holidayiq mega trends 2016

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Page 1: HolidayIQ Mega Trends 2016
Page 2: HolidayIQ Mega Trends 2016

 India’s first & largest travel community

Page 3: HolidayIQ Mega Trends 2016

Travel India- 2 0 1 6 -

Page 4: HolidayIQ Mega Trends 2016

1Crore

Reviews from travelers

1.2 Crore

Travelers every month

Reviews every month200

thousand

A B O U T U S

4.3 15,238 total

9,010

3,6511,405

54321

HolidayIQ Users I N N U M B E R S

65000+ accommodation options available at

6000+ holiday destinations across India, with

25000+ sightseeings and things to do!

Welcome to HolidayIQ.com

Page 5: HolidayIQ Mega Trends 2016

H O L I D A Y S T A T SAs per the data released by the Ministry of Tourism, Government of India for 2014, Indian travellers are key to domestic tourism.

Number of domestic trips planned by

Indians travellers

1290 million

Number of international trips planned by Indians

travellers

18 million

Number of foreign tourists arriving in

India

5.7million

Page 6: HolidayIQ Mega Trends 2016

Megatrends of Indian Tourism

Page 7: HolidayIQ Mega Trends 2016

Smaller towns

Page 8: HolidayIQ Mega Trends 2016

2011 2012 2013 2014 2015

% of vacation spends by Non-metros

% of vacation spends by metro cities

Travellers from Non-Metro cities are spending more than travelers from metros.

38

62

43

57

50

50

55

45

53

47

P L A C E S W I T H H I G H E S T G R O W T H I N T R A V E L L E R S

Travel is now the primary aspiration in the non-metros. The largest growth in number of travelers in India has come from these cities.

B E Y O N D T H E M E T R O S

• Jaipur

• Indore

• Lucknow

• Patna

• Bhopal

• Chandigarh

• Surat

• Bhubaneswar

• Coimbatore

• Agra

• Goa

• Nagpur

• Kanpur

• Visakhapatnam

Page 9: HolidayIQ Mega Trends 2016

Travel becomes

Page 10: HolidayIQ Mega Trends 2016

of weekend getaways are road trips. Better infrastructure in terms of road connectivity, availability of transport options such as buses, cabs, self-driven cars have contributed to this trend.

60%

of travellers are travelling within their own state31%

of travellers are travelling within their region 56%

New destinations within this range are becoming popular among travellers.

250 - 300KM

R E G I O N A LT R A V E L

Page 11: HolidayIQ Mega Trends 2016

H O L I D A Y B U D G E T S

Average budget per person per night

Average total holiday budget

2011 2012 2013 2014 2015

1,38

7

3,76

4

1,08

6

2,80

0

1,88

6

33,3

68

26,3

97

18,6

43

16,4

16

Gradual reduction in number of person-nights indicates shorter holidays and smaller groups:

12,5

85

Page 12: HolidayIQ Mega Trends 2016

T H E H O M E S TAY S

Page 13: HolidayIQ Mega Trends 2016

The Konkan coast of Maharashtra is another success story (homes of fishermen). M A H A R A S H T R A

7%

K A R N A T A K A

K E R A L A40%

27%Kerala & Karnataka are leaders in homestays. No coincidence that both these states have a specific homestay policy framework.

Top Destinations with maximum homestays : Coorg, Kochi, Alleppey, Chikmagalur and Wayanad. Small homes in the backwaters of Kerala , Coffee plantations in Karnataka.

H I M A C H A L P R A D E S H

10%Home-stays are also carving a niche in a few of the well known tourism destinations in North India

H O M E S T A Y S

Homestays are quietly but surely becoming an important part of the Indian hospitality industry, especially in the budget segment and have flourished in certain specific welcoming geographies, but not all across the country.

T A M I L N A D U

4%

H O M E S T A Y SD I S T R I B U T I O N

B Y S T A T E

Page 14: HolidayIQ Mega Trends 2016

PA N - I N D I A5.32 | 5.10

Homestays Non-homestays

T A M I L N A D U

O V E R A L LS A T I S F A C T I O N

B Y S T A T E

M A H A R A S H T R A

5.14 | 5.06

K A R N A T A K A

5.35 | 5.08

K E R A L A5.39 | 5.22

H I M A C H A L P R A D E S H

5.38 | 5.26

H O M E S T A Y S V / S O T H E R S

In many places, Home-stays are beating other forms of accommodation in guest satisfaction. 2016 will see this trend rise further.

Page 15: HolidayIQ Mega Trends 2016

R I S E O F T H E

Page 16: HolidayIQ Mega Trends 2016

W O M E N T R A V E L L E R S ’ P R I O R I T I E S & P R E F E R N C E S

T R A V E L L I N G P R E F E R E N C E S :

prefer travelling with family25%

prefer travelling with friends22%

prefer travelling with girl-gang18%

prefer travelling with significant other8%

C L E A N L I N E S S

SA F E T Y

A C C E S S I B I L I T Y

Are the top-most priorities for woman travellers in India

prefer travelling solo13%

of all holidays are planned by women28%

17%

Women’s holiday budgets are higher

than men’s by:

Page 17: HolidayIQ Mega Trends 2016

B E A C H

Kerala

Goa

Andaman

Pondicherry

H I L L S

Manali

Ooty

Nainital

Shimla

Coorg

C I T Y

Mumbai

Chennai

F O R E S T

Corbett

Ranthambore

Bandipur

S A F E D E S T I N A T I O N S F O R W O M E N T R A V E L L E R S

Page 18: HolidayIQ Mega Trends 2016

T I G E R T O U R I S M

Page 19: HolidayIQ Mega Trends 2016

T I G E R T O U R I S M

• Bandipur National Park

• Sunderbans National Park

• Mudumalai National Park

• Ranthambore National Park

T O P T I G E R S A N C T U A R I E S

• Bangalore• Kolkata• Mumbai• Delhi• Chennai

• Nagpur • Coimbatore• Hyderabad• Pune

T O P C I T I E S B Y N U M B E R O F V I S I T O R S

Was the growth in the number of travellers opting for Tiger Tourism in the year 2015

230%

36% 32% 28% 4%

Page 20: HolidayIQ Mega Trends 2016

H O W S WA C H H I S

Page 21: HolidayIQ Mega Trends 2016

T R A C K I N G S W A C H H B H A R A T

Started getting ratings on cleanliness from Oct 2014 onwards (when Swachh Bharat Abhiyaan was launched)

We believe cleanliness is becoming increasingly important and will impact travel decisions in the near future

“Tourism Cleanliness Index” is what we are measuring and will be tracking correlation to popularity in the coming months

Punjab

Andaman & Nicobar

Pondicherry

Chandigarh

Delhi

C L E A N E S T S T A T E S & U T s

Page 22: HolidayIQ Mega Trends 2016

T O S U M M A R I S E

Smaller towns have the bigger holiday makers

State tourism boards need to market to these

markets

Travel becomes more regional

Nearby states are the biggest

catchment areas for tourism

Page 23: HolidayIQ Mega Trends 2016

The homestays revolution

Encourage without

interference

Rise of the Woman Traveler

Keep her in mind while

creating experiences

Tiger Tourism roaring loudly

Develop and promote wildlife

belts

How swachh is our Bharat?

Focus, as it is becoming more

important

Page 24: HolidayIQ Mega Trends 2016

T H A N K Y O U