house journal presentation by edwin fernandes
DESCRIPTION
House Journal Presentation by Edwin FernandesTRANSCRIPT
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by Edwin Fernandes
General Manager & Editor,
Shree VayamHouse Journal of IDBI Bank1
The Agony and Ecstasy
of Publishing House Journals
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The Hatching
2
The Agony and Ecstasy
of Publishing House Journals
The American Asso. approx. 15,000
The BAIE has 3000 members
HJs were first published by the British Association of
Industrial Editors (BAIE) in 1949.
ABCI in India had approximately 1000 members
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A semi official printed medium
of communication published
by
Institutions and Business
Houses etc.
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The Agony and Ecstasy
of Publishing House Journals
DEFINITION
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House Journals
Help develop a feeling of psycho - social security
among employees.
Help employees to be attached to the
organization- lifts Employee Morale.
This helps in meeting organizational goals.
The Agony and Ecstasy
of Publishing House Journals
Goal.jpgGoal.jpgGoal.jpgGoal.jpgGoal.jpg
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AIMS OF A HOUSE JOURNAL
To create a feeling of togetherness among employees.
To inform, to motivate, to educate, to empathise, to
entertain.
Give an outlet to employees‟ literary skills.
Serve as a channel for communication between
people posted to far-flung locales.
The Agony and Ecstasy
of Publishing House Journals
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The Agony and Ecstasy
of Publishing House Journals
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A House Journal should not look like a college
festival souvenir.
CFS are meant to make money, not to
be in the red or be read!
A HJ is vibrant and interactive, a
surrogate Relationship Manager.
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The Agony and Ecstasy
of Publishing House Journals
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Rbi.jpg
The Agony and Ecstasy
of Publishing House Journals
What‟s in a name…?
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INTERNAL TYPE : Contributes to bonding.
Acts as a binding
force in the organisation - keeping
the 'family' in the net.
The Agony and Ecstasy
of Publishing House Journals
DUAL TYPE : A mix of the above, used for
internal and external
communication. Some also
contain advertisements e.g.
HJs of Airlines
EXTERNAL TYPE : Projects a corporate
image to public.
TYPES OF HOUSE JOURNALS
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Sourcing Material
Employees and their
activities
(on-the-job & off-the-job)
CorrespondentsManagement
usually CMD, DMD
or EDs write about
company policy
The Agony and Ecstasy
of Publishing House Journals
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a) Good idea to carry a disclaimer
“The views expressed in this
magazine are not necessarily
those of the Management".
The Agony and Ecstasy
of Publishing House
Journals
b)
FACETS OF A HOUSE
JOURNAL
Member
Association of Business
Communicators of India
This helps to give credibility
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FACETS OF A HOUSE JOURNAL
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The Agony and Ecstasy
of Publishing House Journals
HJs have budgetary constraints like every project or
activity. - A HJ should be made as attractive as possible
within the budgetary limitations.
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FACETS OF A HOUSE JOURNAL
The Agony and Ecstasy
of Publishing House Journals
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The Agony and Ecstasy
of Publishing House Journals
Provide some knowledge of current situations too. Be in sync with the times.
26/11
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NABARD
The Agony and Ecstasy
of Publishing House Journals
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The Agony and Ecstasy
of Publishing House Journals
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FACETS OF A HOUSE JOURNAL
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The Agony and Ecstasy
of Publishing House Journals
Stress on creativity. Drab office circulars or pompous
notifications a “no-no” in House Journals.
House Journals also become vehicles of expressing
different facets of an employee's personality through
his/ her writings.
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The Agony and Ecstasy
of Publishing House Journals
Knowledge is power
"Informed Employees are better Employees...........“
Correspondents should know the Organisation and its staff.
Correspondents should take an interest in a wide-range
of activities –office, research, environment, education, social
events, international affairs etc.
Suggest topics for special features
THE ROLE OF CORRESPONDENTS
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THE ROLE OF CORRESPONDENTS
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The Agony and Ecstasy
of Publishing House Journals
They have to have a
Correspondents are the vital link between the
Editor and staff.
NEWS GATHERING :
for News
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If a dog bites man
The Agony and Ecstasy
of Publishing House Journals
What is News?
- that's not news
Role of Correspondents
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If a man bites dog
The Agony and Ecstasy
of Publishing House Journals
-Now that's news!!
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The Agony and Ecstasy
of Publishing House Journals
Everyone likes to see one‟s name in print. Be careful
when using names of persons. Spell names correctly.
A misteak gets multiplied by the no of copies in
circulation. The circulation of Vayam is 15,000!!!
Preliminary scrutiny of articles is the responsibility of
the correspondents.
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Remember a H J is not a newspaper.
Don‟t incite or inflame passions.
Avoid politics and religious subjects.
The Agony and Ecstasy
of Publishing House Journals
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The Agony and Ecstasy
of Publishing House Journals
Correspondents not only have to
report news, at times they have to
make News.
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MAKE
NEWS :
Arrange
events,
contests for
children etc.
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The Agony and Ecstasy
of Publishing House Journals
THE ROLE OF CORRESPONDENTS
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The Agony and Ecstasy
of Publishing House
Journals
Hold annual contests
for employees
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Reward Winners
Appreciate them in
Writing
Report on the events.
The Agony and Ecstasy
of Publishing House Journals
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Be Topical/ Don’t Delay
The Agony and Ecstasy
of Publishing House Journals
Food tastes better when hot, right?
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Wedding Photograph
Of an Emloyee/s
The Agony and Ecstasy
of Publishing House Journals
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Wedding Photograph
Of an Emloyee/s
The Agony and Ecstasy
of Publishing House Journals
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The Agony and Ecstasy
of Publishing House Journals
The Baby Arrives!!!
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The Agony and Ecstasy
of Publishing House Journals
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“When farmer Oak chose to show his unbridled joy, the corners of hismouth spread till they were within an unimportant distance of his ears,his eyes were reduced to narrowest of chinks, diverging wrinklesappeared round them, extending upon his countenance like thediffused rays in a rudimentary sketch of the rising sun”
Far from the Madding Crowd- Thomas Hardy
The Agony and Ecstasy
of Publishing House Journals
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On Guard
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The Agony and Ecstasy
of Publishing House Journals
A sentence, ideally, should not exceed 25 words
-and a paragraph 10 lines.
Who took 20 years to
complete a sentence !
Don’t be like the convict
SENTENCES & PARAGRAPHS
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The Agony and Ecstasy
of Publishing House Journals
Encourage the use of photographs with articles.
“A photograph says a thousand words”
PHOTOGRAPHS
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The Agony and Ecstasy
of Publishing House Journals
Action photographs have more appeal
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M. S. Dhoni in Action
The Agony and Ecstasy
of Publishing House Journals
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For „Achievers Column‟ – Head andshoulders are preferable to full lengthphotos.
The Agony and Ecstasy
of Publishing House Journals
Do a little research, explain the event
the photograph covers
Do not write behind photographs with
smudgy pens.
e-photos are preferable.
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60th Birthday
The Agony and Ecstasy
of Publishing House Journals
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Wrong usage / Examples of Tautology:
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The Agony and Ecstasy
of Publishing House Journals
GRAMMAR / PUNCTUATION / CORRECT ENGLISH
Both the two
Shout loudly
Funny Joke
Hurry up fast
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Your hairs are looking silky.
My shirt is lose.
Every Sunday, I take head bath.
Your hair is looking silky.
My shirt is loose
Every Sunday, I have a head bath.
The Agony and Ecstasy
of Publishing House Journals
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Punctuation is important
Woman, without her man, is a beast !
Woman, without her, man is a beast.
Woman without her man is a beast.
The Agony and Ecstasy
of Publishing House Journals
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The Agony and Ecstasy
of Publishing House Journals
English As She is Spoke
1. I need leave to marry my daughter
2. My Mother in law expired and
only I am responsible in the house
The Agony and Ecstasy
of Publishing House Journals
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Height of Jargon / Hyperbole
The Agony and Ecstasy
of Publishing House Journals
It is fruitless to become lachrymose over precipitately
departed lacteal fluid
Pulchritude possesses solely cutaneous
profundity -
Members of an avian species of identical plumage
congregate – Birds of a feather, flock together
Beauty is only skin deep
– Don’t cry over split milk.
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Avoid Cluttering
The Agony and Ecstasy
of Publishing House Journals
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The Agony and Ecstasy
of Publishing House Journals
Associate yourself with useful activities within the
organisation and outside. Be better informed
Win the confidence of employees by your dedication.
The goodwill of the HJ will depend on your goodwill.
To your contacts, you will be the face of the HJ.
Importance of Correspondents
The Link
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Study people, their likes, dislikes, their hopes and aspirations.
Spend a little time with them whenever possible – at work or
at recreation. You must interact with employees at all levels.
The Agony and Ecstasy
of Publishing House Journals
Know your Orgn. and its operations in all aspects. Regularly
update Mailing List. Give importance to Retired Employees.
Net work all the time. Your familiarity with people will ensure a
two-way communication, to tell them what the HJ is and what it
does and also to know from them what they think of the Journal
and its contents. Be a good listener.
Importance of Correspondents
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FEEDBACK FORM The Agony and Ecstasy
of Publishing House Journals
OBTAIN FEEDBACK
What goes around,
comes around
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START
Co-ordinate with Verticals/ employees
for article collection
Flow Chart for HJ
Conceptualize the theme
Implement last edition's feedback
The Agony and Ecstasy
of Publishing House Journals
Reject
Edit Articles
Are the
articles
Interesting
?
N o
Yes
Prepare the Dummy /
Decide on Designing
Co-ordinate with the Printers
for final printing
Send material for
typesetting
Receive articles
Give final approval
for printing
Receive the HJ Copies
Despatch the HJ Copies
Reserve copies for Contests
Receive Feedback
STOP
Visit Press
Update Mailing List
Confirm receipt
of Copies
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START
Make a List of
Functions/ Contests
Make a shortlist
Apply for the Awards
STOP
Find out the procedure to apply
for the Awards
Flow Chart for HJ Awards
The Agony and Ecstasy
of Publishing House Journals
Coordinate with Admin
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Ilustrative List of Organisers of HJ Contests
Public Relations Council of India
The Association of Business Communicators of India, Mumbai
Reserve Bank of India, Mumbai.
The Press Club of Trivandrum
The Rotary Club of Midtown Cochin
FEI Cargo Limited, Mumbai.
The Agony and Ecstasy
of Publishing House Journals
Mayaram Surjan Foundation, Raipur
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Strive for Perfection
The Agony and Ecstasy
of Publishing House Journals
Aim for the coconut tree and you will hit the ground.
Aim for the moon and you will hit the coconut tree.
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TEAM WORK
The Agony and Ecstasy
of Publishing House Journals
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The Agony and Ecstasy
of Publishing House Journals
Thank You For
Being Such
Wonderful
Participants
Edwin Fernandes
(M) 9870336765