homies smartpitch 2015 pitch deck
TRANSCRIPT
HOMIESSmart Pitch 2015
Max Trembitsky Marat Mamin
Smarter Cities TrackMost Innovative App
PROBLEM
Students do not have the control they deserve when it comes to putting together their off-campus living experience. Whether its finding a place to live, or someone to live with, students are burdened by a chaotic system and the anxieties that come along with it.
1
2
3AN ONLINE COMMUNITY MARKETPLACE PROVIDING STUDENTS WITH THE OPPORTUNITY OF SEARCHING THROUGH VERIFIED HOUSING OPTIONS AND CONTACTING LISTERS DIRECTLY THROUGH THE PLATFORM AS WELL AS PAYING THEIR HOUSING BILLS AND FINDING A ROOMMATE THAT IS PERFECT FOR THEM.
SOLUTION
INITIAL MARKET SIZE
MARKET POTENTIAL
The United States market for off-campus housing is 12.3 million students
McGill University’s market for off-campus housing is comprised of 33,150 students in Montreal
Montreal’s off-campus student housing market includes 88,146 tenants: 17% of the entire rental market
6% 6% 2%3%
83%
•McGill University•Concordia•University of Quebec•University of Montreal•Remaining rental market
760024%
1100034%
392112%
953130%
•International students•Elsewhere in Canada•From within Quebec not Montreal•Montreal or immediate surrounding area
First Year Second Year Third Year Fourth Year Fifth Year Sixth Year
33150 32161
46758Customer Acqusition Model
Market AdoptionEVENTSMontreal peak season
Piknic Electronik(30,000)
Osheaga (30,000)
Frosh (10,000)
PARTNERSHIPS WEB SYNDICATION
AFFORDABLE
OFFLINE TRANSACTION ONLINE TRANSACTION
EXPENSIVE
McgillHousing FB Group
Classified ads
Competition In
ResidentialReal-Estate
Technologies
Business Model
Freemium• Free for students; $5 per transaction for each lister
engaging in our guaranteed timely rent paying service
• Service also distributes rent in accordance with roommates’ specifications
• 3%, average number of conversions from fee to paid in a freemium service, of 33,450 transactions multiplied
by the market price for such a service, $5, for a common 1 year lease = $60,210
Advertising• Variable rates contingent on specific “ad space” real estate
• Small, local marketers such as moving companions and mattress companies that advertise on similar platforms, i.e. Flatbook, pay, on average of, $00.20 per user
• .20 x 33,450 = $6,690
Big Data Analytics• Variable rates depending on information being collected
• On average, the most coveted personal information will usually cost $00.70 per user
• $00.70 x 33, 450 = $23, 415
SAAS Metrics
•Avg. Lifetime Customer Value: $240•Maximum customer acquisition cost: $80•Payback Period (PBP): 16 months
0 5 / 3 1 .
WebpageDevelopment
FU URWebpage
Optimization
http://all-free-download.com/free-vector/vector-misc/text_dialog_box_05_vector_160685.html
Investm
en
t
Com
pan
y
Pro
gre
ss
JUNE JULYMAY AUGUST SEPTEMBER
Webpage Optimization
and Avid Consumer Feedback Collection
HOMIESMobile App
Completion of Native iOS App with a database built to service 20,000 Users.
Develop sophisticated back
end which will allow us to integrate 3-D
and gyroscope technologies
M a y 3 1 s t
Meeting with RedBull
Completion of remaining
WebPages for rental listings and
roommate matching service
Promotional Agreement with
Uber
HOMIESLIVING.COM
App Optimization
FROSH Weekend (10k)
OSHEAGA Weekend (10k)
A u g u s t 3 1 s t
$23,293.75= 7,225 (marketing/promotion) + 4,350 (coding both platforms natively) + 4,000 (risk reserve) + 3,000 (part time hires) + 60 (access a cloud for a year) + 25% (margin of error)