hope house final w cover

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hope house


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Hope House services form asafety net of prevention, educa-

tion and support for thousands ofpeople traumatized by domesticviolence every year. Residentialservices are provided through twosecure locations in Independenceand Lees Summit, Missouri andcomprehensive outreach servicesare provided to those not needingsecure shelter. 122 women andchildren can be housed betweenthe two locations. Unbelievably,both shelters are at capacityevery day of the year.

Mary Anne Metheny, CEO


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Hope House

Rebrand

Touchpoints

Focus

7Mission StatementPhilosophyAudienceAttributesInspiration29 ColorsTypefacesLogoLogotypeSignatureImageryIncorrect Usage

41Business cardsMinicardsStationeryInvoicePinsTshirtVehicleBillboardWebsiteApp

83 Room mockups

conten


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hope hous


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pe houses mission is to break the cycle of

mestic violence by providing safe refuge andpportive services that educate and empowermen and children. hope house will advocate

cial change that protects and engenders arsons right to live a life free of abuse.

mission statement


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philosophope house provides shelter and comprehenservices to survivors of domestic violence in Kansas City metro area. Weaving together safsupport and hope helps give survivors the abistart a new life, free from abuse.


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hope houses hotline and programs helpsands of survivors of domestic violence eyear. In June, 2014 alone we logged thefollowing numbers:

number of women in shelter: 133

number of children in shelter: 90

number of hotline calls: 500

number of people turned away due to capacity: 264

Even with 100% funding and staffing, thewould still be greater than the resources aable. For those we are able to help every ddepend on the Kansas City community giback to their neighbors in need through metary donations and volunteer hours.


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udience

ocal businesswners


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victims of abuse


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ocal emergencyesponders


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safetyfreedom from harm or danger : the state of being safe

ttributes


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ducationknowledge and development resulting from an educational process


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upportomote the interests or cause of : to uphold or defend as valid or right


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inspirati


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rebran


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olors

R 238G 229B 108

C 8M 2Y 71K 0

R 198G 197B 197

C 22M 17Y 18K 0

R 255G 255B 255

C 0M 0Y 0K 0

R 242G 117B 118

C 0M 68Y 44K 0

R 108G 57B 119

C 67M 91Y 23K 8

R 108G 135B 196

C 60M 43Y 0K 0

hope security joy

compassion wisdom calmness

typefa

Elegant LuxOnly used as logotype andtagline

Whitney MediumUsed for body copy or header

whitney scused as header or subhead

Whitney LightUsed as header, subhead orbody copy

whitney light scused as header or subhead

A B C D E F G H I J K L MN O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 0

a b c d e fn o p q r s t. , ? : ; &

ABCDEFGH I JK L MNOPQRSTUVWXYZ1 2 3 4 5 6 7 8 9 0

a b c d e f gn o p q r s t. , ? : ; &

A B C D E F G H I J K L MNOPQRSTUVWXYZ1 2 3 4 5 6 7 8 9 0

a b c d e f gn o p q r s t u. , ? : ; &

ABCDEFGHIJKLMNOPQRSTUVWXYZ1 2 3 4 5 6 7 8 9 0

ABCDEFGHIJKLMNOPQRSTUVWXYZ1 2 3 4 5 6 7 8 9 0

a b c d e f gn o p q r s t. , ? : ; &

a b c d e f gn o p q r s t u. , ? : ; &


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implified logologo connotes a connectivity between memebers of the community

romote support for victims of abuse

lThis logo integrates the plus sign where the connection betweHs for Hope House is made


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ogotype

staging aThe staging area onthe top of the logo the tag line, is equiheight of the hope h

signatu


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mageryack & whiteimage depicting victims in an abusive situation, or that generate ang of sadness, anger or sympathy must be shown in black and white

full colorAny image depicting happy, friendly or helping people must befull color. Can be any variation of opacity above 30%


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ncorrect usage

logo cannot have a dropow.

plus cannot be in any otherr except the brand colors andr in gray or white with shownin the H.

logo cannot be shown on ad black background.

The logo cannot ha

The logo must be sor above in scale.

The logo cannot bebackground that is as the plus.


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touchpoints


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usiness cardsbusiness cards all follow the same layout but can have the color

nged to any of the four brand colors and the type sizes can change toithin the boundaries according to the changes in names and numbers.


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mini cards


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tationery


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nvoice


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ins


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shirts


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vehicle


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billboa


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website applicatio


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oom mockups


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hope house final w cover

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