History of Volvo Automobiles
Volvo Name and Trademark
• “Volvo” in Latin means “I roll”
Beginning of Volvo
Assar Gabrielsson Gustaf Larson
1927 – 1st Volvo Car ProducedVolvo OV4 “Jacob”
Safety Conscious Legacy
"Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety",
-Gustav Larson 1927
Nils Bolin, Volvo’s first Safety Engineer, invented the 3 point safety belt.
Purchased by Ford, Geely
• In January 1999, Ford purchased Volvo Auto for $6.45 Billion.
• Became a part of Ford Premier Auto Group.• Ford put Volvo Auto on the market December
2008.• Deal finalized selling Volvo auto to Chinese
Automaker Geely for 1.8 Billion.