How CarMax is Rebooting an Innovation Culture

To drive integrity in the automotive industry by being

honest & transparent in every interaction

Stay True to the DNA

Shock the System

Brand

Customer

Collaboration

Discovery

Technology

Shock the System

What’s Next?

Build and Scale

Infuse the DNA

Summary

Stay true to your cultural DNA

Shock the system to break the inertia  

Stay relentlessly focused on your customer