how a sales 2.0 sales person spends their time€¦ · – gather intel from insideview and...

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How A Sales 2.0 Sales Person Spends Their Time Mike Damphousse CEO/CMO, Green Leads @damphoux and @greenleads http://www.greenleads.com/b2b-blog/ http://www.facebook.com/greenleads/

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Page 1: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

How A Sales 2.0 Sales Person Spends Their Time

Mike Damphousse

CEO/CMO, Green Leads

@damphoux and @greenleads

http://www.greenleads.com/b2b-blog/

http://www.facebook.com/greenleads/

Page 2: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

Coffee Time

• Spend your first hour sipping a hot coffee and reading emails

www.greenleads.com+1.978.633.3233

Page 3: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

Coffee Time

• Spend your first hour sipping a hot coffee and reading emails

WRONG!

• Every prospect you’re dying to talk to is sitting at their desk drinking coffee

• Your first hour of every day should be reaching out to your hottest prospects by phone and/or email

• If you target multiple time zones, hit your hots at the coffee time for each www.greenleads.com

+1.978.633.3233

Page 4: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

Inbound Time

• Review your inbound leads and respond to them accordingly

www.greenleads.com+1.978.633.3233

Page 5: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

Inbound Time

• Review your inbound leads and respond to them accordingly

NOT TOTALLY WRONG…

• It’s the process that is important– Review activity in HubSpot Lead Management Tool

– Review history in Salesforce

– Gather Intel from InsideView and LinkedIn

– If contact info needs cleaning, use Jigsaw Fusion

– Manually review Lead Score

• Then Respondmore details…..

www.greenleads.com+1.978.633.3233

Page 6: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

HubSpot Time

• Review activity in HubSpot Lead Management Tool

www.greenleads.com+1.978.633.3233

Activity

Interests

Page 7: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

HubSpot Time

• Similar information can be found in Salesforce if you have HubSpot’s Salesforce Integration

www.greenleads.com+1.978.633.3233

How did they find

you?

Latest Activity

Page 8: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

HubSpot Time• Use the opportunity to review past activity, prior contact, and lead score

www.greenleads.com+1.978.633.3233

Manually Review Lead Score

Manually Review Lead Score

Page 9: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

HubSpot Time

• Get a snapshot of the company, look for trigger events

www.greenleads.com+1.978.633.3233

Trigger events in recent news

How are you connected?

Learn about the company

Page 10: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

HubSpot Time

• Don’t leave home without it – how are you connected? How active is their growth? Prospect’s background?

www.greenleads.com+1.978.633.3233

Are they growing?

Review profile

Read their status updates

Page 11: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

Jigsaw Time

• Double check contact info, company data, other contacts

www.greenleads.com+1.978.633.3233

Data is Fresh

Manually Review Lead Score

Page 12: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

Outbound Time

• If the Lead Score is right, Dial 3 Times, Email, Voicemail, Close it out if no contact.

www.greenleads.com+1.978.633.3233

Page 13: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

Outbound Time

• If the Lead Score is right, Dial 3 Times, Email, Voicemail, Close it out if no contact.

WRONG

• Dial, Dial, Dial, Email, Dial, Voicemail, Dial, Email, Nurture… Repeat in any order until you Reach them or they Reach You

www.greenleads.com+1.978.633.3233

Get a Click-to-Dial solution for your system Or…add them to a HOT

list and use ConnectAndSell

Page 14: How A Sales 2.0 Sales Person Spends Their Time€¦ · – Gather Intel from InsideView and LinkedIn – If contact info needs cleaning, use Jigsaw Fusion – Manually review Lead

Q&A Time

Mike Damphousse

CEO/CMO, Green Leads

@damphoux and @greenleads

http://www.greenleads.com/b2b-blog/

http://www.facebook.com/greenleads/

www.greenleads.com+1.978.633.3233

http://www.greenleads.com/roi-calculator/