Presentation by Ajay patel

HONDA MOTORS

FOUNDER Soichiro Honda with a view personal

mobility for every one!!

FOUNDED HONDA MOTORS IN 1948

HONDA MOTORS

INTRODUCTION

Established as company on 24 sept.1948.Its main headquarter is in TOKYO,JAPAN.SOICHIRO HONDA, the founderTAKEO FUKUI,the CEO.

HONDA IN INDIA

• HONDA SIEL CARS INDIA LTD INCORPORATED IN DEC,1995

• JOINT VENTURE :HONDA MOTOR CO. LTD. JAPAN & SIEL LTD.• HONDA CITY INTRODUCED IN 1997• A siddharth shriram group company, with a

commitment to providing honda’s latest passenger car models and technologies, to the indian customers.

• INVESTMENT MADE BY THE CO IN INDIA TILL DATE IS Rs1620 CR.

• Rs 1000 CR. IS PLANNED IN 2ND PLANT IN RAJASTHAN.

• MANUFACTURING CAPACITY 1LAC.• SALES & DISTN. – 105 FACILITIES , 62 CITIES

Company Description

Automotive Manufacturers – Major

1. Automobiles2. Motorcycles3. Power Products4. Financial Services

HMC Sales Allocation Over the Past 9 Months

12%

81%

3% 4%

Motorcycles

Automobiles

Financial Services

Power Products

• Honda is the World’s Largest motorcycle manufacturer but is most known for its automotive industry

Company slogan

HONDA official slogan is

“THE POWER OF DREAMS”

Accord

CRV

Civic

CARS

GENERATORS

EU1000iA 1000 watts, 120V

EU2000iA Camo 2000 watts, 120V

EU6500iSA 6500 watts, 120/240V

PROMOTION

HONDA promotes its products through;Ads,billboards,tv,Sponsoring sports eventsCustomer serviceEnvironment friendly automobiles

TARGET MARKET

Honda North in particular and Honda Motor Co. Ltd. In general always has targeted upper class groups, upper middle class, and middle class& have been very successful in maintaining its target market and providing with the products of their needs.

Environment and Safety

• The Honda Group is globally recognized for its concern towards environment, safety and conservati on of the society in which it operates. HSCI follows the same in India for achieving high standards in environmental safety in the various processes of car manufacturing.

Industry TrendsTrend of Companies performing well in foreign markets, but not

domestically.

Ford: $1.6B decline in car sales from years ending 04’ – 05’ Sold Hertz rental car business

Volkswagen: high prices, low quality, plus labor force issuesToyota and Honda are prospering well in U.S. market

Everyone looks to China for expansion