how changing your mind can increase successs #brightonseo 2016
TRANSCRIPT
How Changing Your Mind can increase success
#BrightonSEO @LisaDMyers
We won Best Small SEO Agency 2 years running at European Search Awards + a string awards for our campaigns (it’s not bragging if it’s true!)
I often get asked: HOW do we do that?
I believe it’s about your mindset
I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards
“Best Use Of Technology” - Blackberry Woman & Technology
“35 women under 35” High Achievers List - Management Today
Search Personality of the Year - UK Search Awards
I started my own SEO agency at 31 On my own. No Partners. No Funding..
Grown the agency to become a successful
and profitable business.
In the last 12 months the agency
has won 10 awards
IQ?
Upbringing?
Education?
Luck?
Money?
Did I manage to do that because of:
I am dyslexic
My grades at school were; “meh”
I dropped out of university
My family was bankrupt (twice!) when I grew up
I had an alcoholic parent
I had my first baby at 26
I started the agency in the height of the recession
I had my second baby in the first year of business
Oh and my IQ is totally average (sadly)
100 people theory
HOW YOU THINK
change the way you look at things the things you look at change
if you
Wayne Dyer
YOUR ABILITY TO FAIL (and learn from it)
When we learn to walk we don’t stop trying after a fall…we keep
going!
Failing is a necessary process of learning
Do, or do not, there is no try!
EXPERIENCE IS OVERATED
How many of you can think of a bad manager?
Thinking you are getting better by just the fact that time is passing is crazy
I would rather hire based on: Passion & Grit
We aim for the exceptional
That doesn’t mean expensive or complicated
But it should deserve more coverage than just a link
Sometimes collaboration can help you reach the sky!
https://malmohus-slott.expedia.se/index.php?locale=en
Sometimes it’s the simplest ideas
https://www.flipsnack.com/modern-day-classics/
Leading to lots of great social interaction
Sometimes technology really is your friend!
Historic London
http://www.expedia.co.uk/vc/historicLondon
http://www.expedia.co.uk/vc/historicLondon
When your campaign is good enough to get TV coverage
Sometimes getting it wrong leads to better things
How to Win a Man Booker Prize
5,333 page views
Books Are Getting Bigger (and Better)
Bigger & Better Books
28 links 30 unlinked mentions 3.8k social signals
Final Thought…
Monkey Ladder Paradox
YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
