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Hong Kong Design Institute

Design Discipline Fashion and Image Design Programme Board

Higher Diploma Programme

DE114304 (Full-time) /

DE524304 (Part-time Evening)

Higher Diploma in Fashion Branding and Buying

DE114304B (Full-time) /

DE524304B (Part-time Evening)


(Buying and Retail Management)

DE114304C (Full-time) /

DE524304C (Part-time Evening)


(Product Development and Sourcing)

DE114304E (Full-time) /

DE524304E (Part-time Evening)


(Visual Merchandising and Branding)

Definitive Programme Document

Volume B: Programme Information & Module Syllabuses

Version 2.5 – May 2019

Fashion and Image Design Programme Board Higher Diploma in Fashion Branding and Buying (DE114304 (FT) / DE524304 (PTE))

Volume B - Programme Information & Module Syllabuses i

TABLE OF CONTENTS Page

SECTION ONE – PROGRAMME INFORMATION

1. BACKGROUND 2

1.1 General Programme Information 2 1.2 Demand for the Programme 3 1.3 Planned Places for AY2019/20 7

2. PROGRAMME OBJECTIVES AND INTENDED LEARNING

OUTCOMES 8

2.1 Programme Objectives 8 2.2 Programme Intended Learning Outcomes 9

3. PROGRAMME STRUCTURE AND CONTENTS 12 3.1 Programme Structure 12 3.2 Alignment of PILOs to GLDs 42 3.3 QF Credit Assignment 43 3.4 Module Design 43 3.5 Environmental and China Elements 47 3.6 Industrial Attachment 51 3.7 Minimum QF Credit Requirements for Awards 52 3.8 External Recognition 53

4. ASSESSMENT 54 4.1 General Information 54 4.2 QA Mechanism 63

5. LEARNING AND TEACHING STRATEGIES 64 5.1 Learning and Teaching Methods 64 5.2 Integration of Classroom-based Learning and Self-study 64 5.3 Use of Learning and Teaching Technologies 64

6. ADMISSION AND SELECTION 65

6.1 Specific Entry Requirement 65 6.2 Module Exemption 65

7. RESOURCES 66

7.1 Academic and Supporting Staff Establishment 66 7.2 Teaching Serviced by Other Units 66 7.3 Learning Support Facilities 66

Copyright © The Hong Kong Design Institute 2019

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission in writing from the publisher.


Volume B - Programme Information & Module Syllabuses ii

SECTION TWO – MODULE SYLLABUSES Module Code

Module Title Page

General Education Modules

LAN3003

職業中文傳意：普通話對話與匯報 Vocational Chinese Communication: Putonghua Conversation and Reports

68

LAN4002

職業中文傳意：普通話報告與推介文書 Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

73

LAN4108 English and Communication: Persuasive Presentations 78

LAN4101 English and Communication: Promotional Materials 82

LAN4107 English and Communication: Reports 86

LAN3103 English and Communication: Workplace Correspondence 90

LAN3100 English and Communication: Workplace Interaction 94

SDD4006/ SDD4006M

Collaboration, Teamwork & Social Engagement 98

SDD4007 Enhancing Competencies in the 21st Century Workplace 103

SDD4005/ SDD4005M

MindShift: Achieving Personal Growth & Effectiveness 108

ITE3003 Information Technology Essentials – Design 113

Discipline Core Modules

DES4008 Aesthetics and Semiotics 121

DES3006 Creative and Design Thinking 125

DES4007 Cultural Studies 129

Programme Specific Modules

FID4122 Fashion Branding and Event Planning 134

FID4111 Fashion Design and CAD 138

FID4068 Fashion Materials 142

FID4038 Fashion Plus: Presentation and Communication Practice 146

FID4039 Fashion Plus: Research Practice 150

FID4075 Fashion Trend Analysis 154

FID4077 Globalization and Fashion Business Environment 158

FID4123 Industry Processes for Fashion Branding and Buying 162

FID4124 Online Offline Fashion Marketing and Branding 166

FID4125 Technology for Fashion Branding and Buying 169


Volume B - Programme Information & Module Syllabuses iii

Module Code

Module Title Page

Stream Specific Modules – Buying and Retail Management Stream

FID4059 Fashion Business Development in China 172

FID4088 Fashion Buying: Planning 176

FID4089 Fashion Buying: Styling, Merchandising and Sourcing 179

FID4062 Fashion Consumer Behaviour 183

FID4065 Fashion Entrepreneurship 187

FID4090 Fashion Evolution and Appreciation 191

FID4103 Fashion Retail Management 195

FID4107 Introduction to Fashion Business Operations 199

FID4081 Retail Environment Studies 203

Stream Specific Modules – Product Development and Sourcing Stream

FID4105 Apparel Analysis 207

FID4069 Fashion Merchandising Business 211

FID4104 Fashion Product Design and Development 215

FID4076 Global Sourcing and Supply Chain Management 219

FID4079 Material Analysis 223

FID4117 Pattern Design and Development with CAD Application 226

FID4080 Quality and Compliance Management 230

FID4118 Quality Evaluation and Testing 234

Stream Specific Modules – Visual Merchandising and Branding Stream

FID4106 Contemporary Fashion Visual Merchandising 237

FID4119 Drawing for Visual Merchandising 241


FID4044 Fashion Styling and Photography 244


FID4082 Spatial Design and Production 249

FID4094 Three-dimensional Studies 253

FID4095 Two-dimensional Studies 257

FID4084 Visual Merchandising CAD 261


Volume B - Programme Information & Module Syllabuses iv

Module Code

Module Title Page

Expanded Studies Modules – Programme Specific

FID4097 Expanded Studies: Collaborative Community Project 264

FID4109 Expanded Studies: Experiential Fashion Familiarization Projects

268

FID4110 Expanded Studies: Master Class/Seminars 271

Graduation Project

FID4120 Final Integrated Project: Proposal 275

FID4121 Final Integrated Project: Research and Development 279

Industrial Attachment Module

DES4901M Industrial Attachment 283


Volume B - Programme Information & Module Syllabuses v

LIST OF APPENDICES

Page

APPENDIX 1 - MODULE ASSESSMENT SCHEMES (AY2019/20) 290

APPENDIX 2 - COMPARISON OF REVISED PROGRAMME AGAINST EXISTING PROGRAMME

345


Volume B - Programme Information & Module Syllabuses vi

APPENDIX 1 – MODULE ASSESSMENT SCHEMES (AY2019/20)

Module Code

Module Title Page


LAN3003

職業中文傳意：普通話對話與匯報 Vocational Chinese Communication: Putonghua Conversation and Reports

291

LAN4002

職業中文傳意：普通話報告與推介文書 Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

292

LAN4108 English and Communication: Persuasive Presentations 293

LAN4101 English and Communication: Promotional Materials 294

LAN4107 English and Communication: Reports 295

LAN3103 English and Communication: Workplace Correspondence 296

LAN3100 English and Communication: Workplace Interaction 297

SDD4006/ SDD4006M

Collaboration, Teamwork & Social Engagement 298

SDD4007 Enhancing Competencies in the 21st Century Workplace 299

SDD4005/ SDD4005M

MindShift: Achieving Personal Growth & Effectiveness 300

ITE3003 Information Technology Essentials – Design 301


DES4008 Aesthetics and Semiotics 302

DES3006 Creative and Design Thinking 303

DES4007 Cultural Studies 304


FID4122 Fashion Branding and Event Planning 305

FID4111 Fashion Design and CAD 306

FID4068 Fashion Materials 307

FID4038 Fashion Plus: Presentation and Communication Practice 308

FID4039 Fashion Plus: Research Practice 309

FID4075 Fashion Trend Analysis 310

FID4077 Globalization and Fashion Business Environment 311

FID4123 Industry Processes for Fashion Branding and Buying 312

FID4124 Online Offline Fashion Marketing and Branding 313

FID4125 Technology for Fashion Branding and Buying 314


Volume B - Programme Information & Module Syllabuses vii

Module Code

Module Title Page


FID4059 Fashion Business Development in China 315

FID4088 Fashion Buying: Planning 316

FID4089 Fashion Buying: Styling, Merchandising and Sourcing 317


FID4065 Fashion Entrepreneurship 319

FID4090 Fashion Evolution and Appreciation 320

FID4103 Fashion Retail Management 321

FID4107 Introduction to Fashion Business Operations 322



FID4105 Apparel Analysis 324

FID4069 Fashion Merchandising Business 325

FID4104 Fashion Product Design and Development 326

FID4076 Global Sourcing and Supply Chain Management 327

FID4079 Material Analysis 328

FID4117 Pattern Design and Development with CAD Application 329

FID4080 Quality and Compliance Management 330

FID4118 Quality Evaluation and Testing 331


FID4106 Contemporary Fashion Visual Merchandising 332

FID4119 Drawing for Visual Merchandising 333


FID4044 Fashion Styling and Photography 334


FID4082 Spatial Design and Production 335

FID4094 Three-dimensional Studies 336

FID4095 Two-dimensional Studies 337

FID4084 Visual Merchandising CAD 338


Volume B - Programme Information & Module Syllabuses viii

Module Code

Module Title Page


FID4097 Expanded Studies: Collaborative Community Project 339


340

FID4110 Expanded Studies: Master Class/Seminars 341

Graduation Project

FID4120 Final Integrated Project: Proposal 342

FID4121 Final Integrated Project: Research and Development 343


DES4901M Industrial Attachment 344


Volume B - Programme Information & Module Syllabuses ix

LIST OF TABLES Page

Table 1.1: General Programme Information 2 Table 1.2:

Similar Programmes Offered by Other Tertiary Education Institutions

5

Table 1.3: Planned Places for AY2019/20 7 Table 2.1: Mapping of PILOs with Discipline’s Desired Graduate Attributes 10 Table 2.2: Mapping of PILOs with Programme Objectives 11 Table 3.1a: Programme Structure of HD in Fashion Branding and Buying

(Buying and Retail Management) (Full-time)

12

Table 3.1b: Programme Structure of HD in Fashion Branding and Buying (Product Development and Sourcing) (Full-time)

16

Table 3.1c: Programme Structure of HD in Fashion Branding and Buying

(Visual Merchandising and Branding) (Full-time) 20

Table 3.2a: Programme Structure of HD in Fashion Branding and Buying

(Buying and Retail Management) (Part-time Evening)

25

Table 3.2b: Programme Structure of HD in Fashion Branding and Buying (Product Development and Sourcing) (Part-time Evening)

30

Table 3.2c: Programme Structure of HD in Fashion Branding and Buying (Visual Merchandising and Branding) (Part-time Evening)

35

Table 3.3: Mapping of PILOs to Generic Level Descriptors at QF Level 4 42 Table 3.4: Mapping of Modules with Programme Intended Learning

Outcomes 44

Table 3.5: Modules with the Environment Elements Embedded 47 Table 3.6: Modules with the Mainland Elements Embedded 50 Table 3.7: Minimum QF Credit Requirements for Exit Award

(Higher Diploma in Fashion Branding and Buying) and Intermediate Exit Award (Diploma in Design)

52

Table 3.8: Professional Recognition for HD in Fashion Branding and Buying 53 Table 4.1:

Summary of the Module Assessment Scheme for HD in Fashion Branding and Buying in 2019/20

54

Table 6.1

Module Exemption

65

Fashion and Image Design Programme Board Higher Diploma in Fashion Image Design (DE114304 (FT) / DE524304 (PTE))

Volume B - Programme Information & Module Syllabuses 1

SECTION ONE – PROGRAMME INFORMATION



1. BACKGROUND 1.1 General Programme Information The Higher Diploma in Fashion Branding and Buying is designed to meet the needs of students with relevant attainment at the Hong Kong Diploma of Secondary Education (HKDSE) or equivalent to continue their study at paraprofessional level. The general information of the programme is given in Table 1.1 below..

Table 1.1: General Programme Information

Programme Code DE114304 (FT) / DE524304 (PTE)

Programme Title

(in English & Chinese)


時裝品牌策劃及採購高級文憑

Qualification Title

(in English & Chinese) Higher Diploma in Fashion Branding and Buying

時裝品牌策劃及採購高級文憑

Stream Code

DE114304B (FT) / DE524304B (PTE)

DE114304C (FT) /

DE524304C (PTE)

DE114304E (FT) /

DE524304E (PTE)

Stream Title:

Higher Diploma in Fashion Branding and Buying (Buying and Retail Management)


(Product Development and Sourcing)


(Visual Merchandising and Branding)

時裝品牌策劃及採購(採購及零售管理)

高級文憑

時裝品牌策劃及採購(產品研發及供應營銷管理)

高級文憑

時裝品牌策劃及採購(視覺營銷及品牌策劃)

高級文憑

Discipline Design

Area of Study and Training / Sub-area / Programme Area@ :

Arts, Design and Performing Arts /

Design and Other Creative Industries /

Design and Other Creative Industries

Offering Campus(es) HKDI

Programme Board Fashion and Image Design

Mode of Study Full-time / Part-time Evening

Duration 5 semesters to be completed normally in 2 years for Full-time programme.

9 semesters to be completed normally in 3 years for Part-time Evening programme.



Minimum Notional Learning Hours

3555 Hours 3565 Hours 3525 Hours

Total Contact Hours 1274 Hours

Minimum QF Credit Requirements

355 Credits + 10 IA Credits



QF Level 4

Commencement Date September 2019

Planned Places Full-time: 90 Part-time Evening: 30

Intermediate Exit Award # Diploma in Design 設計文憑

@ Refer to the New Classification of Programme Area with PAA Status under HKCAAVQ. # In order to attain the Intermediate Exit Award of Diploma in Design, students have to acquire minimum 120 credits meeting the specified requirements of the programme as shown in the Note of Table 3.1 a – c and 3.2 a - c Programme Structure. The Area of Study and Training / Sub-area / Programme Area of the Intermediate Exit Award are aligned with those of the Higher Diploma award. 1.2 Demand for the Programme

The Department of Fashion and Image Design started to launch the Higher Diploma in Fashion Branding and Buying programme in 2014 and received good market response and student admission. Students’ performance and achievements were highly recognized by the fashion industry, gaining attention and momentum to feedback and inspire the trade.

1.2.1 Social Demand

High Demand of Tertiary Education

The social demand for tertiary education in Hong Kong is high, referencing as early as the 2001 Policy Address of the HKSAR Chief Executive, a target to enable 60% of senior secondary school leavers to attain post-secondary education. In fact, there were over 70% of secondary school leavers enrolled in post-secondary education in 2016 (Study in Hong Kong, Education Bureau, HKSAR, 2017). With the limited UGC degree study places offered, sub-degree places (higher diplomas and associate degrees) are the preferred choices for secondary school leavers in Hong Kong who wish to attain recognized qualifications to enter the professional career markets or articulate to the senior years of degree programmes. According to the statistics of Hong Kong Examinations and Assessment Authority (HKEAA) and Joint University Programmes Admissions System (JUPAS), there were 52,058 HKDSE candidates in 2017, and 34,660 of them were eligible in satisfying the general requirements of degree and sub-degree programmes. However, there are only about 15,000 subvented degree programme



places available, leaving a large number of candidates looking for subvented sub-degree study places. For those who study sub-degree programmes, upon graduation, they can pursue study in top-up degree programmes and obtain their undergraduate qualifications.

1.2.2 Education Demand

High Demand of Vocational and Professional Education and Training Programmes

To support the economic development of Hong Kong, the Government has all along stressed the importance of vocational and professional education and training (VPET), denoting its pivotal role in broadening the learning opportunities for school leavers and in-service personnel as well as nurturing the requisite human capital (Review of Vocational Education in Hong Kong, Research Office, Legislative Council Secretariat, Aug. 2015). Different from Associate Degrees which adopt a more generic approach in the curriculum, Higher Diplomas are more vocational oriented and provide a very practical study route with multiple pathways. The Vocational Training Council offers vocational education and training from crafts to technician up to degree level every year to 250,000 young people and in-service workers, of whom 50,000 are full-time students (Insight and Opinion, South China Morning Post, 7 Nov. 2017). Since the introduction of the HD Fashion Branding and Buying programme in 2014, the programme has successfully proved to provide a unique and effective study route for students to enter the career market effectively with employment rate continuously reaching over 90% each year. Graduates from the programme are also satisfied with the further study routes provided, enabling them to pursue further study in related fields with the academic competency and essential soft skills embedded in the HD curriculum.

Uniqueness of HD Fashion Branding and Buying Programme

The following table shows the Universities and Tertiary Education Institutes offering similar programmes in comparable study areas. These programmes are found with quite different learning focus to the HD Fashion Branding and Buying programme, in a view of the programme has been achieving very good student enrollment since inception in 2014.



Table 1.2: Similar Programmes Offered by Other Tertiary Education Institutions

Institution Course Duration Fashion Branding and Buying Focus

HK Poly U

BA (Hons) Fashion and Textile Marketing

4 Years Fairly comparable

BA (Hons) Fashion Retailing 4 years Fairly comparable

HD in Fashion & Textile Studies

2 years Fairly comparable

PolyU SPEED BA (Hons) in Fashion and Textile Design

4 years (Part-time mode)

Fairly comparable

HKU SPACE Community College

HD in Marketing – Marketing and Advertising


Associate of Arts in Media, Cultural and Creative Studies - Advertising and Communications


SCAD

BFA Fashion Marketing and Management


BFA in Branded Entertainment 4 years Fairly comparable

CITA & Open U HD in Digital Fashion Creation (co-organized with OU LiPACE)


Raffles BA in Fashion and Fashion Marketing


HKDI HD in Advertising Design 2 years Fairly comparable

HD in Event and Exhibition Design


IVE

HD in Retail and e-Tail Management


HD in Digital Marketing 2 years Fairly comparable

The new HD in Fashion Branding and Buying programme is a unique programme in Hong Kong providing focused and in-depth learning in branding and buying, with fashion products as the business backbone stressing industry practical application and integration. The revised HD programme is enhanced with technology modules to respond proactively to the contemporary market needs, and is planned to operate in both full-time and part-time mode for learners from mainstream school leavers and personnel engaged in day-time work and are seeking for academic achievements using after-work hours.



1.2.3 Industry and Market Demand

Initiatives from China and Hong Kong Government

The fashion and textiles industry is a major business sector in Hong Kong. The 2015 Manpower Survey by VTC showed that there were 57,742 employees in the trading and servicing sector of the textile, clothing, footwear and handbag industries, while there were 5,607 employed in the manufacturing sector. The survey also urged employers to make use of the part-time courses offered to upgrade existing workforce, particular to train their employees in new technologies.

Demand from the fashion industry for qualified and skilled employees with global perspective and willingness to deal with people of different cultures has been increased, as evidenced by the significant increase in the number of employees in the trading and servicing sector of the industry such as fashion merchandising, branding and retail buying businesses. The growth is sure to continue in the foreseeable future, understanding China’s “One Belt One Road” initiative (Insight and Opinion, South China Morning Post, 2 April 2015) will be an enormous driving force to boost the fashion industry further in the region. The Belt and Road International Fashion Week, part of the “One Belt and One Road” initiative, kicked off a keen interest in the local fashion industry in Guangzhou in late Dec. 2017, involving leading fashion designers from all over the world, including those from China and South Korea. To support the fashion industry, the Hong Kong government has also revealed plans to turn the former fabric capital of the city, Sham Shui Po, into a fashion and design mecca, starting off with a five-storey hub on Tung Chau Street (Government Plans a New Fashion Refit for Sham Shui Po, RTHK English News, 9 Jan. 2018). All the initiatives listed suggest a need of the HD programme to continue to provide qualified manpower to match the up-coming market needs.

Technological Challenge and Manpower Demand

The explosion of technology is transforming the global shopping pattern, particular in the time-bound fashion business game. The global booming success of online-selling and online payment model, the mass practice of using smart phones and mobile APPs, the influence of social media platforms, and the up-rising AI, VR and AR trends, all have announced an era to another level of technological challenge (Overview of 2018 Retail Trends, Global Retail Trends 2018, 22 March, 2018). The China market cannot be missed in the new Millennium.

E-commerce Bloom in China

E-commerce has grown significantly fast in China than in any other large market in the world. The growing middle class is boosting retail demand, in a view that traditional stores are underdeveloped in China. To fill the gap, online retailers in China have made big investments in delivery infrastructure and e-payments, which are being taken up by a digitally advanced population. As a result, Chinese online retail sales shot up from 800 billion Renminbi in 2011 to 5.2 trillion in 2016 (Insights, Retail and Consumer Journal Vol. 6, China Blends Online and Offline Retail Worlds, Oliver Wyman, 2018)



The new business environment, however, is not stopping physical stores to further on, but demand fashion business practitioners to another level to also cater to issues such as shoppers’ experience and conscious shopping/ buying for survival (Overview of 2018 Retail Trends, Global Retail Trends 2018, 22 March, 2018). The HD in Fashion Branding and Buying programme is enriched with updated technology elements with new modules added to prepare graduates for the new challenge.

The New HD in Fashion Branding and Buying Programme Caters for the Demand

The HD in Fashion Branding and Buying programme focuses on three study areas, namely, fashion buying and retailing, visual merchandising and branding, and product development and sourcing. These are the education market niches identified but not covered by the programmes offered by other major institutes in Hong Kong. In particular, the visual merchandising and product development streams of the programme cater for the strong demand on fashion merchandising professionals equipped with creative fashion sense and realization capabilities, while the buying and retailing steam cater for personnel with essential online offline branding and marketing skills to enhance traditional fashion buying and retailing practices (CT Good Jobs, Career Times Online Ltd, 2018). The HD in Fashion Branding and Buying provides a good value-adding study opportunity locally for the secondary school leavers who aspire to enter these fashion sectors without going to study overseas.

1.3 Planned Places for AY2019/20

Table 1.3: Planned Places for AY2019/20

Programme Offering Campus

Planned Places

HD in Fashion Branding and Buying (Full-time) HKDI 90

HD in Fashion Branding and Buying (Part-time Evening) HKDI 30



2. PROGRAMME OBJECTIVES AND INTENDED LEARNING OUTCOMES

This programme aims to provide students with industry/profession-specific knowledge and skills, together with the necessary language, IT, interpersonal and other generic skills for employment, further study and active citizenship. It also seeks to cultivate a spirit of lifelong learning and develop student’s ability to learn how to learn.

Specifically, HD in Fashion Branding and Buying will equip students with the necessary technical and professional knowledge and skills, initially at paraprofessional level, via the blending of theoretical knowledge and practical application, to enable them to pursue a career as fashion brand executives, fashion marketers, fashion editors, product developers, fashion merchandisers, fashion buyers, fashion coordinators, fashion retail executives, fashion visual merchandisers, fashion graphic designers, and fashion brand stylists, etc. It also seeks to cultivate skills in lifelong learning and develop students’ ability to basic research and self-learning. 2.1 Programme Objectives The programme objectives of HD in HD in Fashion Branding and Buying are to:

(1) equip students with sound methodology of thinking and a solid foundation for a career in relation with creative industries;

(2) cultivate students' notion for lifelong learning and develop students to be independent learners;

(3) prepare students for further study and professional development in fashion branding and buying industries;

(4) equip students with both design philosophy and practicality of business and technology in fashion branding and buying business;

(5) provide students with a well-balanced multi-disciplinary exposure and integrated education for the satisfaction of the expanding needs in the fashion industry and achieving innovative design and business ideas;

(6) provide students with understanding of the culture, art and design background beyond fashion; and

(7) cultivate students with the professional ethics, working and learning attitude..



2.2 Programme Intended Learning Outcomes The Programme Intended Learning Outcomes (PILOs), i.e. the expected competencies students would achieve upon completion of study, are aligned with the programme objectives and the Discipline’s desired graduate attributes. The graduates of HD in Fashion Branding and Buying are expected to be able to:

(a) work effectively as an individual professional or in a team in familiar and some new contexts in the local, Mainland and global workplace, by utilizing visual and aesthetical, written and verbal communication skills, as well as IT, numerical and other soft skills;

(b) reflect on personal learning needs and devise a professional development plan for career growth and/or further study;

(c) apply creative thinking on fashion branding and buying businesses with environmental, ethical, cultural, sustainable, economical, and technological considerations in dealing with stakeholders’ needs;

(d) manage the fashion branding and buying tasks and projects in the workplace by applying skills in conceptualization, visualization, realization and presentation in an integrative manner;

(e) identify fashion branding and buying issues and respond to opportunities through research, analysis, evaluation and critique; and

(f) create solutions of fashion branding and buying to meet varying criteria, from experimental, user-centre, to production-focused and marketing-oriented, for various markets including local, overseas and China.

Tables 2.1 and 2.2 illustrate how the PILOs contribute to the fulfilment of the Discipline’s desired graduate attributes and programme objectives.



Table 2.1: Mapping of PILOs with Discipline’s Desired Graduate Attributes

Programme Intended Learning Outcomes (PILOs)

Desired Graduate Attributes*

A1 A2 S3 S4 S5 S6 S7 K8 K9 K10 K11 K12

a

Work effectively as an individual professional or in a team in familiar and some new contexts in the local, Mainland and global workplace, by utilizing visual and aesthetical, written and verbal communication skills, as well as IT, numerical and other soft skills

b Reflect on personal learning needs and devise a professional development plan for career growth and/or further study

c

Apply creative thinking on fashion branding and buying businesses with environmental, ethical, cultural, sustainable, economical, and technological considerations in dealing with stakeholders’ needs

d

Manage the fashion branding and buying tasks and projects in the workplace by applying skills in conceptualization, visualization, realization and presentation in an integrative manner

e Identify fashion branding and buying issues and respond to opportunities through research, analysis, evaluation and critique

f

Create solutions of fashion branding and buying to meet varying criteria, from experimental, user-centre, to production-focused and marketing-oriented, for various markets including local, overseas and China

* Desired Graduate Attributes: Attitude A1 Effective Self-efficacy and Teamwork A2 Self-awareness and Life-long Learning Oriented Skills S3 Effective Communication S4 Precise Project Management S5 Creative Thinking S6 Critical Thinking S7 Good Aesthetics Sense Knowledge K8 Social Aspect Awareness K9 Solid Professional Knowledge K10 International Outlook K11 Interdisciplinary K12 Research Capability (applied research)



Table 2.2: Mapping of PILOs with Programme Objectives2

Programme Intended Learning Outcomes (PILOs)

Programme Objectives

1 2 3 4 5 6 7

a



c

Apply creative thinking on fashion branding and buying businesses with environmental, ethical, cultural, sustainable, economical, and technological considerations in dealing with stakeholders’ needs

d

Manage the fashion branding and buying tasks and projects in the workplace by applying skills in conceptualization, visualization, realization and presentation in an integrative manner


f




3. PROGRAMME STRUCTURE AND CONTENTS

The aims and objectives of HD in Fashion Branding and Buying are to be attained through a well-designed curriculum structure, appropriate learning and teaching strategies and assessment methods, comprehensive vocational training and a variety of extra-curricular activities.

3.1 Programme Structure

Programme Structure (Full-time) A summary of the structure of HD in Fashion Branding and Buying in full-time mode is shown in the following tables while the detailed module syllabuses can be found in Section Two of this document.

Table 3.1 a: Programme Structure of HD in Fashion Branding and Buying (Buying and Retail Management)

(Full-time Mode) 3

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 1

LAN3100*1 English and Communication: Workplace Interaction

3 26 34 - 60 6

SDD4006*1 Collaboration, Teamwork & Social Engagement

4 26 34 - 60 6

ITE3003*1 Information Technology Essentials – Design

3 26 39 - 65 6

DES3006*1 Creative and Design Thinking 3 39 61 - 100 10

FID4111 Fashion Design and CAD 4 52 98 - 150 15

FID4068 Fashion Materials 4 39 71 - 110 11

FID4075 Fashion Trend Analysis 4 26 44 - 70 7

FID4124 Online Offline Fashion Marketing and Branding

4 26 44 - 70 7


4 26 44 - 70 7

Sem 1 Total^: 286 469 - 755 75

Nominal Duration for Sem 1: 13 weeks

Estimated Study Load for Sem 1^: 58.1 NLHs per week



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 2

LAN3003*1 職業中文傳意︰

普通話對話與匯報 Vocational Chinese Communication: Putonghua Conversation and Reports

3 26 34 - 60 6

LAN3103*1 English and Communication: Workplace Correspondence

3 26 34 - 60 6

SDD4005*1 MindShift: Achieving Personal Growth & Effectiveness

4 26 34 - 60 6

DES4008*1 Aesthetics and Semiotics 4 39 71 - 110 11

FID4038 Fashion Plus: Presentation and Communication Practice

4 39 51 - 90 9

FID4125 Technology for Fashion Branding and Buying

4 39 71 - 110 11

FID4088 Fashion Buying: Planning 4 39 71 - 110 11

FID4107 Introduction to Fashion Business Operations

4 39 71 - 110 11

FID4097 Expanded Studies: Collaborative Community Project

4 26 44 - 70 7

Sem 2 Total^: 299 481 - 780 78





Module

Code Module Title

QF

Level Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs# QF

Credits~

Semester 3

LAN4108 English and Communication: Persuasive Presentations

4 26 64 - 90 9

SDD4007 Enhancing Competencies in the 21st Century Workplace

4 13 17 - 30 3

DES4007*1 Cultural Studies 4 52 98 - 150 15

FID4103 Fashion Retail Management 4 39 71 - 110 11

Varied*2 Enrichment Module 3 26 34 - 60 6 Sem 3 Total^: 156 284 - 440 44



Module

Code Module Title

QF

Level Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs# QF

Credits~

Semester 4

LAN4002 職業中文傳意︰普通話報告與推介文書 Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

4 26 64 - 90 9

LAN4107 English and Communication: Reports

4 26 64 - 90 9

FID4122 Fashion Branding and Event Planning

4 26 44 - 70 7

FID4039 Fashion Plus: Research Practice

4 26 34 - 60 6

FID4089 Fashion Buying: Styling, Merchandising and Sourcing

4 39 71 - 110 11

FID4062 Fashion Consumer Behaviour 4 39 71 - 110 11 FID4090 Fashion Evolution and

Appreciation 4 26 44 - 70 7

FID4110 Expanded Studies: Master Class/Seminars

4 13 17 - 30 3

FID4120 Final Integrated Project: Proposal

4 26 74 - 100 10

Sem 4 Total^: 247 483 - 730 73 Nominal Duration for Sem 4: 13 weeks




Module

Code Module Title

QF

Level Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs# QF

Credits~

Semester 5

LAN4101 English and Communication: Promotional Materials

4 39 61 - 100 10

FID4077 Globalization and Fashion Business Environment

4 26 44 - 70 7

FID4123 Industry Processes for Fashion Branding and Buying

4 52 98 - 150 15

FID4059 Fashion Business Development in China

4 39 71 - 110 11

FID4065 Fashion Entrepreneurship 4 39 71 - 110 11 FID4081 Retail Environment Studies 4 39 71 - 110 11 FID4121 Final Integrated Project:

Research and Development 4 52 148 - 200 20


Estimated Study Load for Sem 5^: 63.1 NLHs per week Grand Total for 5 Semesters: 1274 2281 - 3555 355

Industrial Attachment (IA)@

Module Code Module Title QF

Level Total NLHs#

QF

Credits^

DES4901M Industrial Attachment

4 90 attachment hours minimum

+ 13 hours for coaching, preparation, etc.

= 103

10

Students of this programme will be scheduled to take Industrial Attachment (IA) in Semesters 2 to 5, considering the readiness of the students, the skills requirement, availability of IA opportunities, and the overall study load of each semester.



Table 3.1b: Programme Structure of HD in Fashion Branding and Buying (Product Development and Sourcing)

(Full-time Mode) 4

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 1


3 26 34 - 60 6


4 26 34 - 60 6


3 26 39 - 65 6

DES3006*1 Creative and Design Thinking 3 39 61 - 100 10





4 26 44 - 70 7


4 26 44 - 70 7

Sem 1 Total^: 286 469 - 755 75





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 2


普通話對話與匯報 Vocational Chinese Communication: Putonghua Conversation and Reports

3 26 34 - 60 6


3 26 34 - 60 6


4 26 34 - 60 6



4 39 51 - 90 9


4 39 71 - 110 11

FID4069 Fashion Merchandising Business

4 39 71 - 110 11

FID4117 Pattern Design and Development with CAD Applications

4 52 98 - 150 15


4 26 44 - 70 7





Module

Code Module Title

QF

Level Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs# QF

Credits~

Semester 3


4 26 64 - 90 9


4 13 17 - 30 3

DES4007*1 Cultural Studies 4 52 98 - 150 15 FID4118 Quality Evaluation and

Testing 4 39 71 - 110 11

Varied*3 Enrichment Module 3 26 34 - 60 6 Sem 3 Total^: 156 284 - 440 44

Nominal Duration for Sem 3: 8 weeks Estimated Study Load for Sem 3^: 55.0 NLHs per week

Module

Code Module Title

QF

Level Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs# QF

Credits~

Semester 4


4 26 64 - 90 9


4 26 64 - 90 9


4 26 44 - 70 7


4 26 34 - 60 6

FID4104 Fashion Product Design and Development

4 52 98 - 150 15

FID4079 Material Analysis 4 39 71 - 110 11 FID4110 Expanded Studies: Master

Class/Seminars 4 13 17 - 30 3


4 26 74 - 100 10





Module

Code Module Title

QF

Level Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs# QF

Credits~

Semester 5


4 39 61 - 100 10


4 26 44 - 70 7


4 52 98 - 150 15

FID4105 Apparel Analysis 4 52 98 - 150 15 FID4076 Global Sourcing and Supply

Chain Management 4 39 71 - 110 11

FID4080 Quality and Compliance Management

4 26 44 - 70 7

FID4121 Final Integrated Project: Research and Development

4 52 148 - 200 20


Estimated Study Load for Sem 5^: 65.4 NLHs per week Grand Total for 5 Semesters: 1274 2291 - 3565 356



Level Total NLHs#

QF

Credits~




= 103

10





(Visual Merchandising and Branding) (Full-time Mode) 5

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 1


3 26 34 - 60 6


4 26 34 - 60 6


3 26 39 - 65 6

DES3006*1 Creative and Design Thinking

3 39 61 - 100 10





4 26 44 - 70 7


4 26 44 - 70 7

Sem 1 Total^: 286 469 - 755 75





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 2

LAN3003*1 職業中文傳意︰普通話對話與匯報 Vocational Chinese Communication: Putonghua Conversation and Reports

3 26 34 - 60 6


3 26 34 - 60 6


4 26 34 - 60 6



4 39 51 - 90 9


4 39 71 - 110 11

FID4106 Contemporary Fashion Visual Merchandising

4 26 44 - 70 7

FID4119 Drawing for Visual Merchandising

4 39 51 - 90 9

FID4084 Visual Merchandising CAD 4 26 34 - 60 6


4 26 44 - 70 7

Sem 2 Total^: 312 468 - 780 78





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 3


4 26 64 - 90 9


4 13 17 - 30 3


FID4062 Fashion Consumer Behaviour 4 39 71 - 110 11

Varied*2 Enrichment Module 3 26 34 - 60 6

Sem 3 Total^: 156 284 - 440 44



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 4


4 26 64 - 90 9


4 26 64 - 90 9


4 26 44 - 70 7


4 26 34 - 60 6

FID4044 Fashion Styling and Photography

4 52 98 - 150 15

FID4095 Two-dimensional Studies 4 39 71 - 110 11


4 13 17 - 30 3


4 26 74 - 100 10

Sem 4 Total^: 234 466 - 700 70





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 5


4 39 61 - 100 10


4 26 44 - 70 7


4 52 98 - 150 15

FID4081 Retail Environment Studies 4 39 71 - 110 11

FID4082 Spatial Design and Production

4 39 71 - 110 11

FID4094 Three-dimensional Studies 4 39 71 - 110 11


4 52 148 - 200 20

Sem 5 Total^: 286 584 - 850 85



Grand Total for 5 Semesters: 1274 2251 - 3525 352



Level Total NLHs#

QF

Credits~




= 103

10


Note (Full-time Mode): * 1

In order to attain the Diploma in Design, students have to complete and acquire:

a) totally 30 credits in five General Education Modules, including:

LAN3100 / English and Communication: Workplace Interaction (6 credits)

SDD4005 / SDD4005M / MindShift: Achieving Personal Growth & Effectiveness (6 credits) or

SDD4006 / SDD4006M / Collaboration, Teamwork & Social Engagement (6 credits)

ITE3003 / Information Technology Essentials – Design (6 credits) or

ITE3005 / Information Technology Essentials – Media (6 credits) or



ITE3009 / Information Technology Essentials – Smart Living (6 credits)

LAN3003 / Vocational Chinese Communication: Putonghua Conversation and Reports職業中文傳意：普通話對話與匯報(6 credits)

LAN3103 / English and Communication: Workplace Correspondence (6 credits)

b) minimum 90 credits in Vocational Modules, including:

DES3006 / Creative and Design Thinking (10 credits)

DES4007 / Cultural Studies (15 credits)

DES4008 / Aesthetics and Semiotics (11 credits)

Plus any other vocational modules offered in the student’s enrolled programme/stream, accumulating to 54 Credits or above.

* 2 A variety of Enrichment Modules, offered by different disciplines of HKDI / IVEs, are open to all Higher Diploma students irrespective of the Discipline, programme or stream, upon meeting the pre-requisites / co-requisites / anti-requisites, if any. These Enrichment Modules may vary in QF Level, Self-study Hours, Assessment Hours, Total NLHs and QF Credits. Successful completion of one Enrichment Module is a graduation requirement.

#

The Notional Learning Hours (NLHs) of a Module is the amount of time an average learner would take to complete all the learning and acquire the learning outcomes. The Notional Learning Hours is a summation of contact hours, self-study hours and assessment hours of a programme/module. Contact hours are the amount of time spent by a student in direct contact with the teaching staff of a programme. Self-study hours are the amount of time spent by a student without direct contact with teaching staff. Assessment hours refer to the amount of time spent by a student in scheduled examinations, tests and other related assessment activities outside contact and self-study hours. Some assessments may already be included in contact hours (e.g. quiz conducted in class) and self-study hours (e.g. students’ time spent on doing a project) and should not be double-counted.

~ The QF Credits of a module is proportional to the number of Notional Learning Hours that an average learner would take to acquire the learning outcomes stated in the module. One QF Credit is equivalent to 10 Notional Learning Hours in studying a module. In the table, the QF Credits are rounded down by module if they are in decimal. Adult learners are in general more mature and motivated than school leavers on pre-employment programmes, and in general possess a certain amount of work experience. Therefore for the same total amount of learning, the proportion of contact hours to self-study hours to achieve the same learning outcomes may be different for pre-employment students and in-service adult learners.

^ IA has not been included in the above calculations of total NLHs, total credits and estimated study load, as students may undertake IA in different semesters. Still the IA credits taken by students and IA study load in each semester are closely monitored according to prevailing regulations and guidelines.

@ For NHD, while 90 attachment hours are a minimum requirement, IA of individual programmes may include more attachment hours to meet industry requirements. For other types of programmes, the decision of the number of IA hours, if any, rests with the Programme Board.



Programme Structure (Part-time Evening)

A summary of the structure of HD in Fashion Branding and Buying in part-time evening mode is shown in the following tables while the detailed module syllabuses can be found in Section Two of this document.

Table 3.2a: Programme Structure of HD in Fashion Branding and Buying

(Buying and Retail Management) (Part-time Evening Mode) 6

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 1


3 26 34 - 60 6


3 26 39 - 65 6




4 26 44 - 70 7

Sem 1 Total^: 143 232 - 375 37





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 2

SDD4005*1,## MindShift: Achieving Personal Growth & Effectiveness

4 26 34 - 60 6


3 39 61 - 100 10



4 26 44 - 70 7

Sem 2 Total^: 143 237 - 380 38



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 3


普通話對話與匯報

Vocational Chinese Communication:

Putonghua Conversation and Reports

3 26 34 - 60 6

SDD4006*1,## Collaboration, Teamwork & Social Engagement

4 26 34 - 60 6


4 39 71 - 110 11


4 26 44 - 70 7

Sem 3 Total^: 117 183 - 300 30





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 4


3 26 34 - 60 6


FID4088 Fashion Buying: Planning 4 39 71 - 110 11


4 39 71 - 110 11

Sem 4 Total^: 143 247 - 390 39


Estimated Study Load for Sem 4^: 30 NLHs per week

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 5


4 26 64 - 90 9

SDD4007## Enhancing Competencies in the 21st Century Workplace

4 13 17 - 30 3



4 26 44 - 70 7

FID4103 Fashion Retail Management

4 39 71 - 110 11

Sem 5 Total^: 156 294 - 450 45





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 6

LAN4002 職業中文傳意︰

普通話報告與推介文書

Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

4 26 64 - 90 9

FID4062 Fashion Consumer Behaviour

4 39 71 - 110 11

FID4090 Fashion Evolution and Appreciation

4 26 44 - 70 7


Sem 6 Total^: 117 213 - 330 33



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 7


4 26 64 - 90 9


4 39 51 - 90 9


4 26 44 - 70 7


4 39 71 - 110 11


Sem 7 Total^: 169 301 - 470 47





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 8


4 39 61 - 100 10


4 26 34 - 60 6


4 39 71 - 110 11

FID4065 Fashion Entrepreneurship 4 39 71 - 110 11


4 26 74 - 100 10

Sem 8 Total^: 169 311 - 480 48



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 9


4 52 98 - 150 15


4 13 17 - 30 3


4 52 148 - 200 20

Sem 9 Total^: 117 263 - 380 38








Level Total NLHs#

QF

Credits~




= 103

10


Table 3.2b: Programme Structure of HD in Fashion Branding and Buying (Product Development and Sourcing)

(Part-time Evening Mode) 7

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 1


3 26 34 - 60 6


3 26 39 - 65 6




4 26 44 - 70 7

Sem 1 Total^: 143 232 - 375 37





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 2


4 26 34 - 60 6


3 39 61 - 100 10



4 26 44 - 70 7

Sem 2 Total^: 143 237 - 380 38



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 3





3 26 34 - 60 6


4 26 34 - 60 6


4 39 71 - 110 11


4 26 44 - 70 7

Sem 3 Total^: 117 183 - 300 30





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 4


3 26 34 - 60 6



4 39 71 - 110 11


4 52 98 - 150 15

Sem 4 Total^: 156 274 - 430 43



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 5


4 26 64 - 90 9


4 13 17 - 30 3



4 26 44 - 70 7

FID4118 Quality Evaluation and Testing

4 39 71 -

110 11

Sem 5 Total^: 156 294 - 450 45





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 6




4 26 64 - 90 9


4 52 98 - 150 15


Sem 6 Total^: 104 196 - 300 30



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 7


4 26 64 - 90 9


4 39 51 - 90 9

FID4076 Global Sourcing and Supply Chain Management

4 39 71 - 110 11

FID4079 Material Analysis 4 39 71 - 110 11


4 26 44 - 70 7

Sem 7 Total^: 169 301 - 470 47





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 8


4 39 61 - 100 10


4 26 34 - 60 6


4 26 44 - 70 7

FID4105 Apparel Analysis 4 52 98 - 150 15


4 26 74 - 100 10

Sem 8 Total^: 169 311 - 480 48



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 9


4 52 98 - 150 15


4 13 17 - 30 3


4 52 148 - 200 20

Sem 9 Total^: 117 263 - 380 38








Level Total NLHs#

QF

Credits~




= 103

10



(Visual Merchandising and Branding) (Part-time Evening Mode) 8

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 1


3 26 34 - 60 6


3 26 39 - 65 6




4 26 44 - 70 7

Sem 1 Total^: 143 232 - 375 37





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 2


4 26 34 - 60 6


3 39 61 - 100 10



4 26 44 - 70 7

Sem 2 Total^: 143 237 - 380 38



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 3





3 26 34 - 60 6


4 26 34 - 60 6


4 39 71 - 110 11


4 26 44 - 70 7

Sem 3 Total^: 117 183 - 300 30





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 4


3 26 34 - 60 6



4 26 44 - 70 7


4 39 51 - 90 9


Sem 4 Total^: 156 234 - 390 39


Estimated Study Load for Sem 4^: 30 NLHs per week

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 5


4 26 64 - 90 9


4 13 17 - 30 3



4 26 44 - 70 7


4 39 71 - 110 11

Sem 5 Total^: 156 294 - 450 45





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 6




4 26 64 - 90 9


4 52 98 - 150 15


Sem 6 Total^: 104 196 - 300 30



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 7


4 26 64 - 90 9


4 39 51 - 90 9


4 26 44 - 70 7


FID4095 Two-dimensional Studies 4 39 71 - 110 11

Sem 7 Total^: 169 301 - 470 47





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 8


4 39 61 - 100 10


4 26 34 - 60 6


4 39 71 - 110 11



4 26 74 - 100 10

Sem 8 Total^: 169 311 - 480 48



Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess-

ment

Hours#

Total

NLHs#

QF

Credits~

Semester 9


4 52 98 - 150 15


4 13 17 - 30 3


4 52 148 - 200 20

Sem 9 Total^: 117 263 - 380 38








Level Total NLHs#

QF

Credits~




= 103

10


Note (Part-time Evening Mode): * 1

a) In order to attain the Diploma in Design, students have to complete and acquire:

totally 30 credits in five General Education Modules, including:







LAN3003 / Vocational Chinese Communication: Putonghua Conversation and Reports 職業中文傳意：普通話對話與匯報(6 credits)







* 2 A variety of Enrichment Modules, offered by different disciplines of HKDI / IVEs, are open to all Higher Diploma students irrespective of the Discipline, programme or stream, upon meeting the pre-requisites / co-requisites / anti-requisites, if any. These Enrichment Modules may vary in QF Level, Self-study Hours, Assessment Hours, Total NLHs and QF Credits. Successful completion of one Enrichment Module is a graduation requirement.

#

The Notional Learning Hours (NLHs) of a Module is the amount of time an average learner would take to complete all the learning and acquire the learning outcomes. The Notional Learning Hours is a summation of contact hours, self-study hours and assessment hours of a programme/module. Contact hours are the amount of time



spent by a student in direct contact with the teaching staff of a programme. Self-study hours are the amount of time spent by a student without direct contact with teaching staff. Assessment hours refer to the amount of time spent by a student in scheduled examinations, tests and other related assessment activities outside contact and self-study hours. Some assessments may already be included in contact hours (e.g. quiz conducted in class) and self-study hours (e.g. students’ time spent on doing a project) and should not be double-counted.

~ The QF Credits of a module is proportional to the number of Notional Learning Hours that an average learner would take to acquire the learning outcomes stated in the module. One QF Credit is equivalent to 10 Notional Learning Hours in studying a module. In the table, the QF Credits are rounded down by module if they are in decimal.


@ For NHD, while 90 attachment hours are a minimum requirement, IA of individual programmes may include more attachment hours to meet industry requirements. For other types of programmes, the decision of the number of IA hours, if any, rests with the Programme Board. Students possessing two-year full-time work experience^^ in relevant trade acquired after meeting the entry requirements of the programme can apply for module exemption of Industrial Attachment.

## All students will be required to take and pass all of the Structured Whole Person

Development modules before graduation. Students possessing two-year full-time work experience acquired after meeting the entry requirements of the programme can apply for module exemption subject to passing the related assessment.



3.2 Alignment of PILOs to GLDs This programme is pitched at Qualifications Framework (QF) Level 4. The PILOs have been designed to align well with the Generic Level Descriptors (GLDs) at QF Level 4 across the four domains. The curriculum prepares students with a good foundation in the Design Discipline and specialized knowledge in selected areas. Through case studies and projects, students are developed with the ability to analyze broadly-defined problems using a range of specialized skills and approaches, reach substantiated conclusions and devise appropriate strategies and actions. Effective communication skills and competent IT skills are required for presenting the work in written, visual and verbal forms. Students are required to take autonomy and responsibility in managing the standard of their own work and team work and, where appropriate, the outputs of others. Table 3.2 below presents the alignment of the PILOs with the GLDs for QF Level 4.

Table 3.3: Mapping of PILOs to Generic Level Descriptors at QF Level 4

Programme Intended Learning Outcomes

(PILOs)

Generic Level Descriptors (GLDs)

Kn

ow

led

ge

&

Inte

llect

ual

S

kills

Pro

cess

es

Au

ton

om

y &

A

cco

un

tab

ility

Co

mm

un

icat

ion

, IC

T a

nd

N

um

erac

y

a



c

Apply creative thinking on fashion branding and buying businesses with environmental, ethical, cultural, sustainable, economical, technological considerations in dealing with stakeholders’ needs

d

Manage the fashion branding and buying tasks and projects in the workplace by applying skills in conceptualization, visualization, realization and presentation in an integrative manner.


f




3.3 QF Credit Assignment The programme team and its module teams of HD in Fashion Branding and Buying follow the QF Credit Assignment for VTC Award-bearing Programmes at QF Levels 1-6 (Volume A, Appendix 15) and the principles and approaches agreed by the Discipline to work out the QF Credits for the programme. In general, HD for school leavers and working adults follows the General Programme-level Conversion Factors for QF Credit and Contact Hours of 1 QF Credit being equivalent to 3.75 and 2 contact hours respectively. For example, comparing hands-on skill training modules such as Visual Merchandising CAD and theory based modules normally require students to conduct more self-learning activities (e.g. research, concept development and testing) outside the class contact hours such as Contemporary Fashion Visual Merchandising and Globalization and Fashion Business Environment. A module of higher QF Level usually requires students to spend more hours on self-study activities than a module of lower QF Level. In consideration of the above, the conversion between the QF Credit and contact hours of modules in the Design Discipline’s full-time pre-employment programmes in general shows the following ratios: 1 QF Credit to about 4.3 contact hours for a QF Level 4 hands-on module; 1 QF Credit to about 3.3 contact hours for a QF Level 4 project/theory based module; 1 QF Credit to about 2.6 contact hours for the module of Graduation Project which requires students to conduct a self-initiated final project integrating previously learned skills. While taking into account the guiding principles given, module teams also consider the QF Level, and the nature of the modules concerned when deciding the amount of Notional Learning Hours and the conversion factors for QF Credits and contact hours for individual modules. 3.4 Module Design The programme curriculum comprises General Education Modules (Languages, Whole Person Development and Generic IT) and Vocational Modules. For each module, the intended learning outcomes are clearly defined to guide the development of the module content and assessment scheme. Table 3.4 provides a mapping of the modules with the PILOs.



Table 3.4: Mapping of Modules with Programme Intended Learning Outcomes

Module Code

Module Title Programme

Intended Learning Outcomes a b c d e f

General Education Modules Language Modules

1 LAN3003

職業中文傳意：普通話對話與匯報

Vocational Chinese Communication: Putonghua Conversation and Reports

2 LAN4002

職業中文傳意：普通話報告與推介文書


3 LAN4108 English and Communication: Persuasive Presentations

4 LAN4101 English and Communication: Promotional Materials

5 LAN4107 English and Communication: Reports

6 LAN3103 English and Communication: Workplace Correspondence

7 LAN3100 English and Communication: Workplace Interaction

Whole Person Development Modules

8 SDD4005 MindShift: Achieving Personal

Growth & Effectiveness

9 SDD4006 Collaboration, Teamwork & Social

Engagement

10 SDD4007 Enhancing Competencies in the

21st Century Workplace

Generic IT Module

11 ITE3003 Information Technology Essentials – Design


12 DES4008 Aesthetics and Semiotics

13 DES3006 Creative and Design Thinking

14 DES4007 Cultural Studies



Module Code




15 FID4122 Fashion Branding and Event Planning

16 FID4111 Fashion Design and CAD

17 FID4068 Fashion Materials

18 FID4038 Fashion Plus: Presentation and Communication Practice

19 FID4039 Fashion Plus: Research Practice

20 FID4075 Fashion Trend Analysis

21 FID4077 Globalization and Fashion Business Environment

22 FID4123 Industry Processes for Fashion Branding and Buying

23 FID4124 Online Offline Fashion Marketing and Branding

24 FID4125 Technology for Fashion Branding and Buying


25 FID4059 Fashion Business Development in China

26 FID4088 Fashion Buying: Planning

27 FID4089 Fashion Buying: Styling, Merchandising and Sourcing

28 FID4062 Fashion Consumer Behaviour

29 FID4065 Fashion Entrepreneurship

30 FID4090 Fashion Evolution and Appreciation

31 FID4103 Fashion Retail Management

32 FID4107 Introduction to Fashion Business Operations

33 FID4081 Retail Environment Studies


34 FID4105 Apparel Analysis

35 FID4069 Fashion Merchandising Business

36 FID4104 Fashion Product Design and Development



Module Code



37 FID4076 Global Sourcing and Supply Chain Management

38 FID4079 Material Analysis

39 FID4117 Pattern Design and Development with CAD Applications

40 FID4080 Quality and Compliance Management

41 FID4118 Quality Evaluation and Testing


42 FID4106 Contemporary Fashion Visual Merchandising

43 FID4119 Drawing for Visual Merchandising

44 FID4062 Fashion Consumer Behaviour

45 FID4044 Fashion Styling and Photography

46 FID4081 Retail Environment Studies

47 FID4082 Spatial Design and Production

48 FID4094 Three-dimensional Studies

49 FID4095 Two-dimensional Studies

50 FID4084 Visual Merchandising CAD


51 FID4097 Expanded Studies: Collaborative Community Project

52 FID4109 Expanded Studies: Experiential Fashion Familiarization Projects

53 FID4110 Expanded Studies: Master Class/Seminars

Graduation Project

54 FID4120 Final Integrated Project: Proposal

55 FID4121 Final Integrated Project: Research and Development


56 DES4901M Industrial Attachment

Enrichment Module

57 Varied Enrichment Module Varied according to student’s

chosen module



3.5 Environmental and China Elements The programme has embedded the Environmental and China elements in individual modules. Details are shown in Table 3.5 and 3.6 respectively.

Table 3.5: Modules with the Environmental Elements Embedded

Module Code

Module Title Topic Areas / MILOs with Environmental Elements

GE Modules

LAN3003 職業中文傳意：普通話對話與匯報

Vocational Chinese Communication : Putonghua Conversation and Reports

以普通話口頭匯報環保議題 (例: 節能燈泡)

LAN4002 職業中文傳意：



以普通話進行各種專題報告 (包括

環保議題)


Understand green office and environmental issues

SDD4006 Collaboration, Teamwork & Social Engagement

Sustainable Development


DES4007 Cultural Studies Describe the impact of cultural issues with respect to social, creative and sustainability contexts on arts and design



Integrate fashion event planning knowledge and skills with environmental considerations to execute a branding and marketing event for brand building purpose

FID4111 Fashion Design and CAD Research, design development and realization on eco-fashion – materials and process selection, product usage and recycle possibility and suggestion.



Module Code


FID4068 Fashion Materials Research on latest design and technology of Green Textiles and other fashion materials and their application s to fashion design, in order to meet the trend of the industry and green lifestyle of consumers.

FID4075 Fashion Trend Analysis Evaluate the socio-cultural factor, including environmental awareness affecting fashion trend.


Analyse the ethical issues and social responsibility including sustainability fashion during the process of international fashion business development.


Consider the environmental impact in the fashion branding and buying processes.

FID4125 Technology for Fashion branding and Buying

Analyse the fashion branding and buying processes to identify updated fashion technology for work enhancement, considering development of the market, technology trends and sustainability issues.


Integrate appropriate knowledge, skills and methodologies in design, business, culture, sustainability, technology, production, and related fields.


Apply buying and retail management knowledge and design skills to develop innovative holistic solutions – Incorporating ethical and sustainable concerns in the development.


FID4065 Fashion Entrepreneurship Discuss and critically examine on the corporate social responsibility, including the obligation on sustainable development.



Module Code



FID4069 Fashion Merchandising Business Analyse current market trend on ethical sourcing and preference on environmental-friendly products

Critically examine the environmental impact on merchandising.

Module Code



Discuss different measures on tackling compliance requirements, including eco-labelling, environmental management system and certification.

Stream Specific Modules – Visual Merchandising Stream

FID4094 Three-dimensional Studies Employ sustainability concept in props design and production.

Use environmental-friendly materials for props production.



9

Table 3.6: Modules with the Mainland Elements Embedded

Module Code

Module Title Topic Areas with

Mainland Elements

GE Modules

LAN3003 職業中文傳意：普通話對話與匯報


以普通話就多種不同的話題 (包括中港貿易) 進行對話及報告

LAN4002 職業中文傳意：普通話報告與推介文書


學習內地流行語


Economic and social development


DES4007 Cultural Studies Understand oriental and western art and design movements – major movements and the contextual influences

Analyse globalization vs localization – social norms and creative values within global cultures.



Identify the opportunities and threats under different international institutions, trade and business agreements, including Closer Economic Partnership Arrangement (CEPA).


Analyse online and offline fashion marketing and branding trends in China, Korea and other key fashion business centres worth noting of the time.


Identify and forecast relevant trends (local and non-local including China) in design, market, industry, technology and society.



Module Code

Module Title Topic Areas with

Mainland Elements Stream Specific Modules – Buying and Retail Management Stream


Analyse business environment, legal aspects, consumer characteristics, marketing strategies and business issues in China in this module.

FID4062 Fashion Consumer Behaviour Identify consumer preference in different markets, including China.


FID4069 Fashion Merchandising Business Analyse different sourcing strategies, including sourcing materials and production in China.

Critically examine factors affecting sourcing in China.


Appreciate different regulations on import and export of garments and identify compliance measures in different counties, including China.

Stream Specific Modules – Visual Merchandising Stream

FID4062 Fashion Consumer Behaviour Identify consumer preference in different markets, including China.

3.6 Industrial Attachment

Industrial attachments (IA) are arrangements whereby students work in organizations for a certain period of time in order to obtain working experience in workplace environments and to apply trade-specific skills and generic skills learned to real work settings. IA should include at least 90 accumulated hours of workplace or equivalent training (equivalent to a minimum of 10 IA credits).

In general, students are required to achieve satisfactory performance in all of the following components in order to pass this module:

complete the workshops on orientation;

complete the industrial attachment (minimum 90 hours) arranged by the department concerned;

perform satisfactorily during the attachment as reported by the industry mentors / tutors / industrial attachment coordinators;



write up log book / report to demonstrate progress of learning in the attachment period; and

consolidate learning at work through presentation and / or written report after the attachment period.

3.7 Minimum QF Credit Requirements for Awards Students have to complete 38 / 37 / 38 required core modules (349 / 350 / 346 QF Credits) for Buying and Retail Management Stream / Product Development and Sourcing Stream/ Visual Merchandising and Branding Stream), together with one enrichment module and 90-hour equivalent industrial attachment of 10 IA Credits to be qualified for the award of Higher Diploma. Under HD in Fashion Branding and Buying programme, there is an intermediate exit award at Diploma level, which is benchmarked at QF Level 3. Students opting for the intermediate exit award after meeting the stipulated requirements will be awarded a Diploma in Design. The minimum credit requirements for the Exit Award (Higher Diploma in Fashion Branding and Buying) and the Intermediate Exit Award (Diploma in Design) are shown in Table 3.7. 10

Table 3.7: Minimum Credit Requirements for Exit Award

(Higher Diploma in Fashion Branding and Buying) and

Intermediate Exit Award (Diploma in Design)

Award

Minimum Credit Requirements


Vocational Modules

Enrich- ment Module

IA Credits

Total

Higher Diploma in Fashion Branding and Buying (Buying and Retail Management)

76 273 6 10 365

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing)

76 274 6 10 366

Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding)

76 270 6 10 362

Diploma in Design 30 90 N/A N/A 120



3.8 External Recognition

The HD programme is recognized by related professional body as shown in Table 3.8

Table 3.8: Professional Recognition for HD in Fashion Branding and Buying

Professional Body Recognition Hong Kong Institution of Textiles and Apparel (HKITA)

Students are eligible to apply for student membership. The award of HD in Fashion Branding and Buying is regarded as equivalent to the award of Advanced Diploma in Apparel and Textiles.

The progression paths for the graduates of this programme are as follows:

a) Within VTC

Articulation to bachelor degree is provided for students who intend to continue pursue their career path by acquiring higher qualification. Graduates of this course can apply the following institutes:

BA (Hons) Fashion Design, Technological and Higher Education Institute of Hong Kong (THEi), VTC

Top up degree programmes, BA (Hons) International Fashion Business, jointly offered by SHAPE of VTC and Nottingham Trent University, UK

Top up degree programme, BA(Hons) Fashion Promotion and Imaging, jointly offered by SHAPE of VTC and University for the Creative Arts, UK.

b) Outside VTC

Graduates may apply for admission to top-up bachelor degree programmes of

Fashion Branding and Buying in any institutes in Hong Kong or overseas which

recognize this programme.



4. ASSESSMENT

4.1 General Information

The programme is governed by the General Academic Regulations (GAR) for HD programmes. A Module Assessment Scheme (MAS), which consists of Continuous Assessment (CA) and End-of-Module Assessment (EA), for each module is prepared with reference to the nature of the module and the intended learning outcomes. The MAS is compiled at the beginning of each academic year. The assessment components may need to be modified, where appropriate and necessary during the academic year, to suit the specific requirements of individual disciplines and teaching units.

Table 4.1 is a summary of the MAS for the programme in 2019/20. The MAS of each module for 2019/20 is attached in the Appendix.

Table 4.1: Summary of the Module Assessment Scheme for HD in Fashion Branding and Buying in 2019/20

(Full-time)

Sem Module Code Module Title

CA Components

EA Assign- ment /

Exercise

Lab / WorkshopProject Others

(Note)

1

LAN3100 English and Communication: Workplace Interaction

2 (40%)

/ / / 1 (60%)


1 (50%)

/ / / 1 (50%)

ITE3003 Information Technology Essentials – Design

/ 3 (50%)

/ / 1 (50%)

DES3006 Creative and Design Thinking

4 (50%)

/ / / 1 (50%)

FID4111 Fashion Design and CAD

1 (20%)

1 (20%)

/ / 1 (60%)

FID4068 Fashion Materials / 3 (50%)

/ / 1 (50%)

FID4075 Fashion Trend Analysis 2 (40%)

/ / / 1 (60%)


1 (50%)

/ / 1 (50%)


4 (50%)

/ / / 1 (50%)




CA Components

EA Assign- ment /

Exercise


(Note)

2

LAN3003 職業中文傳意：普通話對話與匯報 Vocational Chinese Communication: Putonghua Conversation and Reports

2 (50%)

/ / / 1 (50%)

LAN3103 English and Communication: Workplace Correspondence

2 (40%)

/ / / 1 (60%)

SDD4005 MindShift: Achieving Personal Growth & Effectiveness

1 (50%)

/ / / 1 (50%)

DES4008 Aesthetic and Semiotic 2 (40%)

/ / / 1 (60%)


1 (60%)

/ / / 1 (40%)

FID4125 Technology for Fashion branding and Buying

/ 2 (60%)

/ / 1 (40%)


4 (50%)

/ / / 1 (50%)

Buying and Retail Management Stream

FID4088 Fashion Buying: Planning

3 (25%)

/ / 1 (25%)

1 (50%)


3 (30%)

/ 1 (20%)

/ 1 (50%)

Product Development and Sourcing Stream


2 (50%)

/ / / 1 (50%)


1 (30%)

1 (30%)

/ / 1 (40%)

Visual Merchandising and Branding Stream


/ 2 (20%)

1 (30%)

/ 1 (50%)




CA Components

EA Assign- ment /

Exercise


(Note)


6 (60%)

/ / / 1 (40%)

FID4084 Visual Merchandising CAD

/ 1 (25%)

1 (25%)

/ 1 (50%)

3


2 (40%)

/ / / 1 (60%)


/ / / 1 (50%)

1 (50%)

DES4007 Cultural Studies 2 (40%)

/ / / 1 (60%)



2 (20%)

/ 1 (30%)

/ 1 (50%)



1 (20%)

1 (30%)

/ / 1 (50%)



1 (30%)

/ 1 (20%)

/ 1 (50%)

4

LAN4002 職業中文傳意：普通話報告與推介文書 Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

2 (50%)

/ / / 1 (50%)

LAN4107

English and Communication: Reports

2 (40%)

/ / / 1 (60%)


2 (50%)

/

/

/

1 (50%)


1 (60%)

/ / / 1 (40%)


1 (25%)

/ / 1 (25%)

1 (50%)




CA Components

EA Assign- ment /

Exercise


(Note)

FID4120

Final Integrated Project: Proposal

2 (50%)

/ / / 1 (50%)



4 (40%)

1 (10%)

/ / 1 (50%)


1 (30%)

/ 1 (20%)

/ 1 (50%)


1 (20%)

2 (30%)

/ / 1 (50%)



1 (20%)

1 (40%)

/ / 1 (40%)

FID4079 Material Analysis 1 (20%)

1 (40%)

/ / 1 (40%)



1 (25%)

1 (25%)

/ / 1 (50%)

FID4095 Two-dimensional Studies

/ 2 (50%)

/ / 1 (50%)

5


2 (40%)

/ / / 1 (60%)


2 (50%)

/ / / 1 (50%)


1 (50%)

/ / / 1 (50%)


2 (50%)

/ / / 1 (50%)



1 (20%)

/ 1 (30%)

/ 1 (50%)

FID4065 Fashion Entrepreneurship

2 (30%)

/ / 1 (20%)

1 (50%)

FID4081 Retail Environment Studies

1 (20%)

/ 1 (30%)

/ 1 (50%)




CA Components

EA Assign- ment /

Exercise


(Note)


FID4105 Apparel Analysis 1 (20%)

1 (30%)

/ / 1 (50%)


2 (50%)

/ / / 1 (50%)


1 (20%)

1 (20%)

/ / 1 (60%)



1 (20%)

/ 1 (30%)

/ 1 (50%)


/ / 1 (40%)

/ 1 (60%)

FID4094 Three-dimensional Studies

/ 2 (20%)

1 (30%)

/ 1 (50%)

Note: “Others” include In-class Activities, Quizzes, Tutorial Exercises, Logbook, Report, Mock Interview, Career Portfolio, etc.

Sem Module Code Module Title CA Components

EA

Varied DES4901M Industrial Attachment

Performance Evaluation by Industry Mentor

1 (50%)

IA Report and Presentation

1 (50%)



Summary of the Module Assessment Scheme for HD in Fashion Branding and Buying in 2018/19

(Part-time Evening)


CA Components

EA Assign- ment /

Exercise

Lab / Workshop

Project Others (Note)

1

LAN3100 English and Communication: Workplace Interaction

2 (40%)

/ / / 1 (60%)

ITE3003 Information Technology Essentials – Design

/ 3 (50%)

/ / 1 (50%)

FID4068 Fashion Materials / 3 (50%)

/ / 1 (50%)

FID4075 Fashion Trend Analysis 2 (40%)

/ / / 1 (60%)


1 (50%)

/ / 1 (50%)

2

SDD4005 MindShift: Achieving Personal Growth & Effectiveness

/ 2 (40%)

/ / 1 (60%)

DES3006 Creative and Design Thinking

4 (50%)

/ / / 1 (50%)

FID4111 Fashion Design and CAD

1 (20%)

1 (20%)

1 (60%)


4 (50%)

/ / / 1 (50%)

3

LAN3003 職業中文傳意：普通話對話與匯報 Vocational Chinese Communication: Putonghua Conversation and Reports

2 (50%)

/ / / 1 (50%)


/ / / 1 (40%)

1 (60%)


/ 2 (60%)

/ / 1 (40%)


4 (50%)

/ / / 1 (50%)

4

LAN3103 English and Communication: Workplace Correspondence

2 (40%)

/ / / 1 (60%)

DES4008 Aesthetic and Semiotic 2 (40%)

/ / / 1 (60%)




CA Components

EA Assign- ment /

Exercise

Lab / Workshop

Project Others (Note)


FID4088 Fashion Buying: Planning

3 (25%)

/ / 1 (25%)

1 (50%)


3 (30%)

/ 1 (20%)

/ 1 (50%)



2 (50%)

/ / / 1 (50%)


1 (30%)

1 (30%)

/ / 1 (40%)

Visual Merchandising Stream


/ 2 (20%)

1 (30%)

/ 1 (50%)


6 (60%)

/ / / 1 (40%)

FID4084 Visual Merchandising CAD

/ 1 (25%)

1 (25%)

/ 1 (50%)

5


2 (40%)

/ / / 1 (60%)


/ / / 1 (50%)

1 (50%)

DES4007 Cultural Studies 2 (40%)

/ / / 1 (60%)


2 (50%)

/

/

/

1 (50%)



2 (20%)

/ 1 (30%)

/ 1 (50%)



1 (20%)

1 (30%)

/ / 1 (50%)



1 (30%)

/ 1 (20%)

/ 1 (50%)



em Module Code Module Title

CA Components

EA Assign- ment /

Exercise

Lab / Workshop Project Others

(Note)

6

LAN4002 職業中文傳意：普通話報告與推介文書 Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

2 (50%)

/ / / 1 (50%)



1 (30%)

/ 1 (20%)

/ 1 (50%)


1 (20%)

2 (30%)

/ / 1 (50%)



1 (20%)

1 (40%)

/ / 1 (40%)



1 (25%)

1 (25%)

/ / 1 (50%)

7


2 (40%)

/ / / 1 (60%)


1 (60%)

/ / / 1 (40%)



4 (40%)

1 (10%)

/ / 1 (50%)


2 (50%)

/ / / 1 (50%)


1 (20%)

/ 1 (30%)

/ 1 (50%)



2 (50%)

/ / / 1 (50%)

FID4079 Material Analysis 1 (20%)

1 (40%)

/ / 1 (40%)


1 (20%)

1 (20%)

/ / 1 (60%)



em Module Code Module Title

CA Components

EA Assign- ment /

Exercise

Lab / Workshop Project Others

(Note)



2 (50%)

/ / / 1 (50%)

FID4081 Retail Environment

Studies 1

(20%) / 1

(30%) / 1

(50%)

FID4095 Two-dimensional

Studies / 2

(50%) / / 1

(50%)

8


2 (40%)

/ / / 1 (60%)


1 (60%)

/ / / 1 (40%)

FID4120

Final Integrated Project: Proposal

2 (50%)

/ / / 1 (50%)



1 (20%)

/ 1 (30%)

/ 1 (50%)

FID4065 Fashion Entrepreneurship

2 (30%)

/ / 1 (20%)

1 (50%)


FID4105 Apparel Analysis 1 (20%)

1 (30%)

/ / 1 (50%)


2 (50%)

/ / / 1 (50%)



/ / 1 (40%)

/ 1 (60%)

FID4094 Three-dimensional Studies

/ 2 (20%)

1 (30%)

/ 1 (50%)

9


1 (50%)

/ / / 1 (50%)


1 (25%)

/ / 1 (25%)

1 (50%)


2 (50%)

/ / / 1 (50%)



Note: “Others” include In-class Activities, Quizzes, Tutorial Exercises, Logbook, Report, Mock Interview, Career Portfolio, etc.

4.2 QA Mechanism There is a rigorous QA mechanism in the Design Discipline to ensure the validity, reliability and practicality of the assessments for the programme including assignments /projects briefings, tutorials, class critiques or tests during the module delivery; while final presentation and/or module conclusion will be conducted at the end. After all, there are moderations at module level and/or programme level.

Sem Module Code Module Title CA Components

EA

Varied DES4901M Industrial Attachment

Performance Evaluation by Industry Mentor

1 (50%)

IA Report and Presentation

1 (50%)



5. LEARNING AND TEACHING STRATEGIES

5.1 Learning and Teaching Methods

Depending on the nature of the module, a mixture of learning and teaching approaches and strategies will be adopted in this programme to meet the learning needs of students. They include lectures, tutorials, assignments, projects, external professional participation, seminars, workshops practices, team work and use of IT in learning. Lectures are conducted to elaborate the main concepts of the topics covered in the module, with a view to providing a meaningful framework of the theoretical background of issues relating to the subject matter and guiding the understanding of core concepts and knowledge for further application. Apart from explanation by the module lecturers, various types of learning activities, such as seminars, demonstrations, oral presentations and open-end discussions are integrated into the lectures to promote active learning. Tutorials are used to facilitate learning in a student-centred approach through various activities. It aims to consolidate learning from lectures and provide further guidance. Tutorial activities may include group discussions, case studies, role plays and class assignments. The activities are arranged to allow students to develop analytical thinking and acquire specialised skills through interactive learning activities. 5.2 Integration of Classroom-based Learning and Self-study Appropriate pedagogies are used to enhance better integration of classroom-based learning activities and self-study activities. This is well demonstrated in the Fashion Trend Analysis module. The module is conducted through a combination of lectures, tutorials, studio practices, critiques, peer discussion and self-study of fashion trends by exposure to related materials after classes, to equip students with updated knowledge and skills required in the fashion branding and buying processes. Students are encouraged to integrate with other modules, such as Fashion Design and CAD, to apply learned practices, knowledge and concepts across modules. 5.3 Use of Learning and Teaching Technologies Use of technologies to assist learning and teaching is encouraged and is an important component in the delivery of HD in Fashion Branding and Buying. This is well demonstrated in the module Fashion Materials. The module is delivered interactively, in the form of workshops, lectures, group discussions and tutorials. 　Workshop practice will form the major component of the subject, supported with technology enhancement in Centre of Innovative Material and Technology (CIMT), Fashion Archive and Centre of Design Service and Solution (CDSS), and advanced technology installations in related workshops in the HKDI campus. Students are required to present design outputs by making use of the workshop technologies provided for use in the campus. In addition, e-learning platforms are provided to all students and teaching staff, including Moodle and MyPortal, to enhance learning and teaching. Students and teaching staff are free to access all the e-learning resources and materials provided by Learning Resources Centre (LRC).



6. ADMISSION AND SELECTION

6.1 Specific Entry Requirement In addition to the basic entry requirements of 5 HKDSE subjects at Level 2 or above, including English and Chinese Languages or equivalent, that apply to all programmes of the Design (DE) Discipline, applicants may be required to attend an interview.

6.2 Module Exemption

Exemption is given to students for the following modules upon meeting the specified exemption criteria concerned. Regarding application for exemption of other modules in the programme, students should follow the guidelines in the General Academic Regulations (GARs) for New Higher Diploma Programmes.

Table 6.2 Module Exemption

Module Exemption Criteria

English & Communication: Workplace Correspondence

Students with Grade E or above in the Subject Grade AND the Component Grade of Practical Skills for Work and Study HKALE Use of English will be exempted from this module.

MindShift: Achieving Personal Growth & Effectiveness Students possessing two-year full-time work experience

acquired after meeting the entry requirements of the Higher Diploma Programme can apply for module exemption of the Whole Person Development (WPD) modules, subject to passing the related assessment.

Collaboration, Teamwork & Social Engagement

Enhancing Competencies in the 21st Century Workplace

Industrial Attachment

Part-time Evening students possessing two-year full-time work experience in relevant trade acquired after meeting the entry requirements of the Higher Diploma Programme (Part-time Evening) can apply for module exemption of Industrial Attachment.



7. RESOURCES 7.1 Academic and Supporting Staff Establishment

The HD in Fashion Branding and Buying programme is managed and operated by full-time academic and supporting staff. Please refer to Section 8 of Volume A (Staffing and Staff Development) for details.

7.2 Teaching Serviced by Other Units

The language modules, IT modules and Whole Person Development modules will be serviced by the Language Centre, the relevant department under IT Discipline and the Student Development Office (SDO) of the campus respectively.

7.3 Learning Support Facilities

To enhance students’ learning experience, the following laboratories / special rooms / centres / facilities are set up with related technology installations to provide practical training to students of the programme in a simulated work environment:

(a) Fabric Workshop (b) Textile Design Workshop (c) Quality Assurance Laboratory (d) Pattern Workshop (e) Fashion Technology Workshop (f) Fashion Project Studio (g) Visual Merchandising Studio (h) CAD Studio (i) Photography Studio (j) Image Creation Studio (k) Fashion Gallery (l) Fashion Archive (m) Centre of Innovative Material and Technology (CIMT) (n) Centre of Design Service and Solution (CDSS)

Pro-act Centre (Fashion Textiles) in Kwai Chung Complex will also share the use of technology installations including specialized textile and testing equipment upon request.



SECTION TWO – MODULE SYLLABUSES

for

Higher Diploma in Fashion Branding and Buying Note:

* The contact hours indicated in the syllabuses are for students following a full-time and part-time evening

study mode. The conversion between QF Credit and Contact Hours may vary among modules depending on

their QF level and nature.

* 以下所示授課時數適用於全日制及夜間兼讀制課程上課模式。資歷學分與授課小時的換算可因應不同單元的

資歷級別及性質而調整。



課程大綱

科目名稱職業中文傳意：普通話對話與匯報 Vocational Chinese Communication : Putonghua Conversation and Reports

科目編號 LAN3003

資歷學分 6

資歷架構級別第三級

學時 60 小時

授課時數*： 26 小時

講課: - 小時

導修: 18 小時

語言實驗室: 8 小時

訪問/講座 - 小時

自修時數: 34 小時

評估時數： - 小時 (授課及自修時間以外)

單元目標： 1. 培養學生的普通話表達與溝通能力，使他們能在熟悉的情況下，一般工作與社交領域

內，就多種不同的話題進行對話與匯報，以配合將來的工作需要。

2. 培養學生的自學能力，使他們掌握終身學習的方法。

單元學習成果：

完成本單元，學生能在一般的工作情景中： 1. 就多種不同的話題，熟練地以普通話進行對話。

2. 就多種不同的話題，熟練地以普通話進行匯報。

3. 以陳述、比較、建議等語言功能，成段落的話語，完成預設的溝通目標。

4. 針對情景與說話對象，適當運用與調整說話策略。



教學策略：

本單元以能力為本，採用真實材料，並模擬真實情景，以增強教學效果。

設置延伸學習，採用多元學習模式，讓學生在課堂以外，透過各式各樣的活動學習普通話，例如：網上學習、參與語文及文化活動等。

鼓勵學生養成應用資訊科技自學的習慣。

強調跨學科語言學習，為學生營造真實的語言學習環境。

評估方式：

持續評核(CA) 50%

單元總評核 (EA) 50%

總計 100%

評核指引：

1. 評核方式多樣化，包括說話評核、習作和網上練習等。

2. 評核能力時以能否達到溝通目的為最高準則，而非單純以學生在語音、詞匯或語法上所犯錯誤的多寡來評定。

3. 評核遵循效度、信度與可操作性等基本考核原則。

4. 評核以表現標準為依據，並收集足夠證據以反映被評者的能力。

5. 評核內容與形式應盡量接近真實生活情景或工作要求。



課程內容：本課程參考香港資歷架構通用(基礎)能力，中文能力單元標準說明而設計：

能力單元能力元素表現標準

GCCH305A(P)能就多種不同的話題進行對話（普）

1. 能就多種不同的話題進行對話

應用範圍：情景：可設定在一般

的工作場所或社交場

合話題：多種不同的對

話話題包括但不限於

下列例子，如：談論

大眾話題、向同事 (下屬或上司 ) 介紹

工作計劃、職責、目

標、工作程序等對話形式：面對面或

電話對話其他學習內容：包括

各種形式的聆聽練習

與語言知識

1.1 溝通目標必須達到預設的溝通目標

1.2 語言功能必須完成預設的語言功能，例如陳

述、比較、推介等。

1.3 語言特徵 1.3.1 語篇類型

能夠進行以段落為單位的對話

1.3.2 語音面貌錯誤或缺陷較少，不影響溝通發音、吐字基本清晰，語氣、語調、

語速適當

1.3.3 組織結構

話語結構完整，前後連貫 1.3.4 詞匯與語法

準確地運用不同的詞匯及句子結構

1.4 說話策略認真聆聽用適當的語氣和得體的措辭來表達

不同意見。針對情景與說話對象，適當運用與調

整說話策略，例如通過停頓、讚美、

肯定與提問等，來增強表達效果。得體地運用身體語言，例如點頭、眼

神接觸等。

應用範圍：

每段對話不少於三分鐘




GCCH307A(P)

能就多種不同的話題進行報告（普）

1. 能準備口頭報告：發言大綱、多媒體簡報與答問準備

2. 面對一人或多人進行報告

應用範圍：情景：可設定在一

般的工作場所話題：多種不同的

報告話題，如：產

品或服務推介報

告、個人或公司工

作總結報告等其他學習內容：包

括各種形式的聆聽

練習與語言知識

1.1 確定報告目的

1.2 確定聽眾

1.3 蒐集資料

1.4 準備講稿

1.5 擬定口頭報告提綱

1.6 準備輔助材料，例如多媒體簡報、透明膠片、模型、圖片、表格等。

1.7 預計聽者的提問

2.1 溝通目標

必須達到預設的溝通目標

2.2 語言功能

必須完成預設的語言功能，例如陳述、比較、推介、建議等

2.3 語言特徵

2.3.1 語篇類型

能夠進行以段落為單位的報告

2.3.2 語音面貌

錯誤或缺陷較少，不影響溝通

發音吐字基本清晰，語氣、語調、語速適當。

2.3.3 組織結構

話語結構完整，包括介紹、主體、結論三部份，且前後連貫。

2.3.4 詞匯與語法

準確地運用不同的詞匯及句子結構

2.4 說話策略

根據情景，適當運用與調整說話策略，例如通過停頓、讚美、肯定與提問等，來增強表達效果。




用適當的語氣和得體的措辭來表達不同意見。

善用多媒體簡報

控制緊張的情緒，例如做深呼吸、停頓或減慢語速。

控制聲音，包括音量、音高、發音、吐字等方面。

得體地運用身體語言，例如點頭、微笑、眼神接觸、手勢等。

認真聆聽聽者的提問，並作出回答。

應用範圍：每次報告不少於三分鐘

教材: 由語文學科中文項目發展小組開發參考書目: 1. 中國社會科學院語言研究所詞典編輯室編(2012)。《現代漢語詞典》(第 6 版)。北京：

商務印書館。

2. 三聯書店編(2012)。《簡化字總表檢字(增訂版)》。香港：三聯書店(香港)有限公司。

3. 邵敬敏編(2012)。《現代漢語通論精編》。上海：上海教育出版社。

Creation/Revision Record:

Version Date Created/Revised by

1 Jan 2011 Qiu Xiaoyan, Lo Hau Yee

2 Jan 2012 Lo Hau Yee

3 Mar 2014 Lo Hau Yee

4 May 2015 Lo Hau Yee



課程大綱

科目名稱職業中文傳意：普通話報告與推介文書 Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing

科目編號 LAN4002

資歷學分 9

資歷架構級別第四級

學時 90 小時

授課時數*： 26 小時

講課: - 小時

導修 22 小時

語言實驗室 4 小時



評估時數： - 小時 (授課及自修時間以外)

單元目標：

1. 培養學生的普通話表達及中文寫作能力，使他們在比較新的情況下，各種專業領域

內，進行專題報告及寫作專業推介文書，以配合將來的工作需要。

2. 培養學生的自學能力，使他們掌握終身學習的方法。

單元學習成果：完成本單元，學生能在不同專業的工作中：

1. 以成段落的話語作分析、論證、辯護，並恰當運用報告技巧，熟練地以普通話進行

報告。

2. 整理、分析資料，並針對問題，運用恰當的言辭作出合理的解釋，提出具體的建議，

或推介可行的方案。

3. 針對與寫作對象，靈活運用與調整寫作策略，達到宣傳活動或產品的目的。

4. 撰寫主旨明確、剪裁恰當、文理連貫的宣傳推介文書。



教學策略：

本單元以能力為本，採用真實材料，並模擬真實，以增強教學效果。

設置延伸學習，採用多元學習模式，讓學生在課堂以外，透過各式各樣的活動學習

普通話，例如：網上學習、參與語文及文化活動等。

鼓勵學生養成應用資訊科技自學的習慣。

強調跨學科語言學習，為學生營造真實的語言學習環境。

評估方式：

持續評核(CA) 50%

單元總評核 (EA) 50%

總計 100%

評核指引：

1. 評核方式多樣化，包括說話評核、筆試、習作、網上練習等。

2. 評核能力時以能否達到溝通目的為最高準則，而非單純以學生在語音、詞匯、錯別字或語法上所犯錯誤的多寡來評定。

3. 評核遵循效度、信度與可操作性等基本考核原則。

4. 評核以表現標準為依據，並收集足夠證據以反映被評者的能力。

5. 評核內容與形式應盡量接近真實生活或工作要求。



課程內容︰本課程參考香港資歷架構通用(基礎)能力，中文能力單元標準說明而設計：


GCCH407A(P) 能進行各種專題報告（普）

1. 能準備各種專題報告 2. 能進行各種專題報告應用範圍：情景：可設定在特定

的工作場所話題：各種專題報告

的話題如：業務報告、專題調查報告、產品推介報告等

報告形式：面對一人或多人進行報告

其他學習內容：包括各種形式的聆聽練習與語文知識

1.1 確定報告目的 1.2 確定聽眾 1.3 蒐集資料 1.4 準備講稿 1.5 擬定口頭報告提綱 1.6 準備可視輔助物，例如多媒體演示、透

明膠片、模型、圖片、表格等 1.7 預計聽者的提問，並作出適當的準備 2.1 溝通目標

必須達到預設的溝通目標

2.2 語言功能必須完成預設的語言功能，例如分

析、論證，以及辯護等。

2.3 語言特徵

語篇類型能夠穩定地維持以段落為單位的報告語音面貌錯誤或缺陷偶有出現，完全不影響溝

通。發音吐字清晰，語氣、語調、語速自

然。組織結構話語結構完整，層次分明，前後連貫介紹主題主體闡述、論證要點結論加強中心論題詞匯與語法準確地運用不同的詞匯及複雜的句子

結構。

2.4 報告策略根據情景，適當使用與調整說話策




略，例如通過停頓、讚美、肯定與提問等，來增強表達效果。

用適當的語氣和得體的措辭來表達不同意見。

利用可視輔助物控制緊張的情緒，例如做深呼吸、進

行停頓、放緩語速。控制聲音，包括音量、音高、發音、

吐字等方面。得體地運用身體語言，例如點頭、微

笑、眼神接觸、手勢等。認真聆聽聽者的提問，並作出適當的

回答。應用範圍：每次報告不少於四分鐘


GCCH416A 能寫作各種專業宣傳推介文書

1. 能準備寫作各種專業宣傳推介文書

2. 能寫作各種專業宣傳

推介文書應用範圍：情景：工作場所專業：指學習的專科領

域，如：商業管理、物流、酒店等；也指工作中涉及的不同行業，如：鐘錶、美容、印刷等

寫作文書：各種專業宣傳推介文書，如：公司形象宣傳稿、活動消息發佈新聞稿、產品或服務推廣函等

其他學習內容：閱讀理解、語文及文化知識

1.1 確定寫作目標

1.2 確定讀者身分

1.3 搜集相關資料

1.4 擬定合適大綱

2.1 內容細節清楚交代具體細節，如：時間、地點、

人物等。清楚交代寫作的目的、事由、結果等。清楚展示重點或特色，配合環境或發

佈條件，以求突出個人或機構的形象。

展示優勢，例如展示產品、服務或機構的優點及過人之處。

展示具說服力的證據，適當引用權威及論證，以達到推廣的目的。

根據要求作適當的收結

2.2 語文表達與運用主旨明確，文理連貫，條理分明，銜

接得宜。



詞語運用配合，語法正確，能靈活運用幾種常見修辭手法，如：呼告、引用、襯托、誇張等，語氣風格配合溝通目的。

標點符號運用恰當，標題配合主旨，條目清晰明確，序號編排得當，格式符合標準。

2.3 寫作策略仔細審題，認真寫作，並配合觀察、

分析，發揮創意及聯想。配合，剪裁恰當反覆修改：校對稿件文字格式及遣詞

用語利用恰當的版面處理（封面、圖表、

釘裝）以增強形象效果。

教材: 由語文學科中文項目發展小組開發參考書目: 1. 邵敬敏編(2007)。《現代漢語通論》(第 2 版)。上海：上海教育出版社。

2. 李錦昌(2008)。《商業傳意與應用文大全》。香港：商務印書館（香港）有限公司。

3. 中國社會科學院語言研究所詞典編輯室編(2012)。《現代漢語詞典》(第 6 版)。北京：商務印書館。



1 Jan 2011 Qiu Xiaoyan, Lo Hau Yee

2 Jan 2012 Lo Hau Yee

3 Mar 2014 Lo Hau Yee



Module Syllabus

Module Title English and Communication: Persuasive Presentations

Module Code LAN4108

QF Credits 9

QF Level 4

Notional Learning Hours

90 hrs

Contact Hours*: 26 hrs

Lecture - hrs Tutorial 18 hrs Workshop/Lab 8 hrs

Visit/Seminar - hrs

Self-study Hours: 64 hrs

Assessment Hours: - hrs (Outside Contact/Self-study Hours)

Module Aim:

This module aims to enable students to demonstrate reasonable clarity in presenting extended spoken texts relating to a wide range of both familiar and some new contexts, and expressed in complex language*, in order to communicate, effectively and with some confidence, information, ideas, related explanations, discussion/argument, and evaluation when conveying compliments, persuasion and emotion.

*Reference should be made to the Common European Framework of Reference for Languages Level B2/B2+ for the relevant language proficiency underpinning this competency.

Module Intended Learning Outcome: On completion of the module, students are expected to be able to express compliments, persuasion and emotion in oral presentations of information, ideas, related explanations, discussion/argument, and evaluation. This should be evidenced by students’ ability to:

1. discuss audiences’ specific problem(s)/need(s).

2. express compliments and emotion, and use persuasive language with tact and subtlety.

3. express sensitive evaluation of the resulting anticipated benefits of the proposed recommendations.

4. speak persuasively and confidently through appropriate and tactful explanations and discussion/argument when proposing a solution/an idea.



5. demonstrate a reasonable level of accuracy in using complex grammatical structures involving all verb forms, tenses, modals and discourse markers and a growing range of alternative constructions that reflect variations in register.

Learning and Teaching Strategies: Learning and teaching activities are devised to align with the intended learning

outcome and thus to help students attain the Unit of Competency at this level. A learner-centred approach is adopted and students are given ample opportunities to use the target language to carry out various communication tasks set in trade-specific contexts through engaging in a wide range of activities such as pair work, group discussions, and role plays. Grammar learning is also incorporated in trade contexts.

Trade-specific authentic materials and simulated workplace situations are adopted to contextualise the learning and teaching of the four language skills, grammar and vocabulary.

To facilitate the development of learner autonomy required at QF Level 4, students are encouraged to take charge of their own learning and develop a capacity for critical reflection. Students are expected to take the initiative to draw up their own independent learning plan, identify learning targets, monitor learning progress and assess learning outcomes. They have to participate in a variety of self-initiated language activities, work independently on e-learning and other extended language learning tasks, and constantly reflect on their language learning experience.

There is a close collaboration with disciplines to develop a whole-campus approach to language learning support and a language-across-the-curriculum approach to learning and teaching. Reading across the curriculum using discipline-specific texts and journals is to be reinforced. Cross-curricular collaboration in building up students’ terminology and raising students’ awareness of the need for continuous improvement of linguistic proficiency in their trade modules is to be worked out.

Assessment Scheme:

Continuous Assessment (CA) 40%

End of Module Assessment (EA) 60%

Total 100%

Continuous Assessment will be set as part of assessment for learning. Students will complete various tasks such as reading/viewing records, language practice and online language tasks. They will be assessed during the learning process, with continuous feedback given by the teacher. An End of Module Assessment will be administered to assess students’ attainment of the Unit of Competency at this level.



Assessment Guidelines: 1. The assessment presentation could be recorded for verification purposes.

2. The assessment could be conducted face-to-face, or as if on the telephone or in a video teleconference.

3. An individual may be assessed on an actual presentation or in a simulated activity conducted with (a) peer(s) or, if absolutely necessary, (a) teacher(s)/assessor(s).

Key Content Area: The following Unit of Competency is adopted from the Specification of Generic (Foundation) Competencies under the Qualifications Framework.

Unit of Competency Performance Criteria GCEN404A-3 Express compliments, persuasion, and emotion in oral presentations of information, ideas, related explanations, discussion/argument, and evaluation (Speaking)

1. Appropriate information/ideas are communicated with a clear purpose and message.

2. The information/ideas are organised logically. 3. The presentation is structured appropriately, usually with an

introduction, message and conclusion. 4. Communicative functions are handled appropriately 5. The language used is appropriate to the task. 6. The spoken delivery (pace and volume) is appropriate to the

task. 7. Non-verbal signals are used appropriately. 8. If audio-visual aids and/or video play an essential part in the

presentation, they should be incorporated appropriately into the delivery, both linguistically and physically.

Range Speech should be fairly fluent. Speech may include some grammatical errors, but these

should not interfere with meaning or impose interpersonal strain on a sympathetic listener.

Articulation, intonation, stress and rhythm should be fairly well controlled.

The register should suit the audience and purpose. Non-verbal signals may include facial expressions, other

body language, and active listening articulations. The physical handling of audio-visual aids and/or realia may

include pointing to graphics, demonstrating the use or characteristics of objects, and manipulating equipment.

Language Features a growing range of vocabulary complex grammatical structures:



Unit of Competency Performance Criteria simple/compound/complex sentences positive/negative/interrogative/imperative forms all verb forms/tenses/modals/discourse markers (e.g.

conjunctions, sequence words, etc) complex constructions (e.g.conditionals, comparison,

concession, etc) a growing range of alternative constructions that reflect

variations in register a linguistic repertoire that demonstrates subtlety, tact and

sensitivity

Textbooks: In–house teaching and learning materials

References:

1. Clarke, S, Powell, M & Sharma, P 2010, In Company: Upper Intermediate, Macmillan Publishers Limited.

2. Williams, E 2013, Presentations in English (11th ed.), Macmillan Publishers Limited.

3. Yule, G 2009, Oxford Practice Grammar (Advanced), Oxford: Oxford University Press.



1 Dec 2010 Carol Sze Pui Shan

2 Jan 2011 Carol Sze Pui Shan

3 Mar 2011 Carol Sze Pui Shan

4 Mar 2014 Mabel Wong Chau Ping



Module Syllabus

Module Title English and Communication: Promotional Materials

Module Code LAN4101

QF Credits 10

QF Level 4


100 hrs


Lecture - hrs Tutorial 27 hrs

Workshop/Lab 12 hrs

Visit/Seminar - hrs



Module Aim:

This module aims to enable students to demonstrate reasonable clarity in writing extended texts relating to a wide range of both familiar and some new workplace contexts, and expressed in complex language*, in order to communicate, effectively and with confidence, information, ideas, related explanations, discussion/argument, and evaluation when conveying persuasion and emotion.


Module Intended Learning Outcome:

On completion of the module, students are expected to be able to express persuasion and emotion when presenting information, ideas, related explanations, discussion/argument, and evaluation in written form. This should be evidenced by students’ ability to:

1. express persuasion and emotion effectively when promoting products/services/projects/events

2. handle information effectively when promoting oneself in work-related contexts

3. discuss readers’ specific problems/needs in proposals.

4. present tactful explanations and discussion/argument with subtlety and sensitivity when proposing response(s)/solution(s).



5. write persuasively through suitable and sensitive evaluation of information and the conclusions drawn from it.

6. adopt an appropriate register and style for different types of persuasive writing.


Learning and Teaching Strategies:

Learning and teaching activities are devised to align with the intended learning





Assessment Scheme:



Total 100%




Assessment Guidelines:

Input or rubrics for the task can include written or aural texts, or simple instructions.

Key Content Area:

The following Unit of Competency is adopted from the Specification of Generic

(Foundation) Competencies under the Qualifications Framework.

Unit of Competency Performance Criteria

GCEN407A-3 Express persuasion and emotion when


2. The information/ideas are organised logically. 3. The text is structured appropriately.

presenting information, ideas, related explanations, discussion/ argument, and evaluation in written form (Writing)

4. Communicative functions are handled appropriately. 5. An appropriate format is used. 6. The language used is appropriate to the task. 7. An appropriate register is used. 8. If graphic representations play an essential part in the text,

they should be incorporated appropriately, both linguistically and physically.

Range The writing should demonstrate control of commonly used

grammatical structures and vocabulary, but there may be mistakes in grammar, spelling or punctuation with more advanced language. However, these should not impose any strain on the reader.

Language Features a growing range of vocabulary complex grammatical structures:

simple/compound/complex sentences positive/negative/interrogative/imperative forms



all verb forms/tenses/modals/discourse markers (e.g. conjunctions, sequence words, etc)

complex constructions (e.g. conditionals, comparison, concession , etc)

a growing range of alternative constructions to reflect variations in register

Textbooks:

In–house teaching and learning materials References:

1.

Clarke, S, Powell, M & Sharma, P (2010). In Company: Upper Intermediate, Oxford: Macmillan Publishers Limited.

2. Krizan, A C, Merrier, P, Logan, J & Williams, K (2011). Business communication (8th ed.). Cincinnati, OH: South-Western Thomas Learning.

3. Johnson-Sheesan, R (2008). Writing Proposals (2nd ed.). New York: Pearson/Longman.

4. Yule, G (2009). Oxford Practice Grammar (Advanced). Oxford: Oxford University Press.


Version Date Revised by







Module Syllabus

Module Title English and Communication: Reports

Module Code LAN4107

QF Credits 9

QF Level 4


90 hrs


Lecture - hrs

Tutorial 18 hrs

Workshop/Lab 8 hrs

Visit/Seminar - hrs



Module Aim: This module aims to enable students to demonstrate reasonable clarity in writing extended texts relating to a wide range of both familiar and some new workplace contexts, and expressed in complex language*, in order to communicate, effectively and with confidence, information, ideas, related explanations, discussion/argument, and evaluation when conveying suggestions.




Module Intended Learning Outcome: On completion of the module, students are expected to be able to express suggestions when presenting information, ideas, related explanations, discussion/argument, and evaluation in written form. This should be evidenced by students’ ability to:

1. state the background and establish the purpose of a report precisely.

2. analyse, synthesise and evaluate information in the findings and discussion sections critically.

3. express suggestions and recommendations persuasively, stating their resulting benefits through appropriate and tactful explanation and argument.

4. draw conclusions logically from findings through appropriate and sensitive evaluation of information.



Learning and teaching activities are devised to align with the intended learning outcome and thus to help students attain the Unit of Competency at this level. A learner-centred approach is adopted and students are given ample opportunities to use the target language to carry out various communication tasks set in trade-specific contexts through engaging in a wide range of activities such as pair work, group discussions, and role plays. Grammar learning is also incorporated in trade contexts.






Assessment Scheme:



Total 100%


Assessment Guidelines: Input or rubrics for the task can include written or aural texts, or simple instructions.

Key Content Area:

The following Unit of Competency is adopted from the Specification of Generic (Foundation) Competencies under the Qualifications Framework.

Unit of Competency Performance Criteria GCEN407A-2 Express suggestions when presenting information, ideas, related explanations, discussion/argument, and evaluation in written form (Writing)


2. The information/ideas are organised logically. 3. The text is structured appropriately. 4. An appropriate format is used. 5. The language used is appropriate to the task. 6. An appropriate register is used. 7. If graphic representations play an essential part in the text,

they should be incorporated appropriately, both linguistically and physically.

Range The writing should demonstrate control of commonly used grammatical structures and vocabulary, but there may be mistakes in grammar, spelling or punctuation with more advanced language. However, these should not impose any strain on the reader.



Unit of Competency Performance Criteria Language Features

a growing range of vocabulary complex grammatical structures:

simple/compound/complex sentences positive/negative/interrogative/imperative forms all verb forms/tenses/modals/discourse markers

(e.g. conjunctions, sequence words, etc) complex constructions (e.g. conditionals, comparison,

concession, etc) a growing range of alternative constructions that reflect

variations in register a linguistic repertoire that demonstrates subtlety, tact and

sensitivity


References:

1. Clarke, S, Powell, M & Sharma P 2010, In Company: Upper intermediate, Macmillan Publishers Limited.

2. Bowden, J 2011, Writing a Report – how to prepare, write and present really effective reports (9th ed.), How to Books Limited.



Version Date Revised by







Module Syllabus

Module Title English and Communication: Workplace Correspondence

Module Code LAN3103

QF Credits 6

QF Level 3


60 hrs


Lecture - hrs

Tutorial 18 hrs

Workshop/Lab 8 hrs

Visit/Seminar - hrs



Module Aim:

This module aims to enable students to understand and respond, with reasonable clarity, to incoming workplace written correspondence involving predictable information, ideas, related explanations, discussion/argument, and evaluation relating to a wide range of largely familiar workplace contexts, and expressed in increasingly complex language*, in order to communicate effectively and with some confidence when handling problems.

*Reference should be made to the Common European Framework of Reference for Languages Level B1+/B2 for the relevant language proficiency underpinning this competency.

Module Intended Learning Outcome: On completion of the module, students are expected to be able to handle problems in incoming written correspondence involving predictable information, ideas, related explanations, discussion/argument, and evaluation. This should be evidenced by students’ ability to: 1. read for main ideas and extract relevant information from workplace documents for

handling specific problems.

2. handle problems such as complaints from colleagues and customers by explaining causes of problems, empathising with the reader, offering advice and evaluating



solutions to problems.

3. deal with acceptance and refusal of responsibilities in different workplace situations.

4. adopt a diplomatic tone and express goodwill.

5. demonstrate a reasonable level of accuracy in using increasingly complex grammatical structures involving a wide variety of verb forms, tenses, modals and discourse markers.




To foster learner autonomy, students are encouraged to continue language learning beyond the classroom and build up a stronger sense of ownership of their learning. Students have to participate in self-initiated language activities, work independently on e-learning, and keep records of such work and progress throughout. Students’ progress and achievements are regularly monitored and assessed.


Assessment Scheme:



Total 100%




Assessment Guidelines:

1. As the focus of this competency is on writing, reading should be seen as facilitating input.

2. Input texts should be selected at an appropriate level of difficulty for the task.


Unit of Competency Performance Criteria GCEN306A-3 Handle problems in incoming written correspondence involving predictable information, ideas, related explanations, discussion/ argument, and evaluation (Reading and Writing)

1. The purpose of incoming correspondence is understood through identification of the writer, context and subject.

2. The message of incoming correspondence is understood through identification of the main ideas and specific details.

3. Information/ideas that are appropriate to the purpose and message are given in the response.

4. Appropriate expressions of goodwill are given. 5. An appropriate format is used. 6. The response is organised appropriately. 7. A polite tone is used. 8. The language used is appropriate to the task. 9. Tasks are performed in a timely manner. Range The writing may include some grammatical, spelling or punctuation mistakes, but these should not interfere with meaning or impose strain on a sympathetic reader. Language Features a growing range of vocabulary increasingly complex grammatical structures:

simple/compound/complex sentences positive/negative/interrogative/imperative forms a wide variety of verb forms/tenses/ modals/discourse



markers (e.g. conjunctions, sequence words, etc) complex constructions (e.g. conditionals, comparison,

concession, etc) a small range of alternative constructions that reflect

variations in register


References: 1. Clarke, S, Powell, M & Sharma, P 2009, In Company: Intermediate, Macmillan

Publishers Limited.

2. Guffey, M E 2010, Essentials of business communication (8th ed.), Mason, OH: South-Western Cengage Learning.

3. Emmerson, P 2013, Email English (2nd ed.), Macmillan.










Module Syllabus

Module Title English and Communication: Workplace Interaction

Module Code LAN3100

QF Credits 6

QF Level 3


60 hrs


Lecture - hrs

Tutorial 18 hrs

Workshop/Lab 8 hrs

Visit/Seminar - hrs



Module Aim: This module aims to enable students to participate, at a sufficient level of comprehension and clarity, in oral interactions of increasing length, relating to a wide range of largely familiar workplace contexts, and expressed in increasingly complex language*, in order to understand and communicate, effectively and with some confidence, predictable information, ideas, related explanations, discussion/argument, and evaluation when handling suggestions, offers, preference and persuasion.

*Reference should be made to the Common European Framework of Reference for Languages Level B1+/B2 for the relevant language proficiency underpinning this competency.

Module Intended Learning Outcome: On completion of the module, students are expected to be able to handle suggestions, offers, preference and persuasion in oral interactions involving predictable information, ideas, related explanations, discussion/argument, and evaluation. This should be evidenced by students’ ability to:

1. participate effectively in discussions/meetings/negotiations/ with colleagues/clients on workplace topics/issues.

2. make and respond to suggestions, offers, preference and persuasion by giving opinions with justification appropriately.



3. initiate and handle interruptions and clarifications effectively.

4. demonstrate a reasonable level of accuracy in using increasingly complex grammatical structures involving a wide variety of verb forms, tenses, modals and discourse markers.




To foster learner autonomy, students are encouraged to continue language learning beyond the classroom and build up a stronger sense of ownership of their learning. Students have to participate in self-initiated language activities, work independently on e-learning, and keep records of such work and progress throughout. Students’ progress and achievements are regularly monitored and assessed.


Assessment Scheme:



Total 100%




Assessment Guidelines: 1. The assessment interactions could be recorded for verification purposes.

2. The assessments could be conducted face-to-face, or as if on the telephone or in a video teleconference.

3. An individual may be assessed on an actual exchange or in a simulated activity conducted with (a) peer(s) or, if absolutely necessary, (a) teacher(s)/assessor(s).

4. As the initiator of a topic or giver of a piece of information is, by definition, psychologically and linguistically better prepared than his/her interlocutor(s), assessors could ensure that, before the assessment interactions, all parties in them are given instructions/stimuli that relate to a mix of both common and individual information so that they have an equal opportunity to deliver and respond to both known and unknown information.


Unit of Competency Performance Criteria GCEN303A-2 Handle suggestions, offers, preference and persuasion in oral interactions involving predictable information, ideas, related explanations, discussion/argument, and evaluation (Listening and speaking)

1. The purpose of the interaction is communicated/understood through identification of the context and subject, and of the initiator’s communicative intent.

2. The message of the interaction is communicated/understood through identification of the gist, main ideas and specific details.

3. Specific information/ideas in the interaction are communicated and/or identified/extracted appropriately.

4. Communicative functions are handled appropriately. 5. Development of the interaction is achieved through

appropriate responses and contributions. 6. Turns are taken according to the conventions of the

interaction type. 7. Clarification is sought and given when necessary to help

communication. 8. The language used is appropriate to the task. 9. Non-verbal signals are used appropriately. Range Speech should be fairly fluent when expressing simple,

familiar ideas and language, but more hesitant with more complex and unfamiliar content/language.

Speech may include some grammatical errors, but these should not interfere with meaning or impose interpersonal strain on a sympathetic listener.



Unit of Competency Performance Criteria Articulation, intonation, stress and rhythm should be

fairly well controlled when expressing simple, familiar ideas and language, but less controlled with more complex and unfamiliar content and language.

The exchange should be sufficient for each speaker. The register should suit the audience and purpose. Non-verbal signals may include facial expressions, other

body language, and active listening articulations. Language Features a growing range of vocabulary increasingly complex grammatical structures:

simple/compound/complex sentences positive/negative/interrogative/imperative forms a wide range of verb forms/tenses/modals/discourse

markers (e.g. conjunctions, sequence words, etc) complex constructions (e.g. conditionals, comparison,

concession, etc) a small range of alternative constructions that reflect

variations in register


References: 1. Clarke, S, Powell, M & Sharma, P 2009, In Company: Intermediate, Macmillan

Publishers Limited.

2. Stephens, B 2011, Meetings in English, Macmillan.










Module Syllabus

Module Title Collaboration, Teamwork & Social Engagement

Module Code SDD4006 / SDD4006M

QF Credits 6

QF Level 4

Notional Learning

Hours 60 hrs

Contact Hours*: 26 hrs (for pre-employment programme)

18 hrs (for in-service programme)

Self-study Hours:

34 (for pre-employment programme)

42 (for in-service programme)

Assessment Hours: - hrs

(Outside Contact/Self-study Hours)

Exemption Criteria

The exemption will be granted for students who fulfill either of the following exemption criteria (1) or (2):

(1) Academic Criteria

A pass in SDD4002 or WPD3202S

AND

A pass in SDD4003 or WPD4201S

OR

A pass in a comparable academic achievement

(2) Work Experience with Pass in Exemption Assessment

A pass in the assessment for module exemption, plus two years full-time work experience acquired after meeting HD Minimum Entrance requirement.

Module Aim:

This module aims to enable students to develop the necessary competencies in building up effective interpersonal relationships, and to perform as good team players. It also aims to enhance students’ social awareness.



Module Intended Learning Outcomes: On completion of the module, students are expected to be able to:

1. apply communication skills in building effective interpersonal relationship;

2. perform as a good team player with collaboration skills; and

3. analyze social issues to foster their social awareness as engaged citizen.


1. A student-centred learning and teaching approach will be adopted to facilitate students’ advancement in communication, teamwork and social awareness. Students will be given opportunities to integrate the learning attributes through participation in different activities such as interactive workshop activities, group discussion, site visit, fieldwork, project-based learning activity and individual presentation. Through different activities, the experiential learning model of linking training with learning will be adopted to debrief students and help them to articulate their learning.

2. Project-based learning activity will be provided to students as a platform to review their behaviour in a team context and to enhance their collaboration skills.

3. Students’ learning will be kept track through various means, such as written exercise, in-class activities, and project implementation. The products of students’ project will be collected to demonstrate students’ competency and the impacts made to the society. Students’ works will also be contributing to their career portfolio for graduation.

4. Students will be encouraged to extend their learning experiences beyond workshops to develop their teamwork and collaboration skills as well as to enrich their social awareness. They are encouraged to join various student groups and discipline projects to practice their learnt skills and to serve others with the sense of responsible citizen.

Assessment Scheme:


End-of-Module Assessment (EA) 50%

Total 100%



Continuous assessment is used to check the students’ learning and to monitor the progress of teaching. A mixed mode of assessment components is adopted to collect a composite score which will be expressed in the form of grade. The grading criteria are:

70 or above Pass with Merit

40-69 Pass

0-39 Fail

Key Content Area: The following Units of Competency (UoCs) are created to guide the delivery of the whole module in order to achieve the intended learning outcomes.

Unit of Competency Performance Criteria SWPD411

Apply communication skills in building effective interpersonal relationship

1. Advanced understanding of interpersonal relationship.

Range: Topics may include but not limited to the impact of advanced technology on human relationship, the effect of socioeconomic changes and different mindsets on people relationship and the model of effective communication.

2. Apply appropriate communication skills in various contexts and at different life stages.

Range: Topics may include but not limited to the usage of empathy and listening skills, and case studies in various social contexts and at different life stage.

3. Exercise effective conflict resolution.

Range: Topics may include but not limited to the usage of emotional control, effective conflict resolution process and case studies in different interpersonal scenarios.

SWPD412

Perform as a good team player with collaboration skills

1. Carry out the principles of collaboration and teamwork.

Range: Topics may include but not limited to the positive mindset to foster collaboration and effective teamwork, and case studies in different scenarios related to teamwork context.

2. Articulate essential attributes of leader and team member.

Range: Topics may include but not limited to team roles, and case studies and role plays in different scenarios related to the interaction between leader and members.

3. Apply strategies for managing group project and team dynamics.

Range: Topics may include but not limited to division of labour, team dynamics, and case studies and role plays in



different scenarios related to group project management.

4. Implement a group project with the learnt skills.

Range: Topics may include but not limited to review and evaluate both team’s and member’s performance according to their application of appropriate skills.

SWPD413

Analyse social issues to foster social awareness as an engaged citizen

1. Analyse the current social issues.

Range: Topics may include but not limited to analyse social issues related to sustainable development, citizenship, or civic matters with case studies.

2. Take action for sustainable development for a contemporary society.

Range: Topics may include but not limited to the understanding of sustainable development goals and devise an action plan to tackle social issue

3. Employ positive attitude as an engaged citizen.

Range: Topics may include but not limited to the responsibility and rights of a citizen, the dilemma between social good and self-interest, and case studies in various scenarios related to engaged citizenship.

References: 1. Eunson, B. 2016, Communicating in the 21st century. Milton, Qld.: Wiley.

2. Bagwell, C., & Schmidt, M. E. 2011, Friendships in Childhood and Adolescence. New York: The Guilford Press.

3. Wood, Julia, 2014, Interpersonal communication - everyday encounters. Boston:Cengage Learning.

4. DeVito, J. A. 2016, The Interpersonal Communication Book. Boston: Pearson Education.

5. Beebe, S. A. 2017, Communication: Principles for a lifetime. Vancouver, B.C.: Langara College.

6. Bob LaRocca 2017, Transforming Education: Social Awareness Toolkit. Retrieved on 3 August 2018 from https://www.transformingeducation.org/resources/for-educators/

7. Berne, E. 2015, Transactional analysis in psychotherapy: A systematic individual and social psychiatry. Mansfield Centre, CT: Martino Publishing.

8. Schnell, E.; Hammer, A. 2000, FIRO-B® Technical Guide. Mountain View, CA: CPP, Inc.

9. Stewart, I., & Joines, V. 2014, TA today: A new introduction to transactional analysis. Melton Mowbray: Lifespace Publishing.

10. Roy Lilley. 2016, Dealing with difficult people. London: Kogan Page.



11. Tuhowsky, I., & Tuhovsky, I. 2017, The science of effective communication: Improve your social skills and small talk, develop charisma and learn how to talk to anyone. Middletown, DE: CreateSpace Independent Publishing Platform.



1 24 September 2018 Ms LAU Sze Lui,

Ms YUM Yuen Han,

Ms CHUM Yin Ping,

Mr LAU Ho Ming

2 21 January 2019 Ms LAU Sze Lui,

Ms YUM Yuen Han,

Ms CHUM Yin Ping,

Mr LAU Ho Ming



Module Syllabus

Module Title Enhancing Competencies in the 21st Century Workplace

Module Code SDD4007

QF Credits 3

QF Level 4

Notional Learning

Hours 30 hrs

Contact Hours*: 13 hrs (for pre-employment programme)


Self-study Hours:





Exemption Criteria


(1) Academic Criteria A pass in SDD4004

OR A pass in WPD3203S

OR A pass in WPD3204S

OR A pass in WPD4074

OR A pass in a comparable academic achievement

(2) Work Experience with Pass in Exemption Assessment

A pass in the assessment for module exemption, plus two years full-time work experience acquired after meeting HD Minimum Entrance requirement.

Module Aim: This module aims to enhance students’ competencies in formulating their own career development strategies. It also aims to foster students’ lifelong learning skills as well as exercising appropriate work ethics and workplace etiquette.




1. select appropriate personal strategies for career development;

2. illustrate one’s lifelong learning skills to prepare for the challenges in workplace; and

3. exercise responsible judgement and action with appropriate work ethics and workplace etiquette in a specific trade.


1. A student-centred learning and teaching approach will be adopted to help students formulate career development plan with lifelong learning strategies as well as to develop appropriate work ethics and workplace etiquette.

2. Experiential learning approach will be adopted to facilitate students’ learning through hands-on preparation of career portfolio, participation in mock interview and various career-related activities. Those learning activities will be debriefed to help students link up training with learning and then to generate new ideas through reflection from the experiences.

3. Students are encouraged to extend their learning experiences beyond workshops to strengthen their individual goals and aspirations. Extra-curricular activities related to career development, work attitude, career image and ethics, work etiquette, industry trends, career in Mainland, and career coaching will be organized to help students further extend their learning experiences. They will be asked to collect various learning artefacts to produce their personal career portfolio for graduation.

4. Teachers will provide individual feedback to student in tutorials for making advancement in career goals formulation and their use of career strategies.

Assessment Scheme:



Total 100%

Continuous assessment is used to check the students’ learning and to monitor the progress of teaching. A mixed mode of assessment components is adopted to collect a composite score which will be expressed in the form of grade. The grading criteria are: 70 or above Pass with Merit 40-69 Pass 0-39 Fail



Key Content Area: The following Units of Competency (UoCs) are created to guide the delivery of the whole module in order to achieve the intended learning outcomes. Unit of Competency Performance Criteria SWPD414 Select appropriate personal strategies for career development

1. Carry out job-hunting skills for vocational training.

Range: Topics may include but not limited to formulation of career goals and work plan, together with the corresponding job-hunting tactics.

2. Demonstrate interviewing skills in different contexts.

Range: Topics may include but not limited to skills for individual interview or group interview, and pre-interview preparation and post-interview review.

3. Produce e-portfolio for personal career planning.

Range: Topics may include but not limited to production of e-portfolio to show the matching among one’s career goal, personal attributes for the selected job, and personal calibre for the selected career.

SWPD415 Illustrate one’s lifelong learning skills to prepare for the challenges in workplace

1. Appreciate ever changes in the world of work and the impact of technology in workplaces.

Range: Topics may include but not limited to the impact of technology on job market (e.g. AI, VR, job obsolete and new job creation) and the influence of globalization.

2. Employ transferable skills for job transition.

Range: Topics may include but not limited to positive attitude for job changes, and mindset for lifelong learning.

3. Exercise self-regulation approach in workplaces.

Range: Topics may include but not limited to self-awareness of individual thoughts, feeling and behaviours in workplace, emotional management for colleague’ interaction, and exercise appropriate work manner.

4. Enhance collaboration skills in workplaces.

Range: Topics may include but not limited to application of communication skills, team roles and dynamic, conflict resolution, and collaboration skills in workplace.



Unit of Competency Performance Criteria

SWPD416 Exercise responsible judgement and action with appropriate work ethics and workplace etiquette in a specific trade

1. Develop work value and employ appropriate moral principles to suit the work context.

Range: Topics may include but not limited to review on personal value with company’s mission and value and select appropriate work ethics to fit the workplace or professional standard.

2. Exercise appropriate workplace etiquette.

Range: Topics may include but not limited to understanding of company’s regulation and informal culture, and self-management to fit in the workplace’s requirement.

References:

1. Petrus Ng, Xiqing Susan Su, Gina Lai, Dennis Chan, Eddie Ho, Vivien Chan, Heidi Leung, Vicki Kwan and Chloe Li 2016, A Holistic Model of Student Development: The Validation of Whole Person Development Inventory for College Students in Hong Kong. Measurement and Evaluation in Counseling and Development 1-21. Doi: 10.1177/0748175615625748.

2. Martin, Tanya V.; Martin, Tanya V., editor. 2016, Career development: theories, practices and challenges, New York: Nova Publishers. MMS ID: 991005981819804681.

3. Brown, D. 2011, Career Information, Career Counseling and Career Development (10th Ed.). Prentice Hall.

4. Dubrin, A. J. 2010, Human Relations for Career and Personal Success: Concepts, Applications, and Skills (9th Ed.). Pearson Prentice Hall.

5. Osborn, Debra S., Zunker, Vernon G., 2016, Using assessment results: career development (Ninth Edition), Boston, MA: Cengage Learning. MMS ID: 991000118099704681.

6. Watson, Mark. Watson, M. B. (Mark Brownlee), 1949- McMahon, Mary, 2012, Career development global issues and challenges, New York: Nova Science Publishers. MMS ID: 991005964720704681

7. Baker, Michael J 2013, Career Development. Journal of customer behaviour, 2013, Vol.12(2), p.91-94. DOI: 10.1362/147539213X13832198548139.

8. 水淼 (2010)。20 幾歲，就定位：打造通往未來的許可證！。好的文化。 9. Natashia Larkin 2018, Job interview tips 2018: Your complete guide to success.

Retrieved from: https://www.cv-library.co.uk/career-advice/interviews/job-interview-tips-2018-complete-guide/.

10. Michael Cheary 2018, Competency-based interviews: What you need to know. Retrieved from:



https://www.reed.co.uk/career-advice/competency-based-interviews-what-you-need-to-know/.

11. Home. (n.d.). Retrieved from https://mahara.org/.

12. [email protected] 2018, Career Development Theories. Retrieved from: http://www.loveyourcareer.org/understnad-yourself/32-career-cunseling-tools/career-development-theories/26-career-development-theories#Happenstance.

13. TheInterviewguys.com 2018, How to Master the START Method For Interview Questions. Retrieved from: https://theinterviewguys.com/star-method/




Mr CHAN Wai Yeung,

Mr KWONG Chin Fun,

Mr LAU Ho Ming

2 21 January 2019 Ms LAU Sze Lui,

Mr CHAN Wai Yeung,

Mr KWONG Chin Fun,

Mr LAU Ho Ming



Module Syllabus

Module Title MindShift: Achieving Personal Growth & Effectiveness

Module Code SDD4005 / SDD4005M

QF Credits 6

QF Level 4

Notional Learning

Hours 60 hrs

Contact Hours*:

26 hrs (for pre-employment programme)


Self-studyHours:





Exemption Criteria


(1) Academic Criteria

A pass in SDD4001 OR

A pass in WPD3200S OR

A pass in WPD4063 & WPD4041 or WPD4082 OR

A pass in a comparable academic achievement (2) Work Experience with Pass in Exemption Assessment

A pass in the assessment for module exemption, plustwo years full-time work experience acquired after meeting HD Minimum Entrance requirement.

Module Aim: This module aims to enable students to formulate effective self-improvement strategies and to develop good habits for pursing personal goals as well as meeting the impending challenges of the changing world.




1. formulate self-improvement strategies to meet the needs of the changing world;

2. foster good habit building for well-being; and

3. articulate one’s personal goals in terms of personal potentials.


A student-centred learning and teaching approach will be adopted to facilitate students’ advancement in adaptability, resilience and potential development to achieve personal goals even in face of changing environments with adversity. Students will be given opportunities to integrate the learning attributes through participation in different activities such as interactive workshop activities, group discussion, individual presentation and physical activity workshops. Through different activities, the experiential learning model of linking training with learning will be adopted to debrief students and help them to articulate their learning.

Mutual support and peer feedback will be encouraged and adopted in the in-class activities, such as group sharing, to create a mutual support learning environment, which will help promote better adaptation and resilience building. Students will be given opportunities to learn from their peers as well as to give and receive feedback.

Students’ learning will be kept track through various means, such as written exercise, in-class activities, peer feedback, and presentation of their self-reflection. The products of students’ works will be collected as evidence to demonstrate their competency and will be contributing to their career portfolio for graduation.

Students will be encouraged to extend their learning experiences beyond workshops to build up personal goals and resilience for personal development. They are encouraged to participate in activities with manageable challenges, including sports activities and psychological skills training.

Assessment Scheme:



Total 100%



Continuous assessment is used to check the students’ learning and to monitor the progress of teaching. A mixed mode of assessment components is adopted to collect a composite score which will be expressed in the form of grade. The grading criteria are:

70 or above Pass with Merit

40-69 Pass

0-39 Fail

Key Content Area: The following Units of Competency (UoCs) are created to guide the delivery of the whole module in order to achieve the intended learning outcomes.

Unit of Competency

Performance Criteria

SWPD408 Formulate self-improvement strategies to meet the needs of the changing world

1. Articulate the impact of the changing world on people’s well-being.

Range: Topics may include but not limited to the impact of the Industry 4.0 and internet world, the importance of generic competencies in different scenarios related to the changing world.

2. Develop the growth mindset for self-improvement.

Range: Topics may include but not limited to the understanding of one’s mindset, the different impacts resulted from fixed and growth mindset, and the corresponding self-improvement strategies.

3. Employ self-regulation approach.

Range: Topics may include but not limited to the understanding of different emotions and the mechanism of one’s affective, physical and cognitive response to a variety of situations, and apply the knowledge of S-ABC model as for self-regulation.

SWPD409 Foster good habits for personal effectiveness

1. Review one’s experience in meeting challenges.

Range: Topics may include but not limited to review of one’s experience and to share the experience for building personal strength.

2. Employ interpretation strategies on resilience and application of new strategies.

Range: Topics may include but not limited to strategies for resilience and case studies in applying new approaches to handle various challenges.



3. Implement physical training exercise to enhance well-being.

Range: Topics may include but not limited to the appropriate health check and building habit of regular exercise for well-being.

SWPD410 Articulate one’s personal goals in terms of personal potentials

4. Identify strategies for developing one’s potentials.

Range: Topics may include but not limited to set goals with personal strengths or potentials.

5. Apply strategies for self-improvement.

Range: Topics may include but not limited to applying growth mindset and building good habits for personal effectiveness on goral setting.

References:

1. Blackwell, L., Trzesniewski, K., & Dweck, C. 2007, Implicit Theories of Intelligence Predict Achievement Across an Adolescent Transition: A Longitudinal Study and an Intervention, Child Development, 78(1), 246-263. doi: 10.1111/j.1467-8624.2007.00995.x

2. Chao, M., Visaria, S., Mukhopadhyay, A., & Dehejia, R. 2017, Do rewards reinforce the growth mindset? Joint effects of the growth mindset and incentive schemes in a field intervention, Journal Of Experimental Psychology: General, 146(10), 1402-1419. doi: 10.1037/xge0000355.

3. DeBacker, T., Heddy, B., Kershen, J., Crowson, H., Looney, K., & Goldman, J. (2018). Effects of a one-shot growth mindset intervention on beliefs about intelligence and achievement goals, Educational Psychology. 38(6), 711-733. doi: 10.1080/01443410.2018.1426833

4. Carlson, N., & Birkett, M. 2017, Physiology of behavior (12th ed.). England: Pearson Education Limited.

5. “Discover How to Rewire Your Brain with Neuroplasticity.” YouTube, YouTube, 11 June 2017. Retrieved from www.youtube.com/watch?v=bbLP-as1ABk.

6. Dweck, C. 2015, Carol Dweck Revisits the 'Growth Mindset', Retrieved from https://www.edweek.org/ew/articles/2015/09/23/carol-dweck-revisits-the-growth-mindset.html

7. Dweck, C. 2016, Mindset: The New Psychology of Success, New York: Ballantine.

8. Kolb, B., Gibb, R., & Robinson, T. 2003, Brain Plasticity and Behavior. Current Directions in Psychological Science, 12(1), 1-5.

9. Leung, F. Feb, 2018, Doing CBT in the Decade of the Mind: The S-ABC Model. Keynote Address at the 6th Asia CBT Conference. Dhaka, Bangladesh.

10. “Growing Lifelong Learners.” Science Impact. Retrieved from https://www.mindsetworks.com/default



11. Paunesku, D., Walton, G., Romero, C., Smith, E., Yeager, D., & Dweck, C. 2015, Mind-Set Interventions Are a Scalable Treatment for Academic Underachievement, Psychological Science, 26(6), 784-793. doi: 10.1177/0956797615571017

12. Wilson, T., & Buttrick, N. 2016, New directions in social psychological interventions to improve academic achievement, Journal Of Educational Psychology, 108(3), 392-396. doi: 10.1037/edu0000111

13. Yeager, D., & Dweck, C. 2012, Mindsets That Promote Resilience: When Students Believe That Personal Characteristics Can Be Developed, Educational Psychologist, 47(4), 302-314. doi: 10.1080/00461520.2012.722805




Mr WONG Hon Chun,

Ms CHAN Siu Yung,

Ms WONG Ka Yi,

Mr LAU Ho Ming 2 21 January 2019 Ms LAU Sze Lui,

Mr WONG Hon Chun,

Ms CHAN Siu Yung,

Ms WONG Ka Yi,

Mr LAU Ho Ming



Module Syllabus

Module Title Information Technology Essentials – Design

Module Code ITE3003

QF Credits 6

QF Level 3

Notional Learning

Hours 65 hrs


Lecture - hrs

Tutorial - hrs

Workshop/Lab 26 hrs

Visit/Seminar - hrs




Module Rationale/Aims:

The module aims to strengthen students’ generic IT knowledge and skills in developing creative contents for effective presentation and communication in order to enhance workplace productivity in Design and related industries.

Module Intended Learning Outcomes:

On completion of the module, students are expected to be able to:

1. produce design illustrations using computer applications to meet given requirements;

2. produce computer graphics using editing applications to meet given requirements; and

3. build a website with interactive and multimedia features to meet given requirements.




This module will be delivered in a computer laboratory.

Practical examples are given to students to facilitate their learning.

Hands-on and task-based approaches are used to encourage students to attain the practical skills and knowledge.

Exercises and work relevant to the programme are given to students to apply the skills they learn in this module in their vocational modules of the programme.

Assessment Scheme:



Total 100%

Key Content Areas: The following Units of Competency (UoCs) from the Specification of Generic (Foundation) Competencies under the Qualifications Framework are adopted as the references for the delivery of the module in order to achieve the intended learning outcomes.

UoC#1: GCIT306A Produce a design illustration using computer applications.

UoC#2: GCIT307A Produce computer graphics using editing applications.

UoC#3: GCIT315A Produce an interactive website to meet user requirements.

Unit of Competency

Elements of Competency


GCIT306A Produce a design illustration using computer applications

1. Demonstrate an understanding of the principles of computer applications for producing design illustrations

1.1 Identify functions of a computer application for producing design illustrations that meets user requirements

Range: Topics may include but are not limited to vector graphics, raster images, colour depth, line-width, scaling, rotating, colour filling and layers to assist editing

1.2 Select and justify the use of the computer

application for illustration design when compare with other graphics editing applications

1.3 Identify and select appropriate input techniques to meet user requirements



Range: Techniques may include but are not limited to digitizing tablet, touch screen and track-ball

2. Plan for producing design illustrations

2.1 Identify and select appropriate steps to create an illustration to meet user requirements

Range: Considerations may include but are not limited to objectives of illustrations, shapes of illustrations, perspective views and 3D views, view angles and drawing size to meet specifications

3. Create a design illustration

3.1 Produce an illustration layout that is consistent with its purposes and familiar to the target audience

3.2 Produce shapes from templates and/or

symbol libraries 3.3 Produce an illustration that meets

communication objectives and user requirements

4. Save and exchange the design illustration

4.1 Store the design illustration in suitable storage media

4.2 Convert the file format of the design

illustration to facilitate storage and information exchange

5. Print and output the design illustration

5.1 Print the design illustration with a suitable hardcopy medium that is familiar to the target audience

5.2 Output the design illustration for other

applications Range: Applications may include but are

not limited to image editing software and web-authoring software



Unit of Competency



GCIT307A Produce computer graphics using editing applications

1. Demonstrate an understanding of the principles of graphics editing application

1.1 Identify the functions of a graphics editing application for computer graphics that meets user requirements

1.2 Select and justify the use of the

graphics editing application when compare with other computer aided design (CAD) applications

1.3 Identify and select appropriate input

methods and techniques to meet user requirements

Range: Techniques may include but are not limited to operation of digitizing tablet, pressure sensitive tablet, touch screen and track-ball

2. Plan for producing computer graphics

2.1 Identify and select appropriate steps to create a computer graphics to meet user requirements

Range: Considerations may include but are not limited to expectations from target audience, purposes of visual communications, size of graphics, resolutions, the use of colour, colour tone and style

3. Create a graphic design

3.1 Produce a graphic layout that is consistent with its purpose and familiar to the target audience

Range: Topics may include but are not limited to size, resolution and colour depth

3.2 Open graphics/images for editing Range: Topics may include but are not

limited to multiple files operation, joining, merging, copying, replacing and erasing images

3.3 Use tools to trace and capture image

objects Range: Topics may include but are not

limited to the use of Boolean functions to select, unselect, merge and group image objects



3.4 Apply functions and special effects to touch up graphics/images/photographs

Range: Topics may include but are not limited to brightness, contrast, -value, colour tone, colour retouch, shadow, filtering, sharpening and blurring, twisting, filtering, fade-in and fade-out

3.5 Produce a graphic design that meets

the communication objectives and the user requirements

Range: Topics may include but not limited to adopting suitable background colours/ photographs for the design; selecting, adding or removing text, images and photos to the design

4. Save and exchange the graphic design

4.1 Save the graphic design in suitable storage media

4.2 Convert the file format of the graphic

design to facilitate storage and information exchange

5. Print and output the graphic design

5.1 Print the graphic design with a suitable hardcopy medium that is familiar to the target audience

5.2 Output the graphic design for other

applications Range: Applications may include but

are not limited to web authoring applications, slide show and photo thumb nails

5.3 Publish the graphic design in a suitable

medium that is familiar to the target audience

Range: Media may include but are not limited to web pages and websites, CD /DVD



Unit of Competency



GCIT315A Produce an interactive website to meet user requirements

1. Demonstrate knowledge and skills in planning an interactive website

1.1 Identify the purpose of the website to meet user requirements

Range: Topics may include but are not limited to target audience, purpose, content and information, constrains and limitations

1.2 Identify and select an appropriate

method to produce an interactive website Range: Topics may include but are not

limited to using HTML or website authoring tools

1.3 Produce sitemap draft to assist planning

of the website Range: Topics may include but are not

limited to the default page, menus, hierarchy, links between web pages, site guides, contact information and FAQ pages

2. Produce an interactive website according to the user requirements

2.1 Use appropriate tools to produce a website with interactive features

Range: Topics may include but are not limited to text formatting, the use of hyperlinks, Cascading Style Sheet, frames, forms and tables; interactive media and typography, hit counter, search functions, on-line product catalogue, membership registration and login

2.2 Insert appropriate graphics, images,

animation and sound from libraries to enhance the website Range: Topics may include but are not limited to the use of colour, background images, animation and background music

3. Manipulate audio in enhancing web pages effectively

3.1 Select, modify or produce digitized audio files to meet the design requirements

Range: Topics may include but are not limited to direct capture, analog and digital conversion, sampling frequency implications

3.2 Adjust and convert audio files to

appropriate formats Range: Topics may include but are not



limited to mixing, trimming, combining and converting file formats

4. Manipulate video in enhancing web pages effectively

4.1 Select, modify or produce digitized video files to meet the design requirements

Range: Topics may include but are not limited to direct capture by digital video and digital camera, analog and digital conversion, video aspect ratio, video and audio synchronisation, the use of streaming format

4.2 Adjust and convert video files to

appropriate formats Range: Topics may include but are not

limited to trimming, combining, adding transitions, subtitles and narrative

5. Manipulate animation and graphics in enhancing web pages effectively

5.1 Select, modify or produce animated entities with appropriate software to meet the design requirements

5.2 Select, modify or produce graphics with

appropriate software to meet the design requirements

6. Test and maintain the website

6.1 Preview and test the website 6.2 Publish the website by uploading files to

appropriate locations 6.3 Modify and update the website to meet

user requirements

Requirements for Supporting Tools:

Students should have access to a personal computer with appropriate peripherals, internet access and application software.



Textbooks:

In-house learning and teaching materials.

References:

1. Harris, Jack, & Withrow, Steven. (2008). Vector Graphics and Illustration: Master Class in Digital Image-Making. Singapore: Page One.

2. Sinha, Amrendra N., & Udai, Arun D. (2008). Computer Graphics. New Delhi, New York: Tata McGraw-Hill.

3. Bouweraerts, Daniel. (2005). Introduction to Computer Graphics: Design Professional. Boston, Mass. : Thomson Course Technology.

4. Shelly, Gary B., Napier, H. Albert, & Rivers, Ollie. (2010). Discovering the Internet: Complete Concepts and Techniques. Cengage Learning.

5. Bell, Mark R. (2009). Build a Website for Free. Indianapolis, Ind.: Que.


Version Detail of changes Date Revised by

1 Original version Feb 2011 LM Li

2 Change of Module Assessment Plan

Feb 2013 David Tang

3 List Notional Learning Hours Feb 2014 CHUI Wai Chun, Emily

3.1 Assessment Hours added Aug 2015 Freddy Wong



Module Syllabus

Module Title Aesthetics and Semiotics

Module Code DES4008

QF Credits 11

QF Level 4


110 hrs


Lecture 12 hrs

Tutorial 27 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs





1. analyse the characteristics and aesthetic elements through research and evaluation relating to art and design movements;

2. explore design values with an awareness of cultural contexts for effective communication and interpretation;

3. propose and associate design concepts pertinently with visual elements in the context of aesthetics and semiotics; and

4. generate potential design solutions by employing aesthetics and semiotics approaches with respect to cultural diversity and visual literacy.



Learning Contents and Indicative Contact Hours:

Learning Contents

Indicative Contact Hours

1. Aesthetics Theories

Aesthetics theories analysis

Characteristics and aesthetic elements of selected art and design movements

12 hours

2. Representation of Meanings

Semiotics theories analysis

Signifier and the signified

Icon, index and symbol

9 hours

3. Meanings and Interpretations

Ways and styles of meaning

Encoding and decoding of meanings

6 hours

4. Visual application of Aesthetics and Semiotics Theories

Employ aesthetics and semiotics approaches in communication and interpretation

Explore and apply conceptualisation, realisation and presentation skills

9 hours

5. Review and Reflection

Review and evaluate learning outcomes with critical reflection

3 hours



Mapping of Learning Contents with Intended Learning Outcomes:

Learning Contents

Module Intended Learning Outcomes

1 2 3 4

1 Aesthetics Theories

2 Representation of Meanings

3 Meanings and Interpretations

4 Visual application of Aesthetics and Semiotics Theories

5 Review and Reflection


A series of lectures will be structured to introduce the main concepts of aesthetics and semiotics, supplemented by notes, on-line and other reading materials.

The main learning activity will be executed through a range of open and collaborative discussions, presentations and discourses supported by hand-outs, on-line materials and class exercises.

Students will be encouraged to apply the learned skills and knowledge to different modules in the later stage of their studies.

Assessment Scheme:



Total 100%

Essential References:

1. Hall, S 2012, This means this, this means that: a user’s guide to semiotics, 2nd edn, Laurence King Pub, London.

2. Faimon, P & Weigand, J 2004, The nature of design: how the principles of design shape our world: from graphic and architecture to interiors and products, How Design Books, Cincinnati.



Further References:

1. Kul-Want, C 2010, Introducing Aesthetics: A Graphic Guide, Totem Books, London.

2. Barry, J 1999, Art, culture, and the semiotics of meaning, St Martin’s Press, New York.

3. Fiedler, J 2012, Bauhaus, H.F, Ullmann Publishing Gmbh, Potsdam.

4. Fahr-Becker, G 2011, Art Nouveau, H.F, Ullmann Publishing Gmbh, Potsdam.

5. Koren, L 2008, Wabi-Sabi: for Artists, Designers, Poets & Philosophers, Imperfect Publishing, Decatur.

6. Kjellman-chapin, M 2013, Kitsch: History, Theory, Practice, Cambridge Scholars Publishing, Newcastle upon Tyne.

7. Jordy, W 2005,"Symbolic Essence" and Other Writings on Modern Architecture and American Culture, Yale University Press, Connecticut.

8. Mitchell, W 2002, Landscape and Power, University of Chicago Press, Chicago.



1 Feb 2010 Dr. LAM Yan Yan TAM Ka Fung, Kelvin YAU Wai Man, Raymond

2 Mar 2010 Dr. LAM Yan Yan TAM Ka Fung, Kelvin YAU Wai Man, Raymond

3 Jun 2010 Dr. LAM Yan Yan TAM Ka Fung, Kelvin YAU Wai Man, Raymond

4 Apr 2011 Dr. LAM Yan Yan WONG Man Yee, Eva YAU Wai Man, Raymond

5 Jan 2012 Dr. LAM Yan Yan Tam Ka Fung, Kelvin YAU Wai Man, Raymond

6 Nov 2014 Dr. LAM Yan Yan Tam Ka Fung, Kelvin YUEN Suk Ping YAU Wai Man, Raymond



Module Syllabus

Module Title Creative and Design Thinking

Module Code DES3006

QF Credits 10

QF Level 3


100 hrs


Lecture 6 hrs Tutorial 10 hrs Workshop 20 hrs

Visit/Seminar 3 hrs





1. differentiate various models, processes, principles, and methods of creative thinking and design thinking;

2. implement human-centred innovation basics to identify needs and define problems under guided scenarios;

3. employ divergent thinking skills to generate ideas; and

4. employ convergent thinking skills to evaluate solutions based on desirability, feasibility, and viability through prototyping and testing.




Learning Contents Indicative Contact Hours

1. Design Thinking Fundamentals and Practices

Origins and approaches to design thinking Design thinking principles and process Practices of design thinking in various industry solutions

3 hours

2. User-Centred Research Basics and Practices

User perception and expectations Analysis of user experiences from functional and

emotional perspectives through journey mapping

6 hours

3. Defining User Needs and Problems

Problem appreciation, definition and framing

6 hours

4. Creative Thinking Approaches and Practices

Creative thinking tools and techniques (Brain-storming, Clustering and SCAMPER)

Evaluating and selecting innovative solutions (Evaluation Matrix and Edward De Bono’s Six Thinking Hats)

15 hours

5. Prototype and Concept Presentation

Redefining a problem through prototyping and testing Concept presentation and evaluation of innovation ideas

based on desirability, feasibility, and viability

9 hours




Learning Contents


1 2 3 4

1 Design Thinking Fundamentals and Practices

2 User-Centred Research Basics and Practices

3 Defining User Needs and Problem

4 Creative Thinking Approach and Practices

5 Prototype and Concept Presentation


A series of lectures will be structured to introduce the fundamentals of design thinking and creative thinking tools, supplemented by notes, on-line and other reading materials.

Workshops feature an interactive approach with handouts, group activities and discussions, and student presentations supported by tutorials.

The main learning activity will be executed through a range of exercises, on-site explorations and role-plays.


Assessment Scheme:



Total 100%

References:

1. Brown. T. & Wyatt, J. (2010). Design thinking for social innovation, Stanford Social Innovation Review, Winter 2010, 30-35.

2. Curedale, R. (2013). Design Thinking Process and Methods Manual, Design Community College Inc., Topanga, California.

3. Fung, A., Lo, A. & Rao, M.N. (2005). Creative tools, School of Design, Hong Kong



Polytechnic University, Hong Kong.

4. Kolko, J. (2014). Well-designed: how to use empathy to create products people love, Harvard Business Review Press.

5. Michalko, M. (2006). Thinkertoys: a handbook of creative-thinking techniques, Ten Speed Press, Berkeley, California.

6. Tomitsch, Martin et al. 2018. Design. Think. Make. Break. Repeat. Amsterdam: BIS.



1 Mar 2015 Dr. LAM Yan Yan,

TAM Ka Fung, Kelvin

WONG Man Yee, Eva

LEE Siu Chung, David

2 Apr 2019 WONG Ngai Chi, Edwin



Module Syllabus

Module Title Cultural Studies

Module Code DES4007

QF Credits 15

QF Level 4


150 hrs


Lecture 12 hrs Tutorial 32 hrs Workshop/Lab - hrs

Visit/Seminar 8 hrs





1. interpret the impact of cultural issues with respect to social, creative and sustainability contexts on arts and design;

2. analyse cultural elements and the important role of cultural values in art and design fields;

3. evaluate the contextual influences of selected major art and design movements on the forms, perceptions and conventions of arts, design and communication; and

4. implement research methods to analyse the relationship between arts, design and culture.




Learning Contents


1. Introduction to Cultural Studies

Social, technological, economical and sustainable perspectives in cultural studies

Important roles of cultural studies to art and design development

4 hours

2. The Social Revolution

Social changes and transformation

Popular culture

Consumerism

Identity

10 hours

3. Globalization vs Localization

Social norms

Creative values

Global and local cultures

Globalisation and cultural sustainability

Community and ‘place-making’

10 hours

4. Oriental and Western Art and Design Movements

Selected art and design movements and the contextual influences

Visual characteristics, the values and nowadays’ transformation in arts and designs

10 hours

5. Research Methods

Field research/ Contextual research methods in various art and design disciplines

Primary and Secondary research

Observation, organisation, interpretation, evaluation and presentation

18 hours




Learning Contents


1 2 3 4

1 Introduction to Cultural Studies

2 The Social Revolution

3 Globalization vs Localization

4. Oriental and Western Art and Design Movements

5 Research Methods


A series of lectures will be structured to introduce the main concepts of cultural awareness and their impact in relation to arts and designs.

The main learning activity will be delivered through a range of open and collaborative discussions, presentations and cultural visits. All activities will be supplemented by hand-outs, on-line and other forms of reading materials.


Cultural research will be employed to establish students’ foundation on identifying important cultural issues and organising the findings.

Assessment Scheme:



Total 100%




1.

2.

Barker, C 2011, Cultural studies: Theory and practice: 4th edition, Sage, London

Pickering, M2008, Research Methods in Cultural Studies (Research Methods for the Arts and the Humanities), Edinburgh University Press, Edinburgh.

Further References:

1. Mirzoeff, N 2009, An introduction to visual culture, Routledge, London; New York

2. 胡恩威 2005, 香港風格 Hong Kong Style, Tom (Cup Magazine) Publishing Limited, Hong Kong

3. Storey, J 2012, An introduction to cultural theory and popular culture, 6th edition, University of Georgia Press, Athens

4. Bhaskaran, L 2009, Designs of the times: using key movements and styles for contemporary design, Page One, Singapore

5. Henri Lefebvre, 2008, The Production of Space, Blackwell Publishing

6. Berger, J 2009, Ways of seeing, British Broadcasting Corporation: Penguin Books, London.

7. 陳瀅巧著, 方孝謙審訂, 2008, 圖解文化研究, 易博士文化, 台北市

Magazines and Periodicals:

1. Cultural studies central, viewed 25 Sept 2008, <http://www.culturalstudies.net>.

2. Mark Harden’s artchive, viewed 25 Sept 2008, <http://www.artchive.com>.

3 International Journal of Cultural Studies, Sage Publications, London.





1 Sep 2009 Dr. LAM Yan Yan

WONG Ngai Chi, Edwin

2 Jun 2010 Dr. LAM Yan Yan


3 Apr 2011 Dr. LAM Yan Yan

MATSUMURA Yoji


4 Jan 2012 Dr. LAM Yan Yan

Tam Ka Fung, Kelvin


5. Feb 2015 Dr. LAM Yan Yan

Tam Ka Fung, Kelvin

Leung Po Shan, Popo



Module Syllabus

Module Title Fashion Branding and Event Planning

Module Code FID4122

QF Credits 7

QF Level 4


70 hrs

Contact Hours: 26 hrs

Lecture 12 hrs

Tutorial 8 hrs Workshop/Lab - hrs

Visit/Seminar 6 hrs




On completion of the module, learners are expected to be able to:

1. recommend effective branding strategies to build fashion brand equity;

2. integrate fashion event planning knowledge and skills with environmental considerations to execute a branding and marketing event for brand building purpose; and

3. evaluate the effectiveness of fashion branding, marketing and promotional efforts of a fashion event designed and conducted.




Learning Contents Indicative

Contact Hours

1. Fashion Brand Building Concept

Elements to build a brand

Fashion brand positioning strategies

Brand equity measurement and management

6 hours

2. Event Planning and Management

Essential principles of event planning

Event design and management

Environmental considerations

6 hours

3. Event Planning Process

Organizing fashion shows

Organizing exhibitions and trade fairs

Organizing conferences, seminars and meetings

The use of language in event planning

Key topics:

- Identifying events

- Budgeting

- Scheduling

- Venue planning

- Production planning

- Human resource planning

- Logistic planning

- Catering planning

- Publicity and promotion

- Event security and insurance

14 hours



Mapping of Learning Contents with Module Intended Learning Outcomes:

Learning Contents


1 2 3

1 Fashion Brand Building Concept

2 Event Planning and Management

3 Event Planning Process

Learning and Teaching Strategies: This module is delivered by means of lectures in which students learn concepts,

theories and general practices of organizing a fashion event for brand building purpose.

Tutorials are also a major part of the module where students will be guided on the practical process and skills of planning and managing an event.

The module will also include real-life participation in fashion events to provide opportunities for students to observe and be involved in fashion events by playing different roles such as a member of the production team, a dresser or a receptionist.

Assessment Scheme:



Total 100%

References:

1. Kilkenny, S 2016, The Complete Guide to successful Event Planning, Atlantic Publishing Group.

2. Posner, H 2015, Marketing Fashion: Strategy, Branding and Promotion, Laurence King Publishing.




1. Cosmopolitan

2. Harper’s Bazaar

3. Vogue

Online References

1. www.style.com

2. www.stylesight.com

3. www.wgsn.com


Version Date Created/Revised By

1 22 Feb 2010 Ms Leung Ka Yi, Candace

2 23 Sep 2011 Ms Leung Mee Ling, Meeling

3 10 July 2018 Ms Au Fung Siu, Jessie



Module Syllabus

Module Title Fashion Design and CAD

Module Code FID4111

QF Credits 15

QF Level 4


150 hrs


Lecture 13 hrs

Tutorial 26 hrs Workshop/Lab 13 hrs

Visit/Seminar - hrs



Module Intended Learning Outcomes: On completion of the module, learners are expected to be able to:

1. plan and conduct a design research with the integration of cultural, historical, social and economic influences in fashion design;

2. create a series of drawings and visual studies illustrating the idea development with reference to the research analysis;

3. manage a design project with the application of design concept, research method, design development techniques, material costing and design communication presentation skills;

4. interpret and present fashion design ideas with proper application of visual, verbal, graphical and written communication skills with professional terminologies; and

5. apply integrated image manipulation skills in communicating fashion design details for production with appropriate fashion CAD software.




Learning Contents


1. Basic Fashion Design Theory and Process

Fashion design elements (silhouette, colours, texture)

Fashion design process

Selection of fabric, trims and accessories with the cost implication

6 hours

2. Research Techniques and Visual Studies Skills

Consumer and buyer preference

Visual studies skills

9 hours

3. Methods of Design Idea Generation and Development

Sources of inspirations

Design development techniques

Technical considerations

9 hours

4. Basic Fashion Design and Visual Presentation Skills

Knowledge of figure proportion and its relationships with fashion design

Fashion visualization skills including presentation and design layout methods

Application on professional terminologies to enhance presentation skill

15 hours

5. Generation of Fashion Production Sketch

Introduction to the basic principles of digital imaging

Application of CAD to develop and generate a professional fashion production sketch

Production sketch drawing skills for applying onto fashion design process

Creation and development of fashion images by using appropriate software such as Kaledo, Photoshop and Illustrator

Exporting final documents in an appropriate format for use in fashion catalogues, magazines and production specifications sheets.

13 hours




Learning Contents


1 2 3 4 5

1 Basic Fashion Design Theory and Process

2 Research Techniques and Visual Studies Skills

3. Methods of Design Idea Generation and Development

4 Basic Fashion Design and Visual Presentation Skills

5 Generation of Fashion Production Sketch


A series of lectures, tutorials, studio practices will be structured to introduce the main concepts of fashion trend analysis which will be supplemented by notes, teaching videos, on-line and other updated learning materials.

CAD workshop practices will be arranged to introduce the main concepts and skills required for computer graphic design.

Lectures feature an interactive approach with presentation and supporting learning materials.

Critiques, group discussions and student-initiated project investigations will equip students with basic knowledge and skills in the fashion design process.

External professional participation, where appropriate, will help students apply the acquired knowledge in a real life context.

Integration with other modules, such as Fashion Materials, will encourage students to apply learned practices and concepts across modules.

Assessment Scheme:



Total 100%




(a) Drawing Implements (b) Hardware: PC/MAC Computers, printers (c) Software: Photoshop, Illustrator, Kaledo(Lectra)

References: 1. Hume, R 2016, Fashion and Textile Design with Photoshop and Illustrator:

Professional Creative Practice, Fairchild Books.

2. McKelvey, K & Munslow, J 2011, Fashion Design: Process, Innovation and Practice, 2nd Ed., Wiley.



1 18 Aug 2011 Ms Lau Yuk Lan, Jo


3 17 Nov 2011 Ms Lau Yuk Lan, Jo

4 12 Jan 2015 Ms Lau Yuk Lan, Jo

5 10 July 2018 Ms Au Fung Siu, Jessie Ms Lau Yuk Lan, Jo



Module Syllabus

Module Title Fashion Materials

Module Code FID4068

QF Credits 11

QF Level 4


110 hrs


Lecture 21 hrs

Tutorial 6 hrs

Workshop/Lab 12 hrs

Visit/Seminar - hrs



Module Intended Learning Outcomes: On completion of the module, learners are expected to be able to: 1. infer properties of various types of textile fibres, yarns and fabrics; 2. analyse textile structures, properties and end-uses of various types of fashion

materials; 3. communicate effectively with fashion and textile professionals in textile

terminologies; and 4. recommend fashion materials for a specified end-use.




Learning Contents


1. Terminology of Various Fashion Materials

Yarn

Woven

Knitted

Various finishing

3 hours

2. Classification and Identification of Various Fashion Material.

Classification, identification and definitions of basic woven fabrics

Classification, identification and definitions of basic knitted fabrics

Fundamental elements of woven fabric specifications

Fundamental elements of knitted structures

18 hours

3. Properties and End Uses of Fashion Materials

Material characteristics

End-uses of various fashion materials

9 hours

4. Colouration and Finishing Processes of Fashion Materials

Various types of textile wet processes

Dyestuffs and their application to fashion materials

Various dye and printing processes

9 hours




Learning Contents


1 2 3 4

1 Terminology of Various Fashion Materials

2 Classification and Identification of Various Fashion Materials

3 Properties and End Uses of Fashion Materials

4 Colouration and Finishing Processes of Fashion Materials


Teaching is student-oriented. This module is delivered through lectures, demonstrations and laboratory practices to introduce knowledge, skills and procedures for various kinds of textile materials, with emphasis on developing students’ analytical and cognitive skills.

Lectures feature an interactive approach with presentations and supporting learning materials which relate to student-oriented objectives and include recommended reading lists. Tutorial sessions feature a student- centred approach with group discussions, student-initiated project investigations and case studies. External professional participation, where appropriate, will help students apply the acquired knowledge in a real life context.

Integration with other modules, such as Collaborative Community Projects and fashion product development project, will be encouraged in order for students to apply learned practices and concepts across modules.

Assessment Scheme:



Total 100%




(a) Weaving machine

(b) Knitting machine

(c) Dyeing equipment

(d) Testing equipment

References: 1. Hallett, C 2014, Fabric for Fashion: The Complete Guide: Natural and Man-made

Fibers, Laurence King Publishing.

2. Wilson, J 2010, Classic and Modern Fabrics, Thames & Hudson, London.


1. International Textiles

2. International Textile Bulletin

3. Textile Asia

Online References:

1. www.style.com

2. www.wgsn.com






Ms Lau Yuk Lan, Jo



Module Syllabus

Module Title Fashion Plus: Presentation and Communication Practice

Module Code FID4038

QF Credits 9

QF Level 4


90 hrs


Lecture 2 hrs

Tutorial 5 hrs

Workshop/Lab/Practice 32 hrs

Visit/Seminar - hrs




On successful completion of the module, students are expected to be able to:

1. formulate a learning plan for improving own presentation and communication skills in

the programme/ stream specific context;

2. present and communicate ideas effectively in visual/ written/ verbal formats in the

workplace context;

3. integrate visual, written, and verbal presentation skills to communicate ideas/

proposals; and

4. present ideas/ proposals in appropriate formats and styles for the target audience/

purpose.



Learning Contents and Indicative Curriculum Hours:


1. Evaluation and Learning Plan

Evaluation of individual strengths and weaknesses identifying specific areas for improvement; evaluation of progress against plan

Composition of personalised learning plan

4 hours

2. Presentation and Communication Practice

Visual presentation and communication for programme/ stream specific context

Verbal presentation of creative solutions/ ideas

Written communication for creative processes

27 hours

3. Integrative Application

Presentation formats and styles for different target audiences/ purposes

Communication integrating visual, written, and verbal presentations

8 hours


Learning Contents


1 2 3 4

1 Evaluation and Learning Plan

2 Presentation and Communication Practice

3 Integrative Application




Students will be guided to evaluate own strengths and weaknesses in presentation and communication skills, and formulate a personalised learning plan for improvement. A reflective report with record and evaluation of the learning processes and learning outcomes may be submitted/ presented at the end of the module.

Learning and teaching will mainly be delivered in learning-by-doing formats, such as practice on e-learning platforms and in group works, mock studios, and critiques, etc.

A hands-on and student-centred approach provides practical opportunities for students to integrate and apply learned (from previous and current modules) knowledge and skills, and develop their initiative and self learning abilities along their own interests and strengths, in achieving the intended scope of outcomes and standard. Students will be required to execute the assignments/ projects independently with appropriate guidance and support.

Group reviews and self-assessment will encourage peer group learning and self reflection.

The assignment/ assessment activities may be integrated with related modules in the fashion design context where appropriate.

Assessment Scheme:



Total 100%

References: 1. Barrett, J C 2013, Designing your fashion portfolio: From concept to

presentation, Fairchild Publications, New York.

2. Burke, S 2006, Fashion Computing: Design Techniques and CAD, Burke Publishing, London, U.K.

3 Burke, S 2013, Fashion artist: drawing techniques to portfolio presentation, Burke Publishing, London, U.K.

4. Janda, M 2014, Anatomy of a Design Proposal, Peachpit Press, Califonia, U.S.

5. Kliment, S A 2006, Writing for Design Professionals, 2nd edn, W. W. Norton & Company, New York.

6. Kiper, A 2016, Fashion Portfolio: Design and Presentation. Pavilion Books, London, U.K.



7. Pipes, A 2007, Drawing for Designers, Laurence King Publishers, U.K.

8. Reynolds, G 2013, Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations, 2nd edn, New Riders, U.S.

9. Volpintesta, L 2014, The language of fashion design: 26 principles every fashion designer should know, Rockport Publishers, U.S.


1. AnOther Magazine, Dazed Media

2. Collezioni, Logos Publishing Srl.

3. Dazed, Dazed Media

4. i-D, Levelprint Ltd.

Online References:

1. <www.pinterest.com>

2. <www.wgsn.com>

3. <http://nymag.com>

4. <www.nytimes.com/section/t-magazine>

5. <www.vogue.co.uk>

6. <www.anothermag.com>

7. <www.dazeddigital.com>



1 Feb 2016 CHAN Sau Lin, Circula

2 May 2016 CHAN Sau Lin, Circula

3 July 2018 To Shui Yu, Portia



Module Syllabus

Module Title Fashion Plus: Research Practice

Module Code FID4039

QF Credits 6

QF Level 4


60 hrs


Lecture 2 hrs

Tutorial 4 hrs

Workshop/Lab/Practice 20 hrs

Visit/Seminar - hrs





1. formulate a research plan for a research topic in the context of the fashion design related area;

2. collect data relevant to the research topic with appropriate methods;

3. analyse collected data to elicit the research findings; and

4. organise, report and present the research findings in appropriate formats to the target audience.




Learning Contents

Indicative Curriculum Hours

1. Research Planning

Identification of research topic and objective(s) in support of fashion design related studies

Selection of appropriate research methods

Write-up of research plan

4 hours

2. Research Implementation

Data collection skills and practices

Analytical skills and practices

18 hours

3. Report and Presentation

Organisation of research findings

Structure of research report and presentation

Presentation skills for research findings

4 hours


Learning Contents


1 2 3 4

1 Research Planning

2 Research Implementation

3 Report and Presentation



Learning and Teaching Strategies: Students will be briefed about the research practice and guided through the planning

and subsequent stages.

Learning and teaching will be achieved through the learning-by-doing approach – students are given the opportunity to practise the research methods.

A hands-on and student-centred approach provides practical opportunities for students to integrate and apply learned (from previous and current modules) knowledge and skills, and develop their initiative and self learning abilities along their own interests and strengths, in achieving the intended scope of outcomes and standard. Students will be required to implement the research processes independently with appropriate guidance and support, in order to foster their confidence and research abilities.

Group reviews and self-assessment encourage peer group learning and self reflection.

The assignment/ assessment activities may be integrated with related modules in the fashion design context where appropriate.

Assessment Scheme:



Total 100%

References: 1. Curedale, R 2013, Design research methods: 150 ways to inform design, Design

Community College Inc, Topanga, CA.

2. Dove, T 2013, Concept to Creation. Austin Macauley Publishers, London.

3. Gaimster, J 2015, Visual research methods in fashion, Bloomsbury Publishing, London, U.K.

4. Jennings, T 2011, Creativity in fashion design: An inspiration workbook (Vol. 1), Fairchild Books, New York.

5. Lee, J & Steen, C 2014. Technical sourcebook for designers, A&C Black, London.

6. Mbonu, E 2014, Fashion design research, Laurence King Publishing, London.

7. Muratovski, G 2016, Research for designers: A guide to methods and practice, SAGE, Los Angeles.

8. Pattinson, S 2013, Fashion designers' resource book, Bloomsbury, London

9. Seivewright S 2015, Basics Fashion Design 01: Research and Design (Vol. 1), A&C Black, London.




1 Textile View Magazine, Modeinfo.

2 Fashion Practice: The Journal of Design, Creative Process and the Fashion Industry,

Taylor & Francis Online.

3. Fashion Theory: The Journal of Dress, Body and Culture, Routledge, U.K.

Online References:

1. <www.pinterest.com>

2. <www.wgsn.com>

3. <http://nymag.com>

4. <www.nytimes.com/section/t-magazine>

5. <www.vogue.co.uk>

6. <www.anothermag.com>

7. <www.dazeddigital.com>



1 Feb 2016 CHAN Sau Lin, Circula

2 July 2018 To Shui Yu, Portia



Module Syllabus

Module Title Fashion Trend Analysis

Module Code FID4075

QF Credits 7

QF Level 4


70 hrs


Lecture 16 hrs

Tutorial 10 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs




1. analyse the factors that influence fashion trends for fashion product development;

2. evaluate different fashion trends in relation to the fashion industry for translation into possible business opportunities;

3. apply knowledge and trend information to present and implement a forecasting for fashion buying and a collection line-up; and

4. develop fashion concepts to meet the future needs of the market.




Learning Contents


1. Definition of Fashion Trend and Its Influence

Fashion trend definition

Social and fashion market influence

2 hours

2. Fundamentals of Fashion Trend Evolution

History of fashion

Influential fashion designers

4 hours

3. Fashion Trend Theories

Trickle theories;

Pendulum theories;

Evolution theories;

Life cycle theories

2 hours

4. Fashion Forecasting Processes

Industrial life cycle

Consumer trends

Macro trends

Colour and material forecast

Product development

Sourcing

Retail analysis

12 hours

5. Factors Affecting Fashion Trends & Future Needs of the Market

Micro factors

- People

- Self

Macro factors

- Cultural System

- Fashion System

6 hours




Learning Contents


1 2 3 4

1 Definition of Fashion Trend and Its Influence

2 Fundamentals of Fashion Trend Evolution

3. Fashion Trend Theories

4 Fashion Forecasting Processes

5 Factors Affecting Fashion Trends and Future Needs of the Market


A series of lectures will be structured to introduce the main concepts of fashion trend analysis which will be supplemented by notes, teaching videos, on-line and other updated learning materials.

Lectures feature an interactive approach with presentation in a student-oriented objective and include recommended reading lists. Tutorial sessions feature a student-centred approach with group discussions, student-initiated project investigations and case studies.

External professional participation, where appropriate, will help students to apply the acquired knowledge in a real life context.

Integration with other modules will be encouraged in order for students to apply learned practices and concepts across modules.

Assessment Scheme:



Total 100%



References:

1. Adz, K & Stone, W 2018, This is Not Fashion: Streetwear Past, Present and Future, Thames & Hudson.

2. Holland, G 2017, Fashion Trend Forecasting, Laurence King Publishing.


1. Peclers Paris

2. Promostyl

3. Women’s Wear Daily

Online References:

1. www.global-color.com

2. www.style.com

3 www.stylesight.com

4 www.wgsn.com





3 3 Mar 2014 Mr Fung Cheuk Wai, Daniel

4 10 July 2018 Ms. Au Fung Siu, Jessie



Module Syllabus

Module Title Globalization and Fashion Business Environment

Module Code FID4077

QF Credits 7

QF Level 4


70 hrs


Lecture 18 hrs

Tutorial 8 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs




1. summarize the recent macro-environmental changes and their effects on international and local fashion companies;

2. evaluate the national, cultural, social, economic and technological differences between major textile-fashion production and consuming countries for translation into possible business opportunities;

3. evaluate the opportunities and threats under different international institutions, trade and business agreements; and

4. appraise ethical issues and propose corporate social responsibilities for international business development.




Learning Contents

Indicative

Contact Hours

1. Internationalization and Globalization

Global pipeline of textile-fashion industry

Impact of globalization to the industry and consumers

Political, social, economic, cultural and technological factors of fashion business environment

8 hours

2. Business and Management in Global Context

Business characteristics of major fashion export and importing countries

Hofstede’s cultural differences model and its application in international business

Supra-national institutions and treaties for international business

World trade Organization (WTO)

Closer Economic Partnership Arrangement (CEPA)

Different trade blocs

10 hours

3. Ethical Issues of Globalized Fashion Business

Fair trade

Human rights

Sustainability fashion

8 hours


Learning Contents


1 2 3 4

1 Internationalization and globalization

2 Business and management in global context

3 Ethical issues of globalized fashion business




Teaching is student-oriented. This module is delivered through lectures and tutorials to introduce knowledge and understanding of globalized fashion business environment, with emphasis on developing students’ analytical and cognitive skills.

Lectures feature an interactive approach with presentation and supporting learning materials which relate to student-oriented objectives and include recommended reading lists. Tutorial sessions feature a student-centred approach with group discussions, student-initiated project investigations and case studies.

External professional participation through talks and seminars, where appropriate, will help students apply the acquired knowledge in a real life context.

Industrial visits, where appropriate, will be organized to enhance students’ appreciation and analysis of different business and workplace cultural environments.

Assessment Scheme:



Total 100%

References:

1. Henninger, C E 2017, Sustainability in Fashion: a Cradle to Upcycle Approach, Palgrave Macmillan.

2. McCracken, A B 2014, The Beauty Trade: Youth, Gender, and Fashion Globalization, Oxford University Press.

Online References:

1. www.hktdc.com

2. www.style.com

3 www.tid.gov.hk

4 www.wgsn.com





1 9 Dec 2011 Mr Fung Cheuk Wai, Daniel





Module Syllabus

Module Title Industry Processes for Fashion Branding and Buying

Module Code FID4123

QF Credits 15

QF Level 4


150 hrs


Lecture 4 hrs

Tutorial 4 hrs

Workshop/Lab 40 hrs

Visit/Seminar 4 hrs





1. analyse the significant requirements that support the fashion branding and buying industry process, including the interplay of fashion image, photography and image styling trends;

2. propose and execute R&D and fashion photo image production processes in the context of the fashion branding and buying industry practice; and

3. evaluate the effectiveness of the proposed materials, elements and media appointed for the fashion images produced in the process.





1. Fashion Visual Image Production Process

Interplay of visual components: fashion visual images, photography and fashion styling trends

Considerations: materials, media, efficiency, costs, technology, environmental issue

Trend and development

4 hours

2. Practice of Fashion Photography for Branding and Buying Industry

R&D processes Production and finishing processes Professional presentation for industry

28 hours

3. Materials and Media Consideration and Application

Characteristics, special features and limitations Selection, application and integration for specific processes Integrated process proposal and execution Evaluation and reflection

20 hours


Learning Contents


1 2 3

1 Fashion Visual Image Production Process

2 Practice of Fashion Photography for Branding and Buying Industry

3 Materials and Media Consideration and Application




Students will be briefed about and guided through the exploration processes and practices. Work outcomes will be presented and evaluated to compare with the industry standard at the end of the module.

Learning and teaching will mainly be delivered in learning-by-doing formats, such as practices, visits to industry sites / labs / exhibitions, experimentation, investigation, and review. Students are given the opportunities to strengthen industry related skills through the hands-on exploration/practices.

A hands-on and student-centred approach provides practical opportunities for students to integrate and apply learned (from previous and current modules) knowledge and skills, and develop their initiative and self-learning abilities along their own interests and strengths, in achieving the intended scope of outcomes and standard. Students will be required to execute the assignments/projects independently with appropriate guidance and support.

Group reviews and self-assessment encourage peer group learning and self-reflection.

The assignment/assessment activities may be integrated with related modules in the programme/stream specific context where appropriate.

Assessment Scheme:



Total 100%

Requirements for Supporting Tools: 1. Single lens reflex camera with interchangeable lens system

2. Studio and location flash system

3. Computer with Adobe Creative Suite software

References:

1. Rojas, J 2016, Photographing Women: Posing, Lighting, and Shooting Techniques for Portrait and Fashion Photography, Rocky Nook.

2. Werner, T 2018, The Fashion Image: Planning and Producing Fashion Photographs and Films, Bloomsbury Visual Arts.




1. www.top-fashion-photographers.info/fashion-photographers.html

2. www.wgsn.com



1 Mar 2016 Ms Chan Sau Lin, Circula




Module Syllabus

Module Title Online Offline Fashion Marketing and Branding

Module Code FID4124

QF Credits 7

QF Level 4


70 hrs


Lecture 12 hrs Tutorial 10 hrs Workshop/Lab - hrs

Visit/Seminar 4 hrs



Module Intended Learning Outcomes: On completion of the module, learners are expected to be able to: 1. analyse the shifting consumer behaviour and changing fashion market environment

with the corresponding impact of online offline marketing and branding operations; 2. integrate online and offline marketing and branding knowledge and skills to market

and build a fashion brand; and 3. propose effective online and offline marketing and branding strategies and plan to fit

in specific fashion marketing and branding objectives.




Learning Contents


1 Online and Offline Marketing and Branding Landscape

Traditional fashion marketing and branding theories and practices

Shifting consumer behaviour and expectation in digital age

Changing fashion market environment

8 hours

2 Plan and Implement Online Offline Strategies

Types and forms of online and offline fashion practices and strategies

Technology developments

Planning process: research, budget, media consideration and media selection

Campaign proposal and presentation

12 hours

3 Trends and Prospects

Online offline trends in local, China and international context

Success factors and pitfalls

Online offline career prospects

Upcoming challenges

6 hours


Learning Contents


1 2 3

1 Online and Offline Marketing and Branding Landscape

2 Plan and Implement Online Offline Strategies

3 Trends and Prospects




This module will be delivered with lectures and tutorials.

Students will be provided with well-grounded principles, models, and frameworks that will give them comprehensive insights to understanding the important issues in planning and implementation.

Fashion marketing and branding briefs and application cases will be studied and analysed.

Projects will be given to students to enable them to integrate and apply the knowledge and skills learnt, to execute, manage and evaluate the efficiency and effectiveness of campaign proposed.

Guest speakers from the fashion industry will be invited, if appropriate, for specific topics.

Assessment Scheme:



Total 100%

References:

1. Roberts, Z 2016, Internet Marketing Integrating Online and Offline Strategies, Cengage India.

2. Smith, P R 2016, Marketing Communications: Offline and Online Integration, Engagement and Analytics, Kogan Page.






Module Syllabus

Module Title Technology for Fashion Branding and Buying

Module Code FID4125

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 12 hrs

Tutorial 3 hrs

Workshop/Lab 24 hrs

Visit/Seminar - hrs






1. analyse the design and production processes of a specific fashion stream that involves latest technology applications;

2. produce fashion samples/ outputs by integrating selected technologies from the latest trends to enhance fashion branding and buying; and

3. evaluate the sample/ output production processes of a selected fashion stream for possible improvements by proposing possible technology enhancement.




Learning Contents


1. Design and Production Processes of Fashion Products/ Outputs

Design and production processes of selected fashion stream

Identify production processes with technology support

Latest technology development and trends

6 hours

2. Fashion Sample/ Output Production

Experimentation with various design and production technologies

Producing design and prototypes using technologies

24 hours

3. Evaluation and Translation to Enhance Fashion Branding and Buying

Evaluate fashion samples/ outputs for improvements

Fashion sample/ output developments using latest technology

Production technology translation for fashion branding and buying.

9 hours


Learning Contents


1 2 3

1 Design and Production Processes of Fashion Products/ Outputs

2 Fashion Sample/ Output Production

3 Evaluation and Translation to Enhance Fashion Branding and Buying




A student-oriented learning and teaching approach is adopted for this module, delivered through lectures, tutorials, demonstrations and laboratory practices to introduce knowledge, skills and production process of fashion products/ outputs of a selected stream.

Lectures feature an interactive approach with presentation and supporting learning materials relate to student-oriented objectives and include recommended reading and research.

Integration with other modules will be encouraged so that students may apply and integrate learned practices and concepts across modules.

Assessment Scheme:



Total 100%

References:

1. Genova, A & Moriwaki, K 2016, Fashion and Technology: A Guide to Materials and Applications, Fairchild Books.

2. Quinn, B 2012, Fashion Futures, Merrell Publishers.

Online Reference:

1.

2.

www.technologyreview.com

www.wgsn.com






Module Syllabus

Module Title Fashion Business Development in China

Module Code FID4059

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 26 hrs

Tutorial 13 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs






1. distinguish the unique practice and regional differences of the fashion market in China;

2. analyse the relationship between China and International market conditions and business strategies;

3. apply appropriate market-oriented business strategies in the Chinese context; and

4. appraise the unique attributes of the fashion market in China to identify possible fashion business opportunities.




Learning Contents


1. General Fashion Business Environment in China

Understand the regional differences, brands and unique business models

Luxury market vs mass market

9 hours

2. The Rise of Fashion Design Forces in China

National and International development of designer’s labels

6 hours

3. Chinese Consumers

Understand customer value and satisfaction, market segmentation, consumer behavior and regional differences on purchase preference

9 hours

4. Development of Marketing Strategies in China

China marketing process, market entry strategies, contemporary marketing mix decision – the 7 Ps’ to the 9 Ps’, implementation and control in comparing with international markets

Online business development

9 hours

5. Business Ethics in China

Consumers’ right protection, trademarks, patent, corporate governance and relationship management

6 hours




Learning Contents


1 2 3 4

1. General Fashion Business Environment in China

2. The Rise of Fashion Design Forces in China

3. Chinese Consumers

4. Development of Marketing Strategies in China

5. Fashion Business Ethics in China


Teaching is student-oriented. This module is delivered through lectures and tutorials to introduce knowledge about the unique fashion business nature in China with emphasis on developing students’ analytical and cognitive skills.

Case study and group discussion will also be the crucial means to enrich students’ understanding of the market as well as to stimulate their independent and critical thinking towards the uniqueness of the Chinese fashion business practice.

Industry professional participation, where appropriate, will further enhance students’ ability to associate and apply the acquired knowledge in real life context.

Assessment Scheme:



Total 100%

References:

1. Tsui, C 2010, China Fashion: Conversations with Designers, Berg Publishers.

2. Williams, G A 2015, Fashion China, Thames & Hudson.



Online References:

1. www.style.com

2. www.wgsn.com



1 16 Nov 2011 Ms Leung Ka Yi, Candace

2 9 April 2015 Ms Leung Ka Yi, Candace

3 13 July 2018 Ms Leung Ka Yi, Candace



Module Syllabus

Module Title Fashion Buying: Planning

Module Code FID4088

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 26 hrs

Tutorial 13 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs






1. apply planning knowledge in the fashion buying cycle for different fashion retail businesses;

2. analyse fashion buying issues and planning under various contexts with critical judgement; and

3. manipulate computer software for fashion buying calculations.




Learning Contents


1. Introduction to Fashion Buying

The role of professional fashion buyers

Fashion buying terminology and glossary

Fashion buying cycle

9 hours

2. Fashion Forecasting

Understanding how customer demand affects the buying pattern

Predicting fashion trends and gathering trend information in a fashion buyer’s perspective

12 hours

3. Merchandising Planning and Control

Mathematical concepts and calculations

Develop OTB plan and line planning process

Merchandise assortment plan forecast

SKU plan

15 hours

4. Merchandise Calculation Techniques and Tools

Manipulate computer software to analyze customer demand and demonstrate OTB plan

3 hours


Learning Contents


1 2 3

1. Introduction to Fashion Buying

2. Fashion Forecasting

3. Merchandising Planning and Control

4. Merchandise Calculation Techniques and Tools




The module is principally delivered through lectures. Tutorial and group discussion will be included to facilitate an interactive learning approach.

Case studies will be frequently used to enable students to analyse fashion buying issues in the real world and apply theories and develop solutions to a range of problem setting.

Assessment Scheme:



Total 100%

References:

1. Clodfelter, R 2015, Retail Buying: from Basics to Fashion, 2nd Ed., Fairchild Publications.

2. Shaw, D 2014, Fashion Buying: from Trend Forecasting to Shop Floor, Bloomsbury.


1. Journal of Fashion Marketing and Management, Emerald

2. Journal of Retailing and Consumer Service, Emerald



1 17 Nov 2011 Ms Wong Hiu Yan, Tammy


3 13 July 2018 Ms Wong Hiu Yan, Tammy



Module Syllabus

Module Title Fashion Buying: Styling, Merchandising and Sourcing

Module Code FID4089

QF Credits 11

QF Level 4


110 hrs


Lecture 21 hrs

Tutorial 12 hrs

Workshop/Lab 6 hrs

Visit/Seminar - hrs




1. apply fashion concepts and styling skills to develop fashion collections for different brands and markets;

2. integrate fabric and garment sourcing knowledge on formulating and executing buying functions; and

3. apply strategic thinking skills on deciding fashion buying issues including costing, pricing and inventory.




Learning Contents


1. Fashion Styling Fundamentals

Relationship between fashion silhouettes and body figure

Methods of camouflaging body and face features

3 hours

2. Styling Concept for Fashion Collection Development

Concept of “Total Look”

Fashion coordination techniques

- Proportion

- Colour and styling combinations

Fashion accessories and its effects on the total look

Theme setting for image creation

Total image and mood management

12 hours

3. Fashion Buying and Sourcing for Different Operations

Garment and fabric sourcing

Fashion multiples and branded merchandises

6 hours

4. Merchandise Cost Analysis and Pricing Strategies

Real cost analysis leads to real benefits

- Profitability analysis

Cost analysis development

- Full Cost versus Contribution Margin

Pricing strategies

- Demand-oriented pricing

- Cost-oriented pricing

- Markups and markdowns

- Individual markups, Initial markup, cumulative markup, maintained markup

- Markdowns and markdown cancellations

12 hours

5. Inventory Management

Retailer tasks

Inventory levels

Merchandise security

Reverse logistics

Inventory analysis

6 hours




Learning Contents


1 2 3

1 Fashion Styling Fundamentals

2 Styling Concept for Fashion Collection Development

3 Fashion Buying and Sourcing for Different Operations

4. Merchandise Cost Analysis and Pricing Strategies

5. Inventory Management


The module is principally delivered through lectures. Tutorials, workshops and group discussions will be included to facilitate an interactive learning approach.

Case studies will be frequently used to enable students to analyse fashion buying issues in the real world and apply theories and develop solutions to a range of problem setting.

Assessment Scheme:



Total 100%

References :

1. Berman, B & Evans, J R 2013, Retail Management – a Strategic Approach, 12th Ed., Pearson.

2. Clodfelter, R 2015, Retail Buying : from Basics to Fashion, 2nd Ed., Fairchild Publications.






Online References:

1. www.style.com

2. www.style-arena.jp


4. www.wgsn.com







Module Syllabus

Module Title Fashion Consumer Behaviour

Module Code FID4062

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 26 hrs

Tutorial 13 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs






1. distinguish the dynamics and relevance of consumer behaviour for application to an international fashion business environment;

2. evaluate the nature and complexity of the environmental, individual and psychological influences upon fashion consumer behaviour;

3. analyse the consumers’ buying decision process and behaviour for making appropriate business plan; and

4. apply consumer analysis on marketing strategic decisions.




Learning Contents


1. Basic Concepts of Fashion Consumer Behaviour 3 hours

2. Cultural Influences on Fashion Consumer Behaviour

Tastes, Preferences and Taboos 4 hours

3. Demographic and Psychographic Factors in Fashion Consumer Behaviour

Age Race Income and Social Class Personality Attitudes Lifestyle

8 hours

4. Fashion Conformity and Individuality

Reactions to Fashion Trends Peer Influences Fashion Opinion Leaders’ Influences

5 hours

5. Buying and Disposing in Fashion

Situation Effects Psychology on Purchasing

5 hours

6. Research Methodology 4 hours

7. Consumerism

Consumer Rights and Protection 4 hours

8. Consumer Perceptions and Power of Fashion Communication

Person Perception Product Perception Brand Perception Changing Perception

6 hours




Learning Contents


1 2 3 4

1 Basic Concepts of Fashion Consumer Behaviour

2 Cultural Influences on Fashion Consumer Behaviour

3. Demographic and Psychographic Factors in Fashion Consumer Behaviour

4. Fashion Conformity and Individuality

5. Buying and Disposing in Fashion

6. Research Methodology

7. Consumerism

8. Consumer Perceptions and Power of Fashion Communication


Teaching is student-oriented. This module is delivered through lectures and tutorials to introduce various factors contributing to consumer behaviour in fashion for deriving appropriate business strategies. Emphasis will be on developing students’ analytical and cognitive skills.

Case study and group discussion will also be the crucial means to enrich students’ understanding of the consumers in the fashion market as well as to stimulate their independent and critical thinking.

Industry professional participation, where appropriate, will further enhance students to associate and apply the acquired knowledge in real life context.

Assessment Scheme:



Total 100%



References:

1. Rath, P M, Bay, S et al. 2015, The Why of the Buy: Consumer Behavior and Fashion Marketing, Fairchild Books.

2. Yurchisin, J & Johnson, K P 2010, Fashion and the Consumer, Berg Publishers.

Online References:

1. www.style.com

2. www.wgsn.com







Module Syllabus

Module Title Fashion Entrepreneurship

Module Code FID4065

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 26 hrs

Tutorial 13 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs






1. apply concepts and theories from successful fashion entrepreneurship module for business development;

2. plan the process of starting up a fashion company and monitor its development; and

3. propose solutions to solve business problems identified from a fashion company case.




Learning Contents


1. Basic Concepts on Fashion Entrepreneurship

Definition of entrepreneurship

Traits of an entrepreneur

Cases of successful fashion entrepreneurs in Hong Kong and overseas

5 hours

2. Business Start-up

The value proposition

Analysis of market, competition and customers

Sources of finance for business start-up

Business plan

6 hours

3. Management in Fashion Companies

Business organization

Business management

Human resources management

Information management

8 hours

4. Accounting and Financial Skills

Financial statements for sole traders, partnership and limited companies

Ratio analysis

Financing methods

8 hours

5. Fashion Business Development

Greiner’s model of business growth

Going public, merger and acquisition, internationalization of market

Franchising

Harvesting and exiting strategies

6 hours

6. Special Topics on Fashion Entrepreneurship

Business ethics and social responsibility

Intellectual property rights

Taxation

6 hours




Learning Contents


1 2 3

1. Basic Concepts on Fashion Entrepreneurship

2. Business Start-up

3. Management in Fashion Companies

4. Accounting and Financial Skills

5. Fashion Business Development

6. Special Topics on Fashion Entrepreneurship


Teaching is student-oriented. This module is delivered through lectures and tutorials to introduce fundamental knowledge about the fashion entrepreneurship in both local and global context with emphasis on developing students’ cognitive, analytical, planning, problem solving and presentation skills.

Case study and group discussion will also be the crucial means to enrich students’ understanding of the fashion entrepreneurship as well as to stimulate their critical thinking when handling potential problems in creating and operating a fashion company and creativity in providing solutions.

Interviews and sharing sessions with fashion entrepreneurs which inspire students to recognize and appreciate successful real life cases forms an important part of the module.

Practical exercises will be used in developing a business plan of a fashion company to enhance students’ experience in developing the entrepreneurial skills.

Assessment Scheme:



Total 100%



References:

1. Carr, M G 2014, Guide to Fashion Entrepreneurship: the Plan, the Product, the Process, Fairchild Publications

2. Wolfe, M G 2014, Fashion Marketing and Merchandising, Goodheart-Willcox.

Online References:

1.

www.style.com

2. www.wgsn.com



1 22 Nov 2011 Mr Fung Cheuk Wai, Daniel




Module Syllabus

Module Title Fashion Evolution and Appreciation

Module Code FID4090

QF Credits 7

QF Level 4


70 hrs


Lecture 14 hrs

Tutorial 8 hrs

Workshop/Lab 4 hrs

Visit/Seminar - hrs




1. examine different fashion styles along history to appreciate the elements that constitute a fashion style;

2. develop a vision and sensitivity on the influence of cultural, marketing and societal factors in fashion; and

3. exercise appropriate judgments in planning and buying of fashion collections for fashion brands with different images and cultural contexts.




Learning Contents


1. Evolution of Western Fashion

Medieval Period – fashioning the body

Renaissance – the rhetoric of power

17th century – fashion and crisis

18th century – clothing and commerce

19th century – fashion and modernity

Early 20th century – clothing the mass

Late 20th century – catwalk and street style

6 hours

2. Appreciation of Fashion Cultures and Subcultures under the Influences of Film, Music, Art and Value of the Society in the 20th and 21st Centuries

Include but not limit to :-

Dandy and Flapper

Greaser

Glam Rock

Gangster

Rockers

Geek Chic

Punk

Emo

Mod

Grunge

Hippies

Hip Hop

Goth

Cosplay

Beatnik

Era of Power

Bohemianism

Minimalism

Pop

14 hours



3. Fashion Brand Styles under Different Cultural Backgrounds and Market Environments

Case studies

- Fashion brands in USA and Europe

- Fashion brands in Japan and Korea under subcultural influence

- Fashion brands in Hong Kong and Mainland China

6 hours


Learning Contents


1 2 3

1 Evolution of Western Fashion

2

Appreciation of Fashion Cultures and Subcultures under the Influences of Film, Music and Value of the Society in the 20th and 21st Centuries

3 Fashion Brand Styles under Different Cultural Backgrounds and Market Environments


The module is principally delivered through lectures and experiential workshops. Tutorial and group discussion will be included to facilitate an interactive learning approach.

Case studies will be frequently used to enable students to analyse cultural and branding issues so as to equip them to be a fashion buyer for different brands and products.

Assessment Scheme:



Total 100%



References:

1. Adz, K & Stone, W 2018, This is not Fashion: Streetwear Past, Present and Future, Thames & Hudson.

2. Sedlackova, J 2017, The Complete Book of Fashion History: A Stylish Journey Through History and the Ultimate Guide for Being Fashionable in Every Era, Walter Foster Jr.


1. Cosmopolitan

2. Harper’s Bazaar

3. Vogue

Online References:

1. www.fashion156.com

2. www.showstudio.com








Module Syllabus

Module Title Fashion Retail Management

Module Code FID4103

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 18 hrs

Tutorial 12 hrs

Workshop/Lab 9 hrs

Visit/Seminar - hrs






1. analyse business mechanism and industrial knowledge in fashion retail management;

2. apply skilled tasks of different functions in retail operation to facilitate a smooth run of business; and

3. exercise appropriate judgments in planning and handling issues encountered in the fashion retailing environment.




Learning Contents


1. Introduction to Fashion Retailing

Core management areas

3 hours

2. Retail Organization and Operation Modes

Case study

Different retail outlets and their characteristics, traditional store types, non-store types, online operation modes

Management skills for different modes

6 hours

3. Store Location

Trading-Area Analysis

Site selection and location, visual merchandising, maintenance and space planning

6 hours

4. Retail Management and Product Planning

Sourcing and merchandising strategies

Product mix and assortment planning

12 hours

5. Store Promotion Strategy

Customer Relationship Management (CRM)

Retail promotional mix and plan selection

- Advertising

- Public relations

- Personal selling

- Sales promotion

- Online promotion

Case study

6 hours

6. Recruitment, Training and Staff Control

Sales force recruitment and selection

Sales training

Motivating the sales force

6 hours




Learning Contents


1 2 3

1 Introduction to Fashion Retailing

2 Retail Organization and Operation Modes

3 Store Location

4 Retail Management and Product Planning

5 Store Promotion Strategy

6 Recruitment, Training and Staff Control


The module is principally delivered through lectures. Tutorials, workshops and group discussions will be included to facilitate an interactive learning approach.

Case studies will be frequently used to enable students to analyse fashion retail management issues in the real world and apply theories and develop solutions to a range of problem setting.

Assessment Scheme:



Total 100%

References:

1. Diamond, E 2015, Fashion Retailing: A Multi Channel Approach, 3rd Ed., Delmar.

2. Fernie, J S & Moore, C 2015, Principles of Retailing, Butterworth-Heinemann.








1 17 Nov 2011 Ms Wong Hiu Yan, Tammy


3 9 April 2015 Ms Leung Ka Yi, Candace




Module Syllabus

Module Title Introduction to Fashion Business Operations

Module Code FID4107

QF Credits 11

QF Level 4


110 hrs


Lecture 26 hrs

Tutorial 13 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs




1. analyse different functions in the system of fashion and textiles business;

2. analyse the relationship and importance of alliance among various business operations in the industry for possible business opportunities; and

3. apply knowledge of marketing and business strategies of different functions in the industry for future business analysis and evaluation.




Learning Contents


1. Overview of the Fashion System as a Business

Operations and Functions in Textile Industry

- Fiber Processing and Yarn Spinning

- Fabric Production

- Developments in the Textiles Industry

Operations and Functions in Ready-to-Wear business

- Classification of Apparel Organizations

- Concepts of Fashion Product Development Process and Research

- Merchandising and Global Sourcing Concepts

- Production, Planning and Control

- Business Cycles

18 hours

2. Types, Characteristics and Strategies of Fashion Product Distribution in Business Operations

Retailing

Wholesaling

Franchising

Licensing

Internet

12 hours

3. Marketing and Communication in Fashion Business

Marketing and Communication strategies in the Fashion System

9 hours




Learning Contents


1 2 3

1 Overview of the Fashion System as a Business

2 Types, Characteristics and Strategies of Fashion Product Distribution in Business Operations

3 Marketing and Communication in Fashion Business


Teaching is student-oriented. This module is delivered through lectures and tutorials to introduce fundamental knowledge about fashion business operations with emphasis on developing students’ analytical and cognitive skills.

Industry professional participation, where appropriate, will further enhance students’ ability to associate and apply the acquired knowledge in real life context.

To continue students’ knowledge enrichment on fashion business operation development, advanced models of “Fashion Buying: Planning”, “Fashion Buying: Styling, Merchandising and Sourcing”, “Fashion Retail Management”, “Fashion Entrepreneurship” and “Fashion Business Development in China” will be offered in senior year.

Assessment Scheme:



Total 100%

References:

1. Burns, L D, Mullet, K K & Bryant, N O 2016, The Business of Fashion: Designing, Manufacturing and Marketing, 5th Ed., Fairchild Books.

2. Granger, M M 2015, The Fashion Industry and Its Careers: an Introduction, 3rd Ed., Fairchild Publications.



Online References:

1. www.style.com

2. www.wgsn.com




2 13 July 2018 Ms. Wong Hiu Yan, Tammy



Module Syllabus

Module Title Retail Environment Studies

Module Code FID4081

QF Credits 11

QF Level 4


110 hrs


Lecture 9 hrs

Tutorial 15 hrs

Workshop/Lab 12 hrs

Visit/Seminar 3 hrs





1. illustrate the atmosphere building by employing skill for lightings, smell and music within a retail environment;

2. assess the shop floor layout for different purposes;

3. apply knowledge on customer behaviour to develop strategy on floor layout and product arrangement;

4. employ appropriate visual merchandising skills in relation to different fashion products in retail environment design; and

5. employ visual merchandising skills on the floor planning of the shops for different marketing events in order to achieve sales and to increase shopping experiences.





Contact Hours

1. Lighting and Atmosphere Building

Types and function of lighting

Relationship between color and light

Effective use of light in visual merchandising

Other senses, e.g. smell, music, etc

6 hours

2. Shop Floor & Merchandise Arrangement

Customers behaviours and consequences solutions in visual merchandising

Fixture, props and mannequins Arrangement

Stands’ design and mechanism

Merchandises presentation ( grouping, hanging, folding and display)

Images, graphic and signage

18 hours

3. Create Shop Floor Planning for an Event

Events and promotion set up

15 hours


Learning Contents


1 2 3 4 5

1 Lighting and Atmosphere Building

2 Shop Floor & Merchandise Arrangement

3 Create Shop Floor Planning for an Event




Students will be introduced to different case studies to develop knowledge in retail environment design.

Shopping malls and brand visits will be arranged for understanding of market situation and needs.

Teaching is student- centred with demonstration, workshop practices, and tutorial, to provide a close guidance from idea to end product.

Visual merchandising workshops will be supported with appropriate facilities for students to experience on various sources of lights and lighting system, to learn the psychological approaches in visual merchandising.

Assessment Scheme:


End of module Assessment (EA) 50%

Total 100%

References:

1. Morgan, T 2016, Visual Merchandising, Windows and In-store Displays for Retail, 3rd Ed., Laurence King Publishing.

2. Bell, J & Ternus, K 2017, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 5th Ed., Fairchild Books.


1. Fashion Retail Magazine 2. Retail Design International

Online References:

1. www.instituteofideas.com



4. www.wgsn.com





1 Jul 2011 Ms Cheng Hui Hung, Helen

2 Feb 2014 Ms Cheng Hui Hung, Helen

3 13 July 2018 Ms Cheng Hui Hung, Helen

Ms Au Fung Siu, Jessie



Module Syllabus

Module Title Apparel Analysis

Module Code FID4105

QF Credits 15

QF Level 4


150 hrs


Lecture 13 hrs

Tutorial 13 hrs Workshop/Lab 26 hrs

Visit/Seminar - hrs



Module Intended Learning Outcomes: On completion of the module, learners are expected to be able to: 1. analyse the apparel performance during production processes for possible

improvement;

2. evaluate the relationship between apparel performance, quality and cost for possible enhancement in cost and quality assurance aspects; and

3. integrate the knowledge and know-how to solve problems encountered during the production processes.



Learning Contents and Indicative Contact Hours: Learning Contents Indicative

Contact Hours

1. Important Tools, Techniques, Skills for Evaluating the Apparel during Production Processes

Pattern room equipment

Cutting room equipment

Sewing room equipment

Pressing room equipment

Knitting equipment

12 hours

2. The Relationship Between Apparel Production Processes, Quality Standards and Cost Implication

Seam and stitch quality

Sewing thread quality

Operator factor

Common sewing problems

Different sewing and assembly methods

20 hours

3. Proper Handling Methods of Different Apparel Effects such as Fabrics and Garment Defects

Pile fabric

Leather

Sheer fabric

Fur-like fabric

Denim

Coated fabric

Laminated fabric

Elastic fabric

20 hours




Learning Contents


1 2 3

1 Important Tools, Techniques, Skills for Evaluating the Apparel during Production Processes.

2 The Relationship Between Apparel Production Processes, Quality Standards and Cost Implication

3 Proper Handling Methods of Different Apparel Effects such as Fabrics and Garment Defects.


Lectures will be conducted for building the basic concept and knowledge of garment and quality consideration.

Workshops will be arranged to demonstrate the quality control process of a textile material and garment.

Assessment Scheme: Continuous Assessment (CA) 50%


Total 100%

References: 1. Brown, P & Rice, J 2013, Ready-to-Wear Apparel Analysis, 4th Ed., Pearson. 2. Cole, J & Czachor, S 2014, Professional Sewing Techniques for Designers, 2nd Ed.,

Fairchild Books.



Creation/Revision Record: Version Date Created/Revised by

1 Dec 2011 Ms Yu Wing Shan, Pris

2 Feb 2014 Ms Lau Yuk Lan, Jo

3 13 July 2018 Ms Lau Yuk Lan, Jo




Module Syllabus

Module Title Fashion Merchandising Business

Module Code FID4069

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 18 hrs

Tutorial 19 hrs

Workshop/Lab - hrs

Visit/Seminar 2 hrs






1. integrate various merchandising concepts and skills for application in the merchandising business operations;

2. analyse different merchandising problems and develop problem solving skills for adaptation to the changing fashion merchandising environment; and

3. detect current issues in fashion merchandising under different perspectives for possible business development.





Contact Hours

1. Basic Concept of Fashion Merchandising

Definitions

Fashion Seasons and Cycle

Business Structure and Current Business Environment

Career and Business Opportunities

6 hours

2. Whole Order Processing and Production Procedure

Contract and Order

Sample and Product Development

Costing and Quotation

Production Planning and Scheduling

Production Follow-ups

Problem Settlement

Quality Control

18 hours

3. Merchandising Strategies

Merchandising and Sourcing Options

Factors Affecting Merchandising and Sourcing Decision

3 hours

4. Current Merchandising Issues

Quick Response Strategy

Labelling Requirement

Ethical Sourcing and Labour Rights Issues

Environmental Issues

Product Safety Issues

12 hours




Learning Contents


1 2 3

1 Basic Concept of Fashion Merchandising

2 Whole Order Processing and Production Procedure

3 Merchandising Strategies

4 Current Merchandising Issues


The module contents are principally delivered by using lectures and interactive tutorials to enhance students’ knowledge and interest in fashion merchandising business.

Students’ fashion merchandising knowledge can be enhanced by case studies and group discussion. These help to enhance student’s understanding of the issues faced by global and local fashion merchandising companies. Industry visits can help students to update their current knowledge on industry practice.

Through student-centred project work, students learn how to collect, analyse, screen and present information which help to develop their research skills in subsequent stages of study and their future career.

Assessment Scheme:


End-of-module Assessment (EA) 50%

Total 100%

References: 1. Clark, J 2014, Fashion Merchandising: Principles and Practice, Palgrave Macmillan.

2. Grose, V 2011, Basics Fashion Management 01: Fashion Merchandising, AVA Publishing.



Module Syllabus

Module Title Fashion Product Design and Development

Module Code FID4104

QF Credits 15

QF Level 4

Notional Learning

Hours 150 hrs


Lecture 13 hrs

Tutorial 13 hrs

Workshop/Lab 26 hrs

Visit/Seminar - hrs






1. carry out the procedures of fashion product design for the development of ladies’ wear;

2. interpret product development by integrating technical skills in fashion design, pattern drawing, cutting, sewing construction and garment fitting;

3. construct sample garments according to the design and commercial production requirements, by employing appropriate machines and equipment for production; and

4. evaluate the outcomes of garment production to propose necessary changes and development on pattern, making up processes and production methods.





Contact Hours

1. Product Development Process

Market research

Material applications relevant to fashion style and end uses

Product Design

Fabric and Trims

Planning of costing

Product line development: from specifications to samples

13 hours

2. Pattern Design & Interpretation

Pattern adaptation and style variations of ladies’ wear

Construct pattern for mock-ups of garment

Transfer of working drawings to produce accurate patterns that reflect the original design idea

13 hours

3. Garment Making Techniques & Sample Development

Sewing of garment parts (e.g. pockets, zip-fly opening, etc.)

garment fitting

Appropriate sewing techniques for the production of the sample

Use of appropriate garment making processes to assemble a garment.

26 hours




Learning Contents


1 2 3 4

1 Product Development Process

2 Pattern Design & Interpretation

3 Garment Making Techniques & Sample Development


Relevant audio and visual materials will be used by lecturer, to introduce knowledge, skills and procedures for fashion product development and manufacturing process.

Technical hands-on skills of garment construction process will be introduced during workshop. Students can develop technical knowledge and skills by completing a structured project.

Assessment Scheme:



Total 100%

References: 1. Aldrich, W 2015, Metric Pattern Cutting For Women’s Wear, 6th Ed., Wiley.

2. Crawford, C A 2015, A Guide to Fashion Sewing, Fairchild Books.






2 Feb 2014 Ms Lau Yuk Lan, Jo


Ms Au Fung Siu Jessie



Module Syllabus

Module Title Global Sourcing and Supply Chain Management

Module Code FID4076

QF Credits 11

QF Level 4


110 hrs


Lecture 26 hrs

Tutorial 10 hrs

Workshop/Lab - hrs

Visit/Seminar 3 hrs




1. analyse the facilities and activities of different fashion global sourcing and supply chain network;

2. evaluate the sourcing strategies to facilitate buying fashion products in different market environments;

3. analyse the supply chain system with an integrative approach for possible enhancement; and

4. devise optimized solutions to improve ineffective and inefficient supply chain system.





Contact Hours

1. Basic Concept of Supply Chain Management

Definition of supply chain management, value chain management and logistics network

SCOR model

Supply chain management in different contexts: Quick response, Efficient Consumer Response, Just-in-time

Customer Services

Importance of integrative approach

3 hours

2. Supply Chain Logistics Facilities and their Activities

Inventory management

Transportation

Warehousing

Packaging and handling

Information management

15 hours

3. Sourcing Strategies

Sourcing strategies for different purposes and environment

Factors affecting sourcing decision

Vendor appraisal

12 hours

4. Supply Chain Management System Planning

Supply Chain activities re-engineering

System Optimization

Strategic alliance

Integration

6 hours

5. New Development

RFID application

Green logistics

3 hours




Learning Contents


1 2 3 4

1 Basic Concept of Supply Chain Management

2 Supply Chain Logistics Facilities and their Activities

3 Sourcing Strategies

4 Supply Chain Management System Planning

5 New Development


Lectures are used to help students to build up knowledge and interest in fashion sourcing and supply chain management.

Case studies, tutorials and group discussions will be applied to facilitate interactive learning.

Industry visits help students to update their current industry knowledge and understand real business context.

Through student-centred project work, students learn how to collect, analyse, screen and present information which can help them to develop their research skills in subsequent stages of study and their future career.

Assessment Scheme:



Total 100%

References: 1. Coyle, J J, Langley, C J et al, 2016, Supply Chain Management: a Logistics

Perspective, Cengage Learning.

2. Monczka, R M, Robert, B, Handfield, R B et al, 2015, Purchasing and Supply Chain Management, Cengage Learning.





1 9 Dec 2011 Ms Yu Wing Shan, Pris/ Mr Fung Cheuk Wai, Daniel

2 16 July 2018 Ms. Au Fung Siu, Jessie



Module Syllabus

Module Title Material Analysis

Module Code FID4079

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 13 hrs

Tutorial - hrs

Workshop/Lab 26 hrs

Visit/Seminar - hrs






1. analyse the fabric production skills and techniques for garment production;

2. evaluate and describe the interface between different materials, quality standards and price levels for appropriate applications;

3. infer the technical and quality problems during the textile production process for possible improvements; and

4. evaluate the current market trends and technology development in the fashion and textile industry that explain different facilities and activities of the fashion global sourcing and supply chain network;





Contact Hours

1. Production Process

Spinning

Weaving

Knitting

Coloration

12 hours

2. Caring, Quality Requirements and Costing

Quality requirements of different textile materials

Caring instruction

Costing

12 hours

3. Fabric Contents and Construction Calculation

Woven and knitted fabric specifications and calculations

9 hours

4. Latest Development

Current market needs and trend

Most recent technological development

6 hours


Learning Contents


1 2 3 4

1 Production Process

2 Caring, Quality Requirements and Costing

3 Fabric Contents and Construction Calculation

4 Latest Development




The module is delivered by using lectures, and laboratory practices to enhance students’ knowledge and interest in material analysis.

Through demonstrations and laboratory practices, practical knowledge and skills of students would be enhanced.

Assessment Scheme:



Total 100%

References: 1. Prescott, J 2013, Fashion Textiles Now, Artis.

2. Kadolph, S J, Marcketti, S B 2016, Textiles, Pearson.



1 9 Dec 2011 Ms Yu Wing Shan, Pris




Module Syllabus

Module Title Pattern Design and Development with CAD Application

Module Code FID4117

QF Credits 15

QF Level 4

Notional Learning

Hours 150 hrs

Contact Hour*s: 52 hrs

Lecture 13 hrs

Tutorial 4 hrs

Workshop/Lab 35 hrs

Visit/Seminar - hrs






1. manipulate the block patterns to achieve different women’s wear designs;

2. integrate different pattern design methods for the development and construction of patterns for specific garments; and

3. evaluate the pattern design requirements through interpretation of the size chart;

4. apply computer aided Pattern Design System for the development of patterns; and

5. grade the patterns to different sizes using grading principles.





Contact Hours

1. Sizing Systems

Different Sizing systems

Interpretation of size chart

Management of size tables by computer aided Pattern Design system

2 hours

2. Pattern Design & Interpretation for Various Women’s Tops

Pattern adaptation and style variations of ladies’ tops

- by flat pattern method: dart manipulation

- by modelling

Pattern adaptation for various styles of collars

Pattern adaptation for various styles of sleeves

Transfer of working drawings to produce accurate pattern

21 hours

3. Pattern Design & Interpretation for Various Women’s Bottoms

Pattern adaptation and style variations of ladies’ bottoms

- by flat pattern method: dart manipulation

- by modelling

Pattern adaptation for various styles of trousers

18 hours

4. CAD Applications on Pattern Design and Development

Creation and modification of basic blocks for new styles

Industrial pattern development

Grading method and practice

6 hours

5. Translation of Design Sketches to Prototype Garment Pattern by Computer Aided Pattern Design System

5 hours




Learning Contents


1 2 3 4 5

1. Sizing Systems

2. Pattern Design & Interpretation for Various Women’s Tops

3. Pattern Design & Interpretation for Various Women’s Bottoms

4. CAD Applications on Pattern Design and Development

5. Translation of Design Sketches to Prototype Garment Pattern by Computer Aided Pattern Design System


Learning and teaching will be delivered interactively in a range of formats including structured lectures, demonstrations, projects and workshop practices to introduce knowledge, skills and procedures involved in the fashion pattern design and development process.

Integration with other modules, such as fashion design and fashion technology, will be encouraged so that students may apply learned practices and concepts across modules.

Assessment Scheme:



Total 100%


(a) Hardware: PC/MAC Computers, printers

(b) Software: Photoshop, Illustrator, Kaledo (Lectra)



References: 1. Aldrich, W 2015, Metric Pattern Cutting For Women’s Wear, 6th Ed., Wiley.

2. Alm, S 2017, Designing Clothes with the Flat Pattern Method: Customize Fitting Shells to Create Garments in Any Style, Quarry Books.



1 Jan 2015 Ms Lau Yuk Lan, Jo





Module Syllabus

Module Title Quality and Compliance Management

Module Code FID4080

QF Credits 7

QF Level 4

Notional Learning

Hours 70 hrs


Lecture 16 hrs

Tutorial 10 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs






1. relate the concept of quality and compliance management as applied in fashion business;

2. analyse the requirements of various quality management systems and their application in fashion industry;

3. examine current compliance and regulation in major markets and employ appropriate methods to comply with those regulations; and

4. evaluate current trend and requirements on quality and compliance for application to the fashion and textile industry.





Contact Hours

1. Background of Quality and Compliance Management

Concept of inspection, quality control, quality assurance and Total Quality Management (TQM)

2 hours

2. Quality Management

Quality cost analysis

Quality systems

Quality assurance and control process

Application of ISO9000 series

10 hours

3. Compliance Management

Care Labelling

Safety and regulations

Standard and certification

Current Compliance requirement : Social accountability, Labour rights and Environmental Compliance

Compliance Audit

12 hours

4. Business Benefits

Financial benefits

Non-finance benefits

2 hours




Learning Contents


1 2 3 4

1 Background of Quality and Compliance Management

2 Quality Management

3 Compliance Management

4 Business Benefits


The module will be delivered through lectures, tutorials, and case studies to enhance students’ knowledge and interest in quality and compliance management.

Case studies and group discussions will be applied to facilitate interactive learning approach during tutorials.

Tests and assignments will be issued to reinforce the understanding and application of knowledge.

Through student-centred project work, students will learn how to collect, analyse, screen and present information which can help them to develop their research skills in subsequent stages of study and their future career.

Assessment Scheme:



Total 100%

References: 1. Sharma, S 2018, Total Quality Management: Concepts, Strategy and Implementation

for Operational Excellence, Sage Publications Pvt. Ltd.

2. Shridhara, K 2010, Total Quality Management [electronic resource]: Text and Cases, Himalaya Pub. House.



Module Syllabus

Module Title Quality Evaluation and Testing

Module Code FID4118

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 13 hrs

Tutorial 10 hrs

Workshop/Lab 13 hrs

Visit/Seminar 3 hrs






1. relate the quality evaluation requirements and testing standards of fashion and textile products to the application in the fashion industry;

2. apply knowledge and skills required to carry out different testings to enable further evaluation of results; and

3. evaluate the quality control, assurance and total quality management systems for application in the global fashion and textile industry.





Contact Hours

1. Basic Concept of Quality Assurance

Different between inspection, quality control and quality assurance

Cost of quality

The role of in-house and third party testing laboratory

3 hours

2. Testing Standard and Methods

Fibre

Yarn

Fabric

Garment

18 hours

3. Inspection Process and Methods

Fabric

Garment

6 hours

4. Total Quality Management

Cost impact

Quality Assurance System and Certification

Business Success cases

12 hours


Learning Contents


1 2 3

1 Basic Concept of Quality Assurance

2 Testing Standard and Methods

3 Inspection Process and Methods

4 Total Quality Management




Lectures will be conducted to build up knowledge in quality, evaluation, testing standards and methods

Laboratory experiments will be arranged for students to carry out practical testings according to given instructions, to show their ability in controlling the quality of the given textile materials and garments.

Tutorials and group discussions will be adopted to facilitate interactive learning approach and reinforce understanding of knowledge.

Assessment Scheme:



Total 100%

References: 1. Bubonia, J E 2014, Apparel Quality: A Guide to Evaluating Sewn Products, Fairchild

Books.

2. Bubonia, J E 2014, Apparel Quality Lab Manual, Fairchild Books.



1 Aug 2011 Ms Yu Wing Shan, Pris




Module Syllabus

Module Title Contemporary Fashion Visual Merchandising

Module Code FID4106

QF Credits 7

QF Level 4

Notional Learning

Hours 70 hrs


Lecture 6 hrs

Tutorial 10 hrs

Workshop/Lab 8 hrs

Visit/Seminar 2 hrs






1. relate the nature of visual merchandising as practice in fashion business;

2. analyse the role of visual merchandisers and their working environment for possible development;

3. apply hands on experience and skills to create effective fashion store designs and visual displays; and

4. interpret the inter-relationship between visual merchandising, brand promotions, business image and space management for integration into designing effective fashion retail environments.





Contact Hours

1. Basic Concept of Fashion Visual Merchandising

History of visual merchandising

Functions of visual merchandising

4 hours

2. Duties of Visual Merchandiser in Different Operations

The role and types of visual merchandiser

The working environment of visual merchandiser

The daily routine

Techniques and skills on matching outfits and merchandising arrangement

16 hours

3. Visual Merchandising as a Competitive Edge

Case study on how visual merchandising enhances business

Relationship between branding and visual merchandiser’s presentation

6 hours


Learning Contents


1 2 3 4

1 Basic Concept of Fashion Visual Merchandising

2 Duties of Visual Merchandiser of Different Operations

3 Visual Merchandising as a Competitive Edge




The module is delivered by means of lectures in which students can learn concepts, theories and facts;

Workshops will supplement lectures in which students will gain hands on experience of the visual merchandising techniques.

Tutorials will supplement lectures for more interactive teaching and learning, via problem solving approaches;

Assessment Scheme:



Total 100%

References:

1. Morgan, T 2016, Visual Merchandising, Third Edition: Windows and In-store Displays for Retail, Laurence King Publishing.

2. Pegier, M 2011, Visual Merchandising and Display, Fairchild Publications.


1. Frame

2. FN

3. VMSD

4. Vogue

Online References:

1. www.fashion 156.com



4. www.style.com






1 Dec 2011 Ms Cheng Hiu Hung, Helen

2 Feb 2014 Ms Cheng Hiu Hung, Helen

3 16 July 2018 Ms Cheng Hiu Hung, Helen




Module Syllabus

Module Title Drawing for Visual Merchandising

Module Code FID4119

QF Credits 9

QF Level 4


90 hrs


Lecture 12 hrs

Tutorial 6 hrs

Workshop/Lab 21 hrs

Visit/Seminar - hrs





1. apply aesthetic and render technique on 3D perspective sketching;

2. illustrate forms and structures in relationship with proper perspective; and

3. devise visual merchandising solutions through experimenting in various creative approaches.





Contact Hours

1. Drawing Skills Learning

Sketching skills

Fashion illustration

Concept and practice on perspective

Presenting texture

Various mediums

26 hours

2. Creative Approaches

Repetition and variation/ enlarge and reduce/ simplicity and complexity/ substitution/ form distortion/ thematic

13 hours


Learning Contents


1 2 3

1 Drawing Skills Learning

2 Creative Approaches


Demonstration will be conducted in order to elaborate the topics and particular skills. Hands-on practices and assignments will be offered to student in class with tutorials and guidance.

Assessment Scheme:



Total 100%



References:

1. Cline, L 2011, Drafting and Visual Presentation for Interior Designers, Prentice Hall. 2. Flore, A M 2010, Understanding Aesthetics for the Merchandising and Design

Professionals, Fairchild Publications.


1. Frame

2. FN

3. VMSD

4. Vogue

Online References:

1. www.fashion 156.com



4. www.style.com




1 Dec 2011 Ms Cheng Hiu Hung, Helen


3 16 July 2018 Ms Cheung Hiu Hung, Helen




Module Syllabus

Module Title Fashion Styling and Photography

Module Code FID4044

QF Credits 15

QF Level 4

Notional Learning

Hours 150 hrs


Lecture 21 hrs

Tutorial 14 hrs

Workshop/Lab 14 hrs

Visit/Seminar 3 hrs






1. apply fashion concepts and styling skills using fashion photography as the media for the commercial market;

2. create unique images through integration of knowledge and skills from fashion styling, hair styling and make-up;

3. analyse various techniques for the realisation of fashion image employed in the pre-production, production and post-production process;

4. produce fashion photographs by using appropriate equipment and effects in a working environment; and

5. incorporate technical skills with creative visual expression for the realization of commercial outputs.




Learning Contents

Indicative

Contact Hours


Relationship between fashion silhouettes and body figure

Methods of camouflaging body and face features

4 hours

2. Styling Realisation and Art Direction

Concept of “Total Look”

Fashion coordination techniques

Fashion accessories and its effects on the total look

Image styling techniques for advertising, editorial and catalogue

Theme setting for image creation

Total image and mood management

Model casting and fitting

16 hours

3. Basic to Advanced Technique of Fashion Photography

Equipments and set-ups for fashion image shooting

Background and lighting effects for fashion and image capture

6 hours

4. Advanced Technique of Fashion Photography

Fashion portraiture studies

Techniques in digital transfer manipulation, hand and digital colouring, liquid light

Digital fashion imaging through the use of appropriate software for pre-production, production and post-production

10 hours

5. Workshop Practice

Photographic skills and multi-media image capturing

Create a unique styling and express it through a innovative fashion photography

16 hours




Learning Contents


1 2 3 4 5


2. Styling Realisation and Art Direction

3.

Basic to Advanced Technique of Fashion Photography

4.

Advanced Technique of Fashion Photography

5. Workshop Practice


The module is conducted through a combination of lectures, tutorials, studio practices, critiques, peer discussions and location visits to equip students with basic knowledge and skills required in the fashion photography process.

Indoor activities will be used to enhance learning on specific topic areas. Where applicable, visits to photographic studios and exhibitions will be introduced to reinforce learning outcomes.

Outdoor fashion photography offers practical, realistic advice on how the students can prosper in the fashion image field.

Professionals from the industry will be invited to conduct demonstrations and seminars to students.

In a student-centred, problem-based learning approach, learners will work on projects to further strengthen their analytical and problem solving skills. Structured project will be designed in a way that knowledge and skills learnt are expressed in an applied and integrated approach.



Assessment Scheme:



Total 100%


1. Single lens reflex camera with interchangeable lens system

2. Studio and location flash system

3. Computer with Adobe Creative Suite software

References: 1. Doorhof, F 2014, Mastering the Model Shoot: Everything a Photographer Needs to

Know Before, During, and After the Shoot, New Riders.

2. Werner, T 2018, The Fashion Image: Planning and Producing Fashion Photographs and Films, Bloomsbury Visual Arts.


1. Aperture

2. Black+White

3. European Photography

4. Imago

5. Zoom

Online References:

1. www.style.com

2. www.styles-arena.com


4. www.wgsn.com





1 22 Feb 2010 Mr Lim Yok Hua, Tom

2 23 Sept 2011 Ms Leung Mee Ling, Meeling

3 16 July 2018 Ms Yu Wing Shan, Pris




Module Syllabus

Module Title Spatial Design and Production

Module Code FID4082

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 6 hrs

Tutorial 18 hrs

Workshop/Lab 15 hrs

Visit/Seminar - hrs






1. design and plan a window display, a showroom set up or a shop floor change-over as practiced in the industry;

2. interpret the ideas by visual board presentation in a professional standard;

3. generate sketches and records, to explain and visualize ideas development, materials research and exploration process; and

4. produce props and window display for a selected retail environment.





Contact Hours

1. Planning, Scheduling, Budgeting

Windows analysis

Time management/ set up preparations

Estimate cost and outcome

Stock Arrangement

6 hours

2. Idea Development

Brand analysis

Idea and Concept

Materials studies and exploration

15 hours

3. Visual Presentation

Visual board presentation

3 hours

4. Finalizing

Props development

Final window set-up and presentation

15 hours


Learning Contents


1 2 3 4

1 Planning, Scheduling, Budgeting

2 Idea Development

3 Visual Presentation

4 Finalizing


Teaching is student-oriented. This module is delivered through tutorials, demonstrations and workshop practices to introduce knowledge, skills and procedures for various kinds of visual merchandising ideas and make up skills.



Assessment Scheme:



Total 100%

References:

1. Ebster, C & Garaus, M 2011, Store Design and Visual Merchandising: Creating Store Space that Encourages Buying, Business Expert Press.

2. Klanten, R, Ehmann, S et al, 2011, Visual Storytelling: Inspiring a New Visual Language, Die Gestalten Verlag.


1. Fashion Retail Magazine 2. FN 3. Frame

4. Retail Design International

5. VMSD

6. Vogue

Online References:




4. www.style.com


6. www.wgsn.com



Module Syllabus

Module Title Three-dimensional Studies

Module Code FID4094

QF Credits 11

QF Level 4

Notional Learning

Hours 110 hrs


Lecture 9 hrs

Tutorial 15 hrs

Workshop/Lab 15 hrs

Visit/Seminar - hrs






1. evaluate the characteristics of different materials for the application of props and set up design;

2. employ creativity and problem solving skills on props design and production with practical consideration of commercial value; and

3. realize display designs by integrating and experimenting two-dimensional and three-dimensional elements and materials, to create visual impacts to target audiences.





Contact Hours

1. Material Exploration

Research and defining characteristics of different materials

Hands-on moding forms through using materials such as fiber glass, metal, wood, MDF, paint, pipes, EVA, etc.

Exploring and assembling materials

21 hours

2. Props Making

Props design for the needs of fashion market

Production plan

Materials development and problem solving

18 hours


Learning Contents


1 2 3

1 Material Exploration

2 Props Making


Structured lectures will be conducted to introduce the topics and related examples to students for better understanding

3D workshop will be conducted for hands-on experience with commonly used materials.

Assignments will be given to students to ensure understanding at different learning stages.

Tutorials will be supplemented as guidance and as an encouragement to problem- solving with the assignments.



Assessment Scheme:


End of module Assignment (EA) 50%

Total 100%

References:

1. Shaoqiang, W 2018, Display Art: Visual Merchandising and Window Display, Flamant. 2. Klanten, R, Ehmann, S et al, 2011, A Touch of Code: Interactive Installations and

Experiences, Die Gestalten Verlag.


1. Fashion Retail Magazine 2. FN 3. Frame


5. VMSD

6. Vogue

Online References:




4. www.style.com


6. www.wgsn.com





1 Jul 2011 Ms Cheng Hiu Hung, Helen






Module Syllabus

Module Title Two-Dimensional Studies

Module Code FID4095

QF Credits 11

QF Level 4


110 hrs


Lecture 9 hrs

Tutorial 15 hrs

Workshop/Lab 15 hrs

Visit/Seminar - hrs

Self-study Hours: 71hrs




1. evaluate visual presentations through an aesthetic point of view for application in industry;

2. employ appropriate computer software as visual tools to present a set up design;

3. apply text, images and ideas to convey message to target audiences through different kinds of promotion materials; and

4. produce a visual presentation in a commercial standard with the right choice of printing devices and qualities.





Contact Hours

1. Visual Principles

Balance/ contrast/ emphasis/ composition/ proportion/ harmony/ rhythm

9 hours

2. 2D Computer Software and Output Devices

Advance software learning: Photoshop and Illustration

Application on combining software

Printing materials and qualities requirement

15 hours

3. Design Elements

Typography, images and layouts

Signage and promotion materials design

15 hours


Learning Contents


1 2 3 4

1 Visual Principles

2 2D Computer Software and Output Devices

3 Design Elements


Structured lectures will be conducted to introduce the topics and related examples for a better understanding.

Demonstrations and workshops on software application will be conducted to give students hands-on practice experiences.

Assignments will be given to students to ensure understanding at different learning stages.

Tutorials will be supplemented as guidance and as an encouragement to problem- solving with the assignments.



Assessment Scheme:


End of module Assignment (EA) 50%

Total 100%

References:

1. Klanten, R & Ehmann, S et al, 2011, A Touch of Code: Interactive Installations and Experiences, Die Gestalten Verlag.

2. Shepard, J 2016, Stores of the Year No. 21, Visual Profile Books


1. Fashion Retail Magazine

2. FN

3. Frame


5. VMSD

6. Vogue

Online References:




4. www.style.com


6. www.wgsn.com





1 Jul 2011 Ms Cheng Hiu Hung, Helen






Module Syllabus

Module Title Visual Merchandising CAD

Module Code FID4084

QF Credits 6

QF Level 4

Notional Learning

Hours 60 hrs


Lecture 6 hrs

Tutorial 6 hrs

Workshop/Lab 14 hrs

Visit/Seminar - hrs






1. create visual merchandising plan for shop floor via computer rendering software;

2. visualize the set ups and windows through the integration of 2D and 3D computer software; and

3. apply 2D visualisation in producing POPs, signage and images layout.





Contact Hours

1. Computer Skill on Shop Floor Arrangement

Planogram design

Management of layout with information

8 hours

2. Set Up and Window Layout

Soft copy creation on VM set up

2D and 3D layout combination

Printing devices and qualities

10 hours

3. Props, Signage and Images Layout

8 hours


Learning Contents


1 2 3

1 Computer Skills on Shop Floor Arrangement

2 Set Up and Window Layout

3 Props, Signage and Image Layout


A series of lectures and workshop practices will be arranged to introduce the main concepts and skills required for a visual merchandiser.

Learning and teaching contents will be focused on problem-solving by applying appropriate software in visualizing the expected outcome.



Assessment Scheme:



Total 100%

References:

1. Seidler, D. R 2016, Digital Drawing for Designers: A Visual Guide to AutoCAD 2017, Fairchild Books.

2. Pegier, M 2011, Visual Merchandising and Display, Fairchild Books.


1. Fashion Retail Magazine

2. FN

3. Frame


5. VMSD

6. Vogue

Online References:




4. www.style.com


6. www.wgsn.com



1 12 Dec 2011 Ms Cheng Hiu Hung, Helen





Module Syllabus

Module Title Expanded Studies: Collaborative Community Project

Module Code FID4097

QF Credits 7

QF Level 4

Notional Learning

Hours 70 hrs


Lecture 6 hrs

Tutorial 6 hrs

Workshop/Lab 10 hrs

Visit/Seminar 4 hrs






1. relate updated perspectives and phenomena of the professional or communal world in fashion branding and buying scope for application in a project;

2. evaluate priority issues of selected context for further project consideration;

3. interpret trends, possibilities and potential opportunities for future project development in fashion branding and buying;

4. execute a project by working with team members and interact with parties of multi-disciplinary background, through contribution of knowledge and skills of fashion branding and buying; and

5. apply integrated skills and methodologies to tackle intricate design and related problems.




Learning Contents


1. Orientation

Planning and scheduling of participation in event / community activities in relation to fashion branding and buying

Setting of goals to be achieved e.g. intended learning/experience, target findings, duties, tasks

4 hours

2. Supporting Knowledge/ Skills

Research and familiarisation of event / community activities e.g. nature, programme, past cases in relation to fashion branding and buying

Research and familiarisation of event organiser/speakers/ exhibitors/ participants or related community

Reinforcement of skills e.g. language, communication, etiquettes, research

6 hours

3. Participation in Event / Community Activities

Active involvement and interaction in the events and activities of fashion branding and buying

Exploration of issues of professional/civic engagement

Observation, reflection and evaluation

Learning Journal to record learning and develop thoughts

Tasks applying knowledge/skills/experience acquired

10 hours

4. Review and Reporting

Group review & discussion on findings, learning, experience gained

Concise, lively presentation and report in appropriate media

4 hours

5. Cross-disciplinary Learning

Learning through communication & interacting with people of multiple backgrounds e.g. event organiser/speakers/ exhibitors/participants, community partners/members

2 hours




Learning Contents


1 2 3 4 5

1 Orientation

2 Supporting Knowledge/ Skills

3 Participation in Event / Community Activity

4 Review and Reporting

5 Cross-disciplinary Learning


Orientation meetings with students on the objectives, schedule, plans, expected learning outcomes and safety aspects of the workshop

Lectures and research for students to understand the event or community parties and background

Activities such as attending conferences, seminars, trade fairs or community events, and performing duties or providing services in the above, during which students can interact closely with the event or community parties

Cross-disciplinary teamwork facilitating exchange and networking

Tutorials (face-to-face or online) before, during, and after the activities, in which students are expected to participate actively to discuss findings, learning, experience, thoughts, and opportunities identified

Learning journal to express, integrate, and synthesize thoughts, reflections, ideas, and opinions. It is not so much a product but part of the student’s process of integrating knowledge and deepening their understanding of learning, group discussions, event or community experiences, and themselves. The journal is expected to integrate different media of communication: literal, visual, oral, video and etc.

Presentation of research, learning, reflection and evaluation.

Assessment Scheme:



Total 100%



References:

1. Gordon, J F & Hill, C 2015, Sustainable Fashion: Past, Present and Future, Bloomsbury Academic.

2. Singleton, R A Jr. & Straits, B C 2018, Approaches to Social Research, Oxford University Press.


1. City Magazine

2. Design Issues: History, Theory, Criticism

3.

4.

Journal of the Community Development Society

Popular Science

5. 流行通信 (Ryuko tsushin)

Online References


2. www.wgsn.com



1 3 Mar 2014 Mr FUNG Cheuk Wai, Daniel





Module Syllabus

Module Title Expanded Studies: Experiential Fashion Familiarization Projects

Module Code FID4109

QF Credits 7

QF Level 4


70 hrs


Lecture/Orientation 2 hrs

Tutorial 4 hrs

Workshop/Lab 16 hrs hrs hrs

Presentation 4 hrs




1. analyse scenarios from fashion industry to determine topics to experience and explore in branding and buying context;

2. design a project with proposal outlining the learning plan and objectives;

3. conduct independent study for experiential learning to attain goals set in the project proposal;

4. analyse phenomena observed, and problems and opportunities identified in the experiential learning process for further development; and

5. evaluate the experiential learning process and outcome, to identify potential opportunities for individual’s development in the fashion branding and buying industries.




Learning Contents


1. Project Orientation

Writing experiential project brief with personalised learning/exploration plan in the context of fashion branding and buying

Setting goals and expectations

Understanding issues of safety, legalities and ethics, etc.

Identifying roles and responsibilities of participating parties – Statement of Understanding may be signed by the parties where applicable

2 hours

2. Project Experimentation

Exploration of learning experiences of fashion branding and buying through experimental methods

Learning Journal

recording learning process, project progress, attainment of goals, and reflection

developing ideas and thoughts

Reviewing with tutor

20 hours

3. Project Presentation

Verbal presentation and illustrated written report

consolidating project outcomes

reflection and evaluation of learning and experience

projecting potential opportunities for further exploration/development in fashion branding and buying

4 hours


Learning Contents


1 2 3 4 5

1 Project Orientation

2 Project Experimentation

3 Project Presentation




The module integrates academic classroom theories with on-site learning experiences. Students will understand real-life fashion business practices, and gain confidence through undertaking self-directed projects by participating in and observing the business activities related to different study streams.

Orientation before the experiential project enables students to understand the objectives, processes and ethics in relation to the experiential activities, as well as their own responsibilities, roles and code of conduct.

Students plan and manage their own experiential projects through personalised learning plans and learning journals. Tutorials / periodical meetings with tutor/mentor will help ensure project objectives are met.

Presentations at the end of the experiential project help students consolidate and share their experience and learning with others, and identify opportunities for individual’s development.

Assessment Scheme:



Total 100%

References:

1. Granger, M M 2015, The Fashion Industry and Its Careers: An Introduction, Fairchild Books.

2. Yates, J 2011, The Fashion Careers Guidebook: A Guide to Every Career in the Fashion Industry and How to Get It, Barron’s Educational Series, UK




2 2 Jan 2015 Mr Fung Cheuk Wai, Daniel




Module Syllabus

Module Title Expanded Studies: Master Class/Seminar

Module Code FID4110

QF Credits 3

QF Level 4

Notional Learning

Hours 30 hrs


Lecture 5 hrs

Tutorial 3 hrs

Workshop/Lab - hrs

Visit/Seminar 5 hrs






1. apply the skills and knowledge learned from master(s) of fashion branding and buying areas to produce own work of selected context through assignments and/or projects;

2. analyse alternative techniques or methodologies in problem-solving in the fashion business concerned areas through case studies;

3. evaluate the visions, styles and techniques or methodologies of the master(s) in fashion branding and buying areas and how they may be applied in individual’s work; and

4. infer potential opportunities for further development of the knowledge, skills and methodologies learned in fashion branding and buying context.




Learning Contents

Indicative

Contact Hours

1. Orientation

Familiarisation of master(s)’ works and styles through research/lectures

Identifying different practices, skills/ methodologies in the fashion business

1 hours

2. Encounter with the Master(s)

Demonstration by the master(s) on particular knowledge/skills/methodologies in fashion branding and buying

Presentation of case studies by master(s)

5 hours

3. Practices and Applications

Practices and applications of the introduced knowledge/skills/methodologies

5 hours

4. Presentation and Reflection

Learning journal to record learning and develop thoughts

Presentation and sharing of learning outcomes

2 hours


Learning Contents


1 2 3 4

1 Orientation

2 Encounter with the Master(s)

3 Practices and Applications

4 Presentation and Reflection




This module provides the opportunity for students to learn from prominent local or overseas master(s) of fashion branding and buying areas.

Learning and teaching will be delivered interactively in a range of interactive formats including structured lectures, demonstrations, tutorials and group discussions, visits, and presentations.

Team work is encouraged in order to enhance peer group interaction; group critiques, peer and self-assessment will encourage peer group learning and self- reflection.

Learning journal is used to express, integrate, and synthesize thoughts, reflections, ideas, and opinions. It is not so much a product but part of the student’s process of integrating knowledge and deepening their understanding of learning, group discussions, experiences, and themselves. The journal is expected to integrate different media of communication: literal, visual, oral, video, etc.

Assessment Scheme:



Total 100%

References:

1. Clarke, S E & Harris, J 2012, Digital Visions for Fashion and Textiles: Made in Code, Thames & Hudson

2. Quinn, B 2012, Fashion Futures, Merrell Publishers


1. Assemblage

2. Axis

3. Blue print

4. Green Places

5. Metropolis

6. Popular Science

7. Wallpaper



Websites:

1 www.businessoffashion.com

2 www.wgsn.com



1 2 Jan 2015 Mr Fung Cheuk Wai, Daniel




Module Syllabus

Module Title Final Integrated Project: Proposal

New FID4120

QF Credits 10

QF Level 4

Notional Learning

Hours 100 hrs


Lecture 8 hrs

Tutorial 18 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs






1. integrate a broad range of knowledge and skills to achieve a holistic fashion business solution;

2. identify project opportunities and translate into project proposal in selected area;

3. initiate and plan fashion branding and buying projects with critical judgment; and

4. present a fashion branding and buying proposal effectively and professionally.




Learning Contents


1. Management of the Fashion Project Process

Initiating, planning, monitoring, and evaluating the design process

Coordinating schedules, resources, budgets and time-management

Collaborating with clients and professionals in the design processes

8 hours

2. Identification of Project Opportunities

Identifying and forecasting relevant trends (local and non-local including China) in design, market, industry, technology and society

Identifying user’s / client’s needs and wants, market gaps, opportunities, directions, and themes for a project

Establishing the development criteria and project proposal

18 hours


Learning Contents


1 2 3 4

1 Management of the Fashion Project Process

2 Identification of Project Opportunities




Learning and teaching will be accomplished interactively in multiple formats, including structured lectures, tutorials, and presentations, where appropriate. A project-based and student-centred approach provides practical opportunities for students to integrate and apply learned knowledge and skills, and develop their initiative and self-learning abilities along with their own interests and strengths, in achieving the intended scope of outcomes and standard. Students will be required to conduct the design processes independently with appropriate guidance and support, in order to foster their confidence in project planning abilities.

Collaborative projects with clients may be integrated to help students position the project in a real-life context. Alignment with other modules is encouraged to provide students opportunities to further integrate their learning.

Group critiques and self-assessment encourage peer group learning and self-reflection.

Assessment Scheme:



Total 100%

References:

1. Kawamura, Y 2011, Doing Research in Fashion and Dress: An introduction to Qualitative Methods, Berg Publishers.

2. Jenss, Y H & Eicher, J B 2016, Fashion Studies: Research Methods, Sites and Practices (Dress, Body, Culture), Bloomsbury Academic.

Online Resources: 1. www.businessoffashion.com

2. www.wgsn.com





1 28 Feb 2014 Mr Fung Cheuk Wai, Daniel




Module Syllabus

Module Title Final Integrated Project: Research and Development

Module Code FID4121

QF Credits 20

QF Level 4

Notional Learning

Hours 200 hrs


Lecture 13 hrs

Tutorial 39 hrs

Workshop/Lab - hrs

Visit/Seminar - hrs






1. integrate a broad range of knowledge and skills to achieve a holistic innovative fashion business solution;

2. analyse project opportunities through research and development in selected area;

3. execute a fashion project independently, applying integrated skills and methodologies and taking into account the business, technological and production parameters; and

4. present an innovative fashion business project report effectively and professionally.




Learning Contents


1. Application of Fashion Design and Business Knowledge to Develop Innovative and Holistic Solutions

Applying appropriate design and/or business methodologies and critical judgment

Integrating design and/or business knowledge and skills to generate innovative solutions that achieve the criteria and objectives which are coherent with the positioning, user’s / client’s needs / wants, create added value and provide fresh user experiences

Incorporating ethical and sustainable concerns in the development

20 hours

2. Application of Integrative Fashion Knowledge

Contemplating business concerns including trend forecasts, marketplace and client’s objectives

Innovative use of technologies, e.g. incorporation of appropriate technologies in design and production

Considering production concerns, e.g. material application, manufacturing / construction, quality control

20 hours

3. Application of Visualisation, Presentation, and Evaluation Skills

Applying integrated communication skills to realise creative ideas, e.g. graphic, multimedia, CAD, prototyping, verbal presentation, and report writing, etc

Professional presentations demonstrating the report of student, or the brand image of client

Applying analytical and evaluation skills to review and evaluate project outcomes

12 hours




Learning Contents


1 2 3 4

1 Application of Fashion Design and Business Knowledge to Develop Innovative and Holistic Solutions

2 Application of Integrative Fashion Knowledge

3 Application of Visualisation, Presentation, and Evaluation Skills


Learning and teaching will be accomplished interactively in multiple formats, including structured lectures, tutorials and presentations, where appropriate. A project-based and student-centred approach provides practical opportunities for students to integrate and apply learned knowledge and skills, and develop their initiative and self-learning abilities along with their own interests and strengths, in achieving the intended scope of outcomes and standard. Students will be required to execute design processes independently with appropriate guidance and support, in order to foster their confidence and project management abilities.

Collaborative projects with clients may be integrated to help students position the project in a real-life context. Alignment with other modules is encouraged to provide students opportunities to further integrate their learning.

Group critiques and self-assessment encourage peer group learning and self-reflection.

Assessment Scheme:



Total 100%




1. Polonsky, M J & Waller, D S 2014, Designing and Managing a Research Project: A Business Student’s Guide, Sage Publications.

2. Stone, E 2011, In Fashion, Fairchild Books.

Online Resources: 1. www.businessoffashion.com 2. www.wgsn.com Creation/Revision Record:


1 28 Feb 2014 Mr Fung Cheuk Wai, Daniel




Module Syllabus

Module Title Industrial Attachment

Module Code DES4901M

QF Credits 10 IA credits #

QF Level 4


103 hrs

Contact Hours: 13 hrs (Coaching and Student Support Activities ^) (for full time pre-employment)

Lecture 7 hrs

Coaching 6 hrs

Work Attachment: min 90 hrs (for full time pre-employment)

Self-study Hours: - hrs (for full time pre-employment)


# Attaining a pass in the Industrial Attachment module is a graduation requirement. The module is assessed on a pass/fail basis and carries10 IA credits.

^ Coaching and student support activities may include, among others, pre-attachment orientation, workshop, seminars, talks by employers and alumni, visits by module lecturers during attachment, post attachment presentation and self-reflection sessions.



1. relate and apply learned knowledge and professional/technical skills to practices in a real industrial, commercial or organisational environment;

2. handle assigned tasks in the workplace with positive work attitude and appropriate key skills, such as interpersonal skills, teamwork skills, management skills, logical thinking, problem solving skills and communication skills;

3. identify their own strengths and weaknesses (in relation to working in a workplace) through reflection on experience gained in the attachment;

4. devise a personal development plan in the selected discipline; and

5. identify and justify design’s roles and potentials to add value in business and various organisations.




Learning Contents and Processes

Indicative

Contact Hours

1. Orientation and student support activities

Objectives of Industrial Attachment (IA)

Roles of trainees, tutors / IA supervisors, and industry mentors

Positive work attitude

Concept of key skills and importance of teamwork

Workplace safety, professional expectations, legalities, ethics, and etiquette

Agreement, employer-specific guidelines and information, including:

Statement of Understanding among the participating organisations, HKDI/VTC and the students

Job description and attachment schedules Workplace procedures e.g. leave application,

discipline, grievance, feedback, etc Background of the organisations

Student’s personalised learning plan

Coaching: 7 hours

2. Attachment experience

Application of key skills and professional/technical skills to fulfil the attachment as specified in the attachment schedule(s)

Reflection and recording of learning: record of work/activities, progress and learning points, reflection and ideas

Attachment review with tutor / IA supervisor

Attachment review with industry mentors

Coaching: 2 hours

Work Attachment: minimum 90 hours

3. Reporting and evaluation

Reporting and evaluation of learning experience through verbal presentation and submission of illustrated written report on: Characteristics of the assigned operational unit Practices at the workplace Work attitude and performance expectation of the

employer Role of design and creativity in the organisation (if

applicable) Learning points from the attachment and relation with

learnt knowledge and professional/technical skills Reflection and evaluation of own performance,

strengths and weaknesses, areas of and plan for improvement and further development

Coaching: 4 hours




Learning Contents


1 2 3 4 5

1 Orientation and student support activities

2 Attachment experience

3 Reporting and evaluation


1. Each student should practise at a workplace for a reasonable length of time (not less than 90 hours) in order to gain the practical work experience in a real industrial, commercial or organisational environment.

2. Local and non-local workplace experiences, especially those in Mainland China, are encouraged.

3. Orientation will be held before industrial attachment for students to understand the objectives, the process, and the issues in relation to the workplace, as well as their own responsibilities and roles. Where appropriate, workshops, seminars and talks by employers and alumni will be organised to familiarise students with workplace requirements and acceptable work behaviour, etc.

4. Tutors / IA supervisors will review with the students and industry mentors during the attachment period to evaluate the well-being of the students, monitor standards of performance, identify learning needs and receive feedback from students and industry mentors for the sake of maximising student learning. Workplace visit(s) will be conducted by the tutor / IA supervisor under feasible circumstances.

5. Presentation and/or sharing sessions will be conducted at the end/after the attachment for students to share and consolidate their work experience and to reflect on their own strengths and weaknesses for future improvement.

6. In case of insufficient jobs under a real industrial, commercial or organisational environment for placement of all students, or should students be considered not ready for such attachment, industry-based project for completion at home / on campus as well as other structured experiential learning experience are also accepted as alternatives to industrial attachment, though they will be accorded lower preference than industrial placement at the workplace.



Assessment Scheme:



Total 100%

Assessment Tasks Assessment Criteria Mark Distribution

1. Performance Evaluation by Industry Mentor*

(relation and) application of learned knowledge and professional/technical skills

handling of assigned tasks in workplace with positive work attitude and appropriate key skills

CA 50%

2. IA Report and Presentation#

relation (and application) of learned knowledge and professional/technical skills to real life practices

identification of own strengths and weaknesses

devising of personal development plan in the selected discipline

identification and justification of design’s roles and potentials

EA 50%

* The Student’s Performance Evaluation Form is to be completed by the Industry Mentor as far as practical. In case of the unavailability of the Industry Mentor to complete the Form, the IA Supervisor may complete the Form in consultation with the Industry Partner/Mentor. # The following sections (not exclusive) should be included in the IA Report and Presentation: Learning Plan for IA IA Record Self-evaluation of IA Performance & Strengths and Weaknesses Personal Development Plan Roles of Design and Creativity identified Grade: This module is to be assessed on a pass/fail basis: Fail (F): below 40% Pass (P): 40-100% Essential References:



1. Relevant staff/employee/trainee handbooks of the participating organisations or companies

2. Guidelines for Industrial Attachment, Design Discipline

Further References:

1. Lewrick, M, Link, P & Leifer, L 2018, The design thinking playbook: Mindful digital transformation of teams, products, services, businesses and ecosystems, John Wiley & Sons, Hoboken, New Jersey.

2. Rose, D 2015, Enchanted objects: Innovation, design, and the future of technology, Scribner, New York.

3. Greever, T 2015, Articulating design decisions: Communicate with stakeholders, keep your sanity, and deliver the best user experience, O'Reilly Media, Sebastopol, CA.

4. Potter, N 2002, What is a designer: Things, place, messages, 4th edn, Hyphen Press, London.

5. Fry, T 2008, Design futuring: Sustainability, ethics and new practice, Berg Publishers, Oxford.

6. Perkins, S 2010, Talent is not enough: Business secrets for designers, New Riders, Berkeley, Calif.

7. Eisenman, S 2008, Building Design Portfolios: Innovative Concepts for Presenting Your Work (Design Field Guide), Rockport Publishers, Mass.

8. Brainard, S 2005, A Design Manual, 4th edn, Englewood Cliffs, Prentice Hall, New Jersey.

9. Sherwin, D 2010, Creative workshop: 80 challenges to sharpen your design skills, HOW Books, Cincinnati, Ohio.

10. Jones, C J 2008, Design methods, 2nd edn, Wiley.

11. Calabretta, G, Gemser, G & Karpen, I 2016, Strategic design: Eight essential practices every strategic designer must master, BIS Publishers.

12. Ramroth, W 2006, Project management for design professionals, Kaplan Business, Chicago.

13. Franklin, K & Till, C 2018, Radical matter: Rethinking materials for a sustainable future, Thames and Hudson.

14. McDonough, W and Braungart, M 2009, Cradle to cradle: Remaking the way we make things, Vintage Books, London.

15. Chapman, J 2012, Emotionally durable design: Objects, experiences and empathy, Routledge, London; New York.

16. Lupton, E 2017, Design is storytelling, Cooper Hewitt, Smithsonian Design Museum.

17. Steane, J 2013, The principles & processes of interactive design, Fairchild Books.

18. Wikie, B 1996, Creating Special Effects for TV and Video, North Light Books, Oxford, Boston.

19. Glen B 2008, Handbook for Sound Engineers, 4th edn, Focal Press, USA.



20. Grear, M 2006, Inside/Outside: From the Basics to the Practice of Design, 2nd edn, Van Nostrand Reinhold, New York.

21. Cairo, A 2012, The functional art: An introduction to information graphics and visualization, Pearson.

22. Black, S 2012, The sustainable fashion handbook, Thames and Hudson.

23. McKelvey, K & Munslow, J 2003, Fashion design: Process, innovation and practice, Blackwell, Oxford.

24. Arroyo, N M & Cillero & de Motta 2012, The sourcebook of contemporary jewelry design, Harper Design, New York.

25. Locker, P 2017, Basics interior design 02: Exhibition design, Bloomsbury Visual Arts.

26. Piotrowski, C M 2013, Professional practice for interior designers. John Wiley & Sons.

27. Ching, F D K 2011, A visual dictionary of architecture, 2nd edn, John Wiley & Sons.

28. Simonds, J O 2013, Landscape architecture: A manual of environmental planning and design, 5th edn, McGraw-Hill, New York.

29. Doreen W 2014, Hong Kong Media Law: A guide for journalists and media professionals, 2nd expanded edn, Hong Kong University Press, Hong Kong.

30. Itule, B D & Anderson, D A 2007, News writing & reporting for today’s media 7th edn, McGraw-Hill, New York.

31. Kenneth, K 2016, Photojournalism: The professionals’ approach, 7th edn, Focal Press.

32. Tony, H 2015, Journalism: Principles and practice, 3rd edn, SAGE Publications.

33. Turow, J 2012, Media today: An introduction to mass communication, Routledge, New York.

34. 展江主譯，2014，新聞報道與寫作，新華出版社，北京。


1. @issue: Journal of Business of Design, Corporate Design Foundation, Boston.

2. Marketing, Haymarket Magazines Ltd.

3. Advertising Age, Crain Communications, Inc.

4. D & AD Annual, D&AD, London.

5. Communication Arts, Coyne & Blanchard, Inc, Menlo Park, CA.

6. IDN, Systems Design Ltd, HK.

7. Collezioni, Logos Publishing Srl.

8. Vogue, Conde Nast Publications.

9. i-D, Levelprint Ltd.

10. ID, F&W Publications Inc.

11. Form: The European Design Magazine, Birkhaeuser Verlag Ag Form.



12. Axis, Maruzen Co Ltd, Japan.

13. Domus, Domus, Italy.

14. Metropolis, Bellerophon Publications.

15. Blue print, Progressive Media Markets Ltd., UK.

16. Green Places, Landscape Design Trust, UK.

17. 21.C, ABC Enterprises, Crows Nest, NSW.

18. Wallpaper, Time Life Entertainment Group Ltd.

19. Popular Science, Bonnier Magazine Group, US.

20. 流行通信 (Ryuko tsushin), INFAS Publications, Japan.



1 5 Feb 2009 CHAN Sau Lin, Circula


3 30 Mar 2010 CHAN Sau Lin, Circula

4 7 Jun 2010 CHAN Sau Lin, Circula

5 24 Jan 2011 CHAN Sau Lin, Circula

6 19 Feb 2011 ZHANG Ann

7 21 Feb 2011 LO Kwok Wing, Born

NGAI Chung Hon, Angus

8 21 Apr 2011 CHAN Sau Lin, Circula

9 12 Jan 2012 CHAN Sau Lin, Circula

10 31 Jul 2012 CHAN Sau Lin, Circula

11 2 Aug 2013 CHAN Sau Lin, Circula


13 10 Mar 2017 LO Chi Wah, Brian

14 30 Mar 2019 CHAN Sau Lin, Circula

Fashion and Image Design Programme Board Higher Diploma in Fashion Branding and Buying (DE114304 (FT) / DE524304 (PTE) Appendix 1


APPENDIX 1 – MODULE ASSESSMENT SCHEMES

for


(AY2019/20) Note: The Module Assessment Schemes (MAS) are compiled at the beginning of each academic term or year. The template may be modified to suit the specific requirements of individual disciplines and teaching units.



單元評核大綱 [AY 2019/20]

1 Module Details a 科目編號/名稱 LAN3003/ 職業中文傳意：普通話對話與匯報


b 課程編號/名稱 DE114304 and DE524304/ HD in Fashion Branding and Buying

c 資歷架構學分 6

d 資歷架構級別第三級

e 學時(總計) 60 小時

f 學時安排

授課時數: 26 小時

講課: - 小時

導修: 18 小時

語言實驗室: 8 小時



評估時數: - 小時

2 單元學習成果 (MILO) 單元學習成果評核項目 (請在相關的空格內加 )

持續評核 (CA) 50% 單元總評核 (EA) 50%

a 就多種不同的話題，熟練地以普通話進行對話。

b 就多種不同的話題，熟練地以普通話進行匯報。

c 以陳述、比較、建議等語言功能，成段落的話語，完成預設的溝通目標。

d 針對情景與說話對象，適當運用與調整說話策略。

3 持續評核(CA) 持續評核佔單元總分：50% a 評核分項測驗習作 b 評核數量 1 1 c 百分比 30% 20% 4 單元總評核 (EA)：單元總評核佔單元總分：50% 5 特別評核要求無



單元評核大綱 [AY 2019/20]

1 Module Details a 科目編號/名稱 LAN4002/ 職業中文傳意：普通話報告

與推介文書 Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

b 課程編號/名稱 DE114304 and DE524304/ HD in Fashion Branding and Buying

c 資歷架構學分 9

d 資歷架構級別第四級

e 學時(總計) 90 小時

f 學時安排

授課時數: 26 小時

講課: - 小時

導修 22 小時語言實驗室 4 小時



評估時數: - 小時

2 單元學習成果 (MILO) 單元學習成果評核項目 (請在相關的空格內加 )

持續評核 (CA) 50% 單元總評核 (EA) 50%

a 以成段落的話語作分析、論證、辯護，並恰當運用報告技巧，熟練地以普通話進行報告。

b

整理、分析資料，並針對問題，運用恰當的言辭作出合理的解釋，提出具體的建議，或推介可行的方案。

c 針對與寫作對象，靈活運用與調整寫作策略，達到宣傳活動或產品的目的。

d 撰寫主旨明確、剪裁恰當、文理連貫的宣傳推介文書。

3 持續評核(CA) 持續評核佔單元總分：50% a 評核分項測驗習作 b 評核數量 1 1 c 百分比 30% 20% 4 單元總評核 (EA)：單元總評核佔單元總分：50% 5 特別評核要求無



Module Assessment Scheme [AY 2019/20]

1 Module Details a Module Code/Title LAN4108/ English and Communication:

Persuasive Presentations b Programme Code/Title DE114304 and DE524304/

HD in Fashion Branding and Buying

c QF Credits 9

d QF Level of Module 4

e Notional Learning Hours (total)

90

f Notional Learning Hours, comprising of


Lecture - hrs Tutorial 18 hrs Workshop/Lab 8 hrs Visit/Seminar - hrs


Assessment Hours: - hrs (Outside Contact/Self-study

Hours)

2 Module Intended Learning Outcome (MILO)

Module Assessment in alignment with MILO (*Please indicate the assessment mode for each MILO by ticking () the appropriate box(es))

Continuous Assessment

End of Module Assessment

a

Express compliments, persuasion, and emotion in oral presentations of information, ideas, related explanations, discussion/argument, and evaluation

3 Continuous Assessment (CA)

Total CA marks contributing to 40% of module mark

a CA component Assignment Notional Learning Package b No. of assessment(s) 1 1

c CA component as a % of module mark

25% 15%

4 End-of-Module Assessment (EA) in the form of speaking test

Total EA marks contributing to 60% of module mark

5 Any Special Assessment Requirement

Nil





Promotional Materials b Programme Code/Title DE114304 and DE524304/

HD in Fashion Branding and Buying c QF Credits 10


e Notional Learning Hours (total) 100






Hours)





a

Express persuasion and emotion when presenting information, ideas, related explanations, discussion/ argument, and evaluation in written form

3 Continuous Assessment (CA) Total CA marks contributing to 40% of module mark

a CA component Assignment Notional Learning

Package b No. of assessment(s) 1 1


25% 15%

4 End-of-Module Assessment (EA) in the form of written test



Nil





Reports b Programme Code/Title DE114304 and DE524304/

HD in Fashion Branding and Buying c QF Credits 9








Hours)





a

Express suggestions when presenting information, ideas, related explanations, discussion/argument, and evaluation in written form






25% 15%




Nil





Workplace Correspondence b Programme Code/Title DE114304 and DE524304/


c QF Credits 6












a

Handle problems in incoming written correspondence involving predictable information, ideas, related explanations, discussion/argument, and evaluation



a CA component Assignment Notional Learning Package b No. of assessment(s) 1 1


25% 15%




Nil





Workplace Interaction b Programme Code/Title DE114304 and DE524304/


c QF Credits 6












a

Handle suggestions, offers, preference and persuasion in oral interactions involving predictable information, ideas, related explanations, discussion/argument, and evaluation






25% 15%

4 End-of-Module Assessment (EA) in the form of a speaking test



Nil




1 Module Details

a Module Code/Title SDD4006/ SDD4006M/ Collaboration, Teamwork & Social Engagement

b Programme Code/Title DE114304 and DE524304/ HD in Fashion Branding and Buying

c QF Credits 6



60







CA In-class exercise

EA Project Presentation

a MILO 1

b MILO 2

c MILO 3

3 Assessment

a No. of assessment(s) 1 1

b Weighting as a % of module mark

50% 50%

4 End-of-Module Assessment (EA)

a Duration of EA Nil


Nil




1 Module Details

a Module Code/Title SDD4007/ Enhancing Competencies in the 21st Century Workplace


c QF Credits 3



30







CA E-portfolio

EA Mock Interview

a MILO 1

b MILO 2

c MILO 3

3 Assessment



50% 50%




Nil




1 Module Details

a Module Code/Title SDD4005/ SDD4005M/ MindShift: Achieving Personal Growth & Effectiveness


c QF Credits 6



60







CA In-class exercise

EA Presentation

a MILO 1

b MILO 2

c MILO 3

3 Assessment



50% 50%




Nil




1 Module Details a Module Code/Title ITE3003/

Information Technology Essentials – Design b Programme Code/Title DE114304 and DE524304/

HD in Fashion Branding and Buying c QF Credits 6 d QF Level of Module 3




Lecture: - hrs Tutorial: - hrs Workshop/Lab: 26 hrs Visit/Seminar: - hrs

Self-study Hours: 39 hrs Assessment Hours: - hrs (Outside Contact/Self-study Hours)



Workshop EA

a MILO 1

b MILO 2

c MILO 3 3 Assessment Total CA marks contributing to 50% of module mark a Component Workshop EA b No. of assessment(s) 3 1 c Weighting as a % of module

mark 50% 50%

4 End-of-Module Assessment (EA) Total EA marks contributing to 50% of module mark

a Duration of Examination Nil 5 Any Special Assessment

Requirement Nil




1 Module Details

a Module Code/Title DES4008/ Aesthetics and Semiotics

b Programme Code / Title DE114304 and DE524304/ HD in Fashion Branding and Buying

c QF Credits 11



110



Lecture 12 hrs Tutorial 27 hrs Workshop/Lab - hrs Visit/Seminar - hrs



Hours)



CA components EA

Assig’ts / Exercise

Lab / Workshop/

Activity Project

Learning Journal

Project

a MILO 1

b MILO 2

c MILO 3

d MILO 4

3 Assessment

a No. of assessment(s) 2 - - - 1


40% - - - 60%


a Duration of EA Last 19 hours

b Distribution of marks 20% Ideation and Development 30% Final work and Application 10% Reflection


Nil




1 Module Details

a Module Code/Title DES3006 / Creative and Design Thinking

b Programme Code/Title DE114303/ HD in Fashion Image Design

c QF Credits 10



100



Lecture 6 hrs Tutorial 10 hrs Workshop/Lab 20 hrs Visit/Seminar 3 hrs





CA components EA


Lab / Workshop/

Activity Project

Learning Journal

Project

a MILO 1

b MILO 2

c MILO 3

d MILO 4

3 Assessment



50% - - - 50%



b Distribution of marks 15% Needs/problem identification and analysis 15% Ideas generation 20% Presentation and reflection


Nil




1 Module Details

a Module Code/Title DES4007/ Cultural Studies


c QF Credits 15



150



Lecture 12 hrs Tutorial 32 hrs Workshop/Lab - hrs Visit/Seminar 8 hrs





CA components EA


Lab / Workshop/

Activity Project

Learning Journal

Project

a MILO 1

b MILO 2

c MILO 3

d MILO 4

3 Assessment



40% - - - 60%



b Distribution of marks 15% Field and Secondary Research 30% Analysis and Interpretation 15% Presentation


Nil




1 Module Details a Module Code / Title FID4122 / Fashion Branding and Event Planning

b Programme Code / Title

DE114304 and DE524304/ HD in Fashion Branding and Buying

c QF Credits 7 d QF Level of Module 4







Module Assessment in alignment with MILO (*Please indicate the assessment mode for each MILO by ticking (P) the appropriate box(es))

CA components EA


Lab / Workshop/

Activity Project Learning

Journal Project

a MILO 1 b MILO 2 c MILO 3 3 Assessment a No. of assessment 2 - - - 1

b Weighting as a % of module mark 50% - - - 50%


a Duration of EA Last 6 Weeks

b Distribution of marks 25% Research and development 25% Final outcome and presentation


Nil




1 Module Details a Module Code / Title FID4111/ Fashion Design and CAD







Lecture 13 hrs Tutorial 26 hrs Workshop/Lab 13 hrs Visit/Seminar - hrs




CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 e MILO 5 3 Assessment a No. of assessment 1 1 - - 1

b Weighting as a % of module mark 20% 20% - - 60%



b Distribution of marks 30% Research and development 30% Final collection and portfolio presentation


Nil




1 Module Details a Module Code / Title FID4068 / Fashion Materials











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 3 Assessment a No. of assessment - 3 - - 1

b Weighting as a % of module mark - 50% - - 50%



b Distribution of marks 30% Research and analysis 20% Recommendation and presentation


Nil




1 Module Details

a Module Code/Title FID4038 / Fashion Plus: Presentation and Communication Practice



c QF Credits 9



90








CA components EA


Lab / Workshop Project

Learning Journal

Assignment

a MILO 1

b MILO 2

c MILO 3

d MILO 4

3 Assessment

a No. of assessment 1 - - - 1


60% - - - 40%


a Duration of EA Last 2 weeks

b Distribution of marks 40% Assignment


Nil




1 Module Details

a Module Code/Title FID4039 / Fashion Plus: Research Practice



c QF Credits 6



60








CA components EA



Learning Journal

Assignment

a MILO 1

b MILO 2

c MILO 3

d MILO 4

3 Assessment



60% - - - 40%



b Distribution of marks 40% Assignment


Nil




1 Module Details a Module Code / Title FID4075 / Fashion Trend Analysis











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 3 Assessment a No. of assessment 2 - - - 1






Nil




1 Module Details

a Module Code / Title FID4077 / Globalization and Fashion Business Environment











CA components EA


Lab / Workshop/


Journal Project





b Distribution of marks 25% Research and development 25% Report and presentation


Nil




1 Module Details

a Module Code/Title FID4123/ Industry Processes for Fashion Branding and Buying



c QF Credits 15



150








CA components EA



Learning Journal

Assignment

a MILO 1

b MILO 2

c MILO 3

3 Assessment



50% - - - 50%



b Distribution of marks 25% Research and Development 25% Final work presentation


Nil




1 Module Details

a Module Code / Title FID4124 / Online Offline Fashion Marketing and Branding











CA components EA


Lab / Workshop/


Journal Project





b Distribution of marks 25% Research and development 25% Final report and presentation


Nil




1 Module Details

a Module Code / Title FID4125/ Technology for Fashion Branding and Buying











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 3 Assessment a No. of assessment - 2 - - 1




b Distribution of marks 30% Final work outcome 10% Report and presentation


Nil




1 Module Details a Module Code / Title FID4059 / Fashion Business Development in China











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 3 Assessment a No. of assessment 1 - 1 - 1

b Weighting as a % of module mark 20% - 30% - 50%



b Distribution of marks 20% Research and development 30% Final presentation


Nil




1 Module Details a Module Code / Title FID4088 / Fashion Buying: Planning











CA components EA


Lab Workshop/

Activity Project Case

Study Project

a MILO 1 b MILO 2 c MILO 3 3 Assessment a No. of assessment 3 - - 1 1

b Weighting as a % of module mark 25% - - 25% 50%





Nil




1 Module Details

a Module Code / Title FID4089 / Fashion Buying: Styling, Merchandising and Sourcing











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 3 Assessment a No. of assessment 4 1 - - 1






Nil




1 Module Details a Module Code / Title FID4062 / Fashion Consumer Behaviour











CA components EA


Lab / Worksh

op/ Activity

Project Learning Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 3 Assessment a No. of assessment 1 - 1 - 1






Nil




1 Module Details a Module Code / Title FID4065 / Fashion Entrepreneurship











CA components EA


Lab / Workshop/

Activity Project Test Project

a MILO 1 b MILO 2 c MILO 3 3 Assessment a No. of assessment 2 - - 1 1

b Weighting as a % of module mark 30% - - 20% 50%



b Distribution of marks 20% Research and concept development 30% Final outcome and presentation


Nil




1 Module Details a Module Code / Title FID4090 / Fashion Evolution and Appreciation











CA components EA


Lab / Workshop/


Journal Project







Nil




1 Module Details a Module Code / Title FID4103 / Fashion Retail Management











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 3 Assessment a No. of assessment 2 - 1 - 1






Nil




1 Module Details

a Module Code / Title FID4107 / Introduction to Fashion Business Operations











CA components EA


Lab / Workshop/

Activity

Project/Test

Learning Journal Project

a MILO 1 b MILO 2 c MILO 3 3 Assessment a No. of assessment 3 - 1 - 1






Nil




1 Module Details a Module Code / Title FID4081 / Retail Environment Studies











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 e MILO 5 3 Assessment a No. of assessment 1 - 1 - 1




b Distribution of marks 25% Research and design development 25% Final proposal and visual presentation


Nil




1 Module Details a Module Code / Title FID4105 / Apparel Analysis











CA components EA


Lab / Workshop/


Journal Project





b Distribution of marks 30% Research and analysis 20% Recommendation and presentation


Nil




1 Module Details a Module Code / Title FID4069 / Fashion Merchandising Business











CA components EA


Lab / Workshop/


Journal Projec

t







Nil




1 Module Details

a Module Code / Title FID4104 / Fashion Product Design and Development











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 3 Assessment a No. of assessment 1 1 - - 1




b Distribution of marks 8% Research

16% Design development 16% Product realisation and presentation


Nil




1 Module Details

a Module Code / Title FID4076 / Global Sourcing and Supply Chain Management








Self-study Hours:71 hrs Assessment Hours: - hrs (Outside Contact/Self-study Hours)



CA components EA


Lab / Workshop/


Journal Project





b Distribution of marks 25% Research and analysis 25% Final report and presentation


Nil




1 Module Details a Module Code / Title FID4079 / Material Analysis







Lecture 13 hrs Tutorial - hrs Workshop/Lab 26 hrs Visit/Seminar - hrs




CA components EA


Lab / Workshop/


Journal Project





b Distribution of marks 20% Research and analysis 20% Final report and presentation


Nil




1 Module Details

a Module Code / Title FID4117/ Pattern Design and Development with CAD application







Lecture 13 hrs Tutorial 4 hrs

Workshop/Lab 35 hrs

Visit/Seminar - hrs Self-study Hours: 98 hrs Assessment Hours: - hrs (Outside Contact/Self-study Hours)



CA components EA


Lab / Workshop/


Journal Project





b Distribution of marks

20% Pattern adaptation and evaluation of specific garment 20% Construction and design of pattern with CAD application


Nil




1 Module Details a Module Code / Title FID4080 / Quality and Compliance Management











CA components EA


Lab / Workshop/

Activity Project

Learning

Journal Project





b Distribution of marks 40% Research and evaluation 20% Final report and presentation


Nil




1 Module Details a Module Code / Title FID4118 / Quality Evaluation and Testing











CA components EA


Lab / Workshop/


Journal Project





b Distribution of marks 35% Testing and evaluation 15% Final report


Nil




1 Module Details

a Module Code / Title FID4106 / Contemporary Fashion Visual Merchandising











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 3 Assessment a No. of assessment - 2 1 - 1

b Weighting as a % of module mark - 20% 30% - 50%



b Distribution of marks 25% Research and design development 25% Final layout and presentation


Nil




1 Module Details a Module Code / Title FID4119 / Drawing for Visual Merchandising











CA components EA


Lab / Workshop/


Journal Project





b Distribution of marks 20% Final art work 20% Final presentation


Nil




1 Module Details a Module Code / Title FID4044 / Fashion Styling and Photography











CA components EA


Lab / Workshop/


Journal Project





b Distribution of marks 25% Research and concept development 25% Final outcome and presentation


Nil




1 Module Details a Module Code / Title FID4082 / Spatial Design and Production











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 3 Assessment a No. of assessment - - 1 - 1

b Weighting as a % of module mark - - 40% - 60%



b Distribution of marks 40% Design development and final outcome 20% Visual record and presentation


Nil




1 Module Details a Module Code / Title FID4094 / Three-dimensional Studies











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 3 Assessment a No. of assessment - 2 1 - 1




b Distribution of marks 25% Research and development 25% Final art work and presentation


Nil




1 Module Details a Module Code / Title FID4095 / Two-Dimensional Studies











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 3 Assessment a No. of assessment - 2 - - 1




b Distribution of marks 25% Research and visual development 25% Final art work and presentation


Nil




1 Module Details a Module Code / Title FID4084 / Visual Merchandising CAD











CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 3 Assessment a No. of assessment - 1 1 - 1




b Distribution of marks 25% Research and visual development 25% Final art work and presentation


Nil




1 Module Details

a Module Code / Title FID4097/ Expanded Studies: Collaborative Community Project








Workshop/Lab 10 hrs

Visit/Seminar 4 hrs Self-study Hours: 44 hrs Assessment Hours: - hrs (Outside Contact/Self-study Hours)



CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 e MILO 5 3 Assessment a No. of assessment 4 - - - 1






Nil




1 Module Details

a Module Code / Title FID4109/ Expanded Studies: Experiential Fashion Familiarization Projects








Workshop/Lab 16 hrs

Visit/Seminar 4 hrs Self-study Hours: 34 hrs Assessment Hours: - hrs (Outside Contact/Self-study Hours)



CA components EA


Lab / Workshop/


Journal Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 e MILO 5 3 Assessment a No. of assessment 4 - - - 1




b Distribution of marks 25% Project proposal and implementation 25% Final report and presentation


Nil




1 Module Details

a Module Code/Title FID4110/Expanded Studies: Master Class/Seminars




30







CA components EA


Lab / Workshop/

Activity Project

Learning Journal

Project

a MILO 1 b MILO 2 c MILO 3 d MILO 4 3 Assessment a No. of assessment 1 - - 1 1


25% - - 25% 50%


a Duration of EA Last 3 sessions (6 hours)

b Distribution of marks 25% Report 25% Presentation


Nil




1 Module Details a Module Code/Title FID4120/ Final Integrated Project: Proposal




100







CA components EA


Lab / Workshop/

Activity Project

Learning Journal

Project



50% - - - 50%



b Distribution of marks 25% Research and development 25% Final proposal and presentation


Nil




1 Module Details

a Module Code/Title FID4121/ Final Integrated Project: Research and Development

b Programme Code/Title




200







CA components EA


Lab / Workshop/

Activity Project

Learning Journal

Project



50% - - - 50%



b Distribution of marks 25% Research and development 25% Final proposal and presentation


Nil




1 Module Details

a Module Code / Title DES4901M/ Industrial Attachment



c QF Credits 10 IA credits # d QF Level of Module 4



Contact Hours: 13 hrs (Coaching and Student Support Activities ^)

Lecture 7 hrs

Coaching 6 hrs

Work Attachment: min 90 hrs

Self-study Hours: - hrs Assessment Hours: - hrs (Outside Contact/Self-study Hours)



CA components EA Performance Evaluation by

Industry Mentor IA Report and Presentation

a MILO 1

b MILO 2

c MILO 3

d MILO 4 e MILO 5

3 Assessment

a No. of assessment 1 1

b Weighting as a % of module mark 50% 50%


a Duration of EA Within 4 weeks upon completion of industrial placement/project

b Distribution of marks NA


Nil

Notes: # Attaining a pass in the Industrial Attachment module is a graduation requirement. The module is assessed on a pass/fail basis and carries10 IA credits.

^ Coaching and student support activities may include, among others, pre-attachment orientation, workshop,

seminars, talks by employers and alumni, visits by module lecturers during attachment, post attachment

presentation and self-reflection sessions.

Fashion and Image Design Programme Board Higher Diploma in Fashion Branding and Buying (DE114304 (FT) / DE524304 (PTE)) Appendix 1


APPENDIX 2 – Comparison of Revised Programme against Existing Programme



Comparison of Revised Programme - HD in Fashion Branding and Buying (Buying and Retail Management) against Existing Programme - HD in Fashion Branding and Buying (Buying and Retail Management)

(Full-time Mode)

Different categories of revisions are highlighted with differentiated colors:

Embedment of new elements / adjustment of focuses in response to industry need Updated General Education (GE) modules and delivery sequences as proposed by GE Module Boards

Study load evened out / delivery sequence reallocated for better learning progression Revised Semester Totals, No. of weeks, NLHs per week, Grand Totals

Subsumed previous Design Plus module contents

Revised HD in Fashion Branding and Buying (Buying and Retail Management) Existing HD in Fashion Branding and Buying (Buying and Retail

Management)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Semester 1 Semester 1


3 26 34 - 60 6 LAN3100*1 English and Communication: Workplace Interaction

3 26 34 - 60 6


4 26 34 - 60 6 SDD4001*1 Whole Person Development: Self-efficacy Enhancement

4 26 34 - 60 6


3 26 39 - 65 6 ITE3003*1 Information Technology Essentials – Design

3 26 39 - 65 6


3 39 61 - 100 10 DES3004*1 Creative Thinking 3 39 61 - 100 10

FID4111 Fashion Design and CAD 4 52 98 - 150 15 FID4111 Fashion Design and CAD 4 52 98 - 150 15

FID4068 Fashion Materials 4 39 71 - 110 11 FID4068 Fashion Materials 4 39 71 - 110 11

FID4075 Fashion Trend Analysis 4 26 44 - 70 7 FID4075 Fashion Trend Analysis 4 26 44 - 70 7


4 26 44 - 70 7 FID4112 Principles of Fashion Marketing

4 26 44 - 70 7


4 26 44 - 70 7 FID4109 Expanded Studies: Experiential Fashion Familiarization Projects

4 26 44 - 70 7

Sem 1 Total^: 286 469 - 755 75 Sem 1 Total^: 286 469 - 755 75

Nominal Duration for Sem 1: 13 weeks Nominal Duration for Sem 1: 13 weeks

Estimated Study Load for Sem 1^: 58.1 NLHs per week Estimated Study Load for Sem 1^: 58.1 NLHs per week



Revised

HD in Fashion Branding and Buying (Buying and Retail Management) Existing HD in Fashion Branding and Buying (Buying and Retail

Management)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~


LAN3003*1 職業中文傳意︰普通話對話

與匯報


3 26 34 - 60 6 LAN3003*1 職業中文傳意︰普通話對

話與匯報


3 26 34 - 60 6


3 26 34 - 60 6 LAN3103*1 English and Communication: Workplace Correspondence

3 26 34 - 60 6


4 26 34 - 60 6 SDD4004 Whole Person Development: Integrated Career Development

4 13 17 - 30 3

SDD4003 Whole Person Development: SMART in Action

4 13 17 - 30 3

DES4008*1 Aesthetics and Semiotics 4 39 71 - 110 11 DES4008*1 Aesthetics and Semiotics 4 39 71 - 110 11


4 39 51 - 90 9 DES4017 Design Plus: Presentation and Communication Practice

4 39 51 - 90 9


4 39 71 - 110 11 FID4108 Fashion Technology 4 39 51 - 90 9

FID4088 Fashion Buying: Planning 4 39 71 - 110 11 FID4088 Fashion Buying: Planning 4 39 71 - 110 11


4 39 71 - 110 11 FID4107 Introduction to Fashion Business Operations

4 39 71 - 110 11

FID4097

Expanded Studies: Collaborative Community Project

4 26 44 - 70 7 FID4097


4 26 44 - 70 7







Management)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~



4 26 64 - 90 9 LAN4108 English and Communication: Persuasive Presentations

4 26 64 - 90 9


4 13 17 - 30 3 SDD4002 Whole Person Development: Global Vision

4 13 17 - 30 3

DES4007*1 Cultural Studies 4 52 98 - 150 15 DES4007*1 Cultural Studies 4 52 98 - 150 15


4 39 71 - 110 11 FID4103 Fashion Retail Management

4 39 71 - 110 11

varied*2 Enrichment Module 3 26 34 - 60 6 varied*2 Enrichment Module 3 26 34 - 60 6



Estimated Study Load for Sem 3^ : 55.0 NLHs per week Estimated Study Load for Sem 3^ : 55.0 NLHs per week



Revised HD in Fashion Branding and Buying (Buying and Retail Management) Existing HD in Fashion Branding and Buying (Buying and Retail Management)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~


LAN4002 職業中文傳意︰普通話報告

與推介文書

Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing

4 26 64 - 90 9 LAN4002 職業中文傳意︰普通話報告

與推介文書


4 26 64 - 90 9


4 26 64 - 90 9 LAN4107 English and Communication: Reports

4 26 64 - 90 9


4 26 44 - 70 7 FID4113 Fashion Branding 4 26 44 - 70 7


4 26 34 - 60 6 DES4009 Design Plus: Research Practice

4 26 34 - 60 6


4 39 71 - 110 11 FID4089 Fashion Buying: Styling, Merchandising and Sourcing

4 39 71 - 110 11


4 39 71 - 110 11 FID4062 Fashion Consumer Behaviour

4 39 71 - 110 11


4 26 44 - 70 7 FID4090 Fashion Evolution and Appreciation

4 26 44 - 70 7

FID4110 Expanded Studies: Master Class/ Seminars

4 13 17 - 30 3 FID4110 Expanded Studies: Master Class/ Seminars

4 13 17 - 30 3


4 26 74 - 100 10 FID4120 Final Integrated Project: Proposal

4 26 74 - 100 10







Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~



4 39 61 - 100 10 LAN4101 English and Communication: Promotional Materials

4 39 61 - 100 10


4 26 44 - 70 7 FID4077 Globalization and Fashion Business Environment

4 26 44 - 70 7


4 52 98 - 150 15 DES4020 Design Plus: Industry Processes

4 52 68 - 120 12


4 39 71 - 110 11 FID4059 Fashion Business Development in China

4 39 71 - 110 11

FID4065 Fashion Entrepreneurship 4 39 71 - 110 11 FID4065 Fashion Entrepreneurship 4 39 71 - 110 11

FID4081 Retail Environment Studies 4 39 71 - 110 11 FID4081 Retail Environment Studies 4 39 71 - 110 11


4 52 148 - 200 20 FID4121 Final Integrated Project: Research and Development

4 52 148 - 200 20




Grand Total for 5 Semesters^: 1274 2281 - 3555 355 Grand Total for 5 Semesters^: 1274 2231 - 3505 350



Industrial Attachment (IA)@ Industrial Attachment (IA)@


Level Total NLHs#

QF

Credits^ Module Code Module Title

QF

Level Total NLHs#

QF

Credits^

DES4901M Industrial

Attachment 4

90 attachment hours minimum


= 103

10 DES4901M Industrial

Attachment 4



= 103

10

Students of this programme will be scheduled to take Industrial Attachment (IA) in Semesters 2 to

5, considering the readiness of the students, the skills requirement, availability of IA

opportunities, and the overall study load of each semester.

Students of this programme will be scheduled to take Industrial Attachment (IA) in Semesters 2 to 5,

considering the readiness of the students, the skills requirement, availability of IA opportunities, and

the overall study load of each semester.



Comparison of Revised Programme - HD in Fashion Branding and Buying (Product Development and Sourcing) against Existing Programme - HD in Fashion Branding and Buying (Product Development and Sourcing)

(Full-time Mode) Different categories of revisions are highlighted with differentiated colors:




Revised HD in Fashion Branding and Buying (Product Development and Sourcing) Existing HD in Fashion Branding and Buying (Product Development and

Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




3 26 34 - 60 6



4 26 34 - 60 6



3 26 39 - 65 6








4 26 44 - 70 7



4 26 44 - 70 7







Sourcing)

Module Code

Module Title QF Level

Contact Hours#

Self- study

Hours#

Assess -ment Hours#

Total NLHs#

QF Credits~

Module Code

Module Title QF Level

Contact Hours#

Self- study

Hours#

Assess -ment Hours#

Total NLHs#

QF Credits~


LAN3003*1 職業中文傳意︰普通話對話

與匯報


3 26 34 - 60 6 LAN3003*1 職業中文傳意︰普通話對

話與匯報


3 26 34 - 60 6



3 26 34 - 60 6



4 13 17 - 30 3


4 13 17 - 30 3




4 39 51 - 90 9




4 39 71 - 110 11 FID4069 Fashion Merchandising Business

4 39 71 - 110 11


4 52 98 - 150 15 FID4117 Pattern Design and Development with CAD Applications

4 52 98 - 150 15

FID4097


4 26 44 - 70 7 FID4097


4 26 44 - 70 7







Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




4 26 64 - 90 9



4 13 17 - 30 3



4 39 71 - 110 11 FID4118 Quality Evaluation and Testing

4 39 71 - 110 11








Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~



與推介文書



與推介文書


4 26 64 - 90 9



4 26 64 - 90 9





4 26 34 - 60 6


4 52 98 - 150 15 FID4104 Fashion Product Design and Development

4 52 98 - 150 15

FID4079 Material Analysis 4 39 71 - 110 11 FID4079 Material Analysis 4 39 71 - 110 11



4 13 17 - 30 3



4 26 74 - 100 10







Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




4 39 61 - 100 10



4 26 44 - 70 7



4 52 68 - 120 12

FID4105 Apparel Analysis 4 52 98 - 150 15 FID4105 Apparel Analysis 4 52 98 - 150 15


4 39 71 - 110 11 FID4076 Global Sourcing and Supply Chain Management

4 39 71 - 110 11


4 26 44 - 70 7 FID4080 Quality and Compliance Management

4 26 44 - 70 7



4 52 148 - 200 20









Level Total NLHs#

QF


QF

Level Total NLHs#

QF

Credits^

DES4901M Industrial

Attachment 4



= 103


Attachment 4



= 103

10


5, considering the readiness of the students, the skills requirement, availability of IA

opportunities, and the overall study load of each semester.






Comparison of Revised Programme - HD in Fashion Branding and Buying (Visual Merchandising and Branding)

against Existing Programme - HD in Fashion Branding and Buying (Branding and Communication and Existing Programme – HD in Fashion Branding and Buying (Visual Merchandising)

(Full-time Mode) Different categories of revisions are highlighted with differentiated colours:




Revised HD in Fashion Branding and Buying (Visual Merchandising and Branding) Existing HD in Fashion Branding and Buying (Branding

and Communication) Existing HD in Fashion Branding and Buying (Visual Merchandising)

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Semester 1 Semester 1 Semester 1 LAN3100*1 English and

Communication: Workplace

Interaction

3 26 34 - 60 6 LAN3100*1 English and


Interaction

3 26 34 - 60 6 LAN3100*1 English and Communication:

Workplace Interaction

3 26 34 - 60 6

SDD4006*1 Collaboration, Teamwork &

Social Engagement

4 26 34 - 60 6 SDD4001*1 Whole Person

Development: Self-efficacy

Enhancement

4 26 34 - 60 6 SDD4001*1 Whole Person Development:

Self-efficacy Enhancement

4 26 34 - 60 6

ITE3003*1 Information Technology

Essentials – Design

3 26 39 - 65 6 ITE3003*1 Information Technology




3 26 39 - 65 6

DES3006*1 Creative and Design

Thinking

3 39 61 - 100 10 DES3004*1 Creative Thinking 3 39 61 - 100 10 DES3004*1 Creative Thinking 3 39 61 - 100 10

FID4111 Fashion Design and CAD 4 52 98 - 150 15 FID4111 Fashion Design and CAD 4 52 98 - 150 15 FID4111 Fashion Design and CAD 4 52 98 - 150 15

FID4068 Fashion Materials 4 39 71 - 110 11 FID4068 Fashion Materials 4 39 71 - 110 11 FID4068 Fashion Materials 4 39 71 - 110 11

FID4075 Fashion Trend Analysis 4 26 44 - 70 7 FID4075 Fashion Trend Analysis 4 26 44 - 70 7 FID4075 Fashion Trend Analysis 4 26 44 - 70 7

FID4124 Online offline Fashion

Marketing and Branding

4 26 44 - 70 7 FID4112 Principles of Fashion

Marketing


Marketing

4 26 44 - 70 7

FID4109 Expanded Studies:

Experiential Fashion

Familiarization Projects

4 26 44 - 70 7 FID4109 Expanded Studies:






4 26 44 - 70 7

Sem 1 Total^: 286 469 - 755 75 Sem 1 Total^: 286 469 - 755 75 Sem 1 Total^: 286 469 - 755 75

Nominal Duration for Sem 1: 13 weeks Nominal Duration for Sem 1: 13 weeks Nominal Duration for Sem 1: 13 weeks Estimated Study Load for Sem 1^: 58.1 NLHs per week Estimated Study Load for Sem 1^: 58.1 NLHs per week Estimated Study Load for Sem 1^: 58.1 NLHs per week





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Semester 2 Semester 2 Semester 2

LAN3003*1 職業中文傳意︰普通話對

話與匯報


3 26 34 - 60 6 LAN3003*1 職業中文傳意︰普通話對

話與匯報


3 26 34 - 60 6 LAN3003*1 職業中文傳意︰普通話對

話與匯報


3 26 34 - 60 6




3 26 34 - 60 6




4 13 17 - 30 3


4 13 17 - 30 3 SDD4003 Whole Person Development: SMART in Action

4 13 17 - 30 3

DES4008*1 Aesthetics and Semiotics 4 39 71 - 110 11 DES4008*1 Aesthetics and Semiotics 4 39 71 - 110 11 DES4008*1 Aesthetics and Semiotics 4 39 71 - 110 11




4 39 51 - 90 9

FID4125 Technology for Fashion

Branding and Buying

4 39 71 - 110 11 FID4108 Fashion Technology 4 39 51 - 90 9 FID4108 Fashion Technology 4 39 51 - 90 9

FID4058 Fashion Advertising 4 39 71 - 110 11

FID4087

Fashion Public Relations

and Social Media

4 52 98 - 150 15

FID4106 Contemporary Fashion

Visual Merchandising

4 26 44 - 70 7 FID4106 Contemporary Fashion


4 26 44 - 70 7

FID4119 Drawing for Visual

Merchandising

4 39 51 - 90 9 FID4119 Drawing for Visual

Merchandising

4 39 51 - 90 9

FID4084 Visual Merchandising

CAD

4 26 34 - 60 6 FID4084 Visual Merchandising CAD 4 26 34 - 60 6


Collaborative Community

Project



Project



Project

4 26 44 - 70 7


Nominal Duration for Sem 2: 13 weeks Nominal Duration for Sem 2: 13 weeks Nominal Duration for Sem 2: 13 weeks

Estimated Study Load for Sem 2^: 60.0 NLHs per week Estimated Study Load for Sem 2^: 61.5 NLHs per week Estimated Study Load for Sem 2^: 58.5 NLHs per week





Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~





4 26 64 - 90 9




4 13 17 - 30 3

DES4007*1 Cultural Studies 4 52 98 -

150 15 DES4007*1 Cultural Studies 4 52 98 - 150 15 DES4007*1 Cultural Studies 4 52 98 - 150 15

FID4062 Fashion Consumer

Behaviour

4 39 71 - 110 11 FID4062 Fashion Consumer Behaviour 4 39 71 - 110 11

FID4068 Fashion Journalism 4 39 71 - 110 11

varied*2 Enrichment Module 3 26 34 - 60 6 varied*2 Enrichment Module 3 26 34 - 60 6 varied*2 Enrichment Module 3 26 34 - 60 6








Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~



與推介文書



與推介文書



與推介文書


4 26 64 - 90 9




4 26 64 - 90 9

FID4122 Fashion Branding and

Event Planning

4 26 44 - 70 7 FID4113 Fashion Branding 4 26 44 - 70 7 FID4113 Fashion Branding 4 26 44 - 70 7

FID4066 Fashion Event Planning 4 26 44 - 70 7

FID4039 Fashion Plus: Research

Practice

4 26 34 - 60 6 DES4009 Design Plus: Research

Practice

4 26 34 - 60 6 DES4009 Design Plus: Research

Practice

4 26 34 - 60 6

FID4044 Fashion Styling and

Photography

4 52 98 - 150 15 FID4101 Fashion Styling and

Photography A


Photography A

4 52 98 - 150 15

FID4095 Two-dimensional Studies 4 39 71 - 110 11 FID4095 Two-dimensional Studies 4 39 71 - 110 11

FID4110 Expanded Studies: Master

Class/ Seminars

4 13 17 - 30 3 FID4110 Expanded Studies: Master

Class/ Seminars


Class/ Seminars

4 13 17 - 30 3

FID4120 Final Integrated Project:

Proposal

4 26 74 - 100 10 FID4120 Final Integrated Project:

Proposal


Proposal

4 26 74 - 100 10








Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~





4 39 61 - 100 10

FID4077 Globalization and Fashion

Business Environment

4 26 44 - 70 7 FID4077 Globalization and Fashion


4 26 44 - 70 7 FID4077 Globalization and Fashion


4 26 44 - 70 7

FID4123 Industry Processes for

Fashion Branding and

Buying

4 52 98 - 150 15 DES4020 Design Plus: industry

Processes


Processes

4 52 68 - 120 12


Behaviour

4 39 71 - 110 11


Photography B

4 52 98 - 150 15

FID4083 Strategic Fashion Brand

Management

4 39 71 - 110 11


FID4082 Spatial Design and

Production

4 39 71 - 110 11 FID4082 Spatial Design and

Production

4 39 71 - 110 11

FID4094 Three-dimensional Studies 4 39 71 - 110 11 FID4094 Three-dimensional Studies 4 39 71 - 110 11


Research and Development





4 52 148 - 200 20




Grand Total for 5 Semesters^: 1274 2251 - 3525 352 Grand Total for 5 Semesters^: 1274 2241 - 3515 351 Grand Total for 5 Semesters^: 1274 2201 - 3475 347



Industrial Attachment (IA)@ Industrial Attachment (IA)@ Industrial Attachment (IA)@

Module

Code

Module

Title

QF

Level Total NLHs#

QF

Credits^

Module

Code Module Title

QF

Level Total NLHs#

QF

Credits^

Module

Code Module Title

QF

Level Total NLHs#

QF

Credits^

DES4901M Industrial

Attachment

4 90 attachment hours

minimum

+ 13 hours for coaching,

preparation, etc.

= 103


Attachment


minimum


preparation, etc.

= 103


Attachment


minimum


preparation, etc.

= 103

10

Students of this programme will be scheduled to take Industrial

Attachment (IA) in Semesters 2 to 5, considering the readiness of the

students, the skills requirement, availability of IA opportunities, and the

overall study load of each semester.








overall study load of each semester. Note (Full-time Mode):

* 1 In order to attain the Diploma in Design, students have to complete and acquire:

a) totally 30 credits in five General Education Modules, including:
















* 2 A variety of Enrichment Modules, offered by different disciplines of HKDI / IVEs, are open to all Higher Diploma students irrespective of the Discipline, programme or stream, upon meeting the pre-requisites /

co-requisites / anti-requisites, if any. These Enrichment Modules may vary in QF Level, Self-study Hours, Assessment Hours, Total NLHs and QF Credits. Successful completion of one Enrichment Module is a

graduation requirement.

# The Notional Learning Hours (NLHs) of a Module is the amount of time an average learner would take to complete all the learning and acquire the learning outcomes. The Notional Learning Hours is a

summation of contact hours, self-study hours and assessment hours of a programme/module. Contact hours are the amount of time spent by a student in direct contact with the teaching staff of a programme.

Self-study hours are the amount of time spent by a student without direct contact with teaching staff. Assessment hours refer to the amount of time spent by a student in scheduled examinations, tests and

other related assessment activities outside contact and self-study hours. Some assessments may already be included in contact hours (e.g. quiz conducted in class) and self-study hours (e.g. students’ time

spent on doing a project) and should not be double-counted.

~ The QF Credits of a module is proportional to the number of Notional Learning Hours that an average learner would take to acquire the learning outcomes stated in the module. One QF Credit is equivalent to

10 Notional Learning Hours in studying a module. In the table, the QF Credits are rounded down by module if they are in decimal. Adult learners are in general more mature and motivated than school leavers

on pre-employment programmes, and in general possess a certain amount of work experience. Therefore for the same total amount of learning, the proportion of contact hours to self-study hours to achieve the

same learning outcomes may be different for pre-employment students and in-service adult learners.

^ IA has not been included in the above calculations of total NLHs, total credits and estimated study load, as students may undertake IA in different semesters. Still the IA credits taken by students and IA study

load in each semester are closely monitored according to prevailing regulations and guidelines.

@ For NHD, while 90 attachment hours are a minimum requirement, IA of individual programmes may include more attachment hours to meet industry requirements. For other types of programmes, the decision of

the number of IA hours, if any, rests with the Programme Board.



Comparison of Revised Programme - HD in Fashion Branding and Buying (Buying and Retail Management)

against Existing Programme - HD in Fashion Branding and Buying (Buying and Retail Management) (Part-time Evening Mode)






Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




3 26 34 - 60 6



3 26 39 - 65 6





4 26 44 - 70 7







Management)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




4 26 34 - 60 6






4 26 44 - 70 7







Management)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~


LAN3003*1 職業中文傳意︰普通話對話與匯報 Vocational Chinese Communication : Putonghua Conversation and Reports

3 26 34 - 60 6 LAN3003*1 職業中文傳意︰普通話對話與匯報 Vocational Chinese Communication : Putonghua Conversation and Reports

3 26 34 - 60 6



4 13 17 - 30 3


4 13 17 - 30 3



FID4097


4 26 44 - 70 7 FID4097


4 26 44 - 70 7







Management)

Module Code

Module Title QF

Level Contact Hours#

Self- study

Hours#

Assess -ment Hours#

Total NLHs#

QF Credits~

Module Code

Module Title QF


Self- study

Hours#

Assess -ment Hours#

Total NLHs#

QF Credits~

Semester 4 Semester 4 LAN3103*1 English and Communication:

Workplace Correspondence 3 26 34 - 60 6 LAN3103*1 English and Communication:

Workplace Correspondence 3 26 34 - 60 6


FID4088 Fashion Buying: Planning 4 39 71 - 110 11 FID4088 Fashion Buying: Planning 4 39 71 - 110 11


4 39 71 - 110 11 FID4107 Introduction to Fashion Business Operations

4 39 71 - 110 11





Management)

Module Code

Module Title QF


Self- study

Hours#

Assess -ment Hours#

Total NLHs#

QF Credits~

Module Code

Module Title QF


Self- study

Hours#

Assess -ment Hours#

Total NLHs#

QF Credits~




4 26 64 - 90 9



4 13 17 - 30 3




FID4103 Fashion Retail Management 4 39 71 - 110 11 FID4103 Fashion Retail Management 4 39 71 - 110 11







Management)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~


LAN4002 職業中文傳意︰普通話報告與推介文書 Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing

4 26 64 - 90 9 LAN4002 職業中文傳意︰普通話報告與推介文書 Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing

4 26 64 - 90 9

FID4062 Fashion Consumer Behaviour 4 39 71 - 110 11 FID4062 Fashion Consumer Behaviour 4 39 71 - 110 11


4 26 44 - 70 7 FID4090 Fashion Evolution and Appreciation

4 26 44 - 70 7








Management)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




4 26 64 - 90 9



4 39 51 - 90 9



4 26 44 - 70 7


4 39 71 - 110 11 FID4089 Fashion Buying: Styling, Merchandising and Sourcing

4 39 71 - 110 11








Management)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




4 39 61 - 100 10



4 26 34 - 60 6


4 39 71 - 110 11 FID4059 Fashion Business Development in China

4 39 71 - 110 11

FID4065 Fashion Entrepreneurship 4 39 71 - 110 11 FID4065 Fashion Entrepreneurship 4 39 71 - 110 11



4 26 74 - 100 10







Management)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




4 52 68 - 120 12



4 13 17 - 30 3



4 52 148 - 200 20






Module Code Module

Title

QF

Level Total NLHs#

QF

Credits^

Module

Code

Module

Title

QF

Level Total NLHs#

QF

Credits^

DES4901M Industrial

Attachment 4



= 103


Attachment 4



= 103

10





9, considering the readiness of the students, the skills requirement, availability of IA opportunities,

and the overall study load of each semester.



Comparison of Revised Programme - HD in Fashion Branding and Buying (Product Development and Sourcing) against Existing Programme - HD in Fashion Branding and Buying (Product Development and Sourcing)

(Part-time Evening Mode)






Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




3 26 34 - 60 6



3 26 39 - 65 6




4 26 44 - 70 7 FID4112 Principles of Fashion Marketing 4 26 44 - 70 7







Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




4 26 34 - 60 6

DES3006*1 Creative and Design Thinking 3 39 61 - 100 10 DES3004*1 Creative Thinking 3 39 61 - 100 10




4 26 44 - 70 7







Sourcing)

Module Code

Module Title QF


Self- study

Hours#

Assess -ment Hours#

Total NLHs#

QF Credits~

Module Code

Module Title QF


Self- study

Hours#

Assess -ment Hours#

Total NLHs#

QF Credits~


LAN3003*1 職業中文傳意︰普通話對話與匯報 Vocational Chinese Communication : Putonghua Conversation and Reports

3 26 34 - 60 6 LAN3003*1 職業中文傳意︰普通話對話與匯報 Vocational Chinese Communication : Putonghua Conversation and Reports

3 26 34 - 60 6



4 13 17 - 30 3


4 13 17 - 30 3



FID4097


4 26 44 - 70 7 FID4097


4 26 44 - 70 7







Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




3 26 34 - 60 6



4 39 71 - 110 11 FID4069 Fashion Merchandising Business 4 39 71 - 110 11


4 52 98 - 150 15 FID4117 Pattern Design and Development with CAD Applications

4 52 98 - 150 15





Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




4 26 64 - 90 9



4 13 17 - 30 3




FID4118 Quality Evaluation and Testing 4 39 71 - 110 11 FID4118 Quality Evaluation and Testing 4 39 71 - 110 11







Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~


LAN4002 職業中文傳意︰普通話報告與推介文書 Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing

4 26 64 0 90 9 LAN4002 職業中文傳意︰普通話報告與推介文書 Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing

4 26 64 0 90 9


4 52 98 0 150 15 FID4104 Fashion Product Design and Development

4 52 98 0 150 15

varied*2 Enrichment Module 3 26 34 0 60 6 varied*2 Enrichment Module 3 26 34 0 60 6

Sem 6 Total^: 104 196 0 300 30 Sem 6 Total^: 104 196 0 300 30




Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




4 26 64 - 90 9



4 39 51 - 90 9

FID4076 Global Souring and Supply Chain Management

4 39 71 - 110 11 FID4076 Global Souring and Supply Chain Management

4 39 71 - 110 11

FID4079 Material Analysis 4 39 71 - 110 11 FID4079 Material Analysis 4 39 71 - 110 11

FID4080 Quality and compliance Management

4 26 44 - 70 7 FID4080 Quality and compliance Management

4 26 44 - 70 7







Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~




4 39 61 - 100 10


4 26 34 - 60 6 DES4009 Design Plus: Research Practice 4 26 34 - 60 6



4 26 44 - 70 7

FID4105 Apparel Analysis 4 52 98 - 150 15 FID4105 Apparel Analysis 4 52 98 - 150 15



4 26 74 - 100 10







Sourcing)

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~

Module

Code Module Title

QF Level

Contact Hours#

Self-

study Hours#

Assess

-ment Hours#

Total NLHs#

QF

Credits~



4 52 98 - 150 15 DES4020 Design Plus: Industry Processes 4 52 68 - 120 12



4 13 17 - 30 3



4 52 148 - 200 20







Level Total NLHs#

QF


QF

Level Total NLHs#

QF

Credits^

DES4901M Industrial

Attachment 4



= 103


Attachment 4



= 103

10









Comparison of Revised Programme - HD in Fashion Branding and Buying (Visual Merchandising and Branding)

against Existing Programme - HD in Fashion Branding and Buying (Branding and Communication) and Existing Programe - HD in Fashion Branding and Buying (Visual Merchandising)

(Part-time Evening Mode)







Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~


LAN3100*1 English and

Communication:

Workplace Interaction

3 26 34 - 60 6 LAN3100*1 English and


Interaction

3 26 34 - 60 6 LAN3100*1 English and


Interaction

3 26 34 - 60 6

ITE3003*1 Information Technology






3 26 39 - 65 6

FID4068 Fashion Materials 4 39 71 - 110 11 FID4068 Fashion Materials 4 39 71 - 110 11 FID4068 Fashion Materials 4 39 71 - 110 11

FID4075 Fashion Trend Analysis 4 26 44 - 70 7 FID4075 Fashion Trend Analysis 4 26 44 - 70 7 FID4075 Fashion Trend Analysis 4 26 44 - 70 7

FID4124 Online Offline Fashion

Marketing and Branding


Marketing


Marketing

4 26 44 - 70 7








Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~


SDD4005*1,## MindShift: Achieving

Personal Growth &

Effectiveness

4 26 34 - 60 6 SDD4001*1 Whole Person


Enhancement

4 26 34 - 60 6 SDD4001*1 Whole Person


Enhancement

4 26 34 - 60 6

DES3006*1 Creative and Design

Thinking

3 39 61 - 100 10 DES3004*1 Creative Thinking 3 39 61 - 100 10 DES3004*1 Creative Thinking 3 39 61 - 100 10

FID4111 Fashion Design and

CAD

4 52 98 - 150 15 FID4111 Fashion Design and CAD 4 52 98 - 150 15 FID4111 Fashion Design and CAD 4 52 98 - 150 15










4 26 44 - 70 7








Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~


LAN3003*1 職業中文傳意︰普通話

對話與匯報


3 26 34 - 60 6 LAN3003*1 職業中文傳意︰普通話對

話與匯報


3 26 34 - 60 6 LAN3003*1 職業中文傳意︰普通話對

話與匯報


3 26 34 - 60 6




4 13 17 - 30 3


4 13 17 - 30 3 SDD4003 Whole Person Development: SMART in Action

4 13 17 - 30 3

FID4125 Technology for Fashion

Branding and Buying

4 39 71 - 110 11 FID4108 Fashion Technology 4 39 51 - 90 9 FID4108 Fashion Technology 4 39 51 - 90 9




Project



Project

4 26 44 - 70 7








Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~





3 26 34 - 60 6

DES4008*1 Aesthetics and Semiotics 4 39 71 - 110 11 DES4008*1 Aesthetics and Semiotics 4 39 71 - 110 11 DES4008*1 Aesthetics and Semiotics 4 39 71 - 110 11

FID4058 Fashion Advertising 4 39 71 - 110 11

FID4087

Fashion Public Relations

and Social Media

4 52 98 - 150 15



4 26 44 - 70 7



4 26 44 - 70 7

FID4119 Drawing for visual

Merchandising

4 39 51 - 90 9

FID4119 Drawing for visual

Merchandising

4 39 51 - 90 9

FID4084 Visual Merchandising

CAD

4 26 34 - 60 6









Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~





4 26 64 - 90 9




4 13 17 - 30 3




4 26 44 - 70 7 FID4113 Fashion Branding 4 26 44 - 70 7 FID4113 Fashion Branding 4 26 44 - 70 7

FID4068 Fashion Journalism 4 39 71 - 110 11


4 39 71 - 110 11

FID4062 Fashion Consumer Behaviour 4 39 71 - 110 11








Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~



與推介文書



與推介文書



與推介文書


4 26 64 - 90 9


Photography


Photography A


Photography A

4 52 98 - 150 15

varied*2 Enrichment Module 3 26 34 - 60 6 varied*2 Enrichment Module 3 26 34 - 60 6 varied*2 Enrichment Module 3 26 34 - 60 6








Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~





4 26 64 -

90 9




4 39 51 -

90 9


Behaviour

4 39 71 - 110 11

FID4066 Fashion Event Planning 4 26 44 - 70 7

FID4083 Strategic Fashion Brand

Management

4 39 71 - 110 11



4 26 44 - 70 7


Business Environment 4 26 44

- 70 7

FID4081 Retail Environment

Studies

4 39 71 - 110 11

FID4081 Retail Environment Studies 4 39 71

- 110 11

FID4095 Two-dimensional

Studies

4 39 71 - 110 11

FID4095 Two-dimensional Studies

4 39 71 - 110 11








Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~





4 39 61 - 100 10

FID4039 Fashion Plus: Research

Practice



4 26 34 - 60 6


4 26 44 - 70 7

FID4102 Fashion Styling and Photography B

4 52 98 - 150 15

FID4082 Spatial Design and

Production

4 39 71 - 110 11

FID4082 Spatial Design and Production 4 39 71 - 110 11

FID4094 Three-dimensional

Studies

4 39 71 - 110 11



Proposal



4 26 74 - 100 10








Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~

Module

Code Module Title

QF

Level

Contact

Hours#

Self-

study

Hours#

Assess

-ment

Hours#

Total

NLHs#

QF

Credits~


FID4123 Industry Processes for

Fashion Branding and

Buying


Processes


Processes

4 52 68 - 120 12

FID4110 Expanded Studies: Master

Class/ Seminars


Class/ Seminars


Class/ Seminars

4 13 17 - 30 3


Research and

Development





4 52 148 - 200 20




Grand Total for 9 Semesters: 1274 2251 - 3525 352 Grand Total for 9 Semesters: 1274 2241 - 3515 351 Grand Total for 9 Semesters: 1274 2201 - 3475 347

Industrial Attachment (IA)@ Industrial Attachment (IA)@ Industrial Attachment (IA)@

Module

Code

Module

Title

QF

Level Total NLHs#

QF

Credits^

Module

Code Module Title

QF

Level Total NLHs#

QF

Credits^

Module

Code Module Title

QF

Level Total NLHs#

QF

Credits^

DES4901M Industrial

Attachment


minimum


preparation, etc.

= 103


Attachment


minimum


preparation, etc.

= 103


Attachment


minimum


preparation, etc.

= 103

10



students, the skills requirement, availability of IA opportunities, and






Students of this programme will be scheduled to take Industrial Attachment

(IA) in Semesters 2 to 5, considering the readiness of the students, the

skills requirement, availability of IA opportunities, and the overall study

load of each semester.



Note (Part-time Evening Mode):

* 1 a) In order to attain the Diploma in Design, students have to complete and acquire:

totally 30 credits in five General Education Modules, including:














* 2 A variety of Enrichment Modules, offered by different disciplines of HKDI / IVEs, are open to all Higher Diploma students irrespective of the Discipline, programme or stream, upon meeting the

pre-requisites / co-requisites / anti-requisites, if any. These Enrichment Modules may vary in QF Level, Self-study Hours, Assessment Hours, Total NLHs and QF Credits. Successful

completion of one Enrichment Module is a graduation requirement.

# The Notional Learning Hours (NLHs) of a Module is the amount of time an average learner would take to complete all the learning and acquire the learning outcomes. The Notional Learning

Hours is a summation of contact hours, self-study hours and assessment hours of a programme/module. Contact hours are the amount of time spent by a student in direct contact with the

teaching staff of a programme. Self-study hours are the amount of time spent by a student without direct contact with teaching staff. Assessment hours refer to the amount of time spent

by a student in scheduled examinations, tests and other related assessment activities outside contact and self-study hours. Some assessments may already be included in contact hours (e.g.

quiz conducted in class) and self-study hours (e.g. students’ time spent on doing a project) and should not be double-counted.



~ The QF Credits of a module is proportional to the number of Notional Learning Hours that an average learner would take to acquire the learning outcomes stated in the module. One QF Credit is equivalent to 10 Notional Learning Hours in studying a module. In the table, the QF Credits are rounded down by module if they are in decimal.


@ For NHD, while 90 attachment hours are a minimum requirement, IA of individual programmes may include more attachment hours to meet industry requirements. For other types of programmes, the decision of the number of IA hours, if any, rests with the Programme Board. Students possessing two-year full-time work experience^^ in relevant trade acquired after meeting the entry requirements of the programme can apply for module exemption of Industrial Attachment.

## All students will be required to take and pass all of the Structured Whole Person Development modules before graduation. Students possessing two-year full-time work experience acquired after meeting the entry requirements of the programme can apply for module exemption subject to passing the related assessment.

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