house of janine catalogue
DESCRIPTION
House Of Janine CatalogueTRANSCRIPT
ADD YOUR COLOUR ADD YOUR COLOUR ADD YOUR COLOUR ADD YOUR COLOUR TO OUR STYLE!TO OUR STYLE!TO OUR STYLE!TO OUR STYLE!
YOUR UNIFORM SPECIALISTS
LOOK GOOD, FEEL GOOD, PERFORM!
WWW.HOUSEOFJANINE.COM
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LOOK GOOD, FEEL GOOD, PERFORM!
WWW.HOUSEOFJANINE.COM
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ADD YOUR COLOUR ADD YOUR COLOUR ADD YOUR COLOUR ADD YOUR COLOUR TO OUR STYLE!TO OUR STYLE!TO OUR STYLE!TO OUR STYLE!
YOUR UNIFORM SPECIALISTS
H J
WHY?
HOW?
THE COMPLETE PACKAGE
Θ IMAGE IS THE VISUAL REFERENCE TO BRANDING
Θ SUCCESSFUL IMAGE IS SEPARATION FROM COMPETITORS
Θ POWERFUL IMAGE = UNIFORM CODE
Θ IMAGE IS INDIVIDUAL AND REPRESENTATIVE
Θ CREATES A TEAM
Θ DRESSING AND IMAGE SELLS FIRST
Θ ADD COLOUR TO YOUR BRAND
Θ THE HOJ TEAM WILL MEET WITH THE CLIENT AND TOGETHER
CREATE AN IDENTITY
Θ HOJ WILL CHOOSE FABRICS THAT WORK WITH THE CLIENTS
REQUIREMENTS
Θ HOJ WILL BRING IN A SAMPLE LINE FOR SIZING AND TAKE THE
ORDER
Θ HOJ WILL DELIVER WITHIN THE TIME ALLOCATED TO THE CLIENT
Θ THE BRANDED UNIFORM IMAGE
Θ THE ALTERATION SERVICE
Θ THE BOARD FOR VISUAL STYLING
Θ THE WORKSHOP OF STYLE AND MAINTENANCE SERVICE
Θ THE IMAGE WORKSHOP INCLUDING ETIQUETTE, GROOMING
AND OVERALL IMAGE
BRAND EXAMPLES
- COLOURS FOR THE BRAND
WAIST DETAIL - Accentuating the waist area with V
lines always enhances and slims down the tummy
DETACHABLE COLLAR - This collar can be removed,
it creates a long line which is essential for illusion
dressing as it elongates the top body
ALTERNATE COLLAR JACKET
3/4 SLEEVE - This
sleeve shows off
positive flesh remem-
ber the more flesh
you show the skinnier
you look
HOOK N EYE SHIRT
HOOKS N EYES - brilliant illusion dressing technique as the shirt may be closed
at the smallest part of the body ensuring that part is enhanced
SHIRT COLLAR - a good standing collar ensures the
neck line is elongated and enhances the décolleté
SLEEVE WITH SLIT - positive flesh and
layering - to wear a long sleeved top under this garment adds an alternate
line for
illusion dressing
WAISTCOAT
LOW V NECK - long lines always
accentuated under the bust which is
the smallest part of most women's
bodies
JET POCKETS - pockets
with no flaps are
streamline - flaps
create bulk
PANEL LINES -
these lines are
fit lines which
create shape
even if there is
no shape
SHAWL COLLAR JACKET
LONG SHAWL COLLAR -
long lines for elongated top
body
WAIST BAND - accentuate the waist
STRAIGHT SLEEVE - long line creates
skinny upper arms
Curved hemline of jacket - creates soft
edges on the normally widest part of a
women's body also see the length of the
jacket - this is sitting at hip 2 which is a
good length on most women's bodies
BELL SLEEVE - hemline of the
sleeve is wider and assists in
narrowing down the upper arm
OPEN CUT COLLAR - shows off the women's
décolleté which can be worn with a shirt
underneath or just a spaghetti strap top
CUT AWAY COLLAR JACKET
PANEL LINES– creates shape
Straight hemline - slightly
longer than Hip 2
COLLARLESS COAT
PRINCESS PANELS -
creates shape over
the bust and waist
BELT DETAIL
C F PANEL TOPSTITCHED -
this center front is cut
away with no buttons
KNEE LENGTH -
a great layer
length which
works for any
women’s
height
A LINE CUT - the most
flattering of lines,
keeping your hemlines
wider than your
widest part is always
wise
DENIM SKIRT
OPTIONAL
FABRIC BELT - a
great hip detail
which distracts
from the waist
and elongates the
top body
ASYMMETRICAL PANEL DETAIL -
asymmetrical panels are fantastic
for cutting the body in half
PANELED KICK SKIRT
SHAPE PANELS
- panels are our
best illusion
dressing tools
SLIGHT FLARE - hemlines always
wider!
STAND AND COLLAR -
elongates the neckline
SEMI CASUAL JACKET
CUFF
1 POCKET - asymmetrical
detail
WAISTBAND
PRINCESS PANEL -
is always missing in
a good cut casual
jacket
50’S BOX JACKET
WAIST JACKET - length is
critical here it assists in
layering
ONE BUTTON - which can be
open or closed
ROLL COLLAR - soft collar which
is very flattering
WAIST TROUSERS
FLY FRONT - always better than in
the back of the trousers or in the
side
WAISTED TRS - tucks the
tummy in
BOOT LEG - remember
hemlines should always
be wider than the
widest part
BAND WIDE CUT TROUSER
TURN UPS -
these are great
for any height
of woman and
wide is always
best on any
butt shape
HIP BELT - flattens the tummy
area
WRAP SHIRT
ELBOW SLEEVE - great for
WAIST BELT - that ties
asymmetrically
WRAP - flattering on any
tummy
COLLAR - soft
shawl collar
LONG SLEEVE SHIRT
CURVED HEM - flattering on hip
SHAPE DARTS - for shape
HIGH SHIRT COLLAR -
stand is critical for illusion
dressing and great when
worn under jackets
CUFF DETAIL
BETTY BOOB DRESS
PRINCESS PANELS - for shape
SCOOP NECK -
wide line for an
open décolleté
ELBOW SLEEVE -
always better than
short sleeve
BELOW THE KNEE - keep
those knees covered if they
need to be
KNEE LENGTH SHORTS
WAISTBAND - tummy tucker
POCKETS - long
dipped shape—
the only pocket
I recommend
TURN UPS -
weight at the
end of trousers
will create a
long line
HOJ ADD YOUR COLOUR TO OUR
STYLE
WWW.HOUSEOFJANINE.COM
082 856 9230
JANINE STARKEY
LOOK GOOD, FEEL GOOD, PERFORM!