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© 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc. Hot Products 2011 November 30, 2011 #hwhotproducts

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Page 1: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

© 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified,

or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.

Hot Products 2011

November 30, 2011

#hwhotproducts

Page 2: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

2 © 2011 Experian Information Solutions, Inc. All rights reserved.

Today’s Discussion

Stay Safe – Shop Online!

Page 3: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

3 © 2011 Experian Information Solutions, Inc. All rights reserved.

Daily Visits to Retail 500 Largest traffic increase took place on Cyber Monday

Page 4: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

4 © 2011 Experian Information Solutions, Inc. All rights reserved.

Total Visits to Retail Categories Growth across major holiday product categories

Page 5: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

5 © 2011 Experian Information Solutions, Inc. All rights reserved.

Top Retail Websites by Growth Major retailers continue to capture higher market share

Page 6: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

6 © 2011 Experian Information Solutions, Inc. All rights reserved.

Downstream Traffic to Retail 500 Retailers captured significant traffic from search

Page 7: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

7 © 2011 Experian Information Solutions, Inc. All rights reserved.

Fast Moving Search Terms Tablets & e-Readers dominate this holiday season

Page 8: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

8 © 2011 Experian Information Solutions, Inc. All rights reserved.

Top Search Terms in Apparel & Accessories Cold weather favorites Uggs & North Face

Page 9: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

9 © 2011 Experian Information Solutions, Inc. All rights reserved.

Variations of “Uggs’ Decline in variations but heavy paid competition continues

-24%

Page 10: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

10 © 2011 Experian Information Solutions, Inc. All rights reserved.

Top Search Terms in Electronics Monster Beats by Dre headphones are popular gift item

Filtered for ‘black’ and ‘cyber’

Page 11: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

11 © 2011 Experian Information Solutions, Inc. All rights reserved.

Variations of “Kindle” Searches for the new Kindle Fire spiked last week

+102%

Page 12: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

12 © 2011 Experian Information Solutions, Inc. All rights reserved.

Search Term Sequences for ‘ipad’ Price and functionality questions common

Page 13: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

13 © 2011 Experian Information Solutions, Inc. All rights reserved.

Top Search Terms for Video Games Xbox is most seached console this season

Filtered to include only video game related searches

Page 14: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

14 © 2011 Experian Information Solutions, Inc. All rights reserved.

Searches for Xbox Decline in search activity compared to previous holiday

-37%

Page 15: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

15 © 2011 Experian Information Solutions, Inc. All rights reserved.

Top Search Terms in Toys & Hobbies Leapfrog Leappad is this season’s hottest gift

Page 16: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

16 © 2011 Experian Information Solutions, Inc. All rights reserved.

Search Term Variations for ‘Outlets’ Outlet shoppers favor Coach, Nike & North Face

-10%

Page 17: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

17 © 2011 Experian Information Solutions, Inc. All rights reserved.

Search Term Variations of ‘free shipping’ Shoppers are not always finding free shipping info

Page 18: Hot Products 2011 - experian.com · Monster Beats by Dre headphones are popular gift item Filtered for ‘black’ and ‘cyber

18 © 2011 Experian Information Solutions, Inc. All rights reserved.

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