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  • 2 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

  • www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 3AN-49f (0113)

    For stable coverage that makes sense, pick a winner. PROPERTY COVERAGE Residences Barns Hay & Grain Farm Machinery Farm Products & Supplies Tack

    LIABILITY COVERAGE Care, Custody & Control Riding Instruction Clinics Boarding Liability Shows Carriage & Buggy Rides Hay & Sleigh Rides Umbrella

    LIFE INSURANCE COVERAGE

    One-stop shopping for your EQUINE

    INSURANCESOLUTIONS

    Horse Sense.

    To learn more about American Nationals Insurance for Equine Operations visit:

    anpac.com | keyword: equine

    Products and services may not be available in all states and eligibility requirements will apply. Personal and com-mercial lines insurance is issued by American National Property And Casualty Company (ANPAC), its subsidiaries or a liates, including American National General Insurance Company, Paci c Property And Casualty Company (California), American National Lloyds Insurance Company (Texas), American National County Mutual Insurance Company (serviced by ANPAC-Texas), and ANPAC Louisiana Insurance Company (Louisiana). American National Property And Casualty Company is a subsidiary of American National Insurance Company. Life insurance and annuity products are issued by American National Insurance Company, Galveston, Texas.

  • 4 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    VERSATILIT Y FOR ANY PASTURE

    AND HAY CONDITIONS.

    For more information, visit :

    www.triplecrownfeed.com or call 800-451-9916.

    Horses naturally eat fiber. But for years, grains (corn, barley and oats) have been the standard

    for horse feed, even though research has proven that the high-soluble carbohydrates in

    grain-based feeds increase the potential for colic, laminitis, hyperactivity, ulcers and cribbing.

    With its beet pulp based fiber content, New and Improved Triple Crown Complete provides

    12% fat and all the calories, vitamins and minerals of a grain-based feed, but with half

    of the potentially harmful soluble carbohydrates. Triple Crown Complete now has the

    versatility to be fed in any hay or pasture situation, when hay and pasture are plentiful

    or to help when they are short.

    Columns: 6 Horse Bites

    30 Tack Talk - Lew Pewterbaugh

    50 Cowboy Corner - Jim Hubbard

    PUBLISHER EDITORVicki Long Steven Long

    NATIONAL NEWS EDITORCarrie Gobernatz

    LIFESTYLE EDITORMargaret Pirtle832-349-1427

    [email protected]

    EVENTS EDITOR Leslie Greco

    ADVERTISING OFFICES HEADQUARTER OFFICE

    (281) 447-0772 Phone & (281) 893-1029 [email protected]

    BRAZOS VALLEY BUREAUDiane Holt(936) 878-2678 Ranch & (713) 408-8114 [email protected]

    GULF COAST BUREAUCarol Holloway - (832) 607-8264 [email protected]

    NEW MEXICO BUREAULaurie Hammer - (505) 315-7842 [email protected]

    Volume 23, No. 1 & 2 Horseback Magazine, P.O. Box 681397, Houston, TX 77268-1397, (281) 447-0772. The entire contents of the magazine are copyrighted January/February 2016 by Horseback Magazine. All rights reserved. Material in this publication may not be reproduced in any form without the expressed written consent of the publisher. Horseback Magazine assumes no responsibility for unsolicited manuscripts, photographs and other material unless accompanied by a stamped, self addressed envelope. Horseback Magazine is not responsible for any claims made by advertisers. The views and opinions expressed herein do not necessarily reflect the views of the publisher or management. Subscription rate is $25.00 for one year.

    POSTMASTER: Send address changes to Horseback Magazine, P.O. Box 681397, Houston, TX 77268-1397. Fax: (281) 893-1029

    Email: [email protected] Phone: (281) 447-0772

    Rodeo Issue 2016FROM THE EDITORS DESK

    Well, its bulls and bloodIts dust and mudIts the roar of a Sunday crowdIts the white in his knucklesThe gold in the buckleHell win the next go roundIts boots and chapsIts cowboy hatsIts spurs and latigoIts the ropes and the reinsAnd the joy and the painAnd they call the thing rodeo-Garth Brooks

    Many activities can lay claim to the term, All American, however, none can say it as legitimately as rodeo. It has its roots in the land, the very dirt mixed with manure of a corral. Without parallel, rodeo is arguably the most honest and

    down to earth competitive activity of all major sports. At its most basic level, it comes from the nations craving for meat, and the skills of the cowboys who raise cattle. The far West Texas town of Pecos rightfully owns the crown as the birthplace of the sport, where 20 years after the end of the Civil War, the town claims A friendly competition sprung up, and on July 4, 1883, Pecos became home to the Worlds First Rodeo. Braggin rights were on the line to find out just who was the best cowhand in the West. However, some will argue the first rodeo took place in Cheyenne, Wyoming in 1872 while others in Colorado dispute both claims. No matter, there is no doubt about the Texas roots of the sport when a bunch of cowboys with pent up energy and time on their hands, began having contests among themselves using the skills they needed each day on the job. So rodeo was born on the back of a bronc bucking down the towns street, and the world of sport hasnt been the same since. In our home state of Texas, January-March is rodeo season. But rodeos large and small dot mountain towns and prairie arenas across the nation throughout the year. This issue of Horseback is our salute to the sport of rodeo. The PRCA sanctioned 624 rodeos in 2015 the highest total in a decade with record prize money of $46,349,782. Attendance at PRCA rodeos exceeded 5 million in 2015, an increase of 30 percent since 2011, and 35 million Americans were rodeo fans in 2015 on TV, and eight million watched the Wrangler NFR on CBS Sports Net. In case you wondered, the PRCA is proud to show statistics, and in this most manly of sports, 51 percent of rodeo fans are female, affectionately called by aficionados, buckle bunnies. And rodeo is not a poor mans sport. A full 51 percent of rodeo fans report $50,000 or more in annual household income. And even higher education has recognized a sport that was once the summer pastime of small towns across America. Athletic departments across the nation now offer rodeo scholarships. It may sound funny to say with a western drawl, but we cant resist Rodeo, youve come a long way, baby!

    By Steven Long

    Staff

    Lifestyle & Real Estate:40 Tax Law - John Alan Cohen

    40 Real Estate Section

    32 Obese Horses Lose Weight on - Dr. Juliet Getty

    They Call the Thing Rodeo!

    CONTRIBUTING WRITERSJim Hubbard, Steven Long, Vicki Long, Roni Norquist, Linda Parelli,

    Lew Pewterbaugh, Cathy Strobel, Cory Johnson, Margaret Pirtle, Jaime Jackson

    On the Cover: Rodeo...What a thrill!

    Cover Story:8 RODEO FEATURES

    8 World of Rodeo - Margaret Pirtle14 How 4 Rodeo Stars Remain on Top - Jane Meggitt26 Special Rodeo Riders - Cathy Strobel32 Rodeo Cook-Off: Team USA - Roni Nordquist

  • www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 5

    VERSATILIT Y FOR ANY PASTURE

    AND HAY CONDITIONS.

    For more information, visit :

    www.triplecrownfeed.com or call 800-451-9916.

    Horses naturally eat fiber. But for years, grains (corn, barley and oats) have been the standard

    for horse feed, even though research has proven that the high-soluble carbohydrates in

    grain-based feeds increase the potential for colic, laminitis, hyperactivity, ulcers and cribbing.

    With its beet pulp based fiber content, New and Improved Triple Crown Complete provides

    12% fat and all the calories, vitamins and minerals of a grain-based feed, but with half

    of the potentially harmful soluble carbohydrates. Triple Crown Complete now has the

    versatility to be fed in any hay or pasture situation, when hay and pasture are plentiful

    or to help when they are short.

  • 6 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    Horse Bites is compiled from Press Releases sent to Horseback Magazine. Original reporting is done as circumstances warrant.

    Content is edited for length & style.

    Horsebites- Cont. on pg.36

    SPRINGSTEENS ROCK RIO RAISING RECORD $1.5 MILLION DOLLARS FOR USET

    FOUNDATION

    Wellington, Fla - On Friday, Jan. 22, the United States Equestrian Team (USET) Foundation hosted the Olympic and Paralympic Games benefit, Rockin Rio, at Louisburg Farm in Wellington, Flori-da. With more than 600 guests in atten-dance, Rockin Rio featured honorary chairs Patti Scialfa and Bruce Springs-teen. The celebratory evening included award presentations, an elegant dinner, a surprise performance by Springsteen and a lively auction, which helped raise more than $1.5 million dollars for the USET Foundation. Rockin Rio captured all of the elements of an amazing evening. The tent was transformed into a festive Brazilian wonderland by designer Reed

    McIlvaine (Renny and Reed) and in-cluded an exquisite dinner by Ken Rose catering. USET Foundation Executive Director Bonnie Jenkins and Commit-tee Chairmen Kimberly Boyer, Gloria Callen, Margaret H. Duprey, Elizabeth Johnson, Elizabeth B. Juliano, Jacque-line B. Mars, Robin Parsky, Rebecca Reno, Jeannie Tisbo and Akiko Yamaza-ki all helped organize the highly success-ful event. Olympian Rodrigo Pessoa of Brazil kicked off the festivities, wel-coming the American delegation to his country this summer for the upcoming 2016 Olympic and Paralympic Games in Rio de Janeiro. USET Foundation Treasurer Philip Richter then welcomed honorary chairmen Patti Scialfa and Bruce Springsteen, who recognized the guests for their dedication to the sport and the Olympic movement, as the USET Foundation prepares for the 2016 Olympic Games. Patti and I have been involved with the horse world for 20 plus years since Jess started riding when she was 5 years old, Springsteen said. Needless to say retirement is nowhere in sight for me. I literally play for horse feed night after night. Springsteen continued, Patti and my life has been deeply enriched by our involvement in the riding world. Ive

    gotten to watch my daughter grow up into a young woman of character and excellence. Ive gotten to watch a lot of you grow up with her. Ive gotten to watch the best in the world compete year after year, and I know what that takes. Were here tonight to honor your focus, your hard work and your dedica-

    tion. I know its not always an easy life, and we want to show you that we are 100 percent behind you. Later in the evening, the awards ceremony began with 16-year-old Lucy Deslauriers of New York, New York, being named the recipient of this years Lionel Guerrand-Hermes Trophy, which is presented to a young rider in one of the Olympic disciplines who exemplifies both sportsmanship and horsemanship. In 2015, Deslauriers had a breakout year by definition: she won the Individual Gold and Team Silver at the Adequan/FEI North American Ju-nior and Young Rider Championships, Individual and Team Gold at the Neue Schule/USEF National Junior Jumper Championships and Individual Gold at the USEF U25 National Champion-ships. The next award was presented to Phillip Dutton of West Grove, Penn-sylvania - the recipient of the Whitney Stone Cup. The award is presented an-nually to an active competitor who dis-plays consistent excellence in interna-tional competition and high standards of sportsmanlike conduct while serving as an ambassador for the United States and equestrian sport. Five-time Olym-pian Phillip Dutton was the pathfinder for the U.S. Eventing team and led them to victory at the 2015 Pan American Games, where an Olympic qualification was at stake. The final award, the Bruce Duchossois Distinguished Trustee Award, was presented to Brownlee O. Currey, Jr. - Created in recognition of Duchossois leadership, generosity and outstanding character. The award is pre-sented annually to a USET Foundation Trustee who exemplifies exceptional leadership, philanthropy and character. For over 30 years Brownlee O. Currey, Jr. has lent his wisdom, passion and phi-lanthropy to the United States Eques-trian Team and the USET Foundation. He is the Chairman of the Board of the Foundation and, over his 30 years as a Trustee, he has served as Vice Presi-dent, Chairman of the Development and Nominating Committees, and been an important member and advisor on the Investment and Finance Commit-

    Bruce Springsteen, photo Rebecca Walton

  • www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 7

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  • 8 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    RODEO HOUSTON

    (WORLDS LARGEST!)BY THE NUMBERS

    143,000 tamales purchased 116,000 pounds of potatoes

    served 68,000 barbecue sandwiches served 52,000 turkey legs consumed

    45,000 funnel cakes purchased

    44,000 corn dogs consumed

    20,000 sausages on a stick sold

    18,000 fried Oreos consumed Rides were ridden more than

    2.4 million times. Games were played nearly

    6.7 million times. 500,000 riders loved the view

    from the La Grande Wheel 250,000 bumped into each

    other in the bumper car ride 183 million people world-

    wide heard through social messaging about the Houston Rodeo

    Fans re-tweeted original message to another 120 million worldwide

    SALT GRASS TRAIL

    Just as the violence of the Civil War was ending, our great Texas cattle indus-try was just beginning. With the taste of beef becoming a favorite in the North, Texans began devel-oping their longhorn herds. Each winter the Longhorns were driven to the Texas Gulf Coast to graze on the rich coastal salt grass.

    An area, extending about 15 miles inland from the gulf, (approximately Orange to Browns-ville), grew a hardy wild grass that stayed tall, bunchy and green all year. For reasons unknown at the time the cattle that fed on the salt grass grew fatter and healthier than other cattle,

    Today, we know that it was the result of the high mineral content in the grass that benefited the cattle. The trail to this rich pasture land became known as the Salt Grass Trail and pro-duced some of the best beef in the Lone Star State.

    8 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    The Big World ofRODEO

  • www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 9

    RIDING THE PARADE

    Thousands of dusty and tired trail riders end their week long cross state rides with the largest rodeo parade in the United States. For approximately two hours, the Houston Livestock Show & Rodeos Go Texan Parade winds through the streets of downtown Houston among towering buildings show-

    casing trail riders, local bands and visiting dignitaries.

    While the parade signals the end of the trail rides for another year and announces the beginning of the Houston Livestock Show & Rodeo, the Pa-rade planning begins seven months in advance of the big day. From order-ing equipment, working with the city and state on logistics, and assigning roles to the 460-person parade committee, this two hour event is a work in progress until the very last rider dismounts and the sound of bands are just memories.

    By 6 a.m. on the big day, all volunteers are in place. From checking in parade participants to helping corral thousands of high school band students into the correct marching space, nothing is more important than the time line that has to

    accommodate both television coverage and police and fire department safety demands. At precisely 10:01 a.m. the parade begins with the official cars leading the grand marshal, who is usually on horseback or in a carriage. When all is over, committee members start the clean-

    up process and turn all the next three weeks festivities over to the largest livestock show and rodeo in the world.

    RODEO HOUSTONHELPING TEXAS YOUTH

    The number one mission of the Houston Livestock Show & Rodeo is helping Texas students get a college educa-tion. More than 2,000 students are currently attend-ing the college of their choice on the Rodeos tab. With an annual pledge of nearly $26 million, the rodeo has placed $400 million in scholarships since its beginning in 1932.Thanks to generations of Houstonians, show volunteers, donors, buyers and sponsors, the Houston Livestock Show and Rodeo is

    one of the top scholarship programs in the nation, and our contributions to our junior market exhibitors and grant recipients have impacted countless youth over the years, said Jack Lyons, Houston Livestock Show and Rodeo chairman of the board. The Shows total educational commitment is a milestone we all take great pride in.The Shows 2016 educational commitment of $25,858,260 is comprised of the following

    Scholarships $12,981,000 Junior Show Exhibitors/Calf Scramble Participants $7,463,250 Educational Program Grants $4,888,610 Graduate Assistantships $525,400 Total $25,858,260

    New educational program grant recipients for 2016 include the Association for the Advancement of Mexican Americans; ESCAPE Family Resource Center; Girl Scouts of San Jacinto; Miracle Farm; Neighborhood Centers; SIRE Therapeutic Horsemanship; Texas Parks and Wildlife Foundation; To Educate All Children TEACH; and Writers in the Schools. For more information about the scholarships and educational programs supported by the Show, visit rodeohouston.com/AboutUs/EducationalSupport. www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 9

  • 10 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

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  • 12 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

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  • 14 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    Its the most pres-tigious rodeo in the world, and only the top

    15 contestants in each category get to compete in Las Vegas at the Wrangler National Finals. The 2015 contest took place Decem-ber 3-12, and is the champion-ship end of season event for both the Professional Rodeo Cowboys Association and the Womens Professional Rodeo Association. Anyone who makes it to these finals is a bona fide rodeo star. It was a year of great highs and lows for Steven Peebles. The 26 year old from Redmond, Oregon, won the world champi-onship for bareback riding at the WNF, but five months before hed been near death. A broken rib a relatively minor injury by rodeo standards tore an artery and blood nearly filled his chest cav-ity and lungs. In the nick of time, his traveling partner Brian Bain realized Peebles was critically ill and got him to a hospital. Pee-bles said he really didnt feel 100

    percent well until the champion-ship. That was the first time since July that I could ride a bareback horse without hurting, he said. That doesnt mean he dwells on his injuries far from it. You cant think about getting injured, he said, comparing it to

    driving and constantly worrying about getting into a wreck. What you put in your head might happen, he said. You train your brain to think only of the job. His injuries have affected him, however. I feel like Ive been ro-deoing for 20 years, and its only been eight, he said. During those seconds atop a bucking horse, a rider uses every muscle from his foot to his neck at the same time, and needs a lot of stamina, according to Peebles. He exercises reli-

    giously in his off time, but when rodeoing, finding a gym is tough. Peebles does a lot of cardio work, and also rides his bike, runs and includes lots of stretching. Since his injury, his workouts also in-clude certain therapeutic exercis-es recommended by his doctors.

    Peebles finds himself on the road almost exclusively during Febru-ary and March, as well as the

    period from June to September. Because he lives in Oregon, most of the spring rodeos are within an eight hour drive, so he only has to travel on weekends. During the off-season, Peebles likes to take his roping horse to jackpots. When asked about any myths or misconceptions about rodeo hed like to dispel, Peebles said hes met people on airplanes and other venues who didnt know much about rodeo. When they asked what he did for a liv-ing and he replied, Rodeoing,

    How Four RODEO STARS

    RemainOn Top

    By Jane Meggitt

    Steven Peebles

    14 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

  • www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 15

    theyd want to know what he did for a real job during the week. Its like [they think] someone volunteers to perform at the cir-cus, he said. In 2016, Peebles goal is winning the gold at the cham-pionships again. That would be my dream come true. It would be awesome. I want to prove I can do it again.

    Tim OConnell may be a first-rate bareback rider, but he confesses he doesnt ride broke

    horses very well. That doesnt matter the 24 year old from Zwingle, Iowa, finished the year in fourth place in WNR earnings in 2015. He explains his lack of standard riding horse skills on the fact that his dad was a pick-up man, and his older brother got to do most of the riding, when Tim was small as a boy. My dad would say, Youre too small,

    youll get hurt, recalls OConnell. A bucking horse is another story. The feel is so different, he said. OConnell grew up watch-ing his dad go to rodeos all over the country. When Tim accom-panied him, it was the bull rid-ing that attracted the youngster. While OConnell started out competing in bull riding in high school, during his senior year he met B.J. Scott with the PRCA. He had a left-handed rig, and I wanted to try it, said OConnell. In that first time out for OConnell and the horse he ended up

    getting stomped on beneath a fence, with the animal penning him underneath it. That horse was East Coast Otis, who became a top bucking horse in the sport. OConnell kept at it, and pursued bareback riding in high school rodeo and then in college. This

    year, while attending Missouri Valley College, he was also a champion at the College National Finals Rodeo. While he works out con-stantly at home, thats not the situation while on the road. Instead, when hes rodeoing, he exercises by running and doing careful stretching. Theres not a lot of time when youre rodeoing, he said. Youre either driving or trying to sleep. When I get a day off, I try to hit the gym. While he plans to stay in the game as long as possible, OConnell said he doesnt want to go past his time. I want to go on my own terms, he said. His college major was public relations, and the well-spoken, humorous young man seems a natural for that field. Hed like to eventually do Public Rela-tions for rodeo, noting the huge changes in the sport, especially for the younger generation. Before that happens, his goal is winning the world title.

    Steven Peebles, PRCA photo by Eva Scofield

    Tim OConnell

    www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 15

  • 16 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    It was the first time at that particular rodeo for bareback rider Tanner Aus, 25, but his perfor-

    mances helped him earn sixth place in the world standings for 2015. Aus hails from Granite Falls, Minnesota and comes from a rodeo family. Hes been in the game since the age of 9. The last time someone from the North Star State qualified for the WNF was back in 1999. Actually riding bucking horses takes up just a fraction of his time. Much of his time is spent traveling, conducting busi-ness and keeping fit. Its a lot of hard work and spending a lot of hours in the gym, he said, noting that top ro-deo performers require physical fitness and mental toughness. You push yourself to be bet-ter than you were. Youre always trying to beat your former self, according to Aus. For all the fierce competi-tion and sacrifice, Aus said guys making the finals are down to

    earth and willing to help each other. No one gets to that level without some cooperation, he said. Thats the mentality you help each other out.

    Its always an up and down situation with a rodeo stars physical well-being. In the grand scheme of things, Ive been pretty lucky, said Aus. Hes suffered a couple of concus-sions, the most serious injuries in his career to this point. Youve got to live with what you do to your head, he admitted. Aus also had knee surgery and groin repair. He doesnt know anyone competing on the circuit that hasnt had surgery. Because of constant trav-eling, he doesnt spend much time at home. On the winter cir-cuit, weather is always a gamble

    on the road. If we can stay down South, we will, Aus said. His 2016 goals include winning at Rapid City, a goal hes had for some time. I take I-90 across

    South Dakota, passing all those towns along there. Id like to win at (the Corn Palace Stampede Rodeo) Mitchell, and all along the

    I-90 corridor, he said. Aus com-peted in high school rodeo on that circuit and won, and now hed like to do it as a pro. His future goals also include finishing college, as hes close to earning his degree in business. Once he hangs up his spurs as a rodeo pro, hell de-cide what to do in the business field. Aus no longer has a horse of his own, and hasnt ridden a saddle horse in months. He hopes to soon ride his sisters horse for fun, and take part in another favorite activity, team roping.

    Tim OConnel & Dilly Bar (D and H Cattle) PRCA photo by Larry Smith

    Tanner Aus

    16 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    Top 4 Rodeo - Cont. on pg. 20

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    Sherry Cervi has been at the top of the barrel rac-ing game for 22 years. It was back in 1994 that she

    first went to the National Fnals. When asked how many arena re-cords shes broken, Cervi laughed and said she couldnt remember. At the 2015 finals, she rode Callie DuPeriers Dash Ta Diamonds, known as Arson around the barn, to run the fastest time in Round 10. Now 40, shes as com-petitive as ever. Cervi notes that there was a 60 year old rookie at the finals this year, so age is not really a deterrent in the sport. Competition today is getting tougher and tougher, but thats an incentive, she says, an at-titude that helps define a great athlete. Whatever happens, she knows she will always be in-volved in some aspect of barrel racing. Ive had a great career, and Im thankful for it, she said. Cervi rides every day. She

    and her assistant train about 14 horses daily between the two of them. Cervi breeds her own horses, and looks for an animal with a good mind, good bone, and a little gritty, who tries very hard. Al-though based in Marana, Ar-izona, she is on the road from the beginning of June to the beginning of Oc-tober. During the winter circuit, she goes back and forth between competitions and home. Her two favorite rodeos are Houston, Tex-as and Salinas, California. Those two are completely different, but theyre unique, and I love both of them, she said. As for horse keeping, Cervi believes in good nutrition, good shoeing and a veterinarian she trusts. Her horses get some chiropractic and other therapeu-

    tic treatments. Thats the hardest part of rodeo, keeping a horse sound, she said. She loves the rodeo life-style. Its one big family, and a

    great atmosphere. Kids growing up in it learn responsibility, and the ups and downs of life, she said. You learn to work hard and get out of it what you put into it. Although shes tall, blonde and beautiful, Cervi doesnt con-sider herself a star or particularly glamorous. Im just a barrel racer who loves horses. I was a little girl who wanted to be a barrel racer and got the opportunity, she said.

    Sherry Cervi PRCA photo by Eva Scofield

    Sherry Cervi

    20 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    Top 4 Rodeo - Cont. from pg. 16

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    As temperatures in parts of the country dip below freezing and weather presents wet con-ditions, horses become susceptible to snowballing and thrush in their hooves. Tab Pigg, Vettecs Farrier-at-Large, rec-ommends that farriers and horse owners apply snowball pads or pour-in pad ma-terial to horses hooves during the cold season to prevent snow becoming im-pacted in the hoof cavity. Vettec Equi-Pak CS can serve as a snowball pad and its special formula can reduce the like-lihood of thrush, which often surfaces during wet seasons. Vettec Equi-Pak CS is a fast-setting, soft, instant pad material. It is infused with copper sulfate to effec-tively prevent and manage mild and moderate cases of thrush. With proper application, Equi-Pak CS bonds to the bottom of a horses foot, eliminating the possibility of snow and bacteria being trapped in the frog. If a horses hoof cavity isnt protected or filled during the snowy sea-son, there is a risk the horse could be-come sore and lame, says Pigg. When a horses hooves are packed with snow for more than 24 hours, the horse will begin to distribute its weight unevenly because of the discomfort, and the risk of the horse developing thrush in-creases. Applying Equi-Pak CS helps to

    Vettec Equi-Pak CS Helps Prevent Snowballing in Horse Hooves During Winter Season

    Pour-in pad provides durable support and protection against thrush in wet conditionsprovide comfort and protection against snowballing, as well as thrush. During the winter, horses see farriers or veterinarians less often be-cause hooves dont grow as fast during the colder seasons. During this time period, Tab recommends the following tips for horse owners: Have a farrier apply Equi-Pak CS

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  • 26 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    Special Rodeo Riders

    In Texas, its rodeo time! Who doesnt love watch-ing brave, muscular cowboys riding bulls and horses and showing off their athletic prowess as they throw their ropes craftily over the heads and heels of swiftly moving steers? And who doesnt love seeing the beautiful cowgirls who dare to race around the barrels at high speed with such confi-dence? The horsemanship is amazing and the unity of the horses and riders boggles the mind. They make it look

    so easy. And when one of them slips up and has a rough ride, we are all reminded of just how difficult it is to be accurate when you are mounted on a horse. As the rodeo circuit goes from one city to the next, another breed of cowboy emerges in the spotlight. Specialized horse shows

    are highlighted at many of the ro-deos where all of the contestants are overcoming the difficulties associated with physical and cognitive issues creating special needs connected to their lives. Many of these extraor-dinary athletes face daily difficulties that make you wonder how they have the physical and emotional strength to make it through the day. And yet, they are riding horses and compet-ing on them. How do they do it? Through teamwork! It takes an amazing number of special people without disabili-

    ties who willingly and lovingly give their time and energy to facilitate such competitions. The teamwork that goes on between riders with dis-abilities, volunteer helpers, families, coaches and horses is magical. As most of us are aware, it takes a lot of support to care for horses, get them ready for riding on a daily basis and prepare them for competition. The horses have to be handled on the ground, groomed, tacked properly and held for riders with physical dis-abilities. Just getting on the horse requires a lot of courage for these riders. They have to have confidence in their helpers and their mounts. Imagine being placed on a saddle atop a live horse that has a mind of its own and you dont have the ability to catch yourself if someone slips or the horse acts up. Once on the horse, many of the riders need continued as-sistance with controlling their horses

    English...

  • www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 27

    or maintaining their balance. Side walkers often walk be-side them to help stabilize or even catch the riders if they were to lose their balance or if the horse were to react to something unexpectedly. Riders with cognitive disabilities can also require assistance from leaders and side walkers in order to participate in these incredible horse shows. Typically, the classes are divided by age, cognitive disability, physical disability and the amount of assistants needed to perform the required tasks in the arena. Rid-ers working independently are separated from those need-ing one assistant. Riders with multiple assistants also have their own classes. Additionally, classes will be categorized by walk only or walk and trot. There will even be classes where the riders are completely independent at the walk, trot and canter. If you think for a minute that any of this sounds easy, you arent paying attention. These amazing riders will compete in different horse shows or rodeo events that a lot of mainstream people would never dream of attempt-ing. If you like speed, youll appreciate the barrel racing which is a timed event. Watching the smiles on their faces as they race through a barrel pattern as fast as they can sends smiles far wider than the inside of the show arena. Trail classes highlight the inner strength of these riders as they work their way through a variety of tasks. It is inspir-ing to watch them overcoming difficulties as they maneu-ver their horses over bridges, around obstacles, opening and closing gates without dismounting and performing a variety of difficult exercises on horseback.

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  • 28 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

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    In showmanship classes con-testants show their skills of handling the horses from the ground. Their ability to control their horses while presenting them to the judge is a tes-timony to their skills as horsemen. Equitation classes are scored on the ability of the riders to sit correctly and use their horsemanship skills to control their horses in an arena with other horses and riders. Often, the riders are separated into western or English classes that require different equipment and a slightly different way of holding the reins and control-ling their horses. This month, if you are lucky enough to be in Houston, you will be able to see these special riders per-form at the Houston Livestock Show and Rodeo held at the NRG Arena. On Friday, February 19th, hundreds of volunteers will be gathering with their horses for 200 special needs cowboys and cowgirls who have been invited to show off their equestrian skills. For at least a year, the HSLR Special Childrens Committee has

    been raising funds and making plans for this wonderful event. It takes hundreds of volunteers to make this happen. There is a safety committee to insure a fun time for everyone, volunteers to make sure the traffic patterns are smooth and insure that contestants are in place at the proper time, questions are answered and ev-eryone gets any additional help that might be needed. The start of the show on Fri-day afternoon will feature opening ceremonies complete with the Na-tional Anthem which is often sung by a contestant. Once the classes get underway, the judge will finalize the placings in each class. A coveted belt buckle is raucously awarded to each winner while trophies and rib-bons are also presented to every con-testant. Families swell with pride as they watch their special riders and joy abounds. To everyones delight, the Special Childrens Committee always goes above and beyond the call of duty. A photographer takes pictures of each contestant, rodeo clowns have

    been known to entertain the masses and everyone is fed meals and snacks. You can just feel the love in the air as you look around at the families, volunteers and coaches. As the show ends with closing ceremonies on Sunday afternoon, the committees generosity is extended to the groups who support the riders. Recognition with cash awards is given to the clubs who stand out with their spirit, or-ganization and volunteerism. At the end of it all, everyone goes home with a heart full of joy, gratitude and wonderful memories. The show will run through Sunday, February 21. Admittance and parking are free to spectators.

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    Strobel - Cont. from pg. 27

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  • 30 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    Well, most of us made it through 2015. Political turmoil unlike anything weve seen. Muslim refu-gees, terrorists coming in, a President that refuses to say Radical Muslim Extremists, an economy that still raises a lot of ques-tions. We have a Congress that is so self-absorbed that they have forgotten who they work for. Those of us on Social Se-curity worry about our benefits that we paid into, by law, for 50 years or more, while people that claim they cant work are collecting the same benefits, without ever having paid anything into the system. What a relief when we can get on a good horse and get into some back country and forget about the turmoil for a while. Some friends of mine are on a pack trip into the Big Bend country. Mules and horses. One friend, Ill mention his name, because he is a mule clinician, Paul Gar-rison, wont have anything to do with a horse. He has some great mules and does clinics, and is a real dedicated mule man. Check him out if you are into long ears. Dr. Lindstom, one of the best equine vets I know, will be riding his good horse, Copper, a registered Quarter Horse stud, that is a Stock Horse of Texas Champion. Though I admire their pioneer spirit, I would rather ride the Big South Fork Wilderness Area in Tennessee and Ken-tucky. 125,000 acres of trees, rivers, water-falls, grass, etc. I apologize to the folks that like the West Texas desert country, but growing up in the Blue Ridge Mountains, I will never lose my love of tall trees, deep hollers, and large running rivers with lots of white water. Those who love trail riding, and what

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    horseman doesnt, should try to find some serene places that match their soul quests for riding and relaxing. Tennessee has over 15 million acres of public land for riding and recreation. Missouri has a lot of riding trails, also, although I am not real familiar with them. I know the Mis-souri Ozarks are beautiful. One of the big secrets of trail riding is the River to River Trail in Southern Illinois. You can ride from the Ohio River to the Mississippi, without crossing a road. There are trail heads all along the way where you can

    camp, get supplies, etc. I have ridden parts of it. Of course, here in Texas, the Hill Country State Natural Area is one of the best equine destinations. 5500 acres of land with several miles of trails, and camp grounds let you ride for days without re-peating trails. Its part of the State Park system, so there are rules about riding there, but they are pretty straight forward. I know there are private ranches that of-fer trail riding for a fee. Some, like Sister Creek Ranch, near Boerne, have some re-ally nice amenities. A lot of my Facebook friends ride there often, and some even board their horses there. It is a beautiful place. Check them out if you are in the South Central Texas area. Although I have never ridden there, I understand there is some good riding at San Angelo. You can ride the Concho River for several miles. I used to have a customer that told me it was a really good ride, along the river with easy footing, and lots of places to hit a long trot or lope. There are very few of the Texas parks that allow horseback riding, but check out the ones that do on line. If you know some-one with a big ranch that will let you ride, that can be the best. You only have to be

    respectful of the land owners rights, and not take advantage of the privilege. I always think, when Im riding a remote trail, how the early travelers felt when traveling through this land. Its hard to imagine the Texas Hill Country with-out cedar, which makes passing through without a road almost impossible. Big Foot Wallace, when passing from San An-tonio to San Saba, said, As far as the eye can see, its prairie grass and wild flowers. Good for sheep and goats, and the soul. It was not, and never has been, good cow country, but it was not covered with cedar, or more accurately, mountain ju-niper. Plus of course, in Big Foots time, everything west of what is now I-35 was Comancheria, or Comanche domain. Imagine traveling along by horseback or wagon, with a single shot rifle, maybe a single shot pistol, watching for Indians. Most of us today would never survive. A lot of settlers back then didnt either. I love trail riding, and I love to think about the way things were. A good horse, a comfortable saddle, maybe a friend to share the trail, can help us forget the stress of our modern world. What a gift it would be to be able to ride in peace, with a good friend or friends, on a good horse, in a beautiful area, with wood for a good fire, plenty of water, shade, graze for the ani-mals, food for supper, and of course, the obligatory cup of camp coffee. I hope every one of my readers has a great 2016. May your horse never stumble, and your butt never get sore!

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    While Houston is getting decked out in cowboy colors, over a

    thousand of our finest ser-vicemen and their fami-lies, armed with big ap-petites will mosey over to the Team USO Tent, at the World Championship BBQ Cook-off, to sample the best barbecue that Texas has to offer. While its not served on china or even good sil-verware, all anyone there needs is a slab of beef, rubbed down with secret spices and smoked for hours and lots of fingers

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    ready to taste the results. Everything in the tent is donated to the USO. Local troops and their fam-ilies enjoy complimentary championship barbecue, (cooked by Johnny Trigg, the Godfather of Barbecue), beverages and loads of fam-ily friendly entertainment. This is just one of the many

    32 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    By: Roni Nordquist

  • www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 33

    different events that the Houston USO joins in with to help our local service-men and their families. In Houston, the USO provides a touch of home to nearly 60,000 troops and military families annually. Additionally, the USO offers morale-boosting and fami-ly-strengthening programs to the 8,000 Soldiers, Sail-ors, Airmen, Marines, and Coast Guardsmen and their families who are based in Greater Houston and Southeast Texas. They also serve those locally-based families who are separated from loved ones who are deployed or stationed over-seas. Under the leader-ship of Espiridion Zuniga and Loren Wewsterfield, the Houston USO has spon-sored events throughout the year which allows our troops some enjoyable time with family and friends. Before the sun comes up at this years Rodeo BBQ Cook Off, Johnny will be outside piling meat into the smokers. Then everyone waits. It takes time, and in that metal box is the begin-ning of a day of great mem-ories. You can smell them starting to sizzle and sali-vate at the scent of sweet and smoky, spiced and sauced. Once again Team USO will have some of the best barbecue at the rodeo. To donate or volunteer please contact the Houston USO at: http://us.uso.org

    www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 33

  • 34 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    G R E A T S O U T H W E S T E Q U E S T R I A N C E N T E R , K A T Y , T E X A S

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    G R E A T S O U T H W E S T E Q U E S T R I A N C E N T E R , K A T Y , T E X A S

    M A RCH 22 TO A PR IL 3

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    P R E S E N T I N G S P O N S O R

    B E PART OF THE 7 1 YEAR TRAD IT I ON OF EQUESTR IAN EXCELLENCE , SOC IAL E L EGANCE , AND H ISTOR IC G IV ING THAT I S

    THE P IN OAK CHAR ITY HORSE SHOW. From olympic-level show jumping to the high stepping

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    Andalusians and Lusitanos, Pin Oak is a display

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    Horsebites- Cont. from pg. 6Horsebites...

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    tees. Following dinner, the auction-eer took control of the microphone and revved up the crowd to begin the live auction, which raised money for the U.S. Equestrian Team. Auction items in-cluded a four-piece equine collection by artist Sharon Lynn Campbell, tickets to the International Tennis Hall of Fame Enshrinement Ceremony and Champi-onships with a stay at the Relais & Cha-teaux Castle Hill and the painting Preci-sion by Andre Pater, donated by Misdee and James Miller. The Duchossois fam-ily, Steve Wilson, Jeannie and Tom Tis-bo donated a once in a lifetime trip for four to the Kentucky Derby, and Sharon Lynn Campbell also donated a custom oil portrait. A generous bidder claimed the prime summer week at Thistle House in the Vvillage of Edgartown at Marthas Vineyard donated by Mr. and Mrs. Wil-liam H. Weeks, and guests also had the opportunity to bid on an amazing trip to California on a private jet with a stay at Montage Resort in Laguna Beach as well as an 11.63 carat yellow sapphire put in a setting of their choice, donated by Moti Ferder and Lugano Diamonds. The benefit really started to rock when the final item was introduced as donated by Scialfa and Springsteen. What started as a signed guitar by The Boss quickly escalated to 10 VIP tickets with sound check and backstage meet and greet passes to one of Springsteen and the E Street Bands River Tour concerts. To encourage the bidders, Springsteen took to the stage and brought the guests to their feet with one of his iconic per-

    formances. The hotly contested item eventually sold to two lucky bidders for $300,000 each. Rockin Rio proved to be wildly successful for the USET Foundation, thanks to the generosity of the guests and auction donors, and their goal to help fund the United States Equestrian Team riders as they prepare to compete at the 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil. Lameness: Muscle Issues Often Over-looked

    Wellington Equine Sports Medicine: Muscle - The Overlooked

    Missing Link to Lameness

    Wellington, FL - Wellington Equine Sports Medicines veterinarians Anne Moretta V.M.D. M.S., Suzan Oakley D.V.M., Dipl. ABVP (Equine), Certi-fied Member ISELP, and renowned re-habilitation professional Sheila Schils, Ph.D. M.S. agree that muscular issues that cause performance challenges in the equine athlete are often overlooked. Horses have proportionally greater muscle mass than humans, with muscle tissue comprising up to 60 percent of their bodyweight, so it stands to reason that muscle problems can have a pro-found impact on performance quality. If a rider has muscle aches and pain after a busy day of schooling fol-lowing a period of time of riding inac-tivity, our equine partners must certainly have similar discomfort. Muscle pain,

  • www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 37

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    exercise intolerance, muscle atrophy, weakness or stiffness can be signs of muscle problems. The diagnosis of muscle disorders can be elusive, causing frustration for the owner and challenges for the veterinarian. Since muscle injury can accompany and/or mimic skeletal problems, tendon or liga-ment injury, or even neurological disease, diagnosis can be complicated. The best way to prevent muscle problems is to main-tain your sport horses in regular, individually tailored con-ditioning programs designed and updated by Drs. Moretta, Oakley and Schils at Wellington Equine Sports Medicine. These programs will help avoid working your equine partners beyond their level of conditioning which can create more long-term lameness issues. Consistent feeding programs can be implemented based on each horses level of fitness and en-ergy requirements to avoid metabolic problems such as myo-sitis and tying-up. It is very important to evaluate the horses overall muscle development, said Dr. Oakley. Identifying areas of muscle atrophy can help with the diagnosis of musculoskel-etal problems. Compensation for pain in one area can result in muscle spasm, local pain, and muscle atrophy in other areas. Primary muscle disorders include acute or chronic muscle injuries, Exertional Rhabdomyolysis (tying up), Hy-perkalemic Periodic Paralysis (HYPP) in Quarter horses, Equine Polysaccharide Storage Myopathy (EPSM) and other glycogen disorders. Systemic disease such as Equine Proto-zoal Myelitis (EPM) and Cushings disease can cause muscle atrophy as well. Shivers is another disorder affecting muscles that may have a neurologic origin. Assessment of suspected muscle problems should begin with a complete professional performance evaluation. Some of the parameters that we check for are any changes in behavior, acute or chronic lameness complaints, changes in body condition, any comments by the rider or trainer regard-ing under saddle performance or training difficulties. Dr. Moretta said. The complete physical and lameness examina-tion can include, diagnostic imaging as well as blood work or muscle biopsies for metabolic or genetic disorders (Insulin Resistance, EPSM, HYPP or Myositis) as underlying sources of pain. I find acupuncture and electro-acupuncture are very useful in relieving muscle spasm, reducing muscle inflamma-tion, and controlling pain related to muscle dysfunction. I also use equine spinal manipulation to aid in restoring normal nerve function to atrophied muscle groups, reduce muscle spasm, and help restore normal bio-mechanical movement. Muscle spasms and atrophy are very common in the neck and back. Functional Electrical Stimulation (FES) is a useful therapeutic option to improve muscle function. Dr. Schils states that Due to the ability of FES to replicate sym-metrical muscle function, the technology can be used to im-prove the balance of the horse. Once the horse is in an ideal balance, injuries are less common and performance is much more consistent. In addition, with the use of FES, muscle spasms, as well as muscle atrophy will be reduced making the horse more comfortable. Contact the professionals at Wellington Equine Sports Medicine for a performance evaluation if you have concerns about muscular issues. They can help get your horse on the right track with an accurate diagnosis, appropriate treatment program, and individual follow up with rehabilita-tion therapy. Rehabilitation is a critical step which is often ignored with our professional equine. WESM wants to keep your equine athlete performing at its best.

  • 38 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    Researchers from the University of Melbourne, Aus-tralia, and the WALTHAM Centre for Pet Nutrition in the United Kingdom examined[i] how much weight obese ponies and horses lost when fed all the hay they wanted (ad-libitum). They also looked at weight loss when forage was restricted.

    Twelve obese animals were used in this study: 4 Stan-dardbreds, 4 mixed-breed ponies, and 4 Andalusian-cross horses. For the first 20 weeks, they were all fed hay, ad-libitum. During the next 12 weeks, their hay in-take was restricted to 1.25% of body weight.

    RESULTS: Obese Standardbred horses lost significant amounts of weight over 20 weeks when fed ad-libitum hay. Their average Henneke Body Condition Score (BCS) im-proved from 7.2 to 5.3. The pony and Andalusian groups also lost weight, though not as dramatical-

    OBESE HORSES

    Lose Weight on Free-choice Hay

    Research Reflection by Dr. Juliet M. Getty

    ly: average BCS decreased from 8.0 to 7.0. During the next phase when hay was restricted, all groups lost even more weight.

    IMPLICATIONS FORYOUR HORSES: The results of this study re-veal that overweight hors-es and ponies, even breeds known for difficulty with insulin resistance, lose weight when allowed to eat hay ad-libitum (available all day and all night). How-ever, it is likely that these animals would have expe-rienced even more weight loss had several factors been addressed:

    The study lasted only 20 weeks. There was weight loss, but more time is needed, especially for ponies and insulin resis-tant horse breeds.

    The hay had not been analyzed for its sugar and starch content. Had it been confirmed that these horses were con-suming hay with ESC + Starch levels less than 10%, the results would likely have been even more favorable.

    There was no dietary supplementation to al-leviate inflammation. Body fat releases inflam-matory cytokines which

  • www.horsebackmagazine.com Special Rodeo Issue 2016 2 HORSEBACK MAGAZINE 39

    promote more fat stor-age. Obese horses bene-fit from dietary addition of omega 3s and antioxi-dants.

    The horses were housed and fed individually. The stress of confinement and isolation creates a hormonal response that promotes fat storage.

    During the second phase of the study, where hay was restricted to only 1.25% of body weight, there was greater weight loss. This is to be expected, but at great cost. Forage restriction damages the horses abil-ity to maintain a normal weight and subjects him to oxidative stress, causing harm to many tissues and metabolic processes. The researchers do not have a sequel to this study. If they had, they may have found that the animals who en-

    dured forage restriction be-came more severely insulin resistant, as well as devel-oped leptin resistance.[ii]

    Juliet M. Getty, Ph.D. is an in-dependent equine nutritionist with a wide U.S. and interna-tional following. Her research-based approach optimizes equine health by aligning physi-ology and instincts with correct feeding and nutrition practices.

    Dr. Gettys comprehensive re-source book, Feed Your Horse Like a Horse, is available at www.GettyEquineNutrition.com -- buy it there and have it inscribed by the author, or get it at Amazon (www.Ama-zon.com) or other online retail bookstores. The seven separate volumes in Dr. Gettys topic-centered Spotlight on Equine Nutrition series are available with special package pricing at her website, and also at Ama-zon in print and Kindle ver-

    sions. Dr. Gettys books make ideal gifts for equestrians.

    Find a world of useful infor-mation for the horseperson at www.GettyEquineNutrition.com: Sign up for Dr. Gettys informative, free e-newsletter, Forage for Thought; browse her library of reference articles; search her nutrition forum; and purchase recordings of her educational teleseminars. Reach Dr. Getty directly at [email protected]. She is available for pri-vate consultations and speak-ing engagements.[i] Study: Potter, S.J., Bamford, N.J., Har-ris, P.A., and Bailey. S.R., 2013. Com-parison of weight loss, with or without dietary restriction and exercise, in Stan-dardbreds, Andalusians and mixed breed ponies. Journal of Equine Veterinary Sci-ence, 33(5), Abstract, 339.

    [ii] Please read two articles in Dr. Juliet Gettys Library, located at www.gettye-quinenutrition.com:1) Restricting Forage is Incredibly Stress-ful Choose a different method to help your horse lose weight 2) Can the Damaged Insulin Resistant Horse be Fixed?

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  • 40 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    In any IRS audit of horse activities, one issue will be the extent to which the taxpayer has advertised horses for sale. Ad-vertising is considered to be an effective type of promotion to at-tract customers, and if you do not advertise or otherwise promote the sale of your horses, the IRS will argue that you are not engaged in a business because you dont care about selling your product. This is true whether your field involves race horses, show horses, or stud services. There are so many modes of advertising that it can be a daunt-ing consideration. Advertising is more ubiquitous and intrusive

    than ever be-fore, especially on the internet. Many believe that in order to capture atten-tion, ads need to provide useful content that will generate discussion. For advertising to be effec-tive, the ads should be colorful, in-teresting and need to be repeated over time. Magazines usually will provide a discounted rate for a se-ries of ads. Again, getting back to the IRS audit issue, it is important to keep copies not only of the print ads, but also backup invoices is-sued by the magazines, for sub-

    stantiation purposes. The IRS might scrutinize particular ads and argue that they dont adequately connect to the horse activity itself, and that the costs should be disallowed. For example, sometimes ads can be a simple announcement or so-called vanity ad, and this may be subject to scrutiny by the

    The Importance of Advertising from

    the IRS PerspectiveBy John Alan Cohan, Attorney at Law

    IRS- Cont. on pg. 44

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    Living the Li f e s t y l e & Loving e Li f e

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    Wonderful 33-acre property in Hempstead. All new construction. 122x36-foot barn with 16 stalls, radiant barrier insulation, air conditioning, automatic waterers, bathroom, vet room, tack room, saddle wall, rotating tie ring, pasture feeders, wash rack and insemination/palpa-tion chute and porches. 130x70 arena and round pen with water. Property has been cleared. Newly fenced and cross-fenced. Three bed, two bath manufactured home - perfect to live in while you are building your custom home and have as guest house after. Additional features include mosquiinclude mosquitos mist system, overhead orescent lights, mobile tack door that swings. New well and aerobic septic. Part of the Paso Fino Horse Association. Call (281) 858-3451.

    Equestrian estate on eight acres in Magnolia. 4,315-square-foot custom home. Home features interior Chicago brick walls; a library/oce; spacious chefs kitchen with

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    Barnmaster barn with 12-foot concrete alley, auto waterers, y system, hot water, wwash room and enclosed tack. Fenced and crossed-fenced. Apartment over the three

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    Exquisite custom estate ranch house and guest house/oce on 25.5-acre working horse ranch. Large outdoor arena with commercial lights and two-story announcers stand. Multiple barns with electric & water, four-horse auto walker. Wash rack, chutes, loaang sheds, pastures, shop, hay barn. Fenced and cross-fenced with pipe and smooth wire. Custom stone home with slate and hardwood oors, vaulted wood ceiling with beams, interior stone walls. Four bedrooms, four-and-a-half baths, three-car carportgreat for covered pavilion. Guest house/oce with kkitchen and bathroom. Text 2833786 to 67299 for more info. Call (281) 858-3451 or e-mail [email protected] with inquiries. Price: $1,275,000

    Five-acre gated cypress estate with manicured grounds, mature trees, sparkling pond, pool with waterfall and four-stall barn. Barn has wide concrete center aisle, tack room & attached shed for storage. Property is fenced & cross-fenced with water to the paddock. Raymond Stokes designed 3,465-square-foot main house with four bedrooms, three bathrooms, formal dining, large island kitchen with built-in desk & casual dining area, semi-vaulted ceiling family room with built-ins, areplace and wet bar, wood-paneled oce, master suite with large master bbath. Hardwood & tile ooring throughout. Oversized three-car detached garage with one bedroom apartment above. Text 3096671 to 67299 for more info or call (281) 858-3451.

  • 44 HORSEBACK MAGAZINE 2 Special Rodeo Issue 2016 www.horsebackmagazine.com

    IRS. In the IRS Audit Technique Guide, revenue agents are advised as follows regarding section 183 audits: The examiner needs to re-view the actual copy of any ad-vertising in instances where the taxpayer has deducted such ex-penditures. Many taxpayers will buy advertising space for vanity ads. These spaces are frequently purchased to place photographs of their children and the childrens horses. The ads wish the children Best of luck prior to upcoming show competitions. The examiner should use professional judgment to determine whether the adver-tisements truly represent promo-tion of the taxpayers horse activ-ity. Advertising is also impor-tant as a way of protecting existing customer good will. Expenditures of this type are designed to main-tain good relations between your horse activity and those who are already familiar with your busi-ness. Goodwill advertising can (855) 695-1000

    extend to things such as sponsor-ship of horse events, advertising in horse show programs, or having promotional give-away items, such as hats with your name or business logo. People who are audited by the IRS must realize that revenue agents often are not familiar with the horse industry and the dif-ficulties people face, and the Au-dit Technique Guide encourages agents to be skeptical towards the horse industry, particularly if the taxpayer has a history of losses. Advertising is one of numerous other elements that will help sup-