higher purpose content marketing - atlanta content strategy meetup
TRANSCRIPT
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@JuntaJoe
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Purpose• Elegantly simple
• Crystal clear
• Innately inspirational
• Has a point of view – takes a stand
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Content• Elegantly simple
• Crystal clear
• Innately inspirational
• Has a point of view – takes a stand
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How can I be interesting to my customers (content) if we (my competitors) are all talking about the same thing?
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What does your content stand for?
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It’s not what you sell (Southwest, plane rides)
It’s what you stand for (Everyone deserves to fly if they want to)
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Purpose“Where your talents and the needs of the world cross”
-Aristotle
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“Where your expertise and the needs of your customers meet + 1”
-Pulizzi
Content Secret Sauce
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Create/own the category
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Citrix Systems
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Go out to the people
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Brian Solis
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Find Your Customers!• Target the top 10 – 15 blogs or websites in
Your Niche
• Read and Get Active…start commenting
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• LinkedIn Groups
• Yahoo! / LinkedIn Answers
• Google Groups
• Niche Online Communities (Ning?)
• Twitter/Facebook
• BusinessWeek Xchange
Where Are They Hanging Out?
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25/50/25
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Be Like
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Choose Key Groups and Actively Share• Assign employees to certain groups.
• Share relevant content.
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Be the Expert using LinkedIn/Yahoo! Answers
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Slideshare Channel
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Then, invite them in…
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Create Employee Rock Stars
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• Set up blogs for your employees to take a stand…
• Create a social media policy as part of your governance
• Train them…
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Blogs Get More Business
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Create something remarkable
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http://contentplaybook.com
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Help them Share
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Ways to Connect:http://joepulizzi.com
@JuntaJoe
Go forth & take a stand