HOLY CROSS COLLEGE(Autonomous)

Nagercoil-629 004Re-accredited with 'A' Grade

(CGPA 3.34) by NAAC

National Level Seminar on

DIGITAL MARKETING

st1 March 2019

Organized by

DEPARTMENT OF COMMERCE (SELF FINANCED –I)

HOLY CROSS COLLEGE (Autonomous)

Nagercoil -629 004, Kanyakumari District, Tamil Nadu.Tel :04652 -261473, E –mail :commerceself@gmail.com

DETAILS REGARDING THE SEMINARREGISTRATION FEE: Rs. 200/-

thConfirm your Participation on or before 20 February 2019.

FOR FURTHER DETAILS CONTACT:Mrs. R. Sree Devi � : � 9487415640Mrs. C. S. Muthumani �: � 9500824908

Registration : � 9.00 A.M. – 9.30 A.M.Venue : � Multipurpose Hall,� � Holy Cross College (Autonomous), Nagercoil.PROGRAMME

INAUGURAL SESSION (9.30 A.M.-10.45 A.M)Prayer Song Lighting of Kuthuvilakku

Welcome Address� :� Dr. C. K. Sunitha,� � Head of the Department of Commerce (SF-I)

Felicitation� :� Dr .Sr. Anne Perpet Sophy,� � Controller of Examinations, Head and Associate Professor of Economics

Inaugural Address� :� Dr.S. Jesi Isabella� � Former Head of the Department, Department of Commerce,� � Holy Cross College (Autonomous), �Nagercoil

Vote of Thanks� :� Mrs. M. Charles Dayana Assistant Professor in Commerce (SF-I)

TEA BREAK (10.45 A.M. – 11:00 A.M)TECHNICAL SESSION – I (11A.M. -12.30 P.M)

TOPIC� :� INNOVATION IS A CROWN OF MARKETING DYNASTY

Resource Person� : � Dr. S. Sarala Lakshmi,� � Head of the Department of BBA,� � St. Xavier's College (Autonomous),

Palayamkottai.

LUNCH BREAK (12.30 P.M. -1.30 P.M)TECHNICAL SESSION – II (1.30 P.M. – 2.30 P.M)

TOPIC� : � ROLE OF WOMEN IN DIGITAL MARKETINGResource Person� : Dr.V.Bini Marin,� � Associate Professor, Department of Business Studies and Centre for Research,� � Scott Christian College (Autonomous),

Nagercoil.

VALEDICTORY (2.30 P.M. -3.15 P.M)

Welcome Address� : � Mrs. C. S. Muthumani Assistant Professor in Commerce (SF-I)

Valedictory Address� : � Dr. M.Mary Helen Stella,Head of the Department of Commerce,

� � Holy Cross College (Autonomous), Nagercoil.

Distribution of Certificates�

Vote of Thanks� : � Mrs. R.Sree Devi Assistant Professor in Commerce (SF-I)

National Anthem

ORGANISING COMMITTEEPatron� : � Dr .Sr.Gerardin Jeyam,� � SecretaryChair Person� :� Dr.Sr.M.R.Basil Rose,� � PrincipalConvener� : � Mrs. C. S. Muthumani� � Assistant Professor in Commerce (SF-I)Organising Secretary� : � Mrs.R. Sree Devi,� � Assistant Professor in Commerce (SF-I)

Organising JointSecretary (Students)� :� Miss.M.Jenila & Miss.T.SinthiyaCommittee Members� :� Dr.C.K.Sunitha

Mrs.M.Charles Dayana� � Mrs.S.Jameela� � Mrs.S.Merlin Vista� � Dr.R.Evalin Latha� � Mrs.A.Franklin Ragila� � Mrs.J.Jemi Rooth Kanosa� � Mrs.N.Saromi� � Miss.S.Durgadevi� � Miss.C.Shyba� � Miss.S.Sahaya Reshma

The Department of Commerce (Self

financed) was started in the year 2007 with an

Postgraduate programme. The Under

Graduate programme was established during

2010-2011 also the M.Phil programme was

established in the year 2012-2013. The

department aims at enabling the students to

be more competent to meet the challenges of

life, positive personality, and holistic

development through systematic and diverse

teaching methods with personal attention

and expert guidance. The Department has a

strong faculty background contributing to

quality education of the student community.

To enhance the quality of education and all

round development, the students are exposed

to industrial visits, summer internship

p r o g r a m m e s a n d e x e c u t i v e s k i l l

development programmes.The Department

feels proud that the students are dynamic,

innovative, enterprising and they are able to

come out with confidence, humanity and

dedication to serve for themselves and the

society in large.

Digital Marketing is the practice of

promoting products and services using database-

driven online distribution channels to reach

consumers in a timely, relevant, personal and

cost-effective manner. Digital marketing centers

around the Internet, which has become both a

communication vehicle and a very powerful

marketing medium as the recent Doubleclick

acquisition in computer. The Internet can be used

both to push a message to someone like email, IM,

RSS, or voice broadcast, as well to “pull” content

serving a banner ad and Pay Per Click search

terms. Digital marketing, therefore, can be

thought of as the combination of push and pull

Internet technologies to execute marketing

campaigns. Because it is digital, a reporting

engine can be layered within a campaign

allowing the organization to see in real-time how

the campaign is performing, such as what is being

viewed, how often, how long, as well as other

actions such as responses, rates and purchases

made. Digital marketing is constantly evolving

and new technologies are being created all the

time.

� A seminar organized by our department is

likely to take the concept of digital marketing to

the hearts of the youth, especially young women.

In this earnest endeavor and hope, we take a

closer look at 'Digital Marketing.

Holy Cross College, Nagercoil is the first

women's College in Kanyakumari District n dinaugurated on 2 August 1965 and

administered by the congregation of the

sisters of cross of Chavanod. It is affiliated to

Manonmanium Sundaranar University,

Tirunelveli. It was conferred Autonomous

status in 2007 and extension of autonomy

was granted in November 2016. The college

has undergone 3 cycles of accreditation by

National Assessment and Accreditation

Council. The College has Crossed its fiftieth

milestone in the year 2015 and it has a student

population of 2500 spread across 12

d i s c i p l i n e s . T h e c o l l e g e h a s b e e n

instrumental in churning out thousands of

truly educated women, out merely cultured

and refined but truly disciplined and

empowered. All the programmes are

oriented towards community development,

career training and global competency. The

college aims at total liberalization and

development of the whole personality of the

students in order to take their rightful places

and responsibilities in society. The College

stands for the upliftment of women by

upholding the glorious motto of the college.

About the College About the Department Background of the Programme