• Honolulu Star-Bulletin est. 1882

• The Honolulu Advertiser est. 1856

• MidWeek est.1984

• OPI Established in 2001 by Black Press

• Honolulu Star-Advertiser established in

2010 with the purchase of Honolulu

Advertiser

History

63%

76%

85%

Hawaii’s LARGEST Media

Nielsen Scarborough 2015 + 2016 R2

75% of Hawaii adults reached

every week.

The Garden Island

Kaua’i Midweek

thegardenisland.com

Hawaii Tribune-Herald

West Hawaii Today

hawaiitribune-herald.com

westhawaiitoday.com

Honolulu Star-Advertiser

MidWeek

staradvertiser.com

Honolulu Star-Advertiser ranks in the

Top 15 Largest U.S. Daily Newspapers

1. USA Today

2. Wall Street Journal

3. New York Times

4. Chicago Tribune

5. Long Island Newsday

6. Los Angeles Times

7. New York Post

8. Dallas Morning News

9. Washington Post

10. Tampa Bay Times*

11. Minneapolis Star Tribune

12. Honolulu Star-Advertiser

13. Bergen County (NJ) Record

14. New York Daily News

15. Houston Chronicle

Star-Advertiser Circulation

Ranks 12th in the nation

SOURCE: Alliance for Audited Media’s (AAM) “Media Intelligence Center.” List above represents a Top 15 national ranking of AAM

member publications (7 day paid newspapers) reporting a Monday—Friday combined volume average. Volume averages compiled using

AAM’s Quarterly Data Report audience measurements, utilizing the Q2 2016 report filed for each member publication listed. *Volume

average for “Tampa Bay Times”, utilizes AAM’s Quarterly Data Report for Q1 2016.

#1 Readership In the Nation

Nielsen Scarborough 2016 R2 – Newspaper Penetration Report

Among daily newspapers in major metropolitan markets with an adult population greater than 500,000.

Newspaper Daily

Average

Sunday

Average

Honolulu Star-Advertiser 36.5% 46.0%

Washington Post 27.7% 36.0%

Chicago Tribune Newspaper Group 14.7% 26.4%

Dallas Morning News 16.3% 24.2%

Philadelphia Inquirer/ Daily News 14.8% 20.9%

Houston Chronicle 13.5% 23.5%

Los Angeles Times 12.1% 20.1%

New York Daily News 11.4% 12.9%

New York Times 8.5% 10.4%

New York Post 7.3% 5.5%

Long Island (NY) Newsday 5.6% 5.1%

Star-Advertiser Readership

Nielsen Scarborough 2016 Release 2

• Honolulu Star-Advertiser

• USA Today Hawaii Edition

• The Garden Island

• Hawaii Tribune-Herald

• West Hawaii Today

Daily Newspapers

• MidWeek

• Kaua`i Midweek

• Military Newspapers:

Hawaii Army Weekly,

Marine Star, Ho`okele

• TGIF

• Street Pulse

• Big Island TV Week

Affiliated Publications

• Staradvertiser.com

• Thegardenisland.com

• Westhawaiitoday.com

• Hawaiitribune-herald.com

• Hawaii.com

• Hawaiicars.com

• Midweek.com

• Midweekkauai.com

• Honolulupulse.com

• Honolulustreetpulse.com

• 101thingstodo.com

• Waikikivisitor.com

Websites

• HILuxury

• Go Kailua

• Go Kapolei

• Aloha Hilton Hawaiian Village

• Aloha Hilton Waikoloa

• Disney Aulani

• Trump Ho`okipa

• Kahala Life

• Waikiki Magazine

• Drive

• 101 Things to Do: Oahu, Maui, Big

Island and Kaua`i

Magazines

Honolulu Star-Advertiser Hawaii’s largest daily newspaper

• Hawaii’s largest daily newspaper, and

Oahu’s only daily newspaper – publishes

7 days a week

• Award winning journalism covering local,

state, national and world news for Oahu

and neighbor islands

• Available in print, online, mobile, print

replica and the app

Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016

*Nielsen Scarborough 2016 Release 2

Circulation Reach*

Daily (M-F avg) 149,241 285,968

Sunday 162,917 359,737

MidWeek Hawaii’s Favorite Newspaper

• Celebrating more than 30 years

• Weekly community newspaper on Oahu –

publishes every Wednesday

• More than 50% of readers voluntarily return

“requester cards”

• Mailed by zip code to virtually every household

on Oahu

• Delivered by U.S. Postal Service via 2nd class

mail

Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016

*Nielsen Scarborough 2016 Release 2

Circulation

267,859

Monthly Readership*

359,452

MidWeek Voice Community Newspapers

Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016

Voice – Zone publication inserted into

MidWeek Oahu

• Weekly community newspaper on Oahu

– publishes every Wednesday

• Mailed by zip code to virtually every

household on Oahu

• Delivered by U.S. Postal Service via 2nd

class mail

USA Today Hawaii Edition

• Daily newspaper – publishes 5 days a

week, Monday-Friday

• An edition of USA Today with Hawaii

specific editorial and advertising

• Available at Starbucks, ABC Stores, 7-

11’s, major grocers, military bases and

numerous Hawaii hotels

Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016

Daily Circulation

6,794

Street Pulse

• A free weekly publication – publishes

every Friday

• Available at 536 rack locations on Oahu

• Advertising vehicle for and private party

car sellers and auto aftermarket products

• Content appeals to the younger market

with local cover models, party photos,

video game reviews and custom car

features

Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016

Daily Circulation

47,068

Military Newspapers

Circulation

6,396

Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016

Circulation

19,578

Circulation

13,093

The official newspaper for the U.S. Army, Navy and Air Force in Hawaii

• Weekly military newspapers – publishes every Friday

• Delivered to military homes, bases and the Hale Koa Hotel

Active Duty

Military

50,578

Military

Civilians

18,814

Total Military in Hawaii

69,392

The Garden Island

• Kaua`i’s only daily newspaper – publishes 7 days a week

• Winner of several Pa`i awards by Hawaii Publishers’

Association for Editorial Excellence

Kaua`i Midweek

• Weekly community newspaper on Kaua`i – publishes every

Wednesday

• Kaua`i Midweek est. 2010

• Carrier delivered to non-subscribers

• Inserted into subscribers of The Garden Island

Sunday Circulation

8,275

Kaua`i Newspapers Read by 85% of Kaua`i adults each week

Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016

*Nielsen Scarborough 2015 + 2016 Release 2

Weekly Readership*

44,628 (71%)

Daily Circulation

8,207

TGI + Kaua`i Midweek +

TGI.com weekly readership*

47,069 (85%)

Circulation

23,426

Hawaii Island Newspapers Read by 63% of Hawaii Island adults each week

Hawaii Tribune-Herald

• Hawaii County’s newspaper for Hilo

residents

• Winner of several Pa`i awards by

Hawaii Publishers’ Association for

Editorial Excellence

Alliance for Audited Media – Consolidated Media Report Dec. 31, 2016

*Nielsen Scarborough 2015 + 2016 Release 2

Big Island TV Week

• Weekly TV listings direct mailed to

nearly 46,000 homes – publishes

every Wednesday

Circulation

57,423

Daily Circulation

13,660

Sunday Circulation

15,451

Weekly Readership*

60,823 (60%)

West Hawaii Today

• Hawaii County’s newspaper for Kona residents

• Winner of several Pa`i awards by Hawaii

Publishers’ Association for Editorial Excellence

Daily Circulation

7,373

Sunday Circulation

9,498

Weekly Readership*

26,107 (64%)

Staradvertiser.com

Google Analytics January 2017

Page Views

12,304,913

Unique Browsers

1,376,131

Facebook Likes

387,055

Screen Views

2,849,705

Unique Devices

28,607

Downloads

126,274

• Provides travelers planning a visit to

Hawaii with Island information statewide

• Features accommodations options and

the best activities, shopping, dining and

entertainment opportunities

• Includes valuable travel editorial and

vacation planning ideas

• Opted-in members receive weekly e-

newsletter featuring news, events and

special features

Hawaii.com

Google Analytics January 2017

Page Views

2,901,965

Hawaiicars.com

Hawaii’s LARGEST local auto site

• Thousands of local new, used

and Certified Pre-Owned

vehicles

• Private party sellers can post

their vehicle for FREE

• Users can shop and compare for

the best deals

Magazines

HILuxury

• Luxury magazine catering to Hawaii’s elite – publishes

6 times a year

• Available at Oahu newsstands and bookstores, select

United Airlines red carpet lounges, American Airline

Premiere Lounges, and select luxury hotels

Go Kailua & Go Kapolei

• Community magazines – publishes 4 times a year (Spring,

Summer, Fall and Holiday issues)

• A magazine for residents full of information about shopping,

dining, activities and events in the neighborhood

• Direct-mailed to homes in the close-knit communities of

Kailua & Kapolei

In-Room Magazines

Aloha Hilton Hawaiian Village &

Aloha Hilton Waikoloa

• Aloha Hilton Hawaiian Village –

publishes 2 times a year

• Aloha Hilton Waikoloa – publishes

once a year

• In-room magazines created

specifically for guests at Hilton

Hawaiian Village (Oahu) and Hilton

Waikoloa (Big Island)

Disney Aulani

• In-room magazine for

the Aulani – a Disney

Resort & Spa –

publishes 2 times a

year

• Features incredible

stories and jaw-

dropping Action

Photography

Trump Ho`okipa

• Official in-room magazine for the Trump International Hotel &

Tower Waikiki Beach Walk

• Published twice annually

Tourism Magazines

101 Things To Do

• Visitor/tourist magazines – publishes 3 times a year

• 101 Things To Do Oahu, Kaua’i, Big Island, and Maui editions

• Provides Hawaii visitors with innovative things to do on each island

• Available free in high traffic tourist locations: airports, hotels,

shopping centers, restaurants, key attractions, visitor centers,

museums, art galleries, Chamber of Commerce, and beaches

Waikiki Magazine

• Waikiki Magazine – publishes 4 times a year

• A magazine for visitors and locals with stories and features about

shopping, dining and entertainment in Waikiki

• Available at Waikiki kiosks, select hotel concierge desks, military

bases, Waikiki shops and Honolulu International Airport

Communication works two

ways. We aren't just talking;

we're listening.

Listening to our clients and

finding ways to deliver what

they are asking for.

That's the story of

OPI.