What Can We Accomplish Today› Shift our focus from push to pull marketing› Go from web pages to Communities› Reduce our cost and extend our reach› Go to where the people are› Learn to have fun› Build an online persona that is real› Brand Ourselves as experts on the market

not marketing experts› A mindset change from telling and selling

to building relationships

It is about asking permission

Pull people in don’t push out information

Benefits instead of features

Building community not web pages

“If you are trying to convince someone to do business with you, then you are doing something wrong”

Jeff Turner tweet from RETechSouth

“If you don’t like change, you are going to like irrelevancy even less”

General Eric Shinseki

The ROI on $200,000 GCE on $400 in marketing cost for blogging, video, and listing syndication is about 40,000%

The ROI on $50,000 GCE on $7200 in marketing cost for direct mail is about 594%

If we brought up the cost on direct mail to do $200,000 there is a $28,4000 difference

There are 152 million blogs but less than 10% of REALTORS blog

2 Billion videos per day are watched on youtube.com but only .8% of REALTORS are posting video

There are 266 million internet users in North America

294 Billion emails are sent everyday but 89.1% is spam

The Library Google.com Travel Agent Orbitz.com Book Store Amazon.com Music Store iTunes Attorney Pre-Paid Legal Technology

pricegrabber.com Movie rentals Netflix.com Contract labor elance.com Real Estate ?

No. 1 Google.com No. 2 Facebook.com No. 3 Youtube.com No. 4 Yahoo.com No. 8 Twitter.com No. 9 blogspot.com No. 10 Bing.com No. 14 Linkedin.com No. 17 Wordpress.com No. 19 Craig’s List.com No. 180 Trulia.com No. 227 Zillow.com No. 278 Realtor.com

46% Access Social media every day 175 Million log into Facebook every day Twitter adds 500,000 accounts daily Tweets per second-66,667 92% of Social media users access

Facebook 70% of small businesses use Social

Media 48% of 18-34 access Facebook when

they get up

1. Search-Represents 67% of all searches 2. Instant-Changes SEO Guidelines 3. Alerts-Monitor your Online Rep and topics 4. Voice-Never Miss a phone call 5. Calendar-Create a team interaction or online guide to events 6. Keywords-Find what people are searching for 7. Analytics-Evaluate online traffic 8. Maps/earth-Tag your listings or location 9. Sponsored Links-Pay per click 10. Youtube.com-No. 4 site and growing 11. Gmail-email anywhere 12. Reader-Blogs and articles in one place 13. Chrome-Super fast browser 14. Apps-Free version of Office like tools 15. Google +-Facebook combined with Twitter

What would you rather have, 100,000 people playing or 4,000 people using you?

What did the $8000 tax credit buyers Google to find information?

Why are realtor.com, Trulia.com, Zillow.com, and homegain.com spending money to get ranked on Oklahoma City Real Estate?

1. Who are You 2. What are your Specialties 3. What’s in a name? 4. What is a Slogan and a UPS 5. Who is the audience 6. Logos and Colors 7. Where is it used

Website Signs Business Cards Email Flyers Video Stationary

Who is your audience? How do they find you? What content do you bring? What will it cost? Where do you want them to go? Follow up? How do leads become clients? If everyone is there, is it too late? How am I different? How does it all fit together?

Free SEO Gain your voice Fresh Content Google can index in

5 minutes Sell listings Be the Expert

Blog locally and think globally

Everyone is not doing it

It’s the new referral network

You can become famous

Most Important

Passion Frequency Consistency Redundancy Being Yourself Results

Least Important

Huge traffic What REALTORS

think How pretty it is Comments Awards Isolation

Reduces lead cost by 60%

Increases indexed pages by 434%

Increases website visitors 55%

97% more inbound links

Biggest % of business getting a client

More Frequency equals more business

Why used more is the economy and past success

Blogs & Inbound advertising is now 39% of small business budgets and rising

2nd to Social media in lowest cost

Listing Community Green Real Estate Market Data Specialty Event Personal Story National Events Real Estate Education Video

Website Features Series Testimonials Predictions Case Studies Interviews Reviews Charities Causes Rant How to Instruction

Oklahoma City Oklahoma has 3.35 million local searches per month, low competition

Property Values has 368,000 local searches, medium competition

Property taxes has 1.22 million local searches and low competition

Oklahoma City Schools has 33,100 local searches and low competition

Oklahoma City homes has 49,500 local searches and medium competition

Remember that you know more about real estate than your readers do but never be afraid to say you were wrong, or that you didn’t know something. Thank them and say you will find out.

You are not a Pulitzer Prize wining author, you are an amateur writer with the right knowledge so it is okay to show humanness because that creates connections and builds relationships.

If you can talk and sell, you can blog You are not writing to PhDs

#3 Visited Website #2 most searched It’s free! Can be Google

Indexed Can be Branded Easy to Embed on

web sites Promotes You Also 73% of the public

said they are likely to use you

Steps for Use› Sign Up› Sign In› Brand & identify› Select Account

and My Videos› Select New› Type in fields like

title, description, Tags

› Save› Virally Spread

The Top Ten youtube.com channels and partners have more viewers that the Top Ten Cable networks

The two biggest demographic viewers are the 18-34 age bracket and women

The average viewer spends 15 minutes per day on youtube.com

35 hours of video uploaded every minute

3 Billion Daily Views

Informational-this is where you explain your core competence

Community-can be about a city, a neighborhood, schools, amenities, etc.

Listings-Can be a virtual tour, self produced video, or a company produced video

Testimonials-The public is more likely to believe it

Video Optimization by using keyword phrases

Video Value created through essential content that the public wants

Video Aftermath that spreads the content beyond youtube.com

Keep it short Be engaging, entertaining, and educate Calls to Action Chances are it won’t go viral Pay attention to lighting and sound Track your viewers by going to

settings/insight/metrics/hotspots You can go Short tail on Video The more specific the better Google Loves Video

Virtual Tours PowerPoint and Keynote Interviews Istockphoto.com videos Screen Capture with narration Public Domain Content Animoto HDHat.com

HDHAT.com will do it for you Animoto will do it for you Camtasia is great and expensive Windows Movie Maker is basic and free Imovie for Mac users Corel VideoStudio Pro X4 at $99 Sony Vegas Studio HD Platinum II Suite

is $99

It’s not about you Don’t bore your audience Know where you want to direct them Keep them short Deliver on your promise Consistency is King, video at least once

a week Bonus: get video comments Bonus: Transcribe your video to text

Over 800 Million Active users 50% of users log in on any given day Average user has 130 friends Average user is connected to 80

community pages 250 million photos uploaded daily Typical user spends 8 hours on

Facebook per month

Your personal page needs to be personal

Business pages are indexed by Google Use your personal page to build

community Create List on Friends Invite friends to your Fan page Link you business pages as featured Use calls to Action for viral spread Create Events with Causes

Pro version is $89 per year Built in Metrics Easily embedded in blogs Has Widgets for Facebook and

WordPress Can add virtual tour and videos, has an

Animoto link Use in Single property Websites Social Media Links Creates a QR code per listing Multiple Picture Upload

Vflyer.com does much of what Realbird.com does and also has widgets for blogs and websites

Postlets.com is another similar company and it was just acquired by top Producer

Our MLS has syndication built in that also spreads your listings

Send your blogs to Facebook, Google +, Linkedin, Twitter, Stumbleupon

Send Your video to Listing Syndication, Facebook, Blogs, Google +, Twitter, Email, Social Bookmarking sites

Send Listing syndication to Facebook, blogs, Twitter, Craig’s List, Single property websites, Email, Google

Really get to know your customers. All of the audience groups out there have specific needs and once you learn your demographic and who is actually using your applications, you can start offering them what they really need. 

Along the way, don't lose sight of the fundamentals of Web 2.0.  It's what makes your product especially potent and drives the core of the long-term value it generates. enormously.

Finally, use the latest tools, technologies, apps, platforms & learn what they can do.  There is no substitute for using things hands on and understanding what they are capable of. 

Google Mobile with Voice Real Estate calculators Photo Imaging and Panorama Stitch Social Networking Sites Twitter Apps Ustream Broadcaster Video Apps Posterous QR code reader RSS reader Document Storage and editing

“Nothing in the world can takeThe place of persistence.

Talent will not; nothing is more common

Than unsuccessful men with talent.Genius will not; unrewardedGenius in almost a proverb.Education will not; the worldIs full of educated derelicts.

Persistence and determination are omnipotent.

The slogan ‘press on’ has solved and always will Solve

The problems of the human race”.

Calvin Coolidge

Slideshare.net Upload & share PowerPoint Presentations. Word Docs, PDFs

Animoto.com Multimedia video& photo editing software

Tubemogul.com Video distributor Onletterhead.com Custom email

template with live links Vlyer.com or postelets.com Multimedia

flyers with distribution Primeopdf.com Create PFDs without

Adobe for free Issuu.com site to create, author, store,

and share publications Klout.com check your Twitter reach Box.net File sharing site with smart

phone integration Transferbigfiles.com Send 1 Gig files by

email Geochirp.com Hyper-local Tweeter

locator Mozy.com & carbonite.com Cloud

computing storage backup Floorplanner.com create floor plans for

your listings Drivebytech.com multimedia text

message on yard signs to smart phones Wordpress.org &.com Create your own

blog for free or low cost

Yugma.com free video conferencing for up to 20 people

Freeconferencecall.com free networking over the phone

Roost.com Picnic.com Google owned imaging

software site Flickr.com photo and multimedia

sharing site Avg.com free anti-virus software Twittertools.com lots of tools Yelp.com rate services and add

friends Surverymonkey.com create and send

surveys Posterous.com free blog transfer Snagit.com website capture tool Jing, free version of Snagit.com Skype.com free video conferencing

and phone Logmein.com free computer to

computer access and pro pay file transfer

Elance.com Competitive task bidding site for all your projects

Shrinkpictures.com Quick editing software for free