Never Far from Nature

Concept Note

• HolidayIQ.com, India's largest travel community & The Oberoi, Bangalore,two iconic brands in the field of travel came together to create a platformfor an eclectic bunch of Bangaloreans to meet and celebrate the spirit ofwanderlust

• From city based Diplomats to famed theatre personalities. From CEOs ofcorporate organizations to an acclaimed danseuse. From talented fashiondesigners to ace photographers. The event saw the crème de la crème ofBangalore handpicked to come together over a passion for travel, shareanecdotes from their experiences and celebrate the spirit of wanderlust.

• Juxtaposed against the concrete landscape of Bangalore , this speciallycurated event played host to conversations, a walk around the propertyand food that reflects the green travel and design.

Kripal Amanna, Founder & Managing Editor, Food Lovers Magazine

Beth Chapman Active OWC social event organizer

Ema TrinidadFounder, ExpatLife

Aslam Gafoor, GM Marketing - Weber

Eric LavertuConsul General of France

Prashanth PrakashPartner, Accel Partners

Madhu NatarajanDanseuse

Michelle SalinsFashion designer

Invitees

Invitees

Salamath SharieffGM Marketing –Tommy Hilfiger

Shadi GanzArtist , Scientist & FounderMammomobile

Sudeep GurtuPhotographer

Sandhya Aiyer OzaPageant Winner & Good will Ambassador

Klaas OskamManaging Director, Signal Hill

Beate RenningerBusiness Coach & social worker

Jackie Pinto, Editor –Indulge, The New Indian Express

Shreedevi PuriCreative Head – GanjamJewellery

Traveller Reactions

Metrics -Digital Promotion

Reach 158000

Facebook

Twitter Brand Engagement 3000 +

Cumulative YouTube Views 2600 +

Digital Performance

Community Activation

Community Newsletter Mailers Engagement

Curtain Raiser Newsletter 82646

Pre Event Update Newsletter 167362

Post Event Vignettes Newsletter 197284

Total Community Reach 447292

Total Campaign Reach 609792 +