how a blog can drive your mission
TRANSCRIPT
60% of consumers feel more positive about a company after reading custom content on its site. (Source: Content+)
90% of consumers find custom content useful.(Source: TMG Custom Media)
78% believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)
Blogging = 55% More Visitors
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Blogging = 97% More Inbound Links
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Source: HubSpot, http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
When you provide content with a context, you make a connection with readers.
What this means:
Your content has to have value for them.
Age of Blog Readers
Under 20 21-35 36-50 Over 51
At 53.3% of all blog readers, 21 to 35 year olds are far and away the
main demographic.
Source: Sysomos, http://www.sysomos.com/reports/bloggers/
Ask for comments to find out what people think of your content.
Ask for their input on future posts.
Find out what makes your readers tick.
Food security
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Blog Whitepaper
Newsletter AnnualReport
Impact
Volunteers Campaigns Major Donors
You probably have tons of content lying around in your annual reports and even on your website that you can repost on your blog.
On a platform that you own.
For longer posts with more in-depth information.
To provide greater value.
Platform
Inform
Value
Answers to donor questions.
Reviews of industry trends.
Plans on how you’ll meet your goals.
Brief interviews with experts.
The inner workings of your organization.
Reviews of best informationin your field.
Goals
Content
PromotionFeedback
Analytics Blogging is a program, not a campaign.
Once you start, don’t stop.
It’s an ongoing process.