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Sponsorship ProspectusMay 12-14, 2020 | Palms Casino Resort, Las Vegas
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A Message From HITMCTo Our Valued Partners,
Like you, we are tired of the same-old cookie-cutter conference experience. So we
created something completely different – a community gathering that feels more like a
reunion than a conference.
The Healthcare and IT Marketing Community (HITMC) is the only organization that
brings together marketing and PR professionals from: hospitals, physician practices,
academic institutions, Health IT companies, agencies, as well as industry media. This
unique combination brings together the B2B and B2C worlds of marketing.
We are excited for our next annual gathering - the 2020 HITMC Conference
(HITMC20), May 12-14, 2020 in Las Vegas at the Palms Casino Resort.
Conference sponsors like you are an integral part of the Community. Your products
and services are exactly what members need to take their initiatives to a higher level.
Being part of HITMC20 is your chance to win business, build important industry
relationships, generate buzz and increase awareness of your brand with healthcare
marketing leaders.
In this prospectus you will find a wide array of sponsorship packages to match your
goals. Please note that exhibit selection is based on your contract date, so don’t delay!
Last year we had over 350 registered attendees, 40 sessions and 30 sponsors. We
expect HITMC20 will be even bigger and better. We hope you will join us.
See you in Las Vegas!
Sincerely,
Colin Hung & John Lynn
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Are you tired of being at conferences that treat sponsors like after-thoughts? No placement in pre-event marketing, nothing to
bring people through the exhibit area, and no contact details for attendees – been there, hate it. HITMC is different. We work hard
to ensure our sponsors get maximum exposure and value from being involved in HITMC.
In fact, we believe that sponsors are an integral part of the Healthcare and IT Marketing Community. You have valuable solutions
to offer the and we feel it’s our job to help you get the word out to the community.
Here’s why you need to be a sponsors at HITMC20.
Unique Audience. HITMC is the only conference that
brings together marketing professionals from Health IT
companies AND Healthcare Providers.
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Why Sponsor?
Win Business. HITMC is first and foremost a community.
As a community we support each other. Attendees
gravitate towards HITMC sponsors because they know they
support the community too.
2
Media Connections. HITMC attracts editors from
healthcare media, book authors and podcasters. Forge
important connections with these key media contacts at
HITMC.
3
Generate Buzz. The ideas, pictures and stories shared at
HITMC extend for months – especially through the dozens
of social media influencers that attend. Build awareness of
your brand and your solutions at the annual event.
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Learn. Yes, we want you to be part of the conference too.
You are encouraged to go to sessions to network & learn. 5
Stop thinking about it and sign up
for the annual HITMC Conference.
The organizing team is incredibly
supportive. Everything is top-notch:
event logistics, pre-event
marketing, post-event follow-up,
the attention to detail for
attendees…everything. We have
connected with and eventually
done business with so many
incredible people at HITMC.
- Chris Slocumb, Clarity Quest
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More than 4,000 marketing, PR and communications professionals are members of the Healthcare and IT Marketing
Community (HITMC). For the past 6 years the community has gathered at the annual HITMC Conference. It is the only event
that brings together people from Healthcare Providers and Health IT companies.
Who Attends HITMC?
Sample Healthcare
Organizations
Sample Titles
Atrius Health
Boston Children’s Hospital
Hartford HealthCare
Lawrence General Hospital
Lexington Medical Center
MIT Health
New Hope Fertility Center
Northwell Health
Renown Health
Spectrum Healthcare Partners
UAB Medicine
UConn Health
AdvancedMD
CareCloud
Cerner
Fortinet
Imprivata
Intersystems
Kyruus
MEDITECH
Nuance
Redox
Solutionreach
TiER1 Healthcare
Associate Publisher
Brand Ambassador
CEO
Chief Marketing Officer
Communications Manager
Creative Director
Director of Marketing
Editor in Chief
Event Manager
Field Marketing Manager
Marketing Manager
Patient Engagement Director
PR & Media Relations Manager
Principal
Product Marketing Director
Social Media Manager
VP Content Strategy
VP Marketing
Attendees by Organization Type
Attendees by Budget Control
Health IT Company (39%)
Healthcare Provider (23%) Agency (22%)
Media (11%)
Other (5%)
Less than $50K (14%)
$50K – 100K (22%)
$100K – 250K (10%)$250K – 1M (28%)
$1M – 5M (16%)
$5M+ (10%)
Sample Health IT
Companies
More Titles
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Diamond Sponsorship $37,000, 1 Available
• Logo included: attendee emails, social media & HITMC site
• At least 2 tweets specifically highlighting Diamond Sponsor
• At least 4 tweets encouraging attendees to stop by booth
• 150-word sponsor profile on HITMC site (featured)
• Two thought-leadership article published on the HITMC site
(written by Sponsor, approved by HITMC organizers)
• Ad on HITMC site (3 months, header, subject to availability)
• Two emails to registered attendees prior to event
(email provided by Sponsor, approved & distributed by HITMC)
• Interview of Sponsor representative published on HITMC site
PRE-CONFERENCE
• 15 full conference passes
• Guaranteed speaking session
(with client + Sponsor thought-leader)
• Conference room for private meetings with branded sign for
entire event. Room located off the main event hallway.
• Exclusive sponsorship of keynote speaker
• Fireside chat on main stage immediately after keynote
• Logo and message on hotel keycards
• Logo incorporated into HITMC main stage
• Logo projected during main session entry & exit
• Logo on event signage throughout the venue (larger sized)
• Full page ad (back cover) in PDF conference program.
Artwork & copy to be provided by Sponsor
• Choice of available add-on Sponsorships (Welcome Bag,
WiFi, Instagram Station, Lanyard, Social Event)
• 1 piece of collateral included in attendee Welcome Bag
• 1 promotional item included in attendee Welcome Bag
• 2 min video shown to attendees at opening session
• Tent card on lunch tables (logo + conversation starter)
• Recognition (thank you & shout-out) by conference MC at
opening & closing sessions
• Breakout session introductions (3)
• 6’ exhibitor table (tablecloth & banner only, no booth)
• Interview with Sponsor posted to Healthcare IT Today or
HITMC
DAY-OF
• Logo included in post-event emails and social media
• Attendee list (name, title, organization, email, address)
• Ad on HITMC site (3 months, side display, subject to availability)
• One email to registered attendees following the event
(email provided by Sponsor, approved & distributed by HITMC)
• One email to all HITMC subscribers (email provided by Sponsor,
approved & distributed by HITMC)
• Two thought-leadership articles published on the HITMC site
(written by Sponsor, approved by HITMC organizers)
• Interview of three of Sponsor’s clients published on Healthcare IT
Today or HITMC
• Ad on HITMC or Healthcare IT Today for three of Sponsor’s
clients (2 months each)
POST-CONFERENCE
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Platinum Sponsorship $12,500, 2 Available
• Logo included: attendee emails, social media & HITMC site
• At least 2 tweets specifically highlighting Platinum Sponsors
• At least 4 tweets encouraging attendees to stop by booth
• 150-word sponsor profile on HITMC site
• Thought-leadership article published on the HITMC site (written
by Sponsor, approved by HITMC organizers)
• Ad on HITMC site (1 month, side display, subject to availability)
• One email to registered attendees prior to event
(email provided by Sponsor, approved & distributed by HITMC)
PRE-CONFERENCE
• 6 full conference passes
• Priority consideration for speaking session/panelist
• Conference room for private meetings with branded sign for
one day of event (1st come, 1st choice). Room located near
break-out sessions.
• Logo projected during main session entry & exit
• Logo on event signage throughout the venue (larger sized)
• Full page ad in PDF conference program. Artwork & copy to
be provided by Sponsor
• 1 piece of collateral included in attendee Welcome Bag
• 1 promotional item included in attendee Welcome Bag
• 2 min video shown to attendees at opening session
• Tent card on lunch tables (logo + conversation starter)
• Recognition (thank you & shout-out) by conference MC at
opening & closing sessions
• Choice of:
➢ 6’ exhibitor table (tablecloth & banner only, no booth)
➢ Interview with Sponsor posted to Healthcare IT Today
or HITMC
➢ Thought-leadership article published on Healthcare IT
Today or HITMC (written by Sponsor, approved by
HITMC organizers)
• Eligible for Add-on Sponsorships (subject to availability)
DAY-OF
• Logo included in post-event emails
• Name included in HITMC “thank you sponsors” Tweets
• Attendee list (name, title, organization, email, address)
• Ad on HITMC site (2 months, side display, subject to availability)
POST-CONFERENCE
HITMC is hands-down my favorite conference
to sponsor. The HITMC team is very flexible
and accommodating. We wanted to create a
unique event experience and they were happy
to collaborate with us. As a sponsor we've
always gotten great value from being involved.
There is no other conference like HITMC!- Stacy Goebel, Studio North
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Gold Sponsorship $5,500, 20 Available
• Logo included: attendee emails, social media & HITMC site
• At least 2 tweets specifically highlighting Gold Sponsors
• At least 2 tweets encouraging attendees to stop by booth
• 150-word sponsor profile on HITMC site
PRE-CONFERENCE
• 3 full conference passes
• Priority consideration for speaking session/panelist
• Logo projected during main session entry & exit
• Logo on event signage throughout the venue
• Quarter-page ad in PDF conference program. Artwork &
copy to be provided by Sponsor
• 1 piece of collateral included in attendee Welcome Bag
• 1 promotional item included in attendee Welcome Bag
• Choice of:
➢ 6’ exhibitor table (tablecloth & banner only, no booth)
➢ Interview with Sponsor posted to Healthcare IT Today
or HITMC
➢ Thought-leadership article published on Healthcare IT
Today or HITMC (written by Sponsor, approved by
HITMC organizers)
• Eligible for Add-on Sponsorships (subject to availability)
DAY-OF
• Logo included in post-event emails
• Name included in HITMC “thank you sponsors” Tweets
• Attendee list (name, title, organization, email, address)
• Ad on HITMC site (1 month, side display, subject to availability)
POST-CONFERENCE
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Silver Sponsorship $3,900, unlimited availability
• Logo included: attendee emails, social media & HITMC site
• At least 2 tweets specifically highlighting Silver Sponsors
PRE-CONFERENCE
• 2 full conference passes
• Priority consideration for speaking session/panelist
• Logo projected during main session entry & exit
• Logo on event signage throughout the venue
• 1 piece of collateral included in attendee Welcome Bag
• 1 promotional item included in attendee Welcome Bag
DAY-OF
• Logo included in post-event emails
• Name included in HITMC “thank you sponsors” Tweets
• Attendee list (name, title, organization, email, address)
POST-CONFERENCE
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Bronze Sponsorship $2,500, unlimited availability
• Logo included: attendee emails, social media & HITMC site
• At least 2 tweets specifically highlighting Bronze Sponsors
PRE-CONFERENCE
• 2 full conference passes
• Logo projected during main session entry & exit
• Logo on event signage throughout the venue
• 1 piece of collateral included in attendee Welcome Bag
• 1 promotional item included in attendee Welcome Bag
DAY-OF
• Logo included in post-event emails
• Name included in HITMC “thank you sponsors” Tweets
• Attendee list (name, title, organization, email, address)
POST-CONFERENCE
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Add-on Sponsorships Available to Gold Sponsors and above
• Logo on conference lanyard
• Logo on conference website & program as Lanyard Sponsor
• Logo included in post-conference emails as lanyard sponsor
LANYARD SPONSOR
$2,500 | Limit 1
• Logo next to WiFi information on conference badge
• Logo in conference website & program as WiFi Sponsor
• Logo included in post-conference emails as WiFi Sponsor
WIFI SPONSOR
$2,000 | Limit 1
• Logo on Welcome Bags (black logo on white craft bags)
• Logo on conference website & program as Welcome Bag Sponsor
• Logo included in post-conference emails as Welcome Bag Sponsor
WELCOME BAG SPONSOR
$2,000 | Limit 1
• Logo on Instagram station
• Logo on conference website & program as Station Sponsor
• Logo included in post-conference emails as Station Sponsor
INSTAGRAM STATION SPONSOR
$2,000 | Limit 1
• Logo on TVs inside venue and at entrance to the social event
• Logo on conference website & program as Social Event Sponsor
• Logo included in post-conference emails as Social Event Sponsor
SOCIAL EVENT SPONSOR
$3,500 | Limit 1
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HITMC20 Sponsorship Summary Diamond Platinum Gold Silver Bronze
Pre-Conference
Name and logo included in attendee acquisition emails, social media & HITMC site ✔ ✔ ✔ ✔ ✔
150 word profile on HITMC marketplace Featured ✔ ✔
Thought-leadership article published on HITMC website 2 1 1
Ad on HITMC website 3m display + header 1 month
Joint email to registered attendees 2 1
Interview of company representative published on HITMC website ✔
Day-of
Conference passes for staff or clients 15 5 3 2 1
Logo on event signage throughout venue Mega logo Enlarged logo ✔ ✔ ✔
1 piece of collateral & 1 promotional item included in attendee Welcome Bag ✔ ✔ ✔ ✔ ✔
Guaranteed speaking session (with client + company thought leader) ✔
Priority consideration for speaker/panelist ✔ ✔ ✔
Ad in conference program Back cover Full Page Inside ¼ page
2min video shown to attendees at opening session ✔ ✔
Conference room for private meetingsBranded sign +
main hallway
Branded sign +
1 day each sponsor
Tent card on lunch table (logo + quote/conversation starter) ✔ ✔
Logo incorporated into main stage ✔
Exclusive branding + message on hotel keycards ✔
Choice of available Welcome Bag, WiFi, Social Event or Instagram Station sponsorship ✔
Exclusive sponsorship of keynote speaker ✔
Fireside chat during keynote on main stage ✔
Breakout session introductions (3) ✔
Exhibitor table (6') ✔
Choose 1 Choose 1Interview posted to HITMC website or Healthcare IT Today ✔
Thought-leadership article on HITMC website or Healthcare IT Today ✔
Post-Conference
Name & logo included in post-conference emails & social media ✔ ✔ ✔ ✔ ✔
Access to attendee list (name, title, org, email, address) ✔ ✔ ✔ ✔ ✔
Ad on HITMC website 3 months 1 month
Joint email to registered attendees ✔
Thought-leadership article published on HITMC website 2
Interview of one of your clients published on Healthcare IT Today 3
Ad on Healthcare IT Today website for three (3) of your clients 2 months
Price Price: $37,500 Price: $12,500 Price: $5,500 Price: $3,900 Price: $2,500
Sponsorship Limit 1 2 20 No Limit No Limit
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Add-on Sponsorships Summary
ADD-ON SPONSOR OPPORTUNITIES Social Event LanyardInstagram
StationWiFi Welcome Bag
Pre-Conference
Name and logo in attendee acquisition emails as special sponsor ✔ ✔ ✔ ✔ ✔
Name, logo and sponsorship level shared via Twitter & LinkedIn ✔ ✔ ✔ ✔ ✔
Day-of
Exclusive company brandingLogo on TVs and
at event entranceLogo on lanyard
Logo on Instagram
station signage
Logo next to WiFi
info on conference
badge
Large logo on
welcome bag
Name and logo included in conference program as special sponsor ✔ ✔ ✔ ✔ ✔
Post-Conference
Name & logo included in post-conference emails & social media as special sponsor ✔ ✔ ✔ ✔ ✔
Price (must be Gold Sponsor or higher) Price: $3,500 Price: $2,500 Price: $2,000 Price: $2,000 Price: $2,000
Sponsorship Limit 1 1 1 1 1
There are no other conferences like this
one. We have a niche buyer and a niche
market. As a sponsor, this conference
helps us focus on them.Beth Friedman, Agency Ten22
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HITMC sponsors come in all shapes and sizes. Some are solo professionals that are specialized while others are software
vendors with technology platforms designed for marketers. In the past we have had Marketing Automation companies,
consultants, PR agencies, healthcare media, technology providers, printers, and film production companies as sponsors.
If you sell to marketing professionals in B2B companies or Healthcare Providers, you need to be at HITMC 2020!
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Past HITMC Sponsors
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Important Dates
September 16 – Call for Speakers opens
October 15 - Registration opens and
attendee acquisition marketing starts
November 1 - Call-for-Speakers closes,
HITMC Awards nominations open
January 31 – Award nominations close
February 2019 – Sponsor Prep Call #1
March 2019 – Sponsor Prep Call #2
May 12 – HITMC20 Conference!
HITMC 2020 Agenda for Sponsors
Mon May 11 5:00 – 7:00pm Exhibitor setup
Tues May 12 7:00 – 9:00am
9:00 – 10:00am
12:00 – 1:00pm
3:00 – 3:30pm
7:00 – 9:00pm
Exhibitor setup
Exhibits open (coffee)
Exhibits open (lunch)
Exhibits open (break)
HITMC Evening Social
Wed May 13 8:00 – 9:00am
10:30 – 10:45am
12:20 – 1:30pm
3:05 – 3:20pm
5:00 – 6:00pm
6:00 – 11:59pm
Exhibits open (breakfast)
Exhibits open (break)
Exhibits open (lunch)
Exhibits open (break)
Exhibitor reception
Open for Sponsors to hold Social Events
Thurs May 14 8:00 – 9:00am
9:45 – 10:00am
10:00 – 11:45am
2:00 – 3:00pm
Exhibits Open (breakfast)
Exhibits Open (break)
Exhibits tear-down
Poolside meetup
NOTE: Times subject to change.
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Let us help you choose and optimize your HITMC20 sponsorship. Email or call us to set up a meeting where we can
learn more about your customer acquisition goals and match you to the right sponsorship package.
Email us at [email protected]
Call us at 1-416-272-3035
Keep up to date on the latest conference and community news at http://www.healthitmarketingconference.com/
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