20 years of excellence

Characterizing the Indian Holography Market

Presented by: Chander S Jeena Secretary – HOMAI Holopack-Holoprint, Malaysia, 16 Nov 2010

Past: How it started

1991 Holography started in India with 2 or 3 companies

1998 Industry association HOMAI formed by 9 members and industry size of US $ 13 million

2010 Today: Anchored by 30 HOMAI members and total units 50 industry size of US $ 88 million

Machinery

21 Master

origination 2D3D /Dot matrix

45 Metallizers

63 Narrow

web machines

51 Wide web

machines

Growth Rate

11 11

23

28

0

5

10

15

20

25

30

2005-06 2006-07 2007-08 2008-09

Annual % Growth Rate in last 4 years in sales turnover*

*Based on HOMAI financial study of its members

Market

Government Private Sector

Holographic Excise Adhesive Label on Liquor

Mining & Minerals

Toll tax passes / Entry tickets

Pharma

Auto Parts

FMCG

Books & tickets etc

Degree / Certificates

ID’s

Chewing tobacco / Indian cigarette

Voter ID card Decoration

Market

Inorganic Growth – Untouched sector in Govt.

Currency 15 billion notes printed in 2008-09

Tobacco

Postage Stamp &

UID / ID

Smuggled cigarette account for 14 % of total consumption

No exact estimates available

Requirement of 550 million units

Highlights in recent past

1. High security master origination system

2. UV embossing

3. Registered De-met

4. Integration of hologram with security inks

5. Jet numbering / UV numbering / Laser numbering

6. Track & Trace system

7. In house R&D and Innovation and rewarded by IHMA from time to time

Adoption of high end technologies

Highlights in recent past

Going Global

Active participation in int. tenders

Exporting to more than 20 countries

Working cordially with Int. Bodies

10 Indian companies are IHMA member

HOMAI HIR merged with IHMA HR

HOMAI - Introduction

A self regulated disciplinary body came into existence in 1998 to promote and regulate the Indian hologram industry.

Role of HOMAI

1. Information Flow

-Value Added Services (PM & TA)

-Market Reports

2. Promotion of Holography

-Newsletter & Website

-Participation in industry Events

-Industry Representation / Lobbying

3. Development of Hologram Standards (HOMAI & TUV)

4. Anti-Piracy Cell

Role of HOMAI

Information Flow

Press Monitor

Tender Alert

Daily email service providing business news on Hologram, IPR, Patent, Counterfeiting & Innovation etc

Daily email service providing industry tender’s (Domestic + International)

Market Study Annual financial study and sector study

Role of HOMAI

1. Information Flow

-Value Added Services (PM & TA)

-Market Reports

2. Promotion of Holography

-Newsletter & Website

-Participation in industry Events

-Industry Representation / Lobbying

3. Development of Hologram Standards (HOMAI & TUV)

4. Anti-Piracy Cell

Role of HOMAI

Promotion of holography - Newsletter

Tobacco Currency Auto Parts Becomes an effective medium for promoting Indian Holographic industry in the global arena

Issue Raised in year 2010

Role of HOMAI

Promotion of holography – Supporting Events

Holopack Holoprint

Global Fraud and Anti-Counterfeiting Conference

Anti-Counterfeiting Summit, India

Packaging Plus India

India Label Show 2008, 2010

Print Pack 2009, 2010

Role of HOMAI

1. Information Flow

-Value Added Services (PM & TA)

-Market Reports

2. Promotion of Holography

-Newsletter & Website

-Participation in industry Events

-Industry Representation / Lobbying

3. Development of Hologram Standards (HOMAI & TUV)

4. Anti-Piracy Cell

Role of HOMAI

TUV Rheinland – HOMAI Hologram Security Standard

Working on development of security standards for Indian Holography industry and can be adopted by IHMA. This Standard shall be based on; 1. ISO 27001 2. ISO 28000 3. TUVR Brand Protection Platform 4. DPA (Data Protection Act) 5. PTP (Prototype Protection) 6. BS25999 (Business Continuity Management) 7. Indian Standards (BIS & others)

Role of HOMAI

1. Information Flow

-Value Added Services (PM & TA)

-Market Reports

2. Promotion of Holography

-Newsletter & Website

-Participation in industry Events

-Industry Representation / Lobbying

3. Development of Hologram Standards (HOMAI & TUV)

4. Anti-Piracy Cell

Role of HOMAI

Working effectively under the Governing Body of HOMAI

Anti-Piracy Cell

Unit unearthed

Raided, owners arrested and machinery seized by Police

1

1

2010

Role of HOMAI

Road Ahead

1. Implementation of HOMAI-TUV Hologram security standards

2. Strengthening the representation with Government

3. Increase the expertise of members – technical and managerial training / lectures / seminars

4. Standardization of raw materials

5. Industry specific testing laboratory

Characertising the Indian market

Thank you..