Homework for ALPS WS#2 Presentation SlidesB Group

〈 Team member〉Jorge Nikaidoh

Kyoko WatanabeMotoshi Kanke

Abdelhamid AddiYosuke Shinoda

Scenario GraphWho TEPCO Elephant Design Isana.net Population in those areas house wife

kids elder people neat student husband worker living alone LOHAS

What Saving energy using application changing behavior

Where Tokyo Osaka Nagoya (where there is a possibility of power outage) TEPCO area JAPAN Hiyoshi Hutako Shibuya house(home) (university)

When Peak time(10~20) other time summer time winter am/pm after working weekend rainy hot/cold day(35 ↑)℃

Main function Making people save energy (3%)

Why To avoid outage to save charges environment protection to save consumption

How By making people think about their use of energyBy offering incentives to people to cooperate and commitBy charging statements of contract w/ energy supplier By changing life style

Saving energy using application changing behavior

Scenario graph

Making people save energy (3%)

WHERE

WHAT

WHO

WHEN

Tokyo Osaka Nagoya TEPCO area JAPAN Hiyoshi Hutako Shibuya house(home)

TEPCO Elephant Design Isana.net Population in those areas house wife kids elder people neat student husband worker living alone LOHAS

Peak time(10~20) other time summer time winter am/pm

after working weekend rainyhot/cold day(35 ↑)℃

Key Scenario

Who: householderWhat: saving energy / changing behaviorWhere: house / homeWhen: peak time(10a.m~20p.m)

〈 Key scenario〉

〈 scenario1〉Who: house wifeWhat :saving energy / changing behaviorWhere: house / homeWhen: peak time

〈 scenario2〉Who: semi LOHASWhat: save the earthWhere: everywhereWhen: always

〈 scenario3〉Who: elder peopleWhat: saving energy / changing behaviorWhere: house / homeWhen: peak time

SCompanies in charge of incentives

House wife(People in house in day time)

Elephant Design & Isana.net

Japanese government

　TEPCO$

i

SS S

S

S

$

$$

$

ii

i

ii

ii

iS

Si

$ : cost(money): service

:information

Sponsor (TEPCO and Japanese government might be one of the sponsors）

$$

victims（ People in areas suffering from big damages）

S

CVCA

Key Stakeholder Housewives⇒

Contact information Harumi⇒

WCA

Housewives / Elder people/ LOHAS

(different segments)

Companies in charge of incentives (events,

coupons, etc.)

Elephant DesignIsana.net

Japanese Government

TEPCO

Sponsor (TEPCO and Japanese government might be one of the

sponsors

People in areas suffering from big

damages

Advertisement Companies

(Dentsu , Hakuhodo)

Need energy

Want money

Want money

Want money

Want money(taxes)

Want support and infrastructure

Want service¥

¥

Products

Support people 　 in need

Need products

ApplicationCooperation Informat

ion

Collaboration and Information

Find safe sources of energy

Cooperate

Good service

Avoid outage

Advertisement space

Advertisement

¥

Observe and interview(Housewife)Question Housewife

① Housewife ②

Housewife ③

Power Consumption during Peak hours ・ Watching TV(2h)

・ Washing machine・ Vacuum Cleaner・ Microwave

・ Vacuum cleaner・ Watching TV(1h)

・ Washing machine・ Watching TV(1h)

Action to avoid outage Turn off TV,air-conditioner,rice cooker

Turn off air-conditioner , TV

Turn off TV(Does’t use air-conditioner)

Scheduled Blackout⇒Action

⇒ inconvenience

No Yes・ None. Stayed home・ Cold at night・ Can not cook・ Hard to take a bath

No

Observe and interview (Elder) Elder ①

Elder ②

Elder ③

Power Consumption during Peak hours ・ Watching TV

・ Reading magazine・ Rarely go out

・ Often going out (ex. hospital)・ Watching TV・ Use air-conditioner

・ Watching TV・ Hanging out with her friends・ Use air-conditionerFor 8 hours everyday

Action to avoid outage ・ Turn off everything・ Reading magazine

・ Don’t save energy・ Don’t turn off TV,air-conditioner

・ Chatting with her husband・ Turn on air- conditioner Only when she sleeps

Scheduled Blackout⇒Action

⇒ inconvenience

No No Yes・ Initially ,she thought she had no way but being patient・ Just chatted with her husband⇒felt unfair

Observe and interview～ Insight～

• Housewives rarely stay home• Elder people who experienced blackout felt

unfair• During Blackout , they stayed home (it might be because of coldness) ⇒What about summer? ⇒They might not do anything. ⇒They may have mind to protect their home. ⇒Without energy , no place to go out.