honda activa
TRANSCRIPT
MARKETING SURVEY ON
HONDA ACTIVA
RAJNISH SHARMA
DEEPAK SHARMA
KAVITA SAINI
INTRODUCTION
o Honda Motor Company, Japan with its headquarters
in Tokyo.
o It has manufacturing operations in 32 countries with
109 production bases.
o It has 3 business divisions namely 2-wheelers, 4-
wheelers and Power Products.
HONDA ACTIVA
Perfect in design and technology, the Activa is
more than just a scooter.
The Activa is made for you to go miles, to do
things and to go places
TECHNICAL SPECIFICATION
Engine-4 stoke, single cylinder, air cooled, OHC.
Engine displacement-109cc
Maximum power-8bhp @ 7500 rpm
Max. Torque-0.9 kg-m @5500 rpm
Transmission-V-matic
Ignition-Self & kick
CONTINUED… Electricals :-
Battery-12v, 5Ah
Headlamp-35/35w Halogen
Tyre Size:-
Front-90/100-10 53j
Rear-90/100-10 53j
FUEL CAPACITY
Fuel-5.3 liter
Reserve-1 liter
Under seat storage-18 liter
Air filter-Viscous paper filter
ADVANTAGES OF HONDA ACTIVA
It has superb advantages of engine type 109 cc which makes a
good road to be ruled by the Activa vehicle.
Comfort is a very important aspect on vehicle the Honda Activa
is extended high speed riding on the road.
When it come to brakes the front wheelers provided with
Combi-brake which enable with rider to stop the bike
effectively.
SPECIFICATIONS
Easy handling and braking.
Upright and relaxed riding posture.
Bigger dimensions improve stability and ride quality.
Wheelbase width is more than TVS Scooty PEP
Self & kick start make easier to start.
130 mm drum brakes Dia(with CBS) for both front
and rear wheels.
SPECIAL FEATURES
FEATURES• MORE STORAGE SPACE• DURABLE METAL BODY• ECONOMIC MILAGE• CLICK MECHANISM
MILEAGE & ECONOMY Ride control switch allows fuel saving mode.
It gives you 15% more mileage, then the previous model.
Tires are good and long lasting.
Low maintenance costs.
Unique oil indicator.
QUESTIONNAIRE
Dear Sir,
We are happy to introduce our self as a student of M.B.A from
SGI,Sikar. We are doing a marketing research entitled “Marketing of
Honda Activa” in “Sikar city” with special reference to Thar-Honda.
Could you please give answers of some questions? The information
given by you will be used only for our academic purpose, your identity
will be kept confidential.
Thank You
Please mention whatever [ ] applicable-
1) Name :
2)Address :
3)Qualification :
a) Metric b) High school
c) Graduation d) Post graduation
4) Occupation
a) Student b) Business
c) Profession e) Employee
If Other’s please specify___________________
5) Income of family per month.
a) Below 5000 b) 5000-10,000
b) 10,000-15,000 c) 15000 & above
6) Do you have any two wheelers ?
a) Yes b) No
7) If yes which Scooter or Scooty you are having?
a) Honda Activa b) Mahindra DIO
d) Honda Aviator d) TVS-PEPt+
e) other
8) If you have Honda Activa how did you come to know about this product?
a) Advertisement b) Dealer
c) Friend d) News Paper
9) Which factor will you consider while purchasing Honda Activa scooter?
a) Price b) Brand image
c) Performance and mileage d) Design & outlook
e) Technology f) other
10) What is your opinion about the price of Honda Activa?
a) High b) Reasonable c)Low
11) Do you find any superior factor in Honda Activa against other?
a) Yes b) No
12) If yes which superior factor do you consider?
a) Performance b) Low priced
c) After sales and service d) Outlook and design
e) other
13) If no which inferior factor.
A) Highly priced b) Low mileage
c) Pick up d) Low pick up e) other
14) Do you recommended this brand to the potential buyer
a) Yes b) No
ANALYSIS OF THE DATA
TABLE.1TABLE SHOWING OCCUPATION OF
THE RESPONDENTS.Occupation No. of
respondents PERCENTAGE
Student 30 60
Business 11 22
Profession 5 10
Employee 4 8
TOTAL 50 100
GRAPH SHOWING OCCUPATION OF RESPONDENTS
1 20
20
40
60
80
100
120
30
60
510
48
50
100
OccupationStudentBusinessProfessionEmployeeTotal
TABLE.2TABLE SHOWING THE INCOME PER MONTH
RESPONDENTS :-
Income in rupees No. of respondents Percentage
Below -5000 14 28
5000-10.000 15 30
10000-15000 7 14
15000 and above 14 28
Total 50 100
14
15
7
14
50
No. of respondents
Below -50005000-10.00010000-15000 15000 and aboveTotal
GRAPH SHOWING THE INCOME PER MONTH OF RESPONDENTS :-
TABLE.3TABLE SHOWING THE CLASSIFICATION OF
RECORDATION’S ON THE BASIS OF SOURCE OF INFORMATION
Source of information No. of Respondents Percentage
Advertisements 30 60%
Dealer’s 10 20%
Friends 7 14%
News papers 3 6%
Total 50 100
Adver-tisements
Total0
10
20
30
40
50
60
70
80
90
100
60% 20% 14% 6%
10000%
No. of Respondents Percentage
Graph Showing The Classification Of Recordation’s On The Basis Of Source Of
Information
TABLE.4TABLE SHOWING THE INFLUENCING
FACTOR Factors No. of respondents Percentage
Price 6 12
Brand Image 6 12
Performance 19 38
Outlook and design 13 26
Technology 6 12
Total 50 100
GRAPH SHOWING THE INFLUENCING FACTOR
1 20
20
40
60
80
100
120
140
160
180
200
50
100
TotalTechnologyOutlook and designPerformanceBrand Image Price Factors
TABLE.5 TABLE SHOWING CONSUMER OPINION
REGARDING PRICE
Price No. of respondents Percentage
High 12 24
Reasonable 36 72
Low 2 4
Total 50 100
THE GRAPH SHOWING CONSUMER OPINION REGARDING PRICE:-
36
50
Reasonable
Low
Total
high
12 2
Factors No. of respondents Percentage
Highly priced 1 2
Low performance 1 2
Outlook and design 4 8
After sales and service 3 6
Total 9 6
TABLE.6THE TABLE SHOWING THE
INFERIOR FACTOR IN ACTIVA
0
1
2
3
4
5
6
7
8
9
1 1
4
3
9
2 2
8
6 6
No. of respondentsPercentage
THE GRAPH SHOWING THE INFERIOR FACTOR:-
TABLE NO.7 GRAPH SHOWING CONSUMER OPINION REGARDING
COMPLAINT IN “HONDA ACTIVA”
Opinion No. of respondents Percentage
Yes 25 50
No 25 50
Total 50 100
GRAPH SHOWING CONSUMER OPINION REGARDING COMPLAINT IN “HONDA ACTIVA”
Yes No Total0
20
40
60
80
100
120
50 50
100
PercentageNo. of respondents
TABLE.8 TABLE SHOWING SATISFACTION AND UN
SATISFACTION OF RESPONDENTS
Opinion No. of respondents Percentage
Satisfactory 44 88
Un Satisfactory 6 12
Total 50 12
GRAPH SHOWING SATISFACTION AND UN SATISFACTION OF RESPONDENTS
Satisfactory Un Satisfactory Total0
10
20
30
40
50
60
70
80
90
No. of respondents
percentage
88
12 12
No. of respondentspercentage
FINDINGS
The majority of consumers are adult men and women.
Majority of consumer’s opinion about Honda Activa is more value for
money 64% & 26% of respondents less value for money that vehicle
with others.
The main customers fall on the income level of Rs. 5000-10,000
Majority of consumers came to know about Honda Activa through
Advertising.
The Majority of consumers are satisfied with the technology 92% &
8% is not satisfied with the technology.
Consumers buy Honda Activa because of pick up 24% & brand image
18%& 6% of consumers motivated by low maintenance and cost.
The majority of consumers are satisfied with the current price 72%.
For Durability &design majority of the consumer gave 1 st preference
at the time of purchase.
SUGGESTIONS: As the Scooter suffers from the few problems like fuel efficiency. The
respondents suggest that the company should take steps to improve the
fuel efficiency and other problems of the scooter.
Some respondents are the opinion that their is problem of good grip in the
tyers used. Hence that they recommended for charge to provide better road
grip.
Respondents suggest that the company should take initiative in selling up
more number of authorized services centers in different locality of the city.
CONTINUED… Some respondents feel that the price are “Honda Activa” model is high and
suggested that Is should be brought down so that more people can purchase
it.
Few of the respondents are of the opinion that the owners sales service of the
dealer is not up to their expectation. Hence that the dealer’s should consider
bringing improvement is their services to their consumers.
Frequent changes of model are not like by the respondents.
It is also suggested that company should open a retail outlets in different part of
city for the distribution of spare parts.
THANK YOU