hit your marketing goals with sap customer relationship management

8/13/2019 Hit Your Marketing Goals With SAP Customer Relationship Management

1/4

SAP Solution BriefSAP Customer Relationship Management

Hit Your Marketing Goals with SAPCustomer Relationship Management

Key Features Marketing resource management Optimally manage all your resources

Multichannel campaign management Coordinate marketing activitiesacross all channels

Lead management Generate quali-ed leads and distribute theme ciently

Segment and list management Build customer segments and gener-ate lists to support campaigns

Customer loyalty management Personalize reward programs and allowmultichannel access to loyaltyaccounts

Marketing analytics Gain keyinsights to make intelligent decisions

Inbound marketing with real-timeo er management Make real-timemarketing o ers that are relevant

Business Benefts Improve customer loyalty with consis-tent experiences across channels andreward programs that work

Boost sales with better lead manage -ment and customer segmentation

Enhance your marketing ROI withe ective use of marketing resourcesand increased e ciency for marketingoperations

Increase marketing transparency with standardized marketing pro-

cesses and collaboration tools thatkeep parties aligned

For More InformationTo learn more, call your SAP representa-tive today or visit us online atwww.sap.com/crm .

SummaryThe SAP Customer Relationship Man-agement (SAP CRM) application givesyou a comprehensive marketing solutionto plan, manage, and execute all of yourmarketing activities across multiplecustomer touch points. With integrationinto other critical SAP applications andsupport for end-to-end business processautomation across the enterprise, SAPCRM gives your marketing team thebusiness insight it needs to drive cus -

tomer demand and continuouslyimprove customer loyalty.

Business Challenges Improve return on marketing

investments Create delightful customer experi -ences across all customer touch points

Improve e ciency of marketingoperations

Quick Facts
http://www.sap.com/solutions/business-suite/crm/index.epxhttp://www.sap.com/solutions/business-suite/crm/index.epx


2/4


3/4

attributes, de ne your segments, andgain quick customer insights. Then youcan use drag-and-drop features to buildyour target segments at high speeds,leveraging the in-memory technology toprocess millions of customer records injust a matter of seconds.

Next, the softwares list managementfunctionality gives you the exibility tomanipulate target lists in support ofcomplex campaigns. You can randomly

select records, split lists into varioussizes, and manage data deduplicationtasks and opt-outs with greater e ective -ness. You can also directly import largeexternal data les at high speeds toboost your productivity. All of this allowsyou to better target customer groups tocontinuously meet customer needs,improve satisfaction, and drive sales.

Customer Loyalty ManagementSAP CRM provides an integratedapproach for planning, developing, andmanaging customer loyalty programsthat are truly e ective. Many points andreward programs are look-alikes. But youcan use SAP CRM to build programs thatelevate your customers loyalty, resultingin customer advocacy, increased reten-tion, and enhancement of your new- customer acquisition e orts.

For example, native integration withanalytic applications enables you to tar -get and personalize loyalty rewards tocustomer preferences. This way, you can

di erentiate your programs from others

that o er the same things to all cus -tomer segments despite obvious di er -ences. You can also use SAP CRM tointegrate with partner organizations ando er their products and services as partof your program. With support for multi -ple interaction channels, the softwareallows your customers to access andinteract with their loyalty accounts asthey see t whether its over the Web,via a call center, or even through social

media.

Marketing AnalyticsIn todays world, the organization thatmakes the best use of marketing data isthe company that wins. This is why SAPCRM includes powerful analytical func -tionality that supports operationalreporting, marketing dashboards, andadvanced analytics.

A robust set of prede ned reports,dashboards, and templates can be tai -lored to track the key performance indi -cators (KPIs) that matter most to you.You can even drill down on these KPIs togain insight into your activities or usepredictive analytics to target customersmore e ectively with personalized pro -motions. When data is king, you need touse that data e ectively. SAP CRM deliv -ers the insight you need at every level ofyour organization to help your peoplemake intelligent, informed decisions thatlead to better business performance.

Inbound Marketing with Real-TimeO er ManagementWith SAP Real-Time O er Managementsoftware, you can bring intelligence toyour customer interactions and useinbound channels to build customer rela -tionships and generate revenue. Thissoftware which is integrated with SAPCRM allows you to centrally manage allo er creation tasks to plan, develop, andexecute cross-sell, up-sell, and retention

o ers across multiple channels. Throughrelevant and personalized customerinteractions, this software helps youtake the most appropriate next stepsto enhance customer relationshipsregardless of the interaction channelyour customers prefer.

PUT YOUR MARKETINGORGANIZATION IN OVERDRIVE

SAP CRM is designed to help you steeryour marketing organization towardongoing success under increasingly di -cult conditions. The objective is to helpyou meet the challenge posed by prolif -erating channels and capitalize onopportunities for long-term relationshipspresented by customers who enjoy beingin the drivers seat.

SAP CRM helps you succeed onnumerous fronts. By delivering a consis -tent experience across all channels andbuilding rewards programs that meetindividual preferences, you can encour -

age customers to keep coming back.

SAP CRM helps you increase brand equity and yourmarketing ROI with deep customer insights thatenable you to deliver the most relevant ofers to theright customers at the right time.


4/4

LEARN MORE

For more information about how SAPCRM can help your marketing organiza-tion improve performance, call your SAPrepresentative today or visit us online atwww.sap.com/crm .

With lead management functionality andsegmentation tools that enable you tomake the right o er at the right time tothe right customer, youll boost sales.

And because youre under so muchpressure to control costs, SAP CRMhelps enhance your marketing ROI withtools that maximize marketing resourcesand increase the e ciency of marketingoperations. You can also improve theoverall e ectiveness of your organizationwith standardized marketing processesand collaboration tools that increasemarketing transparency and help keep

all parties aligned.Ultimately, youre able to run your

marketing organization in a way that in-creases its value to the organization as awhole helping drive sales and improvecustomer loyalty over the long term.

50 046 467 (11/08) 2011 SAP AG. All rights reserved.

SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign,SAP BusinessObjects Explorer, StreamWork, SAP HANA, and otherSAP products and services mentioned herein as well as their respectivelogos are trademarks or registered trademarks of SAP AG in Germanyand other countries.

Business Objects and the Business Objects logo, BusinessObjects,Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and otherBusiness Objects products and services mentioned herein as well as theirrespective logos are trademarks or registered trade marks of BusinessObjects Software Ltd. Business Objects is an SAP company.

Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, andother Sybase products and services mentioned herein as well as theirrespective logos are trademarks or registered trademarks of Sybase, Inc.Sybase is an SAP company.

All other product and service names mentioned are the trademarks oftheir respective companies. Data contained in this document servesinformational purposes only. National product speci cations may vary.

These materials are subject to change without notice. These materialsare provided by SAP AG and its a liated companies (SAP Group)for informational purposes only, without representation or warranty ofany kind, and SAP Group shall not be liable for errors or omissions withrespect to the materials. The only warranties for SAP Group products andservices are those that are set forth in the express warranty statementsaccompanying such products and services, if any. Nothing herein shouldbe construed as constituting an additional warranty.

www.sap.com/contactsap
http://www.sap.com/solutions/business-suite/crm/index.epxhttp://www.sap.com/solutions/business-suite/crm/index.epx

hit your marketing goals with sap customer relationship management

Documents