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Hosted by Drexel University. Foundation for Innovation. Courtesy of discoverphl.com. Keynote Address Mary T. Henige , APR Director, Social Media & Digital Communications, General Motors Company @ maryhenige. Leads GM’s social media efforts External blogs - PowerPoint PPT Presentation

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Page 1: Hosted by Drexel University

Hosted by Drexel University

Page 2: Hosted by Drexel University

Courtesy of discoverphl.com

Foundation for Innovation

Page 3: Hosted by Drexel University

Keynote AddressMary T. Henige, APR

Director, Social Media & Digital Communications,

General Motors Company@maryhenige

Leads GM’s social media efforts

External blogsSenior leader web & Twitter chatsFacebook fan pagesOther social web activities

Page 4: Hosted by Drexel University

Step Up to the Plate: Sports PRBonnie Clark, Vice President of Communications,

Philadelphia PhilliesMichael Preston, Director of Public Relations,

Philadelphia 76ersKevin Saghy, Public Relations & Marketing Specialist,

Chicago CubsModerator: Rebecca Timms, Public Relations Coordinator,

Philadelphia 76ers

Personal BrandingJason Mollica, President, JRMComm

Professional Development Sessions

Page 5: Hosted by Drexel University

The Passion Conversation: Be an Explorer of Your PassionsGeno Church, Word of Mouth Inspiration Officer, Brains on Fire

Eyes Wide Open: Finding Your Way Toward a Future in Public Affairs

Cmdr. Brook DeWalt, APR U.S. Navy Senior Student and Admiral Stephen B. Luce Scholar,

U.S. Naval War College

From the Crisis Trenches: Blazing a New Trail in Communications

Rae Bazzarre, Director of Communications & External Affairs, LIVESTRONG Foundation

Katherine McLane, Vice President for Communications & External Affairs, LIVESTRONG Foundation

Professional Development Sessions

Page 6: Hosted by Drexel University

Juggling: Life at an Agency

Joe ClarksonAccount Coordinator, Taylor Strategy

Nick LucidoSenior Account Executive, Edelman Digital,

Chicago

Jessica NoonanClient Staff Assistant, Burson-Marsteller

Professional Development Sessions

Page 7: Hosted by Drexel University

West Virginia UniversityLouisiana State University

University of FloridaBoston University

University of DelawareDePaul University

University of AlabamaRoger Williams University

Chapter Development Session

Page 8: Hosted by Drexel University

Burson-MarstellerEducational Housing ServicesGeneral MotorsKetchumNew York University of Continuing and Professional StudiesPadilla Speer BeardsleyRowan University CGCETaylor (taylorstrategy.com)Tierney CommunicationsWest Virginia University Online Integrated Marketing Communications Graduate program

MORE TO COME!

Exhibitors

Page 9: Hosted by Drexel University

The 1920’s were a great time of innovation in PhiladelphiaPaying tribute to Ivy Lee, PR Founding FatherDress up or dress down -Anything from a flapper dress or top hat to jeans is welcome

“The Ivy Lee Club”During our Friday night social, the Loews Hotel,

will be transformed into a Roaring ‘20’s Jazz Club

Page 10: Hosted by Drexel University

RegistrationFull Registration All events, Oct. 25–29

Members and Affiliates $300Non-members $335Day Registrations

If you can’t attend the full Conference, you may register for a single day’s sessions and events.

Members and Affiliates $175Non-members $185

Deadline to register is Tuesday, September 24

Page 11: Hosted by Drexel University

Cost and AccommodationsThe Loews Hotel

Recognized as one of the “World’s Best” by Travel + Leisure readersWalking distance to shopping, theater, eclectic South Street, cultural attractions and restaurantsOur special rate is $179 + taxes / night (single/double/triple/quad occupancy)

Loews Philadelphia photo courtesy of Philadelphia Convention & Visitors Bureau (PCVB) and Paul Loftland.

Page 12: Hosted by Drexel University

Fly in to the Philadelphia International Airport• West Coast: around $348 • Mid West: around $491• South: around $348

Catch a cab• ~$28.50 one way from Airport to Center City

Take the shuttle • Liberty Shuttle $10 from airport to any Philadelphia

hotel

Destination Philadelphia

Page 13: Hosted by Drexel University

BoltBus & Megabus • Low-cost bus services to and from over 14 locations

New York, Boston, etc.

Amtrak train • To and from New York, Boston, Washington, D.C. and

Harrisburg

SEPTA • Bus, trolley, elevated train, subway and Regional Rail

lines - in and around Philadelphia• Market East Station is around the corner from the

Loews

Destination Philadelphia

Page 14: Hosted by Drexel University

Fundraisingwww.prssa.orgFUNdraising Playbook (PDF)Search Chapter News Start a conversation HERE or on Facebook or TwitterChapter President Google Group

Page 15: Hosted by Drexel University

Be sure to regularly visit www.prssa.org/conference

“PRSSA 2013 National Conference” on Facebook

@PRSSANC and #PRSSANC

Stay informed!

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Melissa Clawson, Conference Coordinator Shayna Alston, Assistant Coordinator Ian Crumm, Programs Director Jess Howard, Communications Director Surina Seetha, Logistics Director

Your Conference Committee

Page 17: Hosted by Drexel University

Thank you to our PRSSA 2013 National Conference Sponsors

… and more to come!

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@PRSSANC and #PRSSANC“PRSSA 2013 National Conference” on Facebook

[email protected]

Hosted by Drexel University