hoe produceer je meer en beter preseterende content
DESCRIPTION
De presentatie van Anthony Bosschem, Darwin Analytics, tijdens de 5de Social Media Day op 28-05 in Antwerpen.TRANSCRIPT
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Darwin AnalyticsEvolve faster.
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Darwin AnalyticsContent Marketing Analyticsthat help you evolve faster.
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Hoe produceer je meer enbeter presterende content?
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1/3
Wat is goede content?
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Tweet 1
OMG check out this amazing lolcat!
55 retweets
WHICH TWEET WINS?
Tweet 2
Learn how Darwin helps all marketers perform like A-players
7 retweets
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WHICH TWEET WINS?
Tweet 1
OMG check out this amazing lolcat!
55 retweets2 new followers
Tweet 2
Learn how Darwin helps all marketers perform like A-players
7 retweets35 new followers
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Facebook post 1
Fill out our contact form to try out the fresh new Darwin release <link>
1 comment:OMG you spammers! Facebook is about engagement and love!
WHICH FACEBOOK POST WINS?
Facebook post 2
Here is a picture of our CEO losing a game of pool.
42 comments:You are so awesome. Best company ever!Haha your CEO should be my boyfriend.
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Facebook post 1
Fill out our contact form to try out the fresh new Darwin release <link>
1 comment:OMG you spammers! Facebook is about engagement and love!
21 conversions
WHICH FACEBOOK POST WINS?
Facebook post 2
Here is a picture of our CEO losing a game of pool.
42 comments:You are so awesome. Best company ever!Haha your CEO should be my boyfriend.
0 conversions
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Hoe produceer jemeer content?
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“50% of marketing executives' time at General Mills is spent creating content”
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BUT IN YOUR TEAM...
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Your Content Hall Of Fameto celebrate the people producing the best performing content.
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BUT IN YOUR TEAM...
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Hoe produceer jebetere content?
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Write
Measure
Learn
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• Definieer wat succesvolle content is. Succesvolle content is niet voor elk merk hetzelfde.
• Bouw een content hall of fame. Content produceren is lastig. Juich best practices publiekelijk toe, en beloon wie verantwoordelijk is.
• Analyseer wekelijks, niet maandelijks.Elk stukje content is een experiment. Hoe korter de feedback loop, hoe meer kansen om tot betere experimenten te komen.
HOE PRODUCEER JE MEER EN BETERE CONTENT?
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Thank you