“how can we sustainably fund the cfnz strategic plan so we remain viable across next 3 years?”
TRANSCRIPT
The challenge
“How can we sustainably fund the
CFNZ strategic plan so we remain
viable across next 3 years?”
What does success look like? Financially sustainable
Membership understand what we are trying to achieve
in terms of sustainability
High level of engagement with branches maintained
Equity in service levels across branches achieved
Leader focusCEO Belinda freed up to focus on advocacy
with DHBs and MOH for increased funding
for services & medication
How many hours per week?
What is ideal?
Ground Rules for Today
Keep in mind throughout the session:
1.Idea building – not decision making
2.Make sure you have a voice
3.Respect the views of others
4.We have included ways the idea could be implemented….these are not final
The issue
No single nationwide event that represents CF
Apart from awareness week limited ongoing work to raise
community awareness
Overseas and in branches there are great fundraising events
CFNZ owns nationwide fundraising event We need to create a single strong fundraising platform to
increase income
Nationwide presence across all branches
Organised and run on the same day every year (i.e. the Big
Bounce, Cycle Event, Great Strides (US)
Find inspirationGet inspired from global CF network (UK,
AUS, US) and from successful branch
events
Have national co-ordinating role with
nationwide fundraising target (NOT CEO)
Support all branches with support kit
Community building event Increases income through nationwide
fundraising
We have not done this before
Lots of inspiration from global & branch
network
This will connect us as a CFNZ network
Provides platform for fundraising and
community development
The issue
National office fundraising focus can take away
from other activity
Low awareness of CF and its impact beyond
existing community
Build highly engaged community of Friends with CFGrow income by leveraging
value of personal connections
beyond the PWCF network
We’ll bring them into our
community & maintain a
dialogue with them
Both personal relationships or
businesses committed to
giving to communities
Finding new ways to connectEngage wider audience through impactful communication
◦ 1 in 25. It could be you
◦ Personal impact of living with CF
◦ Inspirational stories from “CF ambassadors”
On the ground support by engaging more at branch level
◦ Reach out to someone you know
◦ National office toolkit
Build a database so we can stay
in touch with the community
National communications
co-ordinator
Personalised touch Don’t lose personal touch, encourage local
community building – build on what you have done
Provide support package for higher value
businesses to support Corporate Social
Responsibility activity
Investigate role of social media to build community
(i.e. Facebook Friends of CF)
Making new connections
All of CFNZ can contribute – we have
connections, we just need to know
what to say and keep in touch
National network of Friends of CF
means connections made in one part
of the country could benefit elsewhere
Grow income through individual and
business investments/support (i.e.
bequests)
The issue
Members are not aware who is fundraising initiatives (branch vs
national)
Differences in funding levels per person across branches
CFNZ does not have a unified voice within PWCF community
Some branch members do not understand what national office do
One Voice One CFNZ Entity
CFNZ is aligned throughout its
branch and national network
Playing to their strengths the
national office will focus on
providing advocacy, national
fundraising overview & capacity
and valued services equitably for
all PWCF
Branches will provide majority of
fundraising income with support
from national organisation, plus
local community building &
awareness
Aligned to mission, vision
and strategic plan
CFNZ brand identity
All communicating to PWCF
and wider community with
one voice
Provides a clear focus
National on services and
advocacy, fundraising support
Branches on fundraising, local
profile & community
awareness
Everyone clear on vision and strategy
Mechanism for services provided by national
office to be paid for by branches
Transparency from national office of service
provision through frequent breakdown of
services provided per region
Working group to evaluate services being
provided and prioritise highest value services
National fundraising target including support
100% clarity on services and fundraising
Single voice that best meets the needs of
wider PWCF community
Provides 100% clarity for everyone across
CFNZ network on valued services being
provided in their area
Allows CFNZ community to focus on what
everyone is best at
Ensures national office can continue to
fund services being provided
One team