how can companies evaluate and select specific foreign markets to enter

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How can companies Evaluate and select Specific foreign markets To enter ? By Mausumi Mohanta

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How can companies

Evaluate and select

Specific foreign markets

To enter ?

By Mausumi Mohanta

Before going global

company needs to decide

Which Markets

To Enter

Which Markets To Enter ?

• How many markets to enter

• How to choose markets

• Developed vs. developing

markets

How many markets to enter ?

- Waterfall Approach

- Sprinkler Approach

How many markets to enter ?

- Waterfall Approach

Gradually

entering

countries

in sequence

How many markets to enter ?

- Sprinkler Approach

Entering

many countries

simultaneously

How to choose markets ?

How to choose markets ?

-Product

How to choose markets ?

- Geography

How to choose markets ?

- Income

How to choose markets ?

- Population

How to choose markets ?

- Political Climate

Developing Markets

represent huge

potential markets

Firms use lessons

gleaned from Marketing

In Developing countries

Used to compete in

Developed countries