What Can A Retailer

Do Differently In The

Run Up To The Holiday

Season?

List your BEST selling / most profitable item to drive up sales. With strategic placements in the store research has shown that sales on featured items advertised on digital signboards can increase by 15%

Offer special deals / bargains – spread the word and make money

If you have a loyalty programme advertise it – give customers an added incentive to sign up to your newsletter

Get advertising from specific brands / manufacturers etc and make use of the advertising space

Engage your customers – by giving them helpful information like live updates on weather, stocks, news you can help build a better customer experience and journey in your store.

You have the screen – so now tell your customers Your story Your way. What makes you different?

6 EASY METHODS

TO TRY

Christmas and the New Year are arguably the most important part of the year for retailers in generating sales.

John Lewis is purported to have spent £7m on their seasonal TV Christmas advert to bring

the masses to its stores. Once there what happens? Not everyone is John Lewis or can

afford to be, so how can you boost Your holiday sales?

All of the above is easily achieved with a lower total cost of

ownership in comparison to traditional paper signage and gives

everyone the ability to flexibly and reliably add a dynamic

interaction to the retail experience.

Find out more about digital signage products at www.smil-player.co.uk