horizons july 2014

HorizonsA publication of the Cumming-Forsyth County Chamber of Commerce

July 2014

Prestige Members

Northside Hospital-Forsyth Premier Corporate Sponsor

Taubman

Forsyth County Government

Children’s Healthcare of Atlanta

Inspiring Smiles

Alpharetta Children’s Dentistry

Kaiser Permanente

jTech NetworksThe City of Cumming

Georgia PowerDeKalb Office

Smithfield Farmland

Michael Williams

Lou Sobh Honda

T he Cumming-Forsyth County Chamber of Commerce is pleased to announce the 2014

Business Expo presented by Forsyth County News. This is a unique opportunity for businesses to gain exposure for their products and services while enhancing their customer base. Exhibitors will have the opportunity to learn from Georgia’s driving business leaders and identify the latest products and services available to meet their competitive challenges.

“The 2014 Business Expo is beneficial to all types of businesses,” says Jason Mock, Director of Small Business Services at the Chamber of Commerce. “It allows exhibitors to showcase their products and goods to a large group of people at one time. I encourage everyone to participate in this event to network with business owners, community leaders and residents of Forsyth County.”

The Business Expo will take place Thursday, August 14, 2014 at the Forsyth Conference Center, beginning at 1 p.m. This year’s Expo will showcase a new floor plan that will allow vendors and exhibitors to interact with one another one-on-one. This exciting

event will feature vendor awards, prizes, networking and promotional opportunities for everyone involved. Booth registration is now open with an increase in the registration fee after July 12, 2014.

To register, or to obtain more information, visit www.cummingforsythchamber.org. For questions contact Jason Mock, Director of Small Business Services at (770) 887-6461, ext. 15 or via e-mail at [email protected].

2014 Business Expo - Improving the Community Through Commerce

2 HORIZONS July 2014

Member Spotlight

W hat global company located right here in Forsyth County is a leading innovator in an

industry that is bigger than the movie and music businesses combined?

Scientific Games International, Inc. has been a driving force behind the success of lottery and gaming organizations in 50 countries on six continents for more than 40 years. Celebrating its 40th Anniversary this year, Scientific Games provides lottery games, gaming machines and content, lottery and gaming systems, sports betting technology, loyalty and rewards programs, and social, mobile and interactive content and services.

In 2013, Scientific Games reported more than $1 billion in revenue. With more than 5,000 employees worldwide including over 1,000 in Forsyth County, the company is one of the county’s largest employers.

Arriving in 1994, Scientific Games was one of the first technology companies in Forsyth County. Today, Scientific Games’ Global Lottery Center of Excellence located on 22 acres just off Ga. 400, supplies the worldwide lottery industry with instant, draw and internet-based games, programs and systems technology. In fact, the company’s MONOPOLY™ Millionaires’ Club game was recently selected by the Multi-State Lottery Association (MUSL) as the new lottery national game in the U.S., which will launch in fall 2014 with plans for a national television game show to follow next year.

Scientific Games recently hosted a ribbon-cutting at its 355,000-square-foot Forsyth County facility with Georgia Governor Nathan Deal and Debbie Alford, President and CEO of the Georgia Lottery Corporation, for Alpha P-7, the company’s newest, most advanced instant game manufacturing technology. The new technology increases the company’s total production capacity to more than 46 billion instant lottery games a year from five instant game manufacturing facilities around the globe.

Innovation has always been a hallmark of Scientific Games. The company developed many of its products

and services as customer solutions, which ended up advancing the entire lottery and gaming industry. Scientific Games’ success speaks for itself: the company is a provider to eight of the world’s Top 10 lotteries for total sales – and provides products or services to nearly every U.S. lottery.

Scientific Games has supplied the Georgia Lottery Corporation with instant games since the Lottery’s inception in 1993. Following a record-breaking $2.6 billion in instant game sales in fiscal year 2013, the Georgia Lottery is now ranked No. 2 in the world for instant game per capita sales. To date, the Georgia Lottery has raised over $15.3 billion for the HOPE Scholarship and the Georgia Pre-K Program.

The Cumming-Forsyth County Chamber of Commerce gave Scientific Games the 2013 Heritage Award, which is given to a business that has been located in Forsyth County for 20 or more years. The company is active in the community and engages in charitable outreach through its SG Cares organization.

In 2013, the company added to its portfolio of gaming machines and content with the acquisition of WMS Industries Inc., expanding its market reach beyond serving lottery jurisdictions to serving casinos with groundbreaking gaming machines, content and related services.

For more information about Scientific Games, visit www.scientificgames.com.

A Global Innovator in Lottery and Gaming

In 1973, Scientific Games developed the breakthrough technology that launched the world’s first secure instant lottery game.

HORIZONS July 2014 3

Education

C O M P U T E R & N E T W O R K S E R V I C E S

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Looking for a way to develop your professional skills and grow your business? The University of North Georgia’s Continuing Education Division is proud to offer a variety of professional development courses to the North Georgia Community on the Cumming Campus off Pilgrim Mill Road. These flexible classes are for anyone working in today’s challenging business environment. UNG provides continuing education classes for people wanting to further their education,

pursue professional development and training or enrich their lives with leisure courses. Taught by a team of working professionals, courses provide insights, solutions and suggestions into the fundamentals of a well-run, profitable organization.Strengthen yourself. Strengthen your company. Give your employees the best. Watch your business and employees grow. For detailed class descriptions please visit www.ung.edu/ce or call 706-864-1918.

Develop Yourself and Your Business

Upcoming Seminars include:Beginner Photography - 4 Wend.

July 9 – 30thLeading Your Team Through Times

of Change - July 10thServSafe® Certification Training for

Food Service Workers – July 14th Presentation and Writing Skills for

Leaders - July 17thCPR & First Aid – July 23rd The Nuts and Bolts of Supervision

- July 24th The Business of Photography- 6

Thurs. July 24th – August 28th


In-Depth

T he best brands endure because they remain relevant and stay true to their vision. This is especially spot on

for small to medium size businesses. The biggest branding challenge most small businesses face is finding the time to define the brand. While many understand that branding is essential to a business and critical to success, a surprisingly high number don’t really know why.

An unders tanding of the organization’s category, customers and competitors will drive strategic decisions. The brand’s vision and promise will then be reinforced, brand equity rises and a strategy is formed to drive real business performance.

Developing a strong brand requires a relentless focus on a c o m p a n y ’s u n i q u e v a l u e proposi t ion, different ia t ion, benefits, quality and pricing, all integrated around a consistent and powerful visual identity and message. No market is unchanging, and no market is simple. Having the discipline to create compelling content that informs, enlightens and inspires at all levels of an organization, all while providing clarity, consistency and maximum communication impact, will benefit a firm in the long run.

For starters, when creating a brand identity, organizations need to establish defined guidelines that include: logo, colors, tagline, typography, tone and graphics. Steer clear of overcomplicating the company’s branded elements. Clean, clear language, logos and imagery are simple elements that are more likely to be recognized and remembered by consumers.

A brand’s sum is greater than its parts. Therefore, to fight off fragmentation effectively, everything businesses do to attract, convert, retain and engage their customers should be

integrated. They must communicate a consistent identity from message to message and medium to medium, with one voice all the time, every time.

No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Marketing can be fun. No need to have your customers tune out after awhile or get bored. Take advantage of the abundant o p p o r t u n i t i e s a va i l a b l e f o r communicat ing your value to customers. And remember that a significant benefit to branding is in maximizing the value of limited resources, saving time and money by streamlining decision making and eliminating additional discussions across a wide range of small business functions.

While branding is certainly a marketing discipline in its own right, it doesn’t need to be overcomplicated. Good intentions will go a long way toward helping small businesses form vital connections with target customers. If the thought of undertaking a branding initiative seems overwhelming, realize that there are sharp, insightful, collaborative and cost-effective creative marketing agencies that fit within an SMB’s budget. Partnering with an agency can prove to be the smartest marketing move yet.

For more information on how you can Ignite your Brand, contact Jeff Mason, Founder & Creative Director at Ignite Creative Group by calling 678-267-4642 or by email at [email protected]

The Insider’s Guide for Branding Small Businesses

“Clean, clear language, logos and imagery are simple elements that are more likely to be recognized and remembered by consumers.”

Jeff MasonIgnite Creative Group

Jeff Mason, Founder, Ignite Creative Group


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Month in Review

Congressman Rob Woodall receives the Spirit of Entrepreneurship award from the United States Chamber of Commerce.

Paul Chambers of AT&T moderates panelist discussion during the event.

L to R: David Seago, John Drew and Tim Chason view a local area map.

Post Legislative Breakfast

Sheldon Taylor of Regent Land Partners speaks to the audience at the Commercial Real Estate Roundtable.

Commercial Real Estate Roundtable


Month in Review

Catalyst Physical Medicine provided massage therapy services to Business After Hours guests.

Dr. Tim O’Connor gives attendees tours of the Catalyst Physical Medicine facilities.

L to R: Beth Buursema, Lynn Jackson, Linda Cole and John Polikandriotis L to R: Peggie Morrow, Ann-Margaret Johnston and Jim Morrow

Jazz in June

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Government

F orsyth legislators have garnered high rankings on the Georgia

Chamber of Commerce’s 2014 Legislative Scorecard. Each year the Georgia Chamber assigns grades to elected officials on their commitment to growth and the wellbeing of businesses within the state. Legislative issues important to Georgia’s economy were tracked and legislators were graded on how they voted for these key issues.

Senator Jack Murphy (District 27) and Senator Steve Gooch (District 51) both received perfect A+ scores. Congressmen that received perfect scores include Mark Hamilton (District 24), Mike Dudgeon (District 25), Kevin Tanner (District 9) and Geoff Duncan (District 9).

One of the bills supported by the chamber was House Bill 714, authored by local District 24 Representative Mark Hamilton. The bill amended a loophole in unemployment law that was being abused by a small group of employers and employees. Contractors had been using unemployment funds to lower the cost of paying seasonal workers, who should not have qualified for the funds. HB 714 puts an end to this practice and will save businesses

$8-10 million each year.The chamber also supported HB 697,

a bill that allows technical college students to be eligible recipients of tuition through the Hope Grant program. Senate Bill 213, another supported bill, amends the Flint River Drought Protection Act to assist the lower r iver basin’s agricultural economy during severe drought.

High scores bode well for Cumming and Forsyth County. Businesses should be encouraged knowing loca l legislators are actively supporting issues that continue to stimulate our growing community.

S t a t e R e p r e s e n t a t ive M a r k Hamilton (District 24) has been

selected by the Georgia Chamber of Commerce as the House recipient of the Legislator of the Year Award. The Georgia Chamber presents th is prestigious honor to legislators who take their responsibility seriously to improve Georgia’s business community.

“I am humbled and honored to receive such an esteemed award from the Georgia Chamber of Commerce,” said Rep. Hamilton. “As a state legislator, one of my top priorities is bringing jobs to the state of Georgia as this is something that affects us all and will shape the economic future for our children and grandchildren. I’m proud that the Georgia Chamber recognizes my efforts, and I look forward to working with them in the future as we continue to create business-friendly policies in our state.”

Over the past year, Rep. Hamilton has authored and supported a number of initiatives that bring jobs and economic growth to the state. He authored House Bi l ls 714, 715, and 1048, and co-authored House Bills 399, 892, 902, 863, 1037, 838, and 176, all of which have been signed into law by Governor Deal.

Rep. Hamilton received an A+ rating, the highest possible, on the Georgia Chamber’s legislative scorecard this term. His high score is due to his support of bills that are in the interests of the Georgia business community.

The award represents another milestone of Cumming and Forsyth County’s success, thanks to the efforts of Rep. Hamilton and other leaders dedicated to bettering their community.

For more information on the Georgia Chamber Legislator of the Year Award, please visit www.gachamber.com.

Local Legislators Receive Top

Marks

Hamilton Receives

GA Chamber

Award


TourismSBSC

Y ou may already have a training method in

place for new frontline staff members. They must learn your business processes, the ins and outs of office procedure, where the extra pens are kept, etc. However; how much time do you s p e n d t r a i n i n g y o u r frontline staff members to truly be the frontline of your business? Many times these employees are the first r e p r e s e n t a t i o n y o u r business has to a potential new client. The first step to feeling confident in your frontline staff is to take a good look at your methods and procedures with those employees, from hiring to training and terminating.

The Smal l Bus iness Services Center and the Wo m e n W h o M e a n Business will host a July Lunch & Learn event to

help your business take that first step. This event will take place on Wednesday, July 16th from 11:30 am to 1:00 pm at the University of North Georgia – Cumming Campus.

You wi l l hear f rom business leaders on how they produce successful interactions with their frontline staff members and successful interactions between their customers and frontline staff members. Additionally, the floor will be open to discussion so that attendees can share tips and ideas with one another.

For more information or to register please contact the Cumming Forsyth C o u n t y C h a m b e r o f Commerce at 770-887-6461 or visit us online at www.cummingforsythchamber.org.

F rom New York to Reno to Cumming, The Triple

C r o w n / U S A N a t i o n a l Softball Tournament on CBS is a major event in the amateur sports arena and for our community. This year’s tournament will run from July 14-17, 2014 in various parks in Forsyth County, Alpharetta and Gainesville, Georgia. This is the first softball tournament of such high caliber that the area has h o s t e d , w i t h t e a m s participating from across the United States.

The tournament features 184 participating teams from 28 states. The winning team will be presented with a trophy similar to the Stanley Cup. The team’s name is engraved on the trophy which is placed at Triple Crown Headquarters in Colorado until the next national tournament is played and a new winner claims the trophy.

The team selection process is based on a ranking system that Triple Crown built which adheres to U.S. Club Rankings and AT-LARGE systems. The top teams in the country are selected for the tournament. Krista Judge, director of Triple Crown/USA Nationals on CBS, believes this is the most competitive national tournament in fastpitch softball.

When asked why Triple Crown chose the Forsyth county area, Judge responded, “We felt that Cumming, Alpharetta and Gainesville had communities that would welcome this tournament with open arms. They have top-notch facilities and hotels to host this tournament. We are excited about the future of Triple Crown in the Southeast region.”

The Forsyth County Parks and Recreation Department has successfully worked with Triple Crown regional tournaments for many years. Each

regional tournament has marked a successful partnership for both organizations. In addition, the Atlanta Legacy has a very strong regional showcase and gave its blessing to co-market the events and work together with the Parks and Rec Department.

The relationships that Triple Crown has established in this community have been meaningful and will be a great foundation on which to build the future of Triple Crown in Georgia. They have been very happy with the support from all members of the community, parks and hotels. One of these supporters is Children’s Health Care of Atlanta-Forsyth, who will

host the tournament coaches’ dinner on Monday, July 14, 2014.

The tournament anticipates at least 1,000 hotel rooms per night for Cumming/Forsyth, Alpharetta, and Gainesville areas, creating huge economic impact for the communities.

This tournament is a great family activity, so make plans to come out to Fowler Park on Thursday, July 17 at 4:30pm and 7pm for three games that will be nationally televised on CBS Sports Network. For more information, please call 770-887-6461.

What Message Are Your Frontline

Employees Sending

CBS Comes to Cumming

Jazz in June 2013


Thank You toAll of the Jazz in June

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Member News

JTECH Networks, a leading provider of IT managed services to small and mid-sized

businesses around the country, has recently been acquired by Digitel Corporation. Digitel is an Atlanta-based premier provider of IT, data center and telephone solutions to businesses and governments.

The merger of these companies creates an entity that will offer a comprehensive suite of IT services to thousands of businesses all over the United States. Digitel strives to be a one-stop-shop for managed IT services, phone systems,

contact centers, cloud data, structured cabling, data centers and computer repair.

Organizations often do not have the resources to keep up with the evolving world of IT services and applicable regulations on their own. With the addition of JTECH, Digitel’s eighth acquisition, Digitel brings these organizations a more complete and effective solution through their ever expanding portfolio of services. Their hope is that clients can spend their time on other key areas of business, while Digitel takes care of the IT services.

JTECH Networks Acquired by Digitel Corporation

New Walmart Brings Jobs & Commerce

A new Walmart Supercenter has opened its doors in south Forsyth,

bringing more jobs and commerce along with it. The store has a staff of 280 full and part time employees. Many of the crew members are retirees, and ten percent of the workers are veterans hired through a special program. The

new location includes a full grocery, a pharmacy, salons, a business center and a Subway restaurant. It also features a variety of service areas that are absent from many other Walmart stores, including fabric cutting, paint mixing, key cutting and ammunition sales.

S ip Wine & Tapas Bar recently opened one of their novel

restaurants in The Collection Forsyth shopping center. Sip brings the fun and elegance of wine tasting to its customers via a unique self-service system. Patrons can purchase a card which they swipe at wine dispensing stations to taste a variety of the 64 wines Sip carries.

Small plates of delectable foods accompany the wine, providing customers with an exciting range of tastes to experience. Wines by the glass (half or full) and by the bottle are also available, for those that prefer. Sip Wine & Tapas serves brunch, lunch and dinner, seven days a week.

Sip Restaurant Brings Innovative Dining to The

Collection at Forsyth


Upcoming Events

• Please visit our Event’s Calendar atwww.cummingforsythchamber.org to see a full list of events, more information and registration.

Key to the events

Member Power Networking Lunch — Meets every Tuesday at noon at a different location and includes casual networking for 20-35 other business professionals.Business After Hours — Meets the second Tuesday of every month from 5-7 p.m. at a different host location every month. The purpose is networking and to experience new businesses in the community.Women Who Mean Business — Meets the first Tuesday of every month at 7:30 a.m. This is a specialized networking group of over 50 female business professionals. Join them for breakfast.

For more information contact Ryan Garmon at770-205-8960 or [email protected].

HorizonsA publication of the Cumming-Forsyth County Chamber of Commerce

May 2014

Prestige Members

Northside Hospital-Forsyth

Premier Corporate Sponsor

Taubman

Forsyth County

Government

Children’s Healthcare

of Atlanta

Inspiring

Smiles

Alpharetta

Children’s Dentistry

Kaiser Permanente

jTech Networks

The City of Cumming

Georgia Power

DeKalb Office

Smithfield Farmland

Michael

Williams Lou Sobh Honda

Keeping abreast of the political challenges

and activities that affect the area and your

business has never been more important!

Network with many of the area’s top business

and political leaders and expand your business

contacts when you attend the 2014 Post

Legislative Session Breakfast, presented by

AT&T on Tuesday, May 6th at 7:30 a.m. at the

Forsyth Conference Center (3410 Ronald

Reagan Blvd. Cumming, GA 30041). This

event is hosted by the Lanier-Forsyth Rotary

Club and all attendees should register with the

Chamber with the exception of Lanier-Forsyth

Rotary Members. Admission is $15 for

Chamber Members and $30 for Non-Members.

Register at www.cummingforsythchamber.org.

Plan to Attend the Post

Legislative Session Breakfast

Calling All Chamber Members!

PUBLISHES4th Friday of every month in the Forsyth County News

and following Sunday in the South Forsyth News

Market Your Business in the Ultimate B2B Publication, Horizons.

July 3Chairman’s Cabinet Picnic & Fireworks-7:30 p.m., Chamber Lawn

July 8Member Power Networking Lunch-Noon, ‘Cue Barbecue

July 15Member Power Networking Lunch-Noon, Quanto Basta Italian Bistro

July 16SBSC & WWMB Lunch & Learn11:30 a.m., UNG-Cumming Campus

July 22Member Power Networking Lunch-Noon, Rosati’s Pizza and Sports Pub

July 29Member Power Networking Lunch-Noon, Dickey’s Barbecue Pit


James McCoyPresident & CEO

Randall ToussaintVice President of Economic Development

Alex GirrbachDirector of Operations

Laura StewartDirector of Communications & Events

Jason MockDirector of Small Business Services

Anna BarlowDirector of Tourism Development

Jimmy LaneDirector of Membership Services

Jeff TweedMembership Services Executive

Maggie Schmitz, Sherri KlugAdministrative Assistants

2014 Officers Board of Directors

Nelish PatelHampton Inn

Bruce LongmoreLenny’s Sub Shop

Lynn JacksonNorthside Hospital-Forsyth

Shawn LaFaveNorth Georgia Promotions

Tracy MoonFisher & Phillips LLP

Jeff PruittForsyth Conference Center

Bruce HagenauMetcam

John RasperDekalb Office

Bob RussellRussell Landscape

Terry SmithA.C. Smith Poultry Co.

Connie SandersWells Fargo

Bert DurandUnited Community Bank

Ethan UnderwoodLipscomb, Johnson, Sleister, Dailey, & Smith LLP

Pete AmosChairman, Forsyth CountyBoard of Commissioners

Paul ChambersAT&T

Bill CuppAGL Resources

Darla LightChair, Forsyth County Board of Education

Dr. Buster EvansSuperintendent,Forsyth County Schools

Jay RyerseJtech Networks, LLC

Mark BondHayes, James & Associates, Inc.

H. Ford GravittMayor, City of Cumming

Blake HouseSawnee EMC

Jon McDanielForsyth County Public Library

Mary Helen McGruderSawnee Mountain Foundation

Doug DerrerForsyth County Manager

Hon. Phil SmithState Court Judge

David SeagoChair, Forsyth County Development Authority

Dr. Joanne TollesonLanier Technical College

Jen BrunoHansgrohe

Chris StockhoffAnchor Home Mortgage

Walter SearsAlpharetta Children’s Dentistry

Charles BanksPNC Bank

Daniel ShafferSnap Technology, Inc

Derek BrooksBrandywine Printing

Pam BowmanPB Consulting Services

Mike WathenKaiser Permanente

Thom SmithBB&T

Matt McClureBank of North Georgia

Carter BarrettCommunity Business Bank

Kevin GarmonBannister Creek, LLC

Drew WalkerAlliance National Bank

Rep. Mark Hamilton

Rep. Mike Dudgeon

Sen. Jack Murphy

Sen. Steve Gooch

Rep. Geoff Duncan

Rep. Kevin Tanner

Rep. Sam Moore

Ann-Margaret Johnston, Chair,Johnston & Associates

Linda Cole, Past-ChairCHOA

Chris Ethridge, Secretary/TreasurerFrazier & Deeter, LLC

Ex-Officio Chamber Staff

Horizons

What do you do on a What do you do on a Friday or Saturday night Friday or Saturday night in Cumming?in Cumming?in Cumming?Show Up.Show Up.Show Up.

Leave the rest to us. Leave the rest to us. Enjoy a luscious five course Chef’s Table featuring Enjoy a luscious five course Chef’s Table featuring

amazing food and optional wine parings.amazing food and optional wine parings.amazing food and optional wine parings.Friday & Saturday: 6:30 or 8:30pm: $30

Of course, you can enjoy our tapas and wine every other day of the week too.wine every other day of the week too.

We’re open daily for lunch and dinner plus We’re open daily for lunch and dinner plus We’re open daily for lunch and dinner plus Brunch on Sunday. Visit our website for the Brunch on Sunday. Visit our website for the Brunch on Sunday. Visit our website for the

current menu.current menu.current menu.

www.siprestaurants.com

Chef GregDeMichielCelebrity Chef. Food Network. VH1. Bravo

The Collection at Forsyth 678-513-0791


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horizons july 2014

Documents

lottery games

business expo

residents of forsyth

forsyth county news

business leaders

business owners

scientific games international

forsyth conference center