Hobby Only

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Agenda • About the Brand

• Product

• Support Plan

• Launch Details

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Since it's initial release, Mars Attacks has become a cult phenomenon with a passionate fan base. For more than half a century, audiences have been captivated by the over-the-top violence, risqué imagery and outrageous dark humor. In 2012 Topps Celebrated 50 Years of Mayhem with a reprint of the iconic 1962 MARS ATTACKS trading card set. Mars Attacks is one of the most sought after entertainment trading card series of all time.

Agenda • About the Property

• Product

• Support Plan

• Launch Details

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A BOLD REVIVAL of the infamous trading card series

FIRST STORY-BASED MARS ATTACKS card set

in more than half a century

INSPIRED BY THE ORIGINAL True to its pulp sci-fi roots

with a modern edge

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• MARS ATTACKS: INVASION is a series of themed

subsets that combine to tell the story of an alien apocalypse unlike any other.

• More than 80 pieces of all-new art illustrated by famed artists:

• EARL NOREM (Hulk, Conan) • JOE JUSKO (Marvel Masterpieces) • GLEN ORBIK (Batman, Spider-Man) • GREG STAPLES (Judge Dredd) • ED REPKA (Megadeth)

AN ALL-NEW STORY

• Mars Attacks Masterpieces (1:8)

Art by renowned illustrators Dan Brereton, Jeff Miracola, Sanjulian

• Anatomy of a Martian (1:12) 6 Clear Acetate Cards that combine to reveal a dissected Martian Soldier

• Join the Fight! (1:6) 4 different propaganda poster cards by artist Steven Thomas

• Early Encounters (1:12) Story-based subset by legendary artist Earl Norem chronicling pre-invasion tales

RARE SUBSETS

BASE CARDS (100) • Depicting the invasion of earth

SUPER “HITS”

• Multiple Levels of Sketch Cards • Guaranteed one per box • Loaded Sketch Packs

• 4 connecting sketch card puzzles cut and loaded into a single pack! (50)

• Double Sketch Cards • Stand alone greats that form

scenes when connected • Creator Sketch Cards

• Unique card design

• Classic Autographs

• Len Brown • Zina Saunders • Simon Bisley • Earl Norem

• Comic Creator Autographs • John McCrea • John Layman • Kieth Giffen • Charles Adlard (The Walking Dead)

• Themed Medallion Relics • Patch Relics • Printing Plates

Vintage 1962 Buy-Back Cards

SUPER “HITS”

PLUS

• Multiple Levels of Parallels

• Concept Parallels (2: case) • Heritage Parallels (1:4) • Gold Foil Parallels (1:12) • Join The Fight Graffiti Parallels

(1: case)

CHASE INSERTS

MARS ATTACKS INVASION is ALL-NEW CONTENT loaded with chase parallels and choice hits

2012 MARS ATTACKS

HERITAGE

2013 MARS ATTACKS

INVASION

Base Set Contents Reprint of Old Cards NEW ART BY Famed Artists

Total Base Cards 55 100

Hits Per Box 1 2

Chase Cards

Colored Parallels 3D Lenticular Cards

Printing Plates Autos

Sketch Cards

Heritage Parallel Concept Art Parallel

Gold Foil Parallel Medallion Relics

Patch Relics Autos

Sketch Cards Printing Plates

Vintage Buy Backs

MARS ATTACKS INVASION • 120 Cards to Collect!

• (100) Base cards • (5) Anatomy of a Martian Subset • (4) Join the Fight Subset • (5) Mars Attacks Masterpiece Subset • (6) Early Encounter Subset

• Parallels Provide Chase for Collectors • Heritage Parallels (1:4) • Concept Parallels (1:6) • Gold Foil Parallels (1:12)

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Agenda • About the Property

• Product

• Support Plan

• Launch Details

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MARKETING SUPPORT • 100,000 FACEBOOK FANS Summer-long sneak peek program showing sketches, paintings and behind the scenes work, leading up to the release.

• PROMO CARDS & POSTERS Thousands of collectable promo cards will be distributed throughout the summer and fall at major media events including San Diego Comic-Con (July 18-21) and NYCC (Oct. 10 -13); featuring appearances by Mars Attacks contributors and artists!

• MEDIA COVERAGE IN 2013 In print & online from popular outlets including USA Today, MTV, Wired, BoingBoing, Fangoria, Rue Morgue, Beckett, Cardboard Connection, AOL, ICv2 and many more.

2013 ANNOUNCEMENT COVERAGE

• Initial launch announcement covered in over 25 media outlets including MTV, BoingBoing, USA Today and Wired!

• Additional PR planned in Q3 and Q4 in conjunction with SDCC and NYCC!

LICENSED PRODUCTS PARTNERS Incredible partner product and promotional activity planned in conjunction with the Mars Attacks Invasion launch! Comic Books (IDW) – Judge Dredd comic crossover continuing an amazing comics crossovers program including Transformers, KISS, The Ghostbusters & Popeye! Action Figures (Mezco) – Including a new wave of toys! Figurines & Dolls (Heroes In Action) RPG Games (Mantic) Card Games (Steve Jackson) Model Kits (Moebius) Prop Replicas (Planet Replicas) & More!

AMAZING IDW COMICS CROSS-OVERS Including Transformers, KISS, Ghostbusters & Popeye!

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Agenda • About the Property

• Product

• Support Plan

• Launch Details

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Launch Details • Street Date: 10/16/2013

• Product Details:

SKU Description Contents SRP

Single Pack 5 Trading Cards $2.99

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Display Box (24 Single Packs)

NEW RELEASE Product Line1 In Stores 10/16/13

(1) See Price & Packs for Item Numbers and UPC Codes

Artwork Not Final

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