how a sales 2.0 sales person spends their time€¦ · – gather intel from insideview and...
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How A Sales 2.0 Sales Person Spends Their Time
Mike Damphousse
CEO/CMO, Green Leads
@damphoux and @greenleads
http://www.greenleads.com/b2b-blog/
http://www.facebook.com/greenleads/
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Coffee Time
• Spend your first hour sipping a hot coffee and reading emails
www.greenleads.com+1.978.633.3233
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Coffee Time
• Spend your first hour sipping a hot coffee and reading emails
WRONG!
• Every prospect you’re dying to talk to is sitting at their desk drinking coffee
• Your first hour of every day should be reaching out to your hottest prospects by phone and/or email
• If you target multiple time zones, hit your hots at the coffee time for each www.greenleads.com
+1.978.633.3233
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Inbound Time
• Review your inbound leads and respond to them accordingly
www.greenleads.com+1.978.633.3233
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Inbound Time
• Review your inbound leads and respond to them accordingly
NOT TOTALLY WRONG…
• It’s the process that is important– Review activity in HubSpot Lead Management Tool
– Review history in Salesforce
– Gather Intel from InsideView and LinkedIn
– If contact info needs cleaning, use Jigsaw Fusion
– Manually review Lead Score
• Then Respondmore details…..
www.greenleads.com+1.978.633.3233
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HubSpot Time
• Review activity in HubSpot Lead Management Tool
www.greenleads.com+1.978.633.3233
Activity
Interests
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HubSpot Time
• Similar information can be found in Salesforce if you have HubSpot’s Salesforce Integration
www.greenleads.com+1.978.633.3233
How did they find
you?
Latest Activity
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HubSpot Time• Use the opportunity to review past activity, prior contact, and lead score
www.greenleads.com+1.978.633.3233
Manually Review Lead Score
Manually Review Lead Score
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HubSpot Time
• Get a snapshot of the company, look for trigger events
www.greenleads.com+1.978.633.3233
Trigger events in recent news
How are you connected?
Learn about the company
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HubSpot Time
• Don’t leave home without it – how are you connected? How active is their growth? Prospect’s background?
www.greenleads.com+1.978.633.3233
Are they growing?
Review profile
Read their status updates
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Jigsaw Time
• Double check contact info, company data, other contacts
www.greenleads.com+1.978.633.3233
Data is Fresh
Manually Review Lead Score
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Outbound Time
• If the Lead Score is right, Dial 3 Times, Email, Voicemail, Close it out if no contact.
www.greenleads.com+1.978.633.3233
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Outbound Time
• If the Lead Score is right, Dial 3 Times, Email, Voicemail, Close it out if no contact.
WRONG
• Dial, Dial, Dial, Email, Dial, Voicemail, Dial, Email, Nurture… Repeat in any order until you Reach them or they Reach You
www.greenleads.com+1.978.633.3233
Get a Click-to-Dial solution for your system Or…add them to a HOT
list and use ConnectAndSell
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Q&A Time
Mike Damphousse
CEO/CMO, Green Leads
@damphoux and @greenleads
http://www.greenleads.com/b2b-blog/
http://www.facebook.com/greenleads/
www.greenleads.com+1.978.633.3233
http://www.greenleads.com/roi-calculator/