how can you communicate with the brain in mind to …...title keynote 4: engaging and communicating...

How can you communicate with the brain in mind to drive better outcomes?

Musculoskeletal Disorders Symposium 2017

Copyright © 2017 Ernst & Young Australia. All Rights Reserved. Liability limited by a scheme approved under Professional Standards Legislation

What does science tell us?

► RTW interventions for MSDs are more effective if all players recognise their roles, take responsibility and communicate openly and positively (Franche et al., 2005; Bongers et al., 2006).

► Carroll et al. (2010) showed that interventions involving stakeholders working together appear to be more consistently effective than interventions that do not involve such collaborations

► Improved communication between all players leads to faster RTW and less sickness absence overall, and is cost-effective (Loisel et al., 2003; Franche et al., 2005; Bongers et al., 2006; Tompa et al., 2008).

► Evidence shows that employer participation, early contact and, open communication between the workplace and healthcare providers significantly reduces work disability duration in workers with MSDs (Franche et al., 2005; Tompa et al., 2008).


“I know that you believe you understand what you think I said, but I am not sure that you realise that

what you heard is not what I meant.”


QUESTIONS TELL OUR BRAIN

WHERE TO FOCUS

IF “X” HAPPENSTHEN DO

“Y”

Tapping into the limbic system


Engaging communication

Source: Nancy Duarte, 2011


There is moderate to strong evidence that communication,

cooperation and common agreed goals among MSD stakeholders are fundamental to improving clinical

and occupational health management and RTW outcomes

(Waddell and Burton, 2001; Waddell et al., 2008)


Key takeaways

Use repetition to raise the focus – use multiple channels over time to gain attention

Target the limbic system – stories, metaphors, and cultural references are brain friendly

Cognitive dissonance –create a problem solving rush (identify “what is” versus “what could be”)

123

Appreciative enquiry –questions train the brain on where to focus

“If-then” statements –trigger an automatic brain response to guide goal-directed behaviours

45

Thank You

Peter Kennedy | HSE Senior Manager

Ernst & Young

111 Eagle Street, Brisbane, Queensland 4000, Australia

Direct: +61 7 3243 3667 | Mobile: +61 474 484 866 | [email protected]


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