Karen Hochberg, Pittsburgh, PA Assignment 2 Observation

Stanford Crash Course on Creativity

A Retail Journey: To Observation SkillsHabits of Innovation (Tom Kelley, IDEO)

Rule 1. Think like an international traveler

OR SO I THOUGHT!My observation focus..

But wow, what I have been missing!

I started with the vegetables...

I shop in this store often and I never noticed ... This mural or the fruits and veggies in the mural

Embarrassed I never saw these either!

Pittsburgh is the City of Bridges

Andy Warhol, hello!

Pittsburgh's Incline was also in the aisles

I learned to look-up

Trader Joe's friendly staff recommended a tour of the

Restrooms. So cool!

Notice Me

I learned to listen...

!

I love Trader Joe's loving Pittsburgh Notice what your customers love

Understand their language

Create a sense of place and a warm welcome and we will buy your vegetables