GURHL CODEGUIDE TO UNDERSTANDING REPRODUCTIVE HEALTH FOR LADEEZ

SONIA K. GONZÁLEZ, MPH, Doctoral Candidate

Healthcare TrackMost Innovative App

Medically accurate sexual health info

at the palm of your hand - designed by and for young

women

Problem IssuePublic Health Need

CC License photo by Ken Koller; found at bit.ly/1HFQbOd

CDC estimates that 19 million new STDs occur each year in the United States.

Young people, ages 15 to 24 years old, account for nearly ½ of these infections.

Alarming Statistics

CC License photo by debsilver; found at http://bit.ly/1Adm3s7

Since 2010, women aged 20 to 24 had

the highest chlamydia rates &

15 to 19 year old women had the

second highest chlamydia rates

compared to any other age or sex group

This means: these young women

are more susceptible to all STDs,

including HIV.

Smartphone Use is on the Rise

CC License photo by Ed Yourdon; bit.ly/1yGvUq8

Young people are most likely to be smartphone adopters.

A 2015 Pew report found 83% of 18 to 29 year olds owned a smartphone.

Known barriers to accessing healthcare among young women of color include cost, distance, and lack of knowledge

regarding need for preventive healthcare.

There are few mobile apps that provide medically accurate sexual health info that

are designed by and for young women.

Public Health Need + Smartphone Use = Opportunity

GURHL CODEGUIDE TO UNDERSTANDING

REPRODUCTIVE HEALTH FOR LADEEZ

A sexual and reproductive health (SRH) app has the potential to address needs among young women and serve as a connector to clinicians and health educators.

Value Proposition: SRH Mobile App

Prize money would allow this project to: Conduct user testing via focus groups to

improve the beta version of the app Incentive money for participants ($20/participant) Food ($100/ focus group) Metrocards ($5.60 as of May 2015/participant) Transcription costs (est. $1000)

Hire tech consultant to build native iphone app ($5,000)

CC license photo by GotCredit; available at http://bit.ly/1Iz4Jkj

Next Steps to Launch at Scale

Explore commercialization premium add-ons i.e.

membership for forum access

Adverts for clinic search by hospitals, pharmaceuticals

“Beyond the pill” - pharma white label sponsorship

Hospital sponsorship to drive patients to local

area clinics Professional fees

Legal, accounting, etc. Tech consultant to go

beyond the web-based beta app to build native android and iphone apps

Social media consultant to explore commercialization & disseminate

Sample App Screen Shots