how cloud is fueling growth for online gaming
DESCRIPTION
Gaming Companies are using Cloud to run their games. It helps them lower costs, achieve high scalability and deploy their gaming application faster.TRANSCRIPT
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How Cloud is Fueling Growth for Online Gaming? June, 2013
Blazeclan
Gaming Gaming Gaming … On Cloud
Cloud IT Better 2
1952 – First Computer Game Tic-Tac-Toe
1958 - First Video Game Tennis for Two
1972 – First commercial Video Game console
Gaming History
235 million active gamers
4.5 billion revenue
10 top games form 3 top publishing Companies
Social games on Mobile
Social Gaming
On-demand streaming of games onto a computer
2009 OnLive /Gaikai Cloud Platform
2012 – Sony Entertainment acquired Gaikai
Cloud Gaming / On-Demand
Blazeclan
Gaming Companies on Cloud
Cloud IT Better 3
Scaled to handle 10m daily active users, improved time-to-market, and lowered costs.
DevOps, Compute
Easily increased capacity to handle 6 million users during peak gaming times
Compute, CDN
Reduced operating costs by more than 50%
Cost Optimization, CDN, Storage
Study behavior of 35 million user per month.
Big Data
Scaled their 3D MMO game to handle 650,000 users.
Scalability, RDS
Restaurant City scaled to handle 4 million users in 8 weeks after launch
DevOps, Scalability
Blazeclan
Business Challenges
Cloud IT Better 4
Knowing gamers’ behaviors and playing patterns
Playing Pattern
Find design flaws And Fix
Design Flaws
Who to build the next game for ?
Next Game ?
Track user behavior for offers
Track geo-trends for sale
Transactional data analysis
Secure transactions
Monetization
Spikes in the usage pattern
Scale for Social Gaming
Streaming games directly on the device
On Demand Gaming
Blazeclan
Game Life Cycle - Matrix
Cloud IT Better 5
Retention
Virality
Monetization
Game Life Cycle (time / age of game )
User Acquisition
Acquisition and Virality Matrix
Engagement Matrix Monetization Matrix
Observe playing pattern, make sure retention is good for initial flow of users Analyze social media streams, Optimization of user acquisition etc.
Custom Matrix
Blazeclan
Matrix Analysis – A Solution
Cloud IT Better 6
Average Monthly Users
Churn-out Rate
Session time
Drop off Rate
Visit Rate
Daily Active Users
Engagement Matrix
Conversion Rate
User Acquisition Cost
Marketing Channel Analysis
Demographic Analysis
User Source Analysis
Geographic Analysis
Acquisition Matrix Number of sent invite / Daily Active Users
Acceptance Rate by type of invite
% of virally acquired users
Virality Matrix
ARPU / ARPPU
Payment Conversion Rate
Avg. transaction Value
Player Life time value
Monetization Matrix
Plan your next Game !!!
Blazeclan
Matrix Analysis – A Solution
Cloud IT Better 7
Average Monthly Users
Churn-out Rate
Session time
Drop off Rate
Visit Rate
Daily Active Users
Engagement Matrix
Conversion Rate
User Acquisition Cost
Marketing Channel Analysis
Demographic Analysis
User Source Analysis
Geographic Analysis
Acquisition Matrix Number of sent invite / Daily Active Users
Acceptance Rate by type of invite
% of virally acquired users
Virality Matrix
ARPU / ARPPU
Payment Conversion Rate
Avg. transaction Value
Player Life time value
Monetization Matrix
Plan your next Game !!!
Gives insight of Playing Pattern and helps identify design flows.
Blazeclan
Matrix Analysis – A Solution
Cloud IT Better 8
Average Monthly Users
Churn-out Rate
Session time
Drop off Rate
Visit Rate
Daily Active Users
Engagement Matrix
Conversion Rate
User Acquisition Cost
Marketing Channel Analysis
Demographic Analysis
User Source Analysis
Geographic Analysis
Acquisition Matrix Number of sent invite / Daily Active Users
Acceptance Rate by type of invite
% of virally acquired users
Virality Matrix
ARPU / ARPPU
Payment Conversion Rate
Avg. transaction Value
Player Life time value
Monetization Matrix
Plan your next Game !!!
Gives insight of Playing Pattern and helps identify design flows.
Gives insight on scale requirements and social behavior
Blazeclan
Matrix Analysis – A Solution
Cloud IT Better 9
Average Monthly Users
Churn-out Rate
Session time
Drop off Rate
Visit Rate
Daily Active Users
Engagement Matrix
Conversion Rate
User Acquisition Cost
Marketing Channel Analysis
Demographic Analysis
User Source Analysis
Geographic Analysis
Acquisition Matrix Number of sent invite / Daily Active Users
Acceptance Rate by type of invite
% of virally acquired users
Virality Matrix
ARPU / ARPPU
Payment Conversion Rate
Avg. transaction Value
Player Life time value
Monetization Matrix
Plan your next Game !!!
Gives insight of Playing Pattern and helps identify design flows.
Gives insight on scale requirements and social behavior
Gives insight of player behavior, social elements, marketing cost and impact.
Blazeclan
Matrix Analysis – A Solution
Cloud IT Better 10
Average Monthly Users
Churn-out Rate
Session time
Drop off Rate
Visit Rate
Daily Active Users
Engagement Matrix
Conversion Rate
User Acquisition Cost
Marketing Channel Analysis
Demographic Analysis
User Source Analysis
Geographic Analysis
Acquisition Matrix Number of sent invite / Daily Active Users
Acceptance Rate by type of invite
% of virally acquired users
Virality Matrix
ARPU / ARPPU
Payment Conversion Rate
Avg. transaction Value
Player Life time value
Monetization Matrix
Plan your next Game !!!
Gives insight of Playing Pattern and helps identify design flows.
Gives insight on scale requirements and social behavior
Gives insight of player behavior, social elements, marketing cost and impact.
Details about transactional behavior.
Blazeclan
Where is Data .. ? Gaming Data Sources • Playing patterns logs • Purchasing and monetizing patterns • Device usage logs • Game error logs • Cross-device game usage data • Social media streams • Transactional data • Geo-data
Cloud IT Better 11
Blazeclan
How AWS can help ?
Cloud IT Better 12
Simple Storage Service (S3)
Amazon Glacier
Storage
Elastic Compute Cloud (EC2)
Auto Scaling
Elastic Load Balancers
Compute and Scalability
CloudFront
Content Distribution
Elastic MapReduce (EMR)
Redshift
Big Data Analytics
Relation Database Service (RDS)
DynamoDB
Scalable Database
AWS OpsWorks
Cloud Formation
Infrastructure Management
Blazeclan
Gaming companies on Cloud – Case Study
Cloud IT Better 13
Better workload understanding . Hybrid model (AWS + zCloud) capable to provision 1000 servers on private Cloud.
AWS to Hybrid
250million monthly active users 10 Top games on Facebook 5 new players every second 0 to 100 m in 40 day (Cityville)
Scale
Moved to AWS as business growth quickly outpaced its capability to add infrastructure.
On-Premises to AWS
Blazeclan
Advantage BlazeClan
Cloud IT Better 14
Cloud Focus
Pre-build Solutions
Faster Time to Market
Thank you source: cloudtweaks
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