hooplahoo product presentation partners 1 0

7/31/2019 Hooplahoo Product Presentation Partners 1 0

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Hooplahoo Proprietary and Confidential, Not for Distribution


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Hooplahoo at a Glance

US based and headquartered Established in 2009 Privately held 65 employees (95% R&D)

1st live deployment in Vietnam Beta 150-200K monthly visits



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Understanding SMBs / SOHOs

SMB/SOHO Stats*

Account for over 99% of all businesses ~2.1% annual growth (2010-2011) Responsible for 55-60% of all employment 50% of private sector GDP

~80% have less than 49 employees ~50% have less than 9


*Private Sector, Department Business Innovation and Skills, UK, Nov 2011

Important Driving Force of the Economy


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Understanding SMBs / SOHOs

Challenging Operational Constraints

Tight financials Cash-flow difficulties Little investment capital Low budget

Low headcount Bare minimum to sustain business No dedicated marketing personnel

Little / no online and mobile expertise Mostly traditional marketing methods No / unmaintained web site / No SEO

Limited / no mobile presence Limited / no social network activity

Customer retention and acquisition High cost of new customer acquisition



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What Do SMBs Want or Need Most?



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SMB Mobile Commerce Platform. Simplified.

Hooplahoos Solution


An Online and Mobile business facilitation platform thatprovides SMBs a simplified, low effort, no cost method todrive business.


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Hooplahoos freeSMB Mobile Commerce Platform

Generates Online advertising revenue

Generates leads

with minimal investment

SMB Mobile Commerce Platform. Simplified.



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Benefits For ISPs

A valuable revenue and lead generating solution with minimal effort.

Generate revenue from SMBs without charging Purely ad-funded

Generate SMB and Consumer leads All SMBs and consumers can register for the service Targeted ads and promotions to non-customer users/SMBs

Promote loyalty Strengthen brand Addition online presence ISP branded mobile app

Low sales effort Using Internet marketing tools

Self-registration

Referral program / premium package incentive Minimal customer support How-to videos Email support



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A Solution Tailored to Meet SMB Needs



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Instant Exposure

Hooplahoo - Confidential, Not for Distribution

1. AccountInformation

2. BusinessInformation

3. Theme

Fast & easy 3-step Registration Wizard

Automatically establish a complete browser / mobile presence

One time setup for all SMB records on Partners DB using Basic Business Information:

Name Of Business Email Address Phone Number Business Address Business Category

CRM representative via phone


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Hooplahoo - Confidential, Not for Distribution

Complete Browser / Mobile Presence

Instant Exposure


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Automatic Creation Display Goods & services Variety Of Skins

Personalized layout WYSIWYG CMS Feature Rich

Video Map Share Click To Call/SMS

SmartBizs SmartPages (Social Business Profile Page) are: SMB tailored Open to all

Personalize-able


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Personalize in less than 10 seconds or less


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Variety Of Mobile Skins Vertically Aligned for easy browsing &

better UX Light Weight For Fast Loading & Browsing Instant Update

Fact: 51% of smartphone users are more likely to

purchase from retailers with a mobile specific site*Fact: Only 4.8% of retailers have a mobile site*

* Google, 2011


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Pages directory Business Promotion Product

Advanced Search & Filtering Keyword Location Category

Uniform layout Related Offers , products User / Merchant Feeds Articles


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CSP Branding & Customization Customized & Localized White Label Portal Cross-platform Branded SmartPage skins


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SmartBiz AppExploring new venues creating new Real Life Experiences

Mirrors major functions of browser version White-Label Local search capabilities

Merchants Promotions

Products

Qualify results by: Distance Rating Reviews

Target offers to consumers based on: Location Demographics

More than 50% of local searches are done via mobile *

95% look for local information on their smart phones while74% make a purchase based on a smartphone search *

* Google, 2011


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WishList User AppTailor-Made Offers

Consumer created requests for proposal Bringing the power back to the consumers. Expose merchants to consumers needs &

wants .

Unmediated Merchant-ConsumerCommunication Make a SMART PURCHASE decision Group Wishes Generate Real Value Deals


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Increase online & in-store traffic.

Variety of promotional methods

Coupon

Group Purchase

Check-in (Q4 2012)

Cross-Platform visibility

Full Control

No cost; Fair Trade

Set of free, easy-to-use marketing tools specifically tailored for SMBs


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Easy coupon creation Pushed to mobile device Coupon management

Merchant Consumer

Unlimited No pre-conditions

Immediate market reach


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Group Promotion Creation Promotion Management Fair trade

Low cost for merchant Merchant sets the terms

Unlimited No pre-conditions

Immediate market reach


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Promotions automatically pushed to all components


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Interactive Community Based on shared business needs

Members Profile Activity Feed Favorites

Business Product Promotion

Recent History Newsletters Coupons Management

Real time Reviews Rating

Share with friends Social networks

Email

User Corner


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Creating Communities (Q3)

Create a community around your business Enables business to

Stay connect with his existing clients Acquire new clients

Utilize existing customer base (Batch upload) Tailored Club Member offers.


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Fast & easy Consumer-Merchant communication

Click To Call Click To SMS Click To e-mail

Check Offers Make A Wish


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More Exciting Hoop Projects On the Way WishList App (Aug 2012)

Mobile Payments (4Q12) Management App (Oct 2012) Check-in Promotion (Nov 2012)


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BUSINESS MODEL & DEMO


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applying game design thinking to non-game applications

FUN FUN FUN Drive community engagement Increase Usage Promote Loyalty Turn Virtual Window Shopping into Purchases

Earn Coins Unlock Badges Level Up Sponsored rewards


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Combining the virtual world of gaming with the tangibleworld of small business


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Generate Online and Mobile Ad Revenues Capitalize on existing SMB asset

Build In Advertising Real-Estate


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All SMBs and consumers can register to the service

Leads can come from 2 sources: Competitor ISP customers (SMBs and Consumers) Non-online SMBs

Self-registration Provide contact details Call for support

Referral program

Upgrade to premium Bundles

Use cross-promotions to sell additional ISP services to non-customers using the service


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Summary of ISP Benefits


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Summary of ISP Benefits


Generate online advertising revenues

Lead creation: SMB and Consumer Acquire new customers Acquire non-online SMB customers

Venue to sell additional / bundled services Increase customer loyalty and retention Differentiate Strengthen brand Venue to promote additional ISP services


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THANK YOU


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TECHNOLOGY

PHP APPLICATION

- Zend framework. + PHP (with APC) + Apache (or Nginx + PHP-FPM + APC)- MySQL.- Rest APIs.- Sencha JS Framework / ExtJS for Widget

- APACHE SOLRsearch engine

SECURITY- SSL Certificate for Smart Account and APIs services- SHA1 for all passwords users data


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Recommendation Note

CPU

1 x Intel Xeon Quad Core E5506 2.13Ghz

4MB L3 4.8GT/s

RAM 8GB

4Gb for DB

4 Gb for application

HDD

3X Enterprise 500GB SATA 3Gb/s 7200

RPM 64MB

- 2 raid 1 (Mirroring)

-

1 for storing daily backupRAID Support Raid 0, 1, 5

NIC 2 x Gigabit Ethernet

OS Linux OS Support Installed CentOS 5.x

Power Supply

2 x 460w Hot-Pluggable Redundant Power

Supply

Rack 2U


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hooplahoo product presentation partners 1 0

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