legalities. When you scan someone in your showroom, then you will be given that person’s email address.
Show Websites
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IMCHighPointMarket.com HighPointMarket.org
Advertising
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Advertising – New Creative
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PR
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Other Programs & Exclusive Opportunities
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Additional Support
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Seminars & Events
Advertising
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CLAIM YOUR SHARE OF BUYING POWER
Think about it: over 45,000 buyers, thousands of interior designers and media professionals from around the globe – it’s the most serious concentration of buying power in the industry. High Point Market publications remain the most efficient and effective advertising solution. Before, during and after Market, the people you most want to reach are reaching for the Previews, the Market Resource Guide and the Pocket Guide.
Window & Wallboard Advertising
Elevator Door Advertising
Plasma TVs
Tote Bags
Directional Maps
Seminar & Event Sponsorships
Publication advertising
Media Kit available at http://www.imchighpointmarket.com/sponsorship-and-advertising/
Thank You
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General Marketing:‒ Renee Loper-Boyd, VP Marketing 336.888.3795 [email protected]
‒ Cheryl Dobbins Hege, Senior Marketing Manager – Furnishings 336.821.1547 [email protected]
Programming & Content: Cindy Hodnett, Director, PR & Comm. 336.821.1548 [email protected]
Social Media: Lauren Luppino, Social Media Manager 336.821.1514 [email protected]
Public Relations: Dallas Britt, PR Manager, 336.821.1507, [email protected]
TrendWatch: Sandra Talley, Administrative Assistant 336.888.3770 [email protected]
Advertising & Sponsorships: