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    PowerPoint Authors:Susan Coomer Galbreath, Ph.D., CPACharles W. Caldwell, D.B.A., CMAJon A. Booker, Ph.D., CPA, CIACynthia J. Rooney, Ph.D., CPA

    Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

    Financial Statement AnalysisChapter 15

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    15-2

    Limitations of Financial StatementAnalysis

    We use the LIFO method to

    value inventory.

    We use the average cost

    method to value inventory.

    Differences in accounting methodsbetween companies sometimes make

    comparisons difficult.

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    15-3

    Limitations of Financial StatementAnalysis

    Analysts should look beyond the ratios.

    Economicfactors

    Industrytrends

    Changes withinthe company

    Technologicalchanges

    Consumertastes

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    15-4

    Learning Objective 1

    Prepare and interpret

    financial statements incomparative and

    common-size form.

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    15-5

    Statements in Comparative andCommon-Size Form

    Dollar and percentagechanges on statements

    Common-sizestatements

    Ratios

    An item on a financialstatement has little

    meaning by itself. Themeaning of the numbers

    can be enhanced bydrawing comparisons.

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    15-6

    Dollar and Percentage Changes onStatements

    Horizontal analysis (or trend analysis) shows thechanges between years in the financial data in

    both dollar and percentage form.

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    15-7

    Horizontal Analysis

    The following slides illustrate a horizontalanalysis of Clover Corporations

    comparative balance sheets andcomparative income statements for this

    year and last year.

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    15-8

    CLOVER CORPORATIONComparative Balance Sheets

    December 31

    Increase (Decrease)This Year Last Year Amount %

    AssetsCurrent assets: Cash 12,000$ 23,500$

    Accounts receivable, net 60,000 40,000 Inventory 80,000 100,000 Prepaid expenses 3,000 1,200

    Total current assets 155,000 164,700 Property and equipment: Land 40,000 40,000

    Buildings and equipment, net 120,000 85,000 Total property and equipment 160,000 125,000 Total assets 315,000$ 289,700$

    Horizontal Analysis

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    15-9

    Horizontal Analysis

    DollarChange

    Current YearFigure

    Base YearFigure=

    The dollaramounts for

    last yearbecome thebase year

    figures.

    Calculating Change in Dollar Amounts

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    15-10

    PercentageChange

    Dollar ChangeBase Year Figure

    100%=

    Horizontal Analysis

    Calculating Change as a Percentage

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    15-11

    CLOVER CORPORATIONComparative Balance Sheets

    December 31

    Increase (Decrease)This Year Last Year Amount %

    AssetsCurrent assets: Cash 12,000$ 23,500$ (11,500)$ (48.9) Accounts receivable, net 60,000 40,000

    Inventory 80,000 100,000 Prepaid expenses 3,000 1,200

    Total current assets 155,000 164,700 Property and equipment: Land 40,000 40,000

    Buildings and equipment, net 120,000 85,000 Total property and equipment 160,000 125,000 Total assets 315,000$ 289,700$

    Horizontal Analysis

    ($11,500 $23,500) 100% = (48.9%)

    $12,000 $23,500 = $(11,500)

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    15-12

    CLOVER CORPORATIONComparative Balance Sheets

    December 31

    Increase (Decrease)This Year Last Year Amount %

    AssetsCurrent assets: Cash 12,000$ 23,500$ (11,500)$ (48.9) Accounts receivable, net 60,000 40,000 20,000 50.0 Inventory 80,000 100,000 (20,000) (20.0) Prepaid expenses 3,000 1,200 1,800 150.0

    Total current assets 155,000 164,700 (9,700) (5.9)Property and equipment: Land 40,000 40,000 - 0.0 Buildings and equipment, net 120,000 85,000 35,000 41.2Total property and equipment 160,000 125,000 35,000 28.0Total assets 315,000$ 289,700$ 25,300$ 8.7

    Horizontal Analysis

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    15-13

    Horizontal Analysis

    We could do thisfor the liabilities

    and stockholdersequity, but nowlets look at the

    income statementaccounts.

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    15-14

    Horizontal AnalysisCLOVER CORPORATION

    Comparative Income StatementsFor the Years Ended December 31

    Increase(Decrease)

    This Year Last Year Amount %Sales 520,000$ 480,000$Cost of goods sold 360,000 315,000 Gross margin 160,000 165,000 Operating expenses 128,600 126,000 Net operating income 31,400 39,000 Interest expense 6,400 7,000 Net income before taxes 25,000 32,000 Less income taxes (30%) 7,500 9,600 Net income 17,500$ 22,400$

    15 15

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    15-15

    Horizontal AnalysisCLOVER CORPORATION

    Comparative Income StatementsFor the Years Ended December 31

    Increase(Decrease)

    This Year Last Year Amount %Sales 520,000$ 480,000$ 40,000$ 8.3Cost of goods sold 360,000 315,000 45,000 14.3Gross margin 160,000 165,000 (5,000) (3.0)Operating expenses 128,600 126,000 2,600 2.1Net operating income 31,400 39,000 (7,600) (19.5)Interest expense 6,400 7,000 (600) (8.6)Net income before taxes 25,000 32,000 (7,000) (21.9)Less income taxes (30%) 7,500 9,600 (2,100) (21.9)Net income 17,500$ 22,400$ (4,900)$ (21.9)

    15 16

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    15-16

    CLOVER CORPORATIONComparative Income Statements

    For the Years Ended December 31Increase

    (Decrease)This Year Last Year Amount %

    Sales 520,000$ 480,000$ 40,000$ 8.3Cost of goods sold 360,000 315,000 45,000 14.3Gross margin 160,000 165,000 (5,000) (3.0)Operating expenses 128,600 126,000 2,600 2.1Net operating income 31,400 39,000 (7,600) (19.5)Interest expense 6,400 7,000 (600) (8.6)Net income before taxes 25,000 32,000 (7,000) (21.9)Less income taxes (30%) 7,500 9,600 (2,100) (21.9)Net income 17,500$ 22,400$ (4,900)$ (21.9)

    Horizontal Analysis

    Sales increased by 8.3%, yetnet income decreased by 21.9%.

    15 17

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    15-17

    CLOVER CORPORATIONComparative Income Statements

    For the Years Ended December 31Increase

    (Decrease)This Year Last Year Amount %

    Sales 520,000$ 480,000$ 40,000$ 8.3Cost of goods sold 360,000 315,000 45,000 14.3Gross margin 160,000 165,000 (5,000) (3.0)Operating expenses 128,600 126,000 2,600 2.1Net operating income 31,400 39,000 (7,600) (19.5)Interest expense 6,400 7,000 (600) (8.6)Net income before taxes 25,000 32,000 (7,000) (21.9)Less income taxes (30%) 7,500 9,600 (2,100) (21.9)Net income 17,500$ 22,400$ (4,900)$ (21.9)

    Horizontal AnalysisThere were increases in both cost of goodssold (14.3%) and operating expenses (2.1%).These increased costs more than offset the

    increase in sales, yielding an overalldecrease in net income.

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    15-18

    Trend Percentages

    Trend percentages

    state several yearsfinancial data in termsof a base year , whichequals 100 percent.

    15 19

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    15-19

    Trend Analysis

    TrendPercentage

    Current Year AmountBase Year Amount

    100%=

    15-20

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    15-20

    Trend Analysis

    Look at the income information for BerryProducts for the years 2007 through 2011. We

    will do a trend analysis on these amounts tosee what we can learn about the company.

    15-21

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    15 21

    Trend Analysis

    The baseyear is 2007, and its amounts

    will equal 100%.

    Year Item 2011 2010 2009 2008 2007

    Sales 400,000$ 355,000$ 320,000$ 290,000$ 275,000$Cost of goods sold 285,000 250,000 225,000 198,000 190,000 Gross margin 115,000 105,000 95,000 92,000 85,000

    Berry ProductsIncome Information

    For the Years Ended December 31

    15-22

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    15 22

    Year Item 2011 2010 2009 2008 2007

    Sales 105% 100%Cost of goods sold 104% 100%Gross margin 108% 100%

    Trend Analysis

    2008 Amount 2007 Amount 100% ( $290,000 $275,000 ) 100% = 105%( $198,000 $190,000 ) 100% = 104%( $ 92,000 $ 85,000 ) 100% = 108%

    Berry ProductsIncome Information

    For the Years Ended December 31

    15-23

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    15 23

    Trend Analysis

    By analyzing the trends for Berry Products, wecan see that cost of goods sold is increasing

    faster than sales, which is slowing the increasein gross margin.

    Year Item 2011 2010 2009 2008 2007

    Sales 145% 129% 116% 105% 100%Cost of goods sold 150% 132% 118% 104% 100%Gross margin 135% 124% 112% 108% 100%

    Berry ProductsIncome Information

    For the Years Ended December 31

    15-24

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    Trend Analysis

    100

    110

    120

    130

    140

    150

    160

    2007 2008 2009 2010 2011

    P e r c e n t a g e

    Year

    Sales

    COGS

    GM

    We can use the trendpercentages to constructa graph so we can see the

    trend over time.

    15-25

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    Common-Size Statements

    Vertical analysis focuseson the relationships

    among financial

    statement items at agiven point in time. Acommon-size financialstatement is a verticalanalysis in which each

    financial statement itemis expressed as a

    percentage.

    15-26

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    Common-Size Statements

    In incomestatements , allitems usuallyare expressed

    as a percentageof sales .

    15-27

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    Gross Margin Percentage

    Gross MarginPercentage

    Gross MarginSales

    =

    This measure indicates how muchof each sales dollar is left after

    deducting the cost of goods sold tocover expenses and provide a profit.

    15-28

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    Common-Size Statements

    In balancesheets , all items

    usually areexpressed as apercentage oftotal assets .

    15-29

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    Common-Size Statements

    Burger King McDonald's

    (d o l l a r s i n m i l l i o n s) Dollars Percentage Dollars Percentage2008 Net income 190$ 7.70% 4,313$ 18.30%

    Common-size financial statements areparticularly useful when comparing

    data from different companies.

    15-30

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    Common-Size Statements

    Lets take another look at the informationfrom the comparative income statements

    of Clover Corporation for this year andlast year.

    This time, lets prepare common -sizestatements.

    15-31

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    CLOVER CORPORATIONComparative Income Statements

    For the Years Ended December 31Common-SizePercentages

    This Year Last Year This Year Last Year Sales 520,000$ 480,000$ 100.0 100.0 Cost of goods sold 360,000 315,000 Gross margin 160,000 165,000 Operating expenses 128,600 126,000 Net operating income 31,400 39,000 Interest expense 6,400 7,000 Net income before taxes 25,000 32,000 Less income taxes (30%) 7,500 9,600

    Net income 17,500$ 22,400$

    Common-Size Statements

    Sales is

    usually thebase and isexpressedas 100%.

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    Common-Size StatementsCLOVER CORPORATION

    Comparative Income StatementsFor the Years Ended December 31

    Common-SizePercentages

    This Year Last Year This Year Last Year Sales 520,000$ 480,000$ 100.0 100.0 Cost of goods sold 360,000 315,000 69.2 65.6 Gross margin 160,000 165,000 30.8 34.4 Operating expenses 128,600 126,000 24.8 26.2 Net operating income 31,400 39,000 6.0 8.2 Interest expense 6,400 7,000 1.2 1.5 Net income before taxes 25,000 32,000 4.8 6.7 Less income taxes (30%) 7,500 9,600 1.4 2.0

    Net income 17,500$ 22,400$ 3.4 4.7

    What conclusions can we draw?

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    Quick Check Which of the following statements describeshorizontal analysis?a. A statement that shows items appearing

    on it in percentage and dollar form.b. A side-by-side comparison of two ormore years financial statements.

    c. A comparison of the account balances onthe current years financial statements.

    d. None of the above.

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    Quick Check Which of the following statements describeshorizontal analysis?a. A statement that shows items appearing

    on it in percentage and dollar form.b. A side-by-side comparison of two ormore years financial statements.

    c. A comparison of the account balances onthe current years financial statements.

    d. None of the above.Horizontal analysis shows the changes

    between years in the financial data in bothdollar and percentage form.

    15-36

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    Now, lets look atNorton

    Corporations

    financial statementsfor this year andlast year.

    15-37

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    NORTON CORPORATIONBalance Sheets

    December 31

    This Year Last Year Assets

    Current assets:

    Cash 30,000$ 20,000$Accounts receivable, net 20,000 17,000 Inventory 12,000 10,000 Prepaid expenses 3,000 2,000

    Total current assets 65,000 49,000

    Property and equipment: Land 165,000 123,000

    Buildings and equipment, net 116,390 128,000 Total property and equipment 281,390 251,000 Total assets 346,390$ 300,000$

    15-38

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    NORTON CORPORATION Balance Sheets

    December 31

    This Year Last Year Liabilities and Stockholders' Equity

    Current liabilities: Accounts payable 39,000$ 40,000$

    Notes payable, short-term 3,000 2,000 Total current liabilities 42,000 42,000 Long-term liabilities: Notes payable, long-term 70,000 78,000 Total liabilities 112,000 120,000 Stockholders' equity: Common stock, $1 par value 27,400 17,000

    Additional paid-in capital 158,100 113,000 Total paid-in capital 185,500 130,000 Retained earnings 48,890 50,000

    Total stockholders' equity 234,390 180,000

    Total liabilities and stockholders' equity 346,390$ 300,000$

    15-39

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    NORTON CORPORATIONIncome Statements

    For the Years Ended December 31

    This Year Last Year Sales 494,000$ 450,000$

    Cost of goods sold 140,000 127,000 Gross margin 354,000 323,000 Operating expenses 270,000 249,000 Net operating income 84,000 74,000 Interest expense 7,300 8,000

    Net income before taxes 76,700 66,000 Less income taxes (30%) 23,010 19,800 Net income 53,690$ 46,200$

    15-40

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    Learning Objective 2

    Compute and interpret

    financial ratios thatwould be useful to acommon stockholder.

    15-41

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    Ratio Analysis The CommonStockholder NORTON CORPORATION

    Number of common sharesoutstanding

    Beginning of year 17,000 End of year 27,400

    Net income 53,690$

    Stockholders' equity

    Beginning of year 180,000

    End of year 234,390

    Dividends per share 2

    Dec. 31 market price per share 20 Interest expense 7,300

    Total assets

    Beginning of year 300,000

    End of year 346,390

    This Year The ratios thatare of the most

    interest to

    stockholdersinclude those

    ratios that focus onnet income,

    dividends, andstockholders

    equities.

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    Earnings Per Share

    Earnings per Share Net Income Preferred DividendsAverage Number of CommonShares Outstanding

    =

    Earnings per Share $53,690 $0($17,000 + $27,400)/2

    = = $2.42

    This measure indicates how muchincome was earned for each share of

    common stock outstanding.

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    Price-Earnings Ratio

    Price-EarningsRatio

    Market Price Per ShareEarnings Per Share=

    Price-EarningsRatio

    $20.00$2.42= = 8.26 times

    A higher price-earnings ratio means thatinvestors are willing to pay a premiumfor a companys stock because of

    optimistic future growth prospects.

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    Dividend Payout Ratio

    DividendPayout Ratio

    Dividends Per ShareEarnings Per Share=

    DividendPayout Ratio

    $2.00$2.42= = 82.6%

    This ratio gauges the portion of currentearnings being paid out in dividends. Investorsseeking dividends (market price growth) would

    like this ratio to be large (small).

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    Dividend Yield Ratio

    Dividend Yield Ratio

    Dividends Per ShareMarket Price Per Share=

    Dividend Yield Ratio

    $2.00$20.00= = 10.00%

    This ratio identifies the return, in termsof cash dividends, on the current

    market price of the stock.

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    Return on Total Assets

    Adding interest expense back to net incomeenables the return on assets to be comparedfor companies with different amounts of debt

    or over time for a single company that haschanged its mix of debt and equity.

    Return onTotal Assets

    $53,690 + [$7,300 (1 .30)]($300,000 + $346,390) 2

    = = 18.19%

    Return onTotal Assets

    Net Income + [Interest Expense (1 Tax Rate)]Average Total Assets

    =

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    Return on Common Stockholders

    Equity

    Return on CommonStockholders Equity

    Net Income Preferred DividendsAverage Stockholders Equity

    =

    Return on CommonStockholders Equity

    $53,690 $0($180,000 + $234,390) 2

    = = 25.91%

    This measure indicates how well thecompany used the owners

    investments to earn income.

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    Quick Check Which of the following statements is true?a. Negative financial leverage is when the

    fixed return to a companys creditors andpreferred stockholders is greater than thereturn on total assets.

    b. Positive financial leverage is when thefixed return to a companys creditors andpreferred stockholders is greater than thereturn on total assets.

    c. Financial leverage is the expression ofseveral years financial data inpercentage form in terms of a base year.

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    Which of the following statements is true?a. Negative financial leverage is when the

    fixed return to a companys creditors andpreferred stockholders is greater than thereturn on total assets.

    b. Positive financial leverage is when thefixed return to a companys creditors andpreferred stockholders is greater than thereturn on total assets.

    c. Financial leverage is the expression ofseveral years financial data inpercentage form in terms of a base year.

    Quick Check

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    Book Value Per Share

    Book Valueper Share

    Common Stockholders EquityNumber of Common Shares Outstanding=

    This ratio measures the amount that would bedistributed to holders of each share of common

    stock if all assets were sold at their balance sheetcarrying amounts after all creditors were paid off.

    = $8.55Book Valueper Share $234,39027,400=

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    15-54

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    Learning Objective 3

    Compute and interpret

    financial ratios thatwould be useful to ashort-term creditor.

    15-55

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    Ratio Analysis The Short TermCreditor

    Cash 30,000$

    Accounts receivable, net

    Beginning of year 17,000

    End of year 20,000

    Inventory

    Beginning of year 10,000

    End of year 12,000

    Total current assets 65,000

    Total current liabilities 42,000

    Sales on account 494,000

    Cost of goods sold 140,000

    This Year NORTON CORPORATION

    Short-termcreditors, such assuppliers, want tobe paid on time.Therefore, they

    focus on thecompanys cash

    flows and workingcapital.

    15-56

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    Working Capital

    Working capital is notfree. It must be

    financed with long-term debt and equity.

    The excess of current assets overcurrent liabilities is known as

    working capital.

    15-57

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    Working Capital

    December 31This Year

    Current assets 65,000$

    Current liabilities (42,000) Working capital 23,000$

    15-58

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    Current Ratio

    A declining ratio may be asign of deteriorating

    financial condition, or itmight result from eliminating

    obsolete inventories.

    CurrentRatio

    Current AssetsCurrent Liabilities

    =

    The current ratio measures acompanys short -term debt paying

    ability.

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    Current Ratio

    CurrentRatio

    $65,000$42,000

    = = 1.55

    CurrentRatio

    Current AssetsCurrent Liabilities

    =

    15-60

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    Acid-Test (Quick) Ratio

    Quick AssetsCurrent Liabilities=

    Acid-TestRatio

    Quick assets include Cash,Marketable Securities, Accounts Receivable, and

    current Notes Receivable.This ratio measures a companys ability to meet

    obligations without having to liquidate inventory.

    $50,000$42,000 = 1.19=Acid-TestRatio

    15-61

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    Accounts Receivable Turnover

    Sales on AccountAverage Accounts Receivable

    AccountsReceivableTurnover

    =

    This ratio measures how manytimes a company converts its

    receivables into cash each year.

    = 26.7 times$494,000($17,000 + $20,000) 2AccountsReceivableTurnover

    =

    15-62

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    Average Collection Period

    AverageCollection

    Period=

    365 DaysAccounts Receivable Turnover

    This ratio measures, on average,how many days it takes to collect

    an account receivable.

    = 13.67 daysAverage

    CollectionPeriod

    = 365 Days26.7 Times

    15-63

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    Inventory Turnover

    If a companys inventory

    turnover Is less than itsindustry average, it eitherhas excessive inventory or

    the wrong types of inventory.

    Cost of Goods SoldAverage Inventory

    InventoryTurnover =

    This ratio measures how many times a

    companys inventory has been sold andreplaced during the year.

    15-64

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    Inventory Turnover

    Cost of Goods SoldAverage Inventory

    InventoryTurnover =

    = 12.73 times$140,000($10,000 + $12,000) 2InventoryTurnover =

    15-65

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    Average Sale Period

    AverageSale Period =

    365 DaysInventory Turnover

    This ratio measures how manydays, on average, it takes to sell

    the entire inventory.

    = 28.67 daysAverageSale Period =365 Days

    12.73 Times

    15-66

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    Learning Objective 4

    Compute and interpret

    financial ratios thatwould be useful to along-term creditor.

    15-67

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    Ratio Analysis The Long TermCreditor

    Earnings before interestexpense and income taxes 84,000$

    Interest expense 7,300

    Total stockholders' equity 234,390

    Total liabilities 112,000

    NORTON CORPORATIONThis Year

    This is also referredto as net operating

    income.

    Long-term creditors are concerned with acompanys ability to repay its loans over the

    long-run.

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    Times Interest Earned Ratio

    This is the most common

    measure of a companys abilityto provide protection for its long-term creditors. A ratio of less

    than 1.0 is inadequate.

    TimesInterestEarned

    Earnings Interest Expenseand Income TaxesInterest Expense=

    TimesInterestEarned

    $84,000$7,300= = 11.51 times

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    15-70

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    Debt-to-Equity Ratio

    $112,000$234,390

    Debt to EquityRatio

    = = 0.48

    Total LiabilitiesStockholders Equity

    Debt to EquityRatio

    =

    15-71

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    Published Sources That Provide Comparative Ratio Data

    15-72

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    End of Chapter 15