invitation for partners · product management festival 2015 | invitation for partners impressions...

INVITATION FOR PARTNERSTOPICS COVERED• Positioning and Product Definition• Product Strategy • Product Planning & Roadmapping• Business Strategy• Business Model and Pricing• Market Research• Innovation• Ecosystem Management• Portfolio Management• Product Development Process• Managing Product Managers• Agile Product Management

DATESTutorial Days: 16 – 17 Nov 2015

Conference Days: 18 – 19 Nov 2015

EXPECTED ATTENDEES400 international visitors

www.ProductManagementFestival.com

for more information please refer to

PRODUCT MANAGEMENT FESTIVAL 2015 | INVITATION FOR PARTNERS www.ProductManagementFestival.com

BUSINESS SECTORS INVOLVEDTechnology

eCommerce/ Web/App/Social Media

Hardware/Electromechanical Sector

Aerospace/Defense

MedTech/BioTech

Communication/Media

Telecom

Transportation

Automotive

Finance

Firmware

Software

…

WHO WAS THERE IN 2014?• Product Manager• Project Manager• Product Owner• Product Strategist• CEO• CTO• CIO

• US Researcher• Games Architect• Software Engineer• Head of Innovation• Head of Mobile• ...

WITH ATTENDEES FROM …• Austria• Australia• Belgium• Czech Republic• Denmark• Finland• France• Germany• Great Britain

• Israel• Irland• Italy• Norway• Portugal• Romania• Russia• Serbia• Singapore

• South Africa• Spain• Sweden• Switzerland• The Netherlands• USA

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IMPRESSIONS FROM

03

2014


WHY SHOULD MY COMPANY JOIN?

04

Meet decision-maker

• Meet the key people in product and portfolio management face to face• Access to c-level product leaders, decisions-makers and influencers• Showcase your products and services

Brand awareness

• Leave a memorable branding as an active community member and trustworthy partner

Community impact

• Establish and strengthen your priceless relationships with the key people of your prospects

Employer opportunities

• Showcase your company as employer of choice for hard to find roles in product management

All partners will have excellent visibility • at the central exhibition, • on the conference webpage, • on electronic and print publications.

Choose from different partnership packages and a variety of opportunities to customise your impact!


• networking• keynotes

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15 Sun

16 MonTUTORIAL DAY

17 TueTUTORIAL DAY

18 WedCONFERENCE DAY

19 ThuCONFERENCE DAY

• presentations• exhibition

• workshops• interactive sessions

• presentations• exhibition

• evening programme

• networking• keynotes

The week:

Submit your

ideas for

additional

2-day tutorials!

Submit your

ideas for

additional

2-day tutorials!

Submit your

ideas for

additional

2-day tutorials!

PRODUCT MANAGEMENT FESTIVAL 2015 | INVITATION FOR PARTNERS www.ProductManagementFestival.com 06

TOPICS OF INTEREST

Digital

Focus:

• Mobile | Apps• Web | Internet | Online Business• Software | SAAS• Enterprise Software• ...

Example Topics | Themes:

• How mobile changed the product management role• How to use analytics to improve your product• Working with personas and story telling• How to integrate „design“ into product management• How innovation improve products• From start-up idea to product: how we won the war

In General: • How did you solve a product management challenge? Tell us about your experience and success. • Which persona, organisational or strategic change helped to improve your products? • ... or just tell the community about how things are getting done in your organisation.

Physical

Focus:

• High tech products• Industrial products• Internet of things• ...


• Defining complex products (HW, FW, SW etc.)• Dealing with regulatory demands• Application of agile and lean concepts to managing complex hardware products• How to launch/ introduce new products• Why do some products get adopted faster than others?• Multinational product management (Marketing in one country, R&D in another and manufacturing in China)

Management

Focus:

• Management and strategy regarding product management• Cooperation with other disciplines• Leadership and HR questions• ...


• Product Managers vs. Business Managers – are they the same?• Product Management career paths• Pricing strategies• Strategic Product Management • How to transform your enterprise from a Project Shop into a sustainable Product Development Company• How do product management teams work together• Understanding the selling process – key to product success• How to visualise product management progress/ status for management


Show your impact

and gather the highest possible attention

from the community! * Please take note that the amount will be charged in CHF (Swiss Francs). All bank charges must be borne by the exhibitor.

PARTNERS

PLATINUM PARTNER PACKAGE CHF 17‘500 (APPROX. USD 18‘900* / EUR 15‘909*)BASIC PACKAGE • 6 free tickets• Individual promotion code for discounted tickets

• Prominent display (bigger than Gold Partner) of the logo on website & newsletter• Listing in partner directory on conference website

SELECT ONE OF THE TWO

�VENDOR OPTION �BRANDING OPTION • Large exhibition space (width 6m) at prime location • Track+ presentation (worth CHF 3’500)• Publish 3 x written content (worth CHF 15’000)• Publish 1 x webinar (worth CHF 5’000)

• 4 additional free tickets• Publish 1 x written content (worth CHF 5’000) • Track+ presentation 30min (worth CHF 3’500)


Sign up today!

PARTNERS

* Please take note that the amount will be charged in CHF (Swiss Francs). All bank charges must be borne by the exhibitor.

GOLD PARTNER PACKAGE CHF 10‘500.– (USD APPROX 11‘350* / EUR 9‘545*)BASIC PACKAGE

• 6 free tickets• Individual promotion code for discounted tickets

• Prominent display of the logo on website & newsletter• Listing in partner directory on conference website

SELECT ONE OF THE TWO �VENDOR OPTION �BRANDING OPTION • Medium exhibition space (width 6m) at prime location • Discount on Track+ (save CHF 1’000) • Publish 2 x written content (CHF 10’000)

• 4 additional free tickets• Discount on publishing written content (save CHF 5’000) • Discount on Track+ (save CHF 1’000)


Sign up for a Silver Partnership

with various options to expand!

PARTNERS


SILVER PARTNER PACKAGE CHF 3‘800.– (USD APPROX 4‘100* / EUR 3‘454*)BASIC PACKAGE

• Exhibition space (width 2m)• 2 free tickets• Possibility to publish content (+ CHF 5’000)


SUMMARY


SILVER PARTNER PACKAGE BASIC PACKAGE• Exhibition space (width 2m)• 2 free tickets• Possibility to publish content (+ CHF 5’000)

CHF 3‘800.– (USD APPROX 4‘100* / EUR 3‘454*)

GOLD PARTNER PACKAGE BASIC PACKAGE• 6 free tickets• Individual promotion code for discounted tickets • Prominent display of the logo on website & newsletter• Listing in partner directory on conference website


�VENDOR OPTION �BRANDING OPTION• Medium exhibition space (width 4m) at prime location • Discount on Track+ (save CHF 1’000) • Publish 2 x written content (CHF 10’000

• 4 additional free tickets• Discount on publishing written content (save CHF 5’000) • Discount on Track+ (save CHF 1’000)

CHF 10‘500.– (USD APPROX 11‘350* / EUR 9‘545*)

PLATIN PARTNER PACKAGE BASIC PACKAGE• 6 free tickets• Individual promotion code for discounted tickets • Prominent display (bigger than Gold Partner) of the logo on website & newsletter• Listing in partner directory on conference website


�VENDOR OPTION �BRANDING OPTION• Large exhibition space (width 6m) at prime location • Track+ presentation (worth CHF 3’500)• Publish 3 x written content (worth CHF 15’000)• Publish 1 x webinar (worth CHF 5’000)

• 4 additional free tickets• Publish 1 x written content (worth CHF 5’000) • Track+ presentation 30min

(worth CHF 3’500)

CHF 17’500.– (APPROX. USD 18‘900* / EUR 15‘909*)


TRACK PLUS FOR PARTNER PRESENTATIONS

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Bring attention to your company!

There is a special track where interested companies can present their products and services. The Track+ will run parallel to the speech and is open to all participants. The conference board will not impose any guidelines for the topic or content of this presentation – your creativity will bring the attention to your company!

Please note that there is a selection process for the main track and it is not possible for any partners to gain such a slot without going through the full selection process. Each partner, irrelevant of status, will be treated the same.


Be in contact with product managers during the year

Many organizations have the desire to keep in touch with product managers not only at the day of the conference, but during the whole year.

The rewards are clear: You can raise long term brand awareness and be the counter-part right at the time a prospects is in need of a certain service or software tool.

As one of our exclusive Platinum or Gold Partner, you now have the possibility to provide us with content**, which will be shared among our dedicated product management community. Content can contain a white paper, a case study, a trend report, a success story, a blog, a pdf file or a webcast.

What’s behind

Our goal with the Product Management Festival is to share product management related information with the community. We publish once in a while online content to our broad product management community. Depending on the distance to the conference itself, weekly, bi-weekly or monthly news-letter will be sent to our community.

YOUR BENEFITOver thousand product ma-nagement managers and professionals hear about you and your products or services. This during the year and not only the con-ference days itself.

** No sales /marketing content. The inputs from all Partners will be reviewed by the organizers and we keep the right to turn down any material.

ACT AS CONTENT CONTRIBUTOR (DURING THE YEAR)


TRADE EXHIBITIONThe key element of the conference is the centrally located exhibition space. The ex-hibition is also the pivotal place to meet, as coffee breaks and lunch will be served in this area.

Because the various tracks take place in dif-ferent areas, people will also pass through the exhibition during breaks. When not attending a session, attendees will also gather here to exchange ideas and

to get updates about latest products and offerings.

At the end of the day, the socialising pro-gramme in and around the exhibition area is a great possibility to get in touch with the visitors on an informal basis.

Partners automatically receive an exhibition space (check details for booth sizes accor-ding to partner type and options).

Our conference venue «Arena» offers the perfect ambience for the participants to meet and network and for you and your company to connect with your customers.

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WHO’S BEHIND PRODUCT MANAGEMENT FESTIVAL?Raphael Leiteritz

Group Product ManagerGoogle

Claudio Lehmann

Co-founderyooture

Walter Schärer

Program Managersearch.ch AG

Patrick Brändli

Head of Product Management SoftwareAbraxas Informatik

Samuel A. Fricker

Assistant ProfessorBlekinge Institu-te of TechnologyChairSoftware Product Management Association

Ian Shuttler

Head of Product & Strategic MarketingTecan

Sven Wenger

Head of Channels & WorkbenchesUBS

Adrian Zwingli

CEOSwissQConference Chair

Patrick Schneider

Vice President Product ManagementBernina International

Amjad Siddiqui

Change Management/ Product Manager

Self Employed

PARTNER REGISTRATION FORM

Please return to: Product Management Festival, SwissQ Consulting AG, Stadthaus-Quai 15, 8001 Zurich, Switzerland or by Fax to: +41 (0)43 288 88 39All rates exclude VAT at the applicable rate. This registration is subject to the conditions of participation of the Product Management Festival 2015. Invitation for Partners Product Management Festival 2015

If you have any questions, please call:

+41 (0)43 288 88 40

COMPANY NAME*

Contact Person Surname

Firstname

E-Mail

Street

Zip Code / Place

Country

Phone

2 Select Partner Package

Platinum Package Gold Package Silver Package CHF 17’500 CHF 10’500 CHF 3’800

Vendor Option Vendor Option

Branding Option Branding Option

3 Select Booth

Own corporate booth Official PMF Booth (requires permission from the organiser; please contact us for details)

1 Fill in Company & Contact Details Please fill out the mandatory fields! → Additional Options

4 Select Sponsor Options

Apéro Lunch Break Coffee Break CHF 6’000 CHF 4‘000 CHF 2’000

5 Select Additional exhibition space

6m2 4m2 2m2 CHF 3‘600 CHF 2‘400 CHF 1‘200

6 Additional entry passes

Quantity (maximum 10)

7 Track+ presentations

Quantity

(CH 3‘800 per presentation)

8 Advertisement and Articles

New advertisement – A4 size CHF 2’500 Quantity



Commercial Article 1 x A4 page CHF 1’500 Quantity

Commercial Article 2 x A4 page CHF 1’500 Quantity

9 Signature With your signature, you accept the general terms and conditions for Partners for Product Management Festival 2015.


GENERAL TERMS AND CONDITIONS FOR PARTNERS PRODUCT MANAGEMENT FESTIVAL 2015Partner RegistrationThe contract takes effect with the registration. For registration, the appropriate form has to be duly signed and sent to the organizer. With the signature, the conditions of participati-on for the Product Management Festival 2015 are accepted as binding. Special requests noted in the registration shall be taken into consideration if possible. The exclusion of com-petitors or other conditions cannot be accepted. The Partner undertakes to ensure that all the persons employed by him as well as by possible co-exhibitors at the event observe the present terms of the contract. The Partner may only display on his stand his own products or the products of co-exhibitors who have to separately apply for the event and be officially admitted to it (see section »Co-exhibitors«).

AdmissionThe exhibition is open to all national and foreign manufacturers, dealers, authorized agents, and service providers of products and services in line with the topic of the exhibi-tion. Exhibits that are not in line with the topic of the exhibition shall not be admitted and have to be removed from the stand at the request of the organizer. If the request is not com-plied with, the objects shall be removed by the organizer at the expense of the Partner. The assignment of exhibition space shall be made according to technical and spatial needs. The exact form and the location of the stands of the individual exhibitors shall only be determined after the number of exhibitors and their spatial needs have been established. After conclusion of preliminary planning, all exhibitors shall be informed in writing about the exact location and dimension of their stands as well as about neighbouring stands. The decision with regard to assignment of stand location and admission of Partners and exhibits shall be made by the organizer.

Duration and Hours of Exhibition18 September, 8:00 am –19 September, 6:00 pm

Co-exhibitorsThe Partner is not allowed to sublet, wholly or in part, or to hand over or exchange the stand assigned to him to or with third parties, or to accept orders on behalf of other companies without prior permission from the organizer. Any co-exhibitor admitted by the organizer has to pay a fee in accordance with an agreement made in advance.

Withdrawal /Non-attendance/CancellationThe rental contract is binding and cancellations are not allowed. Even if the Partner deci-des not to attend the conference, the Partner shall be liable to pay the total space rental plus any additional costs incurred. The organizer is allowed to terminate the contract if the full rent is not paid in due time.

Late Registration FeeRegistrations received after the Silver Partner deadline of 22 October 2015 will be subject to a 30% surcharge fee.

Cancellation of EventThe organizer is allowed to terminate the contract up to 30 days before the start of the event if the implementation of the event is not in his interest due to the fact that partici-pation is likely to be poor. Poor participation is likely if the minimum number of Partners and visitors for an event established by the organizer prior to the event is not reached; this number has to be disclosed to the Partners at their request. Payments already made by the Partner at this time shall be refunded. Additional claims by the Partner against the organizer shall not be admitted.

Stand Construction / Technical InstallationsThe individual exhibition stands shall be designed and constructed in such a way that no exhibits, advertising panels, or displayed objects interfere with neighbouring exhibitors. The exhibitors shall comply with the technical guidelines and safety regulations of the venue about which they shall inform themselves beforehand. The supply of electricity and phone services, as well as other services provided in the exhibition area, is undertaken by the companies authorized by the organizer. The exhibitor is responsible for cleaning the stand. The exhibition area shall be returned to its original condition. Material attached, adhesive tape for carpets, or adhesive residue shall be removed thoroughly and without damage to the subsurface. Otherwise, the organizer is allowed to have this work carried out at the expense of the exhibitor. The Partner shall be liable to the organizer as well as to the lesser of the premises for damage to the premises and rental objects caused by himself and by co-exhibitors.

Set-up and Dismantling DatesExhibitors have to comply to the dates and times communicated by the organizers be-forehand.

Insurance/LiabilityExhibitors are responsible for making their own arrangements for the security of their stands and exhibition items. They are strongly advised to acquire appropriate insurance. The organizer excludes all liability.

Exhibitor’s PassesFor the duration of the exhibition, exhibitors shall receive for themselves and for the per-sons employed by them a limited number of exhibitor’s passes that entitle them to free entry to the event and exhibition space, as well as free catering.

Payment Periods and TermsAll invoices shall be charged in CHF and are payable without deductions and free of all charges within 30 days from the date of the invoice, but in any case before the start of the event. It is possible to request that invoices are issued in EURO with the CHF/exchange rate being at Product Management Festival’s discretion. Please note that all bank feesincurred for this will be charged to the partner. Full payment must be received prior to

exhibiting; otherwise, access to the exhibition area is prohibited. For loss of rental resultingfrom delay in payment, the exhibitor is liable for the full amount of the rental. If, during the event, the organizer provides additional services for the Partner that were not ordered and paid in advance, these services shall be invoiced immediately upon conclusion of the event, and the respective amounts shall be due for payment upon issuing of the invoice. All rates exclude VAT, which shall be charged at the rate applicable at the time of invoice.

Verbal Agreements, Additional Agreements, ChangesAdditional agreements and special regulations require written confirmation of the organizer.

AdvertisingAdvertising of any kind is permitted only within the stand rented by the Partner, for the Partner’s company, and only for products or services manufactured or offered by this com-pany. Distributing and displaying promotion and information material in the conference rooms and outside of the rented stand is subject to prior approval of the organizer. Tools and equipment used for the purpose of increasing the advertising effect by means of opti-cal and acoustic attractions (e.g. speakers, film screenings, or shows) are subject to prior written approval of the organizer. Non-exhibitors /non-partners are, in principle, not allo-wed to distribute or display any information or promotion material. Political advertising is not permitted at any time.

Audio and Video RecordingThe organizer is allowed to have photographs, drawings, and video recordings of the ex-hibition, the exhibition stands and constructions, and of the exhibition objects made and to use them for advertising purposes or press releases; the Partner cannot object to such recordings under any circumstances. This applies also to recordings made by the press or television with the approval of the organizer. Further the host is allowed to use the name of the company and the logo for reference purposes.

Law, Place of JurisdictionThe applicable law shall be Swiss law. The place of jurisdiction is Zurich, Switzerland.

Severability ClauseShould individual sections of these terms be held invalid in whole or in parts, the validity of the remaining sections is not affected. The invalid provision shall be modified in such a way that the intended purpose is achieved.

OrganizerProduct Management Festival | SwissQ Consulting AG, Stadthaus-Quai 15, 8001 Zurich

Zurich, 8 January 2015

Product Management Festivalc/o SwissQ Consulting AGStadthaus-Quai 15CH-8001 Zürich

Tel +41 43 288 88 40Fax +41 43 288 88 39

[email protected]

www.ProductManagementFestival.com

www.facebook.com/ProductManagementFestival

www.twitter.com/ProdMgmtF

www.pinterest.com/prodmgmtf/

www.linkedin.com/company/product-management-festival

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