espndeportes.com hispanic media kit 2008espndeportes.espn.com/2008/mediakit/advertising.pdf ·...
TRANSCRIPT
MEDIA KIT
VIDEO PLAYER•ESPNdeportes.com
has a wide array of
short form sports
videos including
highlights, interviews,
program clips, and
much more.
•The client would
receive a series of
video impressions
rotated in the player
linking to their
website.
NEW MEDIA MINUTESMissed out on this week’s SC or Futbol Picante? Not a problem, because nowon ESPNdeportes.com users will be able to view different sports clips of theirfavorite shows. Clips will include the most important sport news of that dayor week. Sponsorship includes logo integration in the graphic intro pluscommercial adjacency.
Example of Media Minutes Shows:•SC Minute
•Fuera de Juego Minute
•Futbol Picante Minute
•NFL Esta Noche Minute*
•NBA Minute*
•RPM Minute
•MLB Minute*
•Cronometro Minute
•Fuera de Juego Minute
•NBA Int’l Player of the Week Minute*
•NFL Semanal Minute*
•Beisbol Esta Noche Minute*
*Seasonal -Scheduling varies by show
SOCCER GAMECAST
•Game-Cast is a live scoring
applet that allows you to track a
match with real time play by play,
news, stats, and much more.
•Beginning mid February 2008,
the Soccer Gamecast application
will have a new layout offering a
more attractive style, which will
include a 728x90 and 160x600 ad
units, and a flash intro, allowing
customers to advertise in a more
user friendly application.
•The Home Page can
be purchased at full
day increments
•The main unit is the
728x90, which
resides at the top of
the page
•Clients can also
purchase additional
home page units
including a 300x250
and over the content
prestitial
HOME PAGE ROADBLOCKS
MLB GAME-UPDATE
Game Update is a live data application, with animation, that allows the userto follow MLB games online, in real time. The application includes stats,play by play, photos, chats, and much more. Sponsorship would include aflash intro plus fixed logo.
RADIO AND PODCASTS•ESPN Deportes
listeners can log-on to
ESPNdeportes.com to
hear various audio clips
from the radio network,
including interviews and
the latest sports news,
as well as other external
pod-cast’s developed
specifically for the web
site.
•Advertising
opportunities include a
300x250 within the pod-
cast player, as well as
728x90 ad within all
radio pages.
Inventory on ESPNdeportes.com consists of 3 different IAB ad sizes: a
728x90, 300x250, and 160x600. Ad units on the site can be purchased
ROS or sports specific. Third party ad tags are accepted. Rich media is
accepted on a case by case basis.
ONLINE AD UNITS
FANTASY AND TRIVIA OPPORTUNITIES•ESPNdeportes.com delivers a wide range of Fantasy
games that spans the sports world. From Soccer to
Stock Car racing, ESPNdeportes.com lets the fans
take control, as they manage their own teams under a
predefined salary cap, competing against others for
bragging rights and prizes.
•Fantasy Games include:
•Ten different soccer leagues
•UEFA Champions League trivia challenge game
•NFL fantasy (Gridiron Challenge in August)
•NBA fantasy (Fast Break in October)
•MLB fantasy (Baseball Challenge in March)
•NASCAR Fantasy games (Stock Car Challenge)
•Sponsorship includes:
•Branded and co-branded banners
•Video
•Logo integration in the game header
FANTASY AND TRIVIA OPPORTUNITIES
•Since its launch back in May of 2007,
Club de Poker has generated over
32,000 players and still growing.
•New tournaments run every 6 weeks
where users can log on and play
against other users for free using a
set amount of money, and can earn
more (or lose some) depending on
their poker skills.
•Sponsorship includes:
•Logo integration into the entry and
exit windows, the lobby, the felt
within the poker tables
•Co-branded logo integration.
TV INTEGRATION
ESPN gives users the chance to write viewer questions to ESPN Talent,
participate in interactive polls, and view TV schedules via its program pages.
Sponsorship is available via a 728x90 that resides on top of each program page.
CHATS AND FORUMS
•Chats allows users to communicate
with on-air talent, athletes, and site
columnists
•Sponsorship is available via a
728x90 that resides on top of each
chat page.
•Forums allows users to voice their opinion
by interacting with other users and
commenting on single-topic discussions
within different sports categories.
•Sponsorship is available via a 728x90 that
resides on top of each forum page.