hope entrepreneurship year impression 2010

inspired educated started growing connected


Foreword

HOPE general

Factsheet

Organization

Get inspired: Inspiring tomorrow’s leading entrepreneurs

Get educated: Improving knowledge and skills

Get started: Supporting the start of tomorrow’s leading entrepreneurs

Get growing: Empowering entrepreneurs with the tools to grow their business

Get connected: Connecting tomorrow’s leading entrepreneurs

Get started: Preview 2011

Special thanks to

Table of contents

2

3

4

6

7

19

29

37

43

49

52

inspired educated started growing connected inspired educated started growing connected

Foreword

2

The Netherlands is poised to develop into a top-level knowledge-driven economy. This position can only be achieved, however, if the country’s knowledge workers adopt an entrepreneurial and creative approach. Entrepreneurs are the driving force behind innovation, competition and economic growth. It is our collective task to encourage the next generation of innovators to turn ideas into high-impact start ups. Over the past three years the Holland Program on Entrepreneurship (HOPE) has developed programs and organized numerous events to stimulate and support entrepreneurship among students, staff, researchers and alumni. The unique combination of universities, each with its own specific profile, is the ideal basis for innovative entrepreneurship. A major step to enhance entrepreneurship was taken in 2010 with the introduction of several programs to support starting and established entrepreneurs. HOPE also received international recognition for the successful organization of Global Entrepreneurship Week (GEW) in the Netherlands. The national opening event ‘Meet the Dragons’ was one the few events featured worldwide. In addition, HOPE, as host of the Global Entrepreneurship Week Netherlands, received the ‘Country of the Year Award’ from the international GEW organization. I want to thank HOPE’s partners and those who have been involved with HOPE over the years. Furthermore, while I wish nascent and starting entrepreneurs all the success in the world, just remember that if everything goes right, you’re doing something wrong. So enjoy your failures!

Next year, HOPE will continue to inspire, educate, support and connect tomorrow’s leading entrepreneurs. I hope you will be part of it!

Pauline van der Meer MohrPresident Executive BoardErasmus University Rotterdam


HOPE general

The Holland Program on Entrepreneurship (HOPE) stands for ambitious and high-quality entrepreneurship. We offer various programs that inspire, educate, support and connect tomorrow’s leading entrepreneurs. The program is a close collaboration between the Erasmus University Rotterdam (EUR), Delft University of Technology (TU Delft) and Leiden University (LU).

MissionHOPE’s mission is to stimulate and foster entrepreneurial behavior and ambitious entrepreneurship amongst students, alumni and staff members of the partner universities. Developing and intensifying collaboration between the three universities and other parties such as entrepreneurs, international partners, the business community, government, and institutes of higher education is of utmost importance in order to achieve this mission.

Inspire, educate, support and connect tomorrow’s leading entrepreneurs. These programs are embedded in the ‘Get’ centres:

3


Number of participants Get inspired

Number of participants Get educated

Participant overview

8,100

3,839

135

507

11,721

Business and governmentEntrepreneurs and investors

Students and academics

10%

20%

70%

Number of participants Get started

Number of participants Get growing

Total number of participants

HOPE 2010

4

Factsheet


Factsheet

GEW Netherlands 2010, hosted by HOPE


Number of events

Number of participants

160

Number of ambassadors 18

17,000Number of partners 175



10%

35%

55%

5


Organization

HOPE Supervisory BoardChairmanPauline van der Meer Mohr Chairman Executive Board Erasmus University Rotterdam

MembersDirk-Jan van den Berg Chairman Executive Board Delft University of Technology Willem te Beest Vice-Chairman Executive Board Leiden University

AdvisorsTon van der Pijl Director President’s Office Erasmus University Rotterdam Roy Thurik Professor Entrepreneurship and Economics Erasmus University Rotterdam Marco Waas Dean Delft University of Technology

HOPE Management BoardHendrik Halbe Director of Holland Entrepreneurship, Erasmus University RotterdamMarc Bosma Director Delft Centre for Entrepreneurship Harmen Jousma Program Director Science Based Business Leiden University

HOPE Advisory BoardChairmanPeter Bakker Former CEO TNT

MembersBenno van Dongen Member of the Management Team Roland Berger Strategy Consultants NetherlandsMichiel Muller Co-founder Tango, Route Mobiel and Bieden & Wonen Coen van Oostrom Founder & CEO OVG Wietze Reehoorn Member Board of Management ABN AMRO Bank Walter de Zeeuw Member Board of Management PWC Netherlands

6


“We have to significantly rethink the way we run our economies”

inspired

Nick Clegg, Deputy Prime Minister of the United Kingdom

Inspiring tomorrow’s leading entrepreneurs

Niklas Ze

nnström

Founder of Skype

Victor MullerCo-Founder and CEO Spyker Cars

Nick Clegg Deputy Prime Minister of the United Kingdom

Get inspired


General

Get inspired is aimed at students, alumni and staff of the partner universities. The first goal of HOPE is to make these groups aware of the relevance and importance of entrepreneurship, and to inspire as many of them as possible to pursue ambitious entrepreneurship, either by themselves or in cooperation with others.

Number of events



448,100



10%

20%

70%

Key facts

HOPE stimulates entrepreneurial behaviour and ambitious entrepreneurship. HOPE brings attention to entrepreneurship through both existing events and by setting up new and novel events. HOPE embeds entrepreneurship into basic courses of many disciplines.

Some of the events are organized by our awareness partners with support of HOPE:

8


Get inspired


Impression

Winners EUREOS Studentchallenge

9

Niklas Zennström speaking at Erasmus University Rotterdam

Get inspired


Impression

10

Niklas Zennström, founder of Skype, gave an inspirational lecture to a captivated audience at the Erasmus University. Mr Zennström was invited by HOPE Entrepreneurship to speak to a select audience about entrepreneurship in Europe. With his investment company Atomico, Zennström is looking for new and disruptive start-ups to invest in.

Before Zennström’s lecture, serial entrepreneur Michiel Muller (Tango, Route Mobiel) had a discussion with three starting entrepreneurs:

Marijn Berk of Soolpower (winner Kaufmann Scholarship)Robbert Geldrop of Backupagent Richard Straver of Tiny PayMe (winner of Sprout under 25)

Richard Straver of Tiny PayMe was selected by the audience as the winner of a personal Skype-call with Niklas Zennström.

Date 15 September 2010

Location Erasmus University Rotterdam

Audience 250 visitors

Focus Regional

Inspirational Lecture by Niklas Zennström


Get inspired


Impression

11

The EUREOS 24HourBusinessGame challenges potential entrepreneurs to write a business plan in 24 hours. In 2010, players also participated in interactive sessions by companies like Rebel Group, Rabobank, Halbe&Koenraads, the Chamber of Commerce and Synovate, and received a pitch training by Keith Wallace from the Investeerders Club.

After a demanding 24 hours, Steven Lammertink of RePublish, was announced as the winner of the EUREOS 24HourBusinessGame 2010. Of the 10 participating teams, 2 were picked by the jury based on their pitch and went to the final round. In this final round both Republish and Evolumis were asked to answer additional questions from the jury. In the end the decisive factor for the jury was the fact that RePublish could start their business right away. RePublish won a €20.000 euro credit offered by Rabobank.

Date January 2010

Location Westermeijer Toren, Rotterdam

Audience 25 selected students (nascent entrepreneurs)

Focus Regional

EUREOS 24hour Business Game

Get inspired


GEW Impression

GEW Netherlands 2010: The Global Entrepreneurship Week (GEW) Netherlands is an initiative to inspire young people to embrace innovation, imagination and creativity. This week is a worldwide movement of entrepreneurial people, unleashing their enterprising talents and turning their ideas into reality.

GEW Netherlands 2010 – Hosted by HOPE

Number of events



160Number of ambassadors 18

17,000Number of partners 175



10%

35%

55%

Key facts

The third annual GEW Netherlands took place from the 15th of November until the 21st of November 2010. The highlight of the week was the grand opening event, Meet the Dragons, on the 15th of November at Rotterdam-The Hague Airport. Over 1,100 people attended. During the week, more than 160 events were organized by various cooperating partners.

HOPE, host of the week in the Netherlands, received the ‘Country of the Year Award’. Its program was voted the best out of programs in more than 100 countries. The Dutch Global Entrepreneurship Week was praised for its high quality and nationwide coverage of its organized activities.

12


Get inspired


GEW Impression

Pitching for the dragons

13

Phillip Ross (Aesthetic interactions) and Henk Keilman

Nick Clegg, Deputy PrimeMinister, UK, addresses the‘Meet the Dragons’ launchevent at The Hague Airport,the Netherlands.

Global Entrepreneurship

Week 2010Meet the Dragons event

Get inspired


GEW Impression

16

The kickoff event of the Global Entrepreneurship Week 2010 was a big success: a captivated audience of 1100 people watched as Nick Clegg opened the GEW, and the latest edition of Meet the Dragons, in which 4 pitchers tried to get investments from influential investors.

The four starting entrepreneurs were:

Aesthetic Interactions: Kamiel de Leur, Philip Ross and Hans FilippiniAquaculture Benin City: Cornelis Steyn and Eghe Saliu-LawalCity Hub Hotels: Sem Schuurkes and Pieter van TilburgTinypay.me: Richard Straver, Melvin Tercan, Valentin Smirnoff and Victor van Rijn

Deputy Prime Minister of the United Kingdom Nick Clegg opened the week with a speech on how entrepreneurship and international co-operation are needed in order to climb out of the economic crisis together. After his speech, the pitching event ‘Meet the Dragons’ began, where four starting entrepreneurs tried to secure an investment of up to €1,000,000 from famous business dragons. Willem Sijthoff, Henk Keilman, Arjen de Koning and Rachel Elnaugh, all known from the television program Dragons’ Den, formed the jury of critical dragons, while a captivated audience of 1100 students, entrepreneurs and investors learned more about investment decisions.

Date 15 November 2010

Location Rotterdam - The Hague Airport


Focus International

Meet the Dragons, opening of the GEW Netherlands


Get inspired



17

During the closing event of the Global Entrepreneurship Week 2010 in Eindhoven, the winners of the Great Challenge Competition were announced. More than 190 young people participated in the Global Entrepreneurship Week 2010 competition ‘Get Started for a Great Challenge’. In this competition, children as well as starting entrepreneurs (6- 30 years old) tried to convince the jury and the public that they have ‘the best idea for a better world.’

The four best ideas per category pitched before a professional jury in Eindhoven on November 19. All finalists were present at the event. Also present was the mayor of Eindhoven, Rob van Gijzel, who announced the host of the Global Entrepreneurship Week 2011: Brainport Eindhoven.

Date 19 November 2010

Location Strijp, Eindhoven


Focus National

Great Challenge, final of the GEW Netherlands

GEW Impression

Event Scope Event Scope

De Delftse Bedrijvendagen Local

YES!Delft Do It Game Regional

Inspirational Lecture Naeem Zaafar Regional

Science Career Event Regional

YES!Delft Network Event Regional

Philips Innovation Awards National

Entrepreneurship Annotation Week (EAW) Regional

EBN Launch Day Local

YES!Delft Students Studytrip: Shanghai (China) Local

Cleantech Open Selection Day National

EUREOS 24h Business Game Regional

Inspirational Lecture Ken Morse Regional

Inspirational Lecture Victor Muller Regional

EUREOS Student Challenge Regional

HOPE Studytrip: Boston (United States) Regional

So you wanna be your own boss Local

ABN Amro Summerschool National

Introduction Week EUR: Eurekaweek Local

Intro Days Master Annotation Entrepreneurship (DCE) Local

Intro Days Master E-ship & New Business Venturing (RSM) Local

Intro Days Master E-ship, Strategy & Organization Economics (ESE) Local

Intro Days Master Science & Research Based Business (SBB) Local

Speed Dating with investors Local

Get growing & Student Challenge Closure NationalSymposium Individual and Organizational Creativity Regional

Meet the Dragons Selection Day International

STAR Management Week: Entrepreneurial Seminar Local

Inspirational Lecture Niklas Zennström Regional

Clean Tech Open Ideas Contest San Francisco International

Global Innovation Game International

Meet the Dragons 2010 International

Meet the Dragons Pitch training International

Delft Entrepreneurial Scientist Award 2010 Local

EO24 National

Great Challenge National

New Venture National

BNR Event: 'Worldclass entrepreneur looks for investor' Regional

Discovering Entrepreneurial Opportunities Regional

Week van de Technostarter Regional

MBA Events International

Network Drinks Local

YES!Delft Business Breakfasts Local

March

February

Other Recurring Events

August

September

October

November

April

May

June

July

HOPE event overview 2010

inspired educated started growing connected18

“At the end of the day entrepreneurship is more about relationships than anything else”

educated

Pauline van der Meer Mohr, Chairman Executive Board Erasmus University Rotterdam

Improving knowledge and skills

Technology for Managers

Erasmus University (Netherlands)

Learning from Silicon Valley 2010Silicon Valley (United States)

Study trip Shanghai 2010Shanghai (China)

Get educated


General

Get educated is aimed at students of the partner universities. HOPE’s second goal is to offer top-level electives and specialized courses on entrepreneurship to all students, in order to improve entrepreneurial knowledge and skills.

HOPE educates and encourages students to become ambitious entrepreneurs. HOPE improves access by opening up courses within and between educational programs and universities. HOPE broadens and deepens the available education on entrepreneurship, and HOPE increases the coherence and structure of education. HOPE creates more opportunities for students and staff to develop or expand their skills in entrepreneurship.

HOPE’s Educational programs are organized by:

20

Number of educational programs


76 3,839

Number of guest speakers 509

Key facts


Impression

Visiting Stanford University

21

Roy Thurik (Professor Entrepreneurship at Erasmus University

Get educated

Get educated


Research seminars

Online news items

Linkedin discussions

Monthly newsletter with the latest articles

18

36

20

Key facts

Research

22

Entrepreneurship Research PortalThe Entrepreneurship Research Portal is an online and offline community for students, researchers and practitioners interested in entrepreneurship research and education.

Research on entrepreneurship is scattered all over the world, but we bring all relevant information concerning the topic of entrepreneurship together on one platform. By doing so, we aim to create partnerships between international and local researchers in order to cultivate further research and education in the field of entrepreneurship. During the Entrepreneurship Lecture Series, guest speakers from universities all over the world share their latest research with HOPE’s partner universities. Students can aslo use the portal to read summaries of these seminars, get contact information from visiting professors, find the latest publications on entrepreneurship and obtain case studies (coming in 2011).


Get educatedImpression

23

Type Bachelor course

Date March - June 2010

Location Rotterdam and Delft

Participants 860 Bachelor students

Focus Regional

Technology for Managers

For centuries, technology has been one of the most important pillars of the economy. Both in production-oriented sectors and in service companies, technology plays an important role. Without technological progress, companies will lose their competitive advantage. Managers have to face the question of how to make the most of technology.

Technology management was the central theme of the course, with a focus on High-Tech Systems. The aim was to write a strategic plan for a real company that could apply a sub-technology of High-Tech Systems. Students worked together in multidisciplinary teams consisting of students from Erasmus University Rotterdam and Delft University of Technology. The Rotterdam students mainly contributed their business knowledge and approach, whereas the Delft mainly contributed their technological knowledge and method. The students were guided by coaches from both universities.

The objective of the course was to give the students insight into a sub-technology of High-Tech Systems, and into the possibilities that this sub-technology can offer a company. Students learned to analyze a sub technology of High-Tech Systems and discover how this technology can be exploited by a company.

Get educated

inspired educated started growing connected inspired educated started growing connected24

The course Learning from Silicon Valley was based on an intensive introductory program with 14 sessions at the Erasmus University Rotterdam, Delft University of Technology and Leiden University. Each session consisted of a mix of lectures, case discussions, literature, assignments and presentations. After the introductory sessions, the course was concluded with a study trip to Silicon Valley and the Bay area in the United States. The study trip aligned with a central business case/research assignment given during the introductory sessions.

In this master elective, methods of science and technology commercialization and different approaches to facilitate the transfer of knowledge from research labs to both new ventures and established companies in Silicon Valley were explored. The course is taught by teaching staff from the three universities, among others: Luca Berchicci and Wim Hulsink (Erasmus University Rotterdam), Dap Hartman and Victor Scholten (Delft University of Technology) and Harmen Jousma (Leiden University).

Type Master course

Date January - March 2010

Location Rotterdam, Delft, Leiden and Silicon Valley

Participants 25 carefully selected Master students

Focus International

Learning from Silicon Valley

Impression


Get educated


Impression

25

Starting New Ventures is an honors course organized by the Delft University of Technology in close cooperation with Erasmus University Rotterdam and Leiden University. Entrepreneurial professors from these universities, including Kenneth P. Morse, a co-founder of 3Com Corporation, Aspen Technology, Inc., and four other start-ups, as well as professor at the TU Delft, gave lectures based on real-life cases to teach the most motivated and entrepreneurial students of these three universities more about how to successfully start a new company.

The course finished with a final day in Delft, organized by the YES!Delft Student Board, in which all teams had to present their final business plans to a jury consisting of Dap Hartman, Kenneth P. Morse and Paul Trott (Delft University of Technology).

Type Master honors course

Date October - December 2010

Location Rotterdam, Delft, Leiden

Participants 20 carefully selected Master students

Focus Regional

Starting New Ventures


China’s Business System: Innovation and Entrepreneurship (RSM)

Corporate Entrepreneurship & Strategic Renewal (RSM)

Economics of Entrepreneurship and Innovation (ESE)

Entrepreneurship & New Business Venturing (RSM)

Entrepreneurship in the Modern Economy (ESE & RSM)

Entrepreneurship, Innovation and the Effective Application of Law (ESL)

Essentials of Entrepreneurship (ESE)

Interim Project (RSM)

Managing the Entrepreneurial Venture (ESE)

Minor Ondernemen & Belastingen (ESE)

Delft University of Technology

Business Finance & Marketing (IED)Business Marketing for Engineers (TBE)Case Study 1 (IED)Case Study 2 (IED)Case study in technopreneurship (TBE)Collaborative Business Design 1 (IED)Collaborative Business Design 2 (IED)Communication & Cultural Diversity (IED)Essentials of technology-based business (TBE)Finance for entrepreneurs (TBE)

Health Innovation & Entrepreneurship (DCE)History of Technology (IED)International Entrepreneurship & Development (DCE)Introduction to entrepreneurship and writing a business plan (TBE)Managing start-ups (TBE)Product Development and Innovation (TBE)Social Entrepreneurship (IED)Sustainable Development (IED)Technology & Global Development (IED)Technology Based Entrepreneurship (DCE)

Leiden University

Business and Entrepreneurship (FL)Discovering Life Sciences Companies (LUMC)Principals of Research Based Business (FS)

Science & Research Based Business (FS)Science Based Business Fundamentals (FS)

Technology for Managers (RSM)

Erasmus University Rotterdam

Education overview 2010 BACHELOR COURSES


Get educated


Education overview 2010MASTER COURSES

Commercialising Science and Technology (RSM)Diverse Approaches to Entrepreneurship: the Role of Female, Ethnic and Family Entrepreneurs (RSM)Entrepreneurial Challenge (RSM)

Entrepreneurial Finance & Private Equity (RSM)

Entrepreneurial Growth (RSM)

Entrepreneurial Start-up (RSM)

Entrepreneurship and Space Technology (RSM)

European Entrepreneurship Lab (RSM)

Field project start-up and growth (RSM)

Foundations of Entrepreneurship (RSM)

Innovative Entrepreneurship (RSM)

International Entrepreneurship (RSM)

New Business Development (RSM)

New Venture Creation (RSM)

New Venture Planning (RSM)

Researching Entrepreneurship I (RSM)

Researching Entrepreneurship II (RSM)

Seminar Dynamics and Entrepreneurship (ESE)

Seminar Small Business and Entrepreneurship (ESE)

Service Innovation and Entrepreneurship Challenge (RSM)

The Psychology and Decision-making Behavior of Entrepreneurs: Traits, ticks and tricks of entrepreneurs (RSM)Titans in Venturing (RSM)

Delft University of Technology

Sustainable Business Game (DCE)Patent Law (TBM)Entrepreneurship Annotation Week (DCE)Turning Technology into Business (TBM)Writing a Business Plan (YDS)

Starting New Ventures (DCE)Short Entrepreneursial International Internship (TBM)Long Entrepreneurial International Internship (TBM)Design Challenge (TBM)

Leiden University

Principles of Research Based Business (FS)Orienation on Technopreneurship, Business Planning (FS)Orientation on Technopreneurship, Entrepreneurial Management (FS)Research Based Business Opportunities (FS)

Science Based Business Essays (FS)Science Based Business Fundamentals (FS)Science Based Business Internship (FS)

Erasmus University Rotterdam, Delft University of Technology, Leiden University

Learning from Silicon Valley: Innovation, Entrepreneurship & Successful Cluster Development (RSM, DCE & FS)

Erasmus University Rotterdam


Get educated

Date Held by Subject

03-02 Frank Janssen, Sophie Bacq Balancing Social Entrepreneurial Ventures' Double Bottom Line: Corporate Governance, Nonprofit Governance, or Both?

01-03 Bart Clarysse Creating Value in Young High Growth Technology Based Firms:The Impact of Environmental Contingencies on Building Resource Portfolios

15-03 Roy Thurik Entrepreneurship and the Crisis: Lessons for Entrepreneurship Research

25-05 Andrew Burke How Entrepreneurs Manage Risk and Finance in High Performance New Ventures

28-05 Marta Berent Does Ownership Matter? Ownership Dynamics, Ownership Social Capital and Responsible Ownership in Private Firms

15-06 David Storey, Ingrid Verheul, Jolanda Hessels, Institutions and Entrepreneurship (SCALES Seminar)

16-06 Stuart Read, Jan Lepoutre, Luca Berchicci Sustainability and Effectuation

24-06 José Millán, Jolanda Hessels Determinants of Job Satisfaction across the EU-15: A Comparison of Self-Employed and Paid Employees

18-08 Jonathan Beauchamp An Overview of Several Genoeconomics Projects

08-09 Matthijs van der Loos Genome-Wide Association Studies and the Genetics of Entrepreneurship

09-09 Haibo Zhou Knowledge, Entrepreneurship and Performance: Evidence from country-level and firm-level studies

04-10 Paul Reynolds Understanding Business Creation: Advances with the Panel Study of Entrepreneurial Dynamics

20-10 Mirjam van Praag Entrepreneurship and Role Models

17-11 Lisette Breukink Ethical Issues of Enterpreneurship in Russia

22-11 Hiroyuki Okamuro, André van Stel, Nardo de Vries Entrepreneurship: National and International Trends (SCALES Seminar)

23-11 Masatoshi Kato Heterogeneous Exits: Evidence from New Firms

26-11 Dan Kai Hsu Toward a Theory of Serial Entrepreneurship: Decomposing Entrepreneurial Experience

Peter van der Zwan, Mirjam van Praag

ERIM RESEARCH LECTURESEducation overview 2010


started

“My participation in the HOPE Get started program made me realize that sharing your idea is of great value for its development”Charlotte Goos, Slope 46

Supporting the start of tomorrow’s leading entrepreneurs

Final day second round GET Started Program at YES!Delft

Final day first round GET Started Program

at Dnamo

Charlotte Goos, participant Get Started Program

Get started


General

Get started is aimed at students, recent alumni and employees of the partner universities who are currently engaged in entrepreneurship. HOPE offers workshops, coaching and investor matchmaking sessions to ambitious nascent entrepreneurs, in order to make the hurdle to success lower. Lowering the barriers to entrepreneurial success for current starters is the third goal of HOPE.

Programs



Get Started FeedbackGet Started Program

Get Started Feedback 103Get Started 32

Business and governmentStudents and academics

Entrepreneurs and investors

25%

25%

50%

Key facts

The Get Started Program is organized in cooperation with:

30


Get started


Impression

Get Started Feedback

31

Get Started Program

HOPE aims to reach starters in the beginning ‘first idea’ phase who still need to do a feasibility study through Get Feedback. Through Get Feedback potential starters receive relevant feedback on their ideas. Nascent entrepreneurs can easily register themselves for a feedback/ brainstorm session.

Get feedback is an accessible, low-barrier way for nascent entrepreneurs to get the support they need. After the Get Feedback program, participants may join the Get Started program.

The Get Started program is meant to support starting entrepreneurs still in the ‘idea’ phase or business plan phase, and not ready for incubation or market launch. The Get Started program aims to recognize pitfalls in the starters’ ideas and helps participants develop the right strategy to launch and sustain their enterprises.

The program contains:

• Weekly workshops • Personal coaching • Flexible workspaces • Networking with starters from multiple backgrounds and disciplines so entrepreneurs can learn from each other • Sparring opportunities with experienced entrepreneurs and business angels

Get started


Impression

32

Charlotte Goos participated in the Get Started program last year. With her business Slope46, Goos is developing a product which can measure (among other things) speed, distance, average speed, height and distance traveled while skiing. The measurements will be shown on your smartphone by using a smart application.

What do you remember most from the Get Started program?What I remember the most is what was most valuable to Slope46 and our development as entrepreneurs. Sjoerd Roset (PwC) coached us through the 100 days. He was greatly important for our product development as we switched from a basic model to a more luxurious model with more options. By participating in the Get Started program we were also introduced to a good network of entrepreneurs and investors. We found our main investor via the program, so you can imagine how happy we are to have been able to participate.

How do you feel about the workshops in the program?The main benefit of the workshops is that you work together with people from three different universities. Therefore the workshops consist of very different people. Ideas and plans come to life when you work in a diverse atmosphere with creative people.

Entrepreneur Charlotte Goos

Company Slope 46

Program Get Started Program


Get started


Impression

33

Steven Lammertink, currently residing in the United States for his Kauffman internship, owns and runs the business Republish together with his business partner Osric Caton. After winning EUREOS 24HourBusinessGame 2010 (followed by several other awards), Lammertink participated in the Get Started pre-incubation program last year.

What lessons learned would you consider most valuable?The Get Started program taught me how to think in a more businesslike fashion. Our idea for Republish evolved from a plan to a business plan, to put it one way. During Get Started we began to think seriously about questions like: What does the market need? What problems can we solve? What can we offer our clients? The good part was that besides thinking about these questions, we were also offered concrete and specific help and advice from several partners like Roland Berger Strategy Consultants.

Would you recommend the Get Started program to other starting entrepreneurs?Absolutely, the Get Started program kick-started our business, and I am convinced it will help launch many more promising starters. It will provide any starting entrepreneurs with a good basis to start their business on.

Entrepreneur Steven Lammertink

Company Republish


Get started


Impression

34

Rick Kraaijeveld participated in the Get Started program in 2010, together with his business partner John van den Heuvel. They own and run IMS Technology, which is researching the potential of a sensor system called BlackBird. BlackBird will be an advanced sensor system that will be used to discover buried explosives such as land mines and IEDs. Using various sophisticated methods and innovative technology BlackBird will greatly reduce the time necessary to find explosives, and ultimately save many lives.

Has the Get Started program been useful in developing your business idea?For me the key feature of the Get Started program has been the personal coach. The workshops were very instructive but the coaches were most valuable. Their network gave us the opportunity to meet people and companies that are greatly helpful in developing our product. We started the Get Started program with ten possible business ideas. At the end BlackBird was the idea that satisfied us most, and with which we realised the biggest (fictive) investment in the last workshop of the program.

How did you find the Get Started program?We found the Get Started program through YES!Delft. They also had a flex-office for us throughout the program. The flex-office at YES!Delft gave us extra support. At the office we worked among other entrepreneurs. They know, like no other, how important the start-up period really is. In the end, this experience led us to win the EUREOS 24 Hour Business Game in 2011 just a month after completing the Get Started program.

Entrepreneur Rick Kraaijeveld

Company IMS Technology



Get started


Sem Schuurkes and Pieter van Tilburg run a business called Cityhub. Cityhub is a concept for hotels which uses compact ‘prefab’ sleeping-cabins and intelligent information technology. With their innovative concept they are able to deliver comfortable and low-priced hotel services for any visitor or tourist right in the centre of a city. The two starting entrepreneurs pitched their idea at Meet the Dragons during the 2010 Global Entrepreneurship Week and were recently interviewed in the Dutch national newspaper Financieel Dagblad. Together they participated in the HOPE Get Started program.

Why did you participate in the Get Started Program?We wanted to turn our ideas into reality. When we just finished the first version of our business plan, HOPE contacted us and asked us to participate in the Get Started program. The program proved to be a good kick-start. During the program we realized we had to think about every little aspect that comes to mind when realizing your idea and while setting up your business. The workshops were fruitful because they gave us the opportunity to get in contact with fellow starting entrepreneurs, investors and other business people. What’s your opinion on HOPE?In general, we feel HOPE is at the forefront of their area of business and service. The team working at HOPE is very devoted in stimulating entrepreneurship in the Netherlands. With their efforts, for example the Get Started program, they are able to reach young people with innovative concepts and good business ideas. We are sure that many more people will be inspired by HOPE to start their own business.

Entrepreneurs Sem Schuurkes & Pieter van Tilburg

Company Cityhub


Impression

Get started

Company Name Started

Airplay Kitesailing John van den Heuvel and Rick Kraaijeveld Yes

Carmini Richard Holleman Yes

Cityhub Sem Schuurkes and Pieter van Tilburg Yes

FrankL Frank Apotheker Yes

Future Focus Sustainability Koen van Hees Yes

Goodget.org Elvira de Rooij Yes

Heat&rg Peter Quaak Yes

Heerlijk Vers Maarten Bouten Yes

Intelligent Streetlights Chintan Shah and Haibo Zhou Yes

InThere Daan Groen and Jan Peter Heetebrij Yes

Light Product development Martin Lemmen Yes

Mvavd Design Marcel Vroom Yes

Ndassie Jean Seraphin Yes

O-foil Bas Goris and Patrick Heuts Yes

PR Sys Design Carmen Lai Yes

Presence Displays BV Robbert Jan Smit Yes

Raddraaiers Winston Lieveld and Richard van Cleeff Yes

Raftec Patrick Berkhout Yes

Republish Osric Caton and Steven Lammertink Yes

Riwik Joppe Buntsma and Bart Fugers Yes

Savage Rivale Justin de Boer Yes

SenseScore Simon de Boer Yes

Slope46 Charlotte Goos Yes

SPUP Beatriz Gonzales Yes

Spyke Solar Cells Hans 't Spijker Yes

Studentevents.com Jonathan Friedman Yes

Sustainable Packaging Wim Groemans and Richard Klatten Yes

Vrinadavan Alexandre van der Moezel Yes

Cloudcomputing MKB Maarten Bitter No

Fluidengineering Sebastiaan van Dijk No

MeetyourEmployer.com Linda Boerman and Daisy Boogaard No

Richardson Building Dynamics Anthony Richardson No

Get Started Program Overview 2010


growing

George Shinn, American entrepreneur and writer

“Growth means change and change involves risk, stepping from the known to the unknown”

Empowering entrepreneurs with the tools to grow their business

Pauline van der Meer Mohr (Erasmus University)

at Get growing event

Dinko Valerio (Aescap Venture, Crucell)


Tobias Walraven (Dutch Water Dreams)


Get growing


General

Get growing is aimed at ambitious (alumni) entrepreneurs. The fourth goal of HOPE is to cultivate entrepreneurial growth, by providing sparring partners and specialized master classes to develop entrepreneurial excellence in all areas: personal, managerial, financial as well as operational.

‘Ondernemerstafels’

Participants ‘Ondernemerstafels’


20 488

Participants Accelerator Program 19

Students and academicsBusiness and government

Entrepreneurs and investors

10% 10%

80%

Key facts

HOPE helps strengthen ambitious entrepreneurs in developing their knowledge and skills. HOPE offers sparring partners, master classes and facilitates the relationship between entrepreneurs and the university. HOPE offers investor matchmaking and brokering services.

The accelerator program is organized in cooperation with:

38


Get growing


Impression

Get growing event 2010

39

Dinko Valerio talks about what is important for a growth company

Get growing event in Zaal Staal had over 300 visitors

Get growing


Impression

40

The Ondernemers Netwerk Erasmus Universiteit (ONE) combines the knowledge of a top European university with the experience of entrepreneurs. This combination gives entrepreneurs access to knowledge and opportunities valuable for their own businesses.

The Erasmus Ondernemerstafels are practical sessions in which current themes within entrepreneurship are discussed using the most up-to-date insights. Furthermore, important general topics, such as strategy, marketing and internationalization are discussed. The sessions are focused on knowledge sharing, therefore enabling entrepreneurs to acquire new, refreshing and valuable insights.

Date Recurring events throughout the year

Location Erasmus University Rotterdam

Audience 20-30 participants per session

Focus Regional

Ondernemers Netwerk Erasmus Universiteit (ONE)


Get growing


Many brilliant ideas fail to come to life because the entrepreneur is unable to facilitate and manage the growth of his company. Growth is crucial for any organization, but particularly for the phase between concept and a real, profitable company. The Entrepreneurs Organization (EO) brought the Accelerator Program to the Netherlands to assist starting entrepreneurs in the crucial stage between earning 250,000 euro annual revenue to 1,000,000 euro annual revenue. Together with HOPE, the Entrepreneurs Organization will build a strong network of starting, growing and experienced entrepreneurs.

Throughout the year various theme days are organized as part of the Accelerator Program to get more in-depth knowledge on a specific business related topic. Some of the theme days in 2010:

• People Day • Strategy Day • Money Day • Marketing & Sales Day

Powered by Entrepreneurs’ Organization & HOPE Entrepreneurship

Date Recurring events throughout the year

Location Varying locations throughout the Netherlands

Participants 19 participants per year

Focus National

Accelerator Program

Impression

Accelerator Program Overview 2010

Company Name123DV architectuur & consult bv Liong LieActivum Financ Casper BarendseBIZI / DBC NL Lydia BosBomba for Girls Yvette BrekelmansBridge Outsourcing Hugo MesserBubo Tim KieftFhem Simon FustHalbe & Koenraads Erwin KoenraadsLinkinbusiness Reinoud BliekNakko Len ClabbersPaxpring Jerom van BeuzekomRefresh Sjoerd LuteynRefresh Interactive Oscar Méndez Rosa Result Jeroen van de PolSigma Solutions Fabian van KnijffSimGas BV / Holland Turnaround BV Mirik CastroSome Buddy Natanja LokerseVan Draeckeburgh VOF Mitchell GmeligWe are Dare Marco-Paul Lejeune


connected

Vinita Salome on Twitter

“Kinda cool this Meet the Dragons 2010. Great speech by Deputy PM UK!”

Connecting tomorrow’s leading entrepreneurs

Website Getstarted.nl

Global

Entrepreneurship

Week

15-21november 2010

Get Started!

www.gewnederland.nl

Promotional campaign GEW Netherlands

Rachel Elnaugh speaking during Meet the Dragons 2010

Get connected


Get connected is aimed at students, entrepreneurs and academic staff The fifth goal of HOPE is to nurture an inspiring entrepreneurial community, by hosting platforms and meeting places where knowledge exchange takes place. The synergy from getting connected involves collaboration among students, among entrepreneurs, among scholars, and also between these distinct groups.

Website Views Activity

Getstarted.nl 20,137 216 blogs

Social Media Connections Activity

Twitter* 1,080 689 LinkedIn**

Facebook

1,862 271

Covers the Twitter accounts @hopegetstarted and @gewnederland.Covers the LinkedIn groups Holland Program on Entrepreneurship (HOPE), Global Entrepreneurship Week Nederland and Erasmus Entrepreneurs.

followers

members discussions

183 91 likes discussions

tweets

Key facts

HOPE strives to achieve synergy, professionalism and as many benefits of scale as possible. HOPE aims to pool the strengths of partners and to make maximum use of relevant qualities and experience.

44

@hopegetstarted /hopegetstarted

General@evast My personal highlights of this years’ Meet the Dragons speeches by Nick Clegg and @RachelElnaugh #GEW


Get connected


General

Getstarted.nl

45

Promotional Campaigns

Getstarted.nl is the main website and the online platform of HOPE. On this website, HOPE blogs about its activities, interesting news on entrepreneurship, research reports and all other interesting entrepreneurial bits worthy knowing of for the visitors of the website.

Getstarted.nl is not only filled by updates coming from HOPE and its partners. One of the most important features is the ‘Give Content’ option on the website. Through a fast and smart application, anyone is able to post interesting events, news and updates on getstarted.nl, making the website a true online platform for and by entrepreneurial-minded people.

The success of events and programs organized by HOPE is highly dependable upon the effort that is put into its online and offline promotional campaigns. These campaigns are used to raise awareness among the various target groups. Besides regular communication through prints, flyers and posters, HOPE has its own video channel with inspiring, promotional and educational videos..

@Charlottegoos Meet the Dragons was great! #hopegs

Get connected


Impression

46

Promotional Campaigns

HOPE general promotion 2010

GEW Netherlands promotion 2010

Global

Entrepreneurship

Week

15-21november 2010

Get Started!

www.gewnederland.nl

@vinitasalome Kinda cool this Meet the Dragons 2010. Great speech by Deputy PM UK!


Get connected


Social Media appearance

Impression

47

@hopegetstarted

/hopegetstarted /getstartednl

@RachelElnaugh Wow! More than 1000 people registered for Meet the Dragons. Excited to meet you @hopegetstarted @GEWNederland

Get connected


Impression

48

Media appearance

HOPE general media appearance 2010

GEW Netherlands media appearance 2010

@LucaBerchicci In a nutshell, the sentence of the ‘meet the dragons’ event: ‘never say die’ by Rachel Elnaugh


started

Albert Einstein, German theoretical physicist

“Learn from yesterday, live for today, HOPE for tomorrow”

Preview 2011

Meet the Dragons goes international

Latest news on getstarted.nl

Entrepreneurial Talent Program


2011 will be an exciting and interesting year for HOPE. A new phase in which it will be of utmost importance to further streamline the goal towards inspiring, educating, supporting and connecting tomorrow’s leading entrepreneurs. This will be done by means of a balanced portfolio of programs, events and other activities in each of the five Get Centers. A short overview of the most important and new activities in 2011:

HOPE Inspirational Lecture Cycle HOPE Premium Track Meet the Dragons goes international

Get Challenged Entrepreneurial Traineeship Guesss Project Learning from Silicon Valley for entrepreneurs

Get Feedback Get Started

Accelerator Program Erasmus Business Angel Network Ondernemers Netwerk Erasmus

In 2011 you will be able to stay up to date on everything we do by means of following us on our website, LinkedIn and Twitter.

@hopegetstarted /hopegetstarted

Preview 2011


Meet the Dragons goes international

Entrepreneurial Talent Program

Meet the Dragons, based on the TV program the Dragons Den, is a national competition in which starting entrepreneurs get the opportunity to pitch their business idea in front of an expert panel of dragons. In 2010 this event was the spectacular opening of the Global Entrepreneurship Week in the Netherlands.

Due to the overwhelming success of past years edition there are currently plans to expand this event to an international level. In this perspective the competition would be open to starting entrepreneurs throughout the world. Only the best ones will make it to the international final in November 2011 in the Netherlands.

Once graduated, students often opt for a traineeship offered by various companies, mostly multinationals. Entrepreneurship is considered a bridge too far. HOPE tries to make this gap smaller by offering the Entrepreneurial Talent Program. In cooperation with Entrepreneur’s Organization (EO), HOPE will set up a program for those who have a sincere interest in becoming an entrepreneur. Only those with real entrepreneurial qualities can apply for this traineeship. The program gives the opportunity to experience entrepreneurship in practice. The trainee works for two years in different SME companies taking on various projects, personal coaching, learning by doing and the opportunity to either continue at the company or build an own company. Personal and managerial skills are covered by specially designed course material with a focus on: self-knowledge, the customer, cooperation, networking and presentations.

Preview 2011


Special thanks to

52

TURNING KNOWLEDGE INTO BUSINESS

hope entrepreneurship year impression 2010

Documents

entrepreneurship hope

support entrepreneurship

ambitious entrepreneurship

highquality entrepreneurship

innovative entrepreneurship

empowering entrepreneurs

established entrepreneurs

start of tomorrows