December 9th, 2019 | Vienna

Erik Wolf | Tobias Zsilavecz | Florian Grech | Samuel Fuchs

High-power Impulse Magnetron SputteringAssessing the potential using the Technology-Competence-Leveraging method

Agenda

2

Next steps5

Results4

Approach3

Upcoming challenges and potential solutions6

Team1

Agenda. Project description2

Appendix7

Our Team

3

Team.

Florian Grech Samuel Fuchs

Erik Wolf Tobias Zsilavecz

This research aims at finding new promising application fields for High-power Impulse Magnetron

Sputtering (HiPIMS) in order to lower costs for the planned Future Circular Collider (FCC)

4

Project description

Problem definition

The construction of the Future Circular Collider is connected

with high costs

HiPIMS is used to coat radiofrequency cavities, which

represent a considerable cost factor

Low industrial adoption rate of HiPIMS implies little

competition and therefore high costs

Resulting implications

Identifying applicable

application fields for HiPIMS

Increasing demand

from different industriesGenerating higher value

for manufacturing companies

Resulting competition leads

to lower production costs

Objective

Identifying new, applicable

application fields for HiPIMS in

different industries and markets

The four-step process of the Technology-Competence-Leveraging (TCL) method leads

systematically to new potential application fields for HiPIMS

5

Approach

Identification of

the core benefits

Identification of

pot. application fields

Relevance

evaluation

Analysis of

application fields

I II III IV

12 expert interviews

conducted

Pyramiding is used to identify

additional experts

Literature research

complements primary data

Consultation by Assoz. Prof.

Dr. Peter Keinz

Individual and group

brainstorming

Leveraging of community

knowledge through forums

Clustering of related industries

and fields

50+ Customer Discovery

Interviews

Benefit fit is measured by

comparing the benefits to the

specific industry needs

Strategic fit is measured by

the needs and restrictions of

CERN

Combination of fit measures

results in an overall fit variable

Description of industry

specific problem impact

Analysis of industry specific

financial market potential

Potential companies

Analyzed application fields

build the foundation for an

profound exploitation

strategy

Determination of the most promising application fields for HiPIMS

Comprehensive Technology description

With the first step of the TCL method, the three core benefits of HiPIMS were identified.

6

Results – Identification of the core benefits

Longer lasting coatings

Minimized internal tensions make

HiPIMS coatings very durable

Problematic locations: aerospace

technology, medical implants, oil drilling

A review of technology and applications,

Thin Solid Films (Helmersson, 2006)

10 out of 12 interviewees mentioned or

confirmed this fact

12 Interviews with world leading researchers including Ralf Bandorf, Gerhard Eichenhofer and Kerstin Thorwarth,

current users, research institutions and market leading HiPIMS machine manufacturers like CEMECON and MELEC resulted in

three core benefits of the technology through an objective ranking.

Possibility to coat complex 3D-structures

HiPIMS makes it possible to coat complex

three-dimensional shapes

Very small components can be coated due

to the fact that no post-processing is needed

Chamber-shaped radiofrequency cavities

Tool industry: cutters, drills

11 out of 12 interviewees mentioned or

confirmed this fact

Thinner, more precise

coatings

Coatings with very low thickness lead to

substantial material savings

Coatings have a very precise thickness

throughout the whole substrate

Functional Coating

HiPIMS thin film deposition can be used

effectively in bacterial inactivation

10 out of 12 interviewees mentioned or

confirmed this fact

Based on the identified core benefits, first potential application fields were determined.

7

Results – Potential application fields

Potential application fields

Individual and group brainstorming for better results

39 potential application fields identified

Brainstorming

Ongoing communication in online user-forums

11 online user-forum posts

26 answers received

Leveraging of communities

Automotive industry Medical devices Glass coatings

Engine related parts like pistons,

shafts and cylinders

Interior parts

Implants and artificial joints

All kind of pacemakers

Touch screens of devices like

smartphones

Window panes for buildings

Clustered application fields

1. Automotive industry

2. Medical industry

3. Glass manufacturing

4. Electronic device industry

5. Decoration industry

6. Machine construction

7. Space and flight industry

8. Jewelry industry

9. Clothing industry

There will be a strong focus on conducting customer discovery interviews and analyzing the

potential application fields during the upcoming weeks

8

Next steps

Ongoing

12/02/19

12/15/19

12/20/19

01/15/20

01/31/20

First customer

discovery interviews

Evaluation of benefit

and strategic fit criteria

Communication in

online user-forums

End of customer

discovery interviews

Finished in-depth analysis

of potential application fields

Submission of

the final report

In order to get profound knowledge about the applicability of HiPIMS about 40 customer discovery

interviews will be held

9

Next steps - Customer Discovery Interviews

Technology introduction

•We have technology XY.

•How would you use this technology?

Problem identification

•Which problem would you solve with this technology?

•How have you solved this problem so far?

Willingness to pay

•What did it cost you to solve this problem so far?

Benefit Relevance

•On a scale of 1-10, how important is the solution for you?

Objective:

Identify needs

Objective:

Identify needs

Objective:

Identify benefit

relevance

Objective:

Identify willingness

to pay

Upcoming challenges and potential solutions

10

Next steps

Should current application fields with intensification potential for HiPIMS be analyzed, too?1

Are there any specific questions we should additionally ask during the CDIs?2

To analyze the industries in detail, we would like to clarify strategic fit aspects3

Are there any additional restrictions regarding the industries for potential application fields?4

December 9th, 2019 | Vienna

Erik Wolf | Tobias Zsilavecz | Florian Grech | Samuel Fuchs

Appendix

The most mentioned features out of these seven were abstracted, generalized and reformulated into

three core and main benefits

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Appendix - Current User Benefits

Interviewee User Benefits

Longer service life

due to better

durability

Better surface quality of

the coated material

Possibility to coat

complex three-

dimensional shapes

Possibility to coat

more diverse

substrates

Variability of the

degree of ionization

Less scraps

produced during the

process

Improved

electrical

conductivity

Bandorf, R. x x x x x x x

Eichenhofer, G. x x x x

Mark, G. x x x x x x

Pira, C. x x

Thorwarth, K. x x x x

Leith, S. x x x x x

Fonnesu, D. x x

Mentions: 7 6 6 5 3 2 1

Table - Online Broadcasting Findings

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Appendix - Online Broadcasting Findings

Online User-Forum Industry / Area Received Answers Broadcasting Findings

Motor-talk.de Automotive engineering 4 Pistons, shafts, cylinder tracks, interior lining

Kletterportal.at Mountaineering 2 Spring safety hooks, carabiners, safety devices, deflectors

Taucher.net Diving 6 Mask glasses, pneumatic tools, tanks

mechanical-engg.com Mechanical engineering 2 Bicycle frames, helmets

administrator.de IT 2 Chips, microprocessors

engineeringclicks.com Engineering 1 Surface of touchscreen displays

projectboard.engineering.com Engineering 0 N/A

gordonengland.co.uk Surface Engineering 0 N/A

elsmar.com Medical devices 1 Implants

ebme.co.uk Medical devices 1 Antibacterial medical devices

cafepharma.com Medical devices 0 N/A

12 experts and current users were interviewed

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Appendix – Conducted Interviews

Name Organization Position Interviewed

Peter Keinz WU Professor at WU 15.10.2019

Ralf Bandorf Fraunhofer Institute Group Leader 24.10.2019

Gerhard Eichenhofer 4A – Plasma Founder 30.10.2019

Cristian Pira EASITrain Scientist 25.10.2019

Günter Mark Melec CEO 31.10.2019

Michael Vogel University of Siegen Scientist 05.11.2019

Dorothea Fonnesu EASITrain Contact Person and Scientist 08.11.2019

Vanessa Garcia Diaz EASITrain Scientist 08.11.2019

Stewart Leith EASITrain and University of Siegen Scientist 08.11.2019

Peter Keinz WU Professor at WU 18.11.2019

Lars Sommerhäuser Coating Competence Center General Contact Person 23.10.2019

Kerstin Thorwarth Coating Competence Center Scientist 12.11.2019

Christoph Schiffers CEMECON Sale representative 20.11.2019

The creative work executed through brainstorming techniques has leveraged our search for

potential areas. As part of our work we have used both individual, as well as group brainstorming

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Appendix – Brainstorming Results

Brainstorming Results (ranking is not relevant)

1. engine production 8. robots / robotic 15. jewellery

manufacturer

22. drilling technology 29. clothing coating 36. food industry

(packaging)

2. headlight coatings 9. gear wheels 16. watch manufacturer 23. implant production 30. training clothes /

compression clothes

37. helmets (winter

sports, motor sports)

3. windscreen coating 10. ball bearing 17. sunglasses 24. pacemaker 31. rail coating 38. drones

4. brake discs / blocks 11. plain bearing 18. optical glasses 25. medical products 32. cable coating 39. satellite

5. window 12. space industry 19. mirror 26. solar cells 33. coating fashion

accessories

40. oil drilling industry

6. touch screen 13. aircraft industry 20. diving goggles 27. organic electronic

devices

34. sports balls 41. climbing equipment

7. decorative articles 14. IT hardware industry 21. diving equipment 28. shoe coating 35. gloves 42. ropes (coating of

steel ropes)