how co-op marketing works

8/3/2019 How Co-Op Marketing Works

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Region 10 AR ~ LA ~ OK ~ TXBenefits of Marketing Co-op

Region 10 works with an annual budget of about $500,000. These monies are spent fomarketing our hotels in Region 10 Arkansas, Louisiana, Oklahoma, and Texas. Region 1Co-op programs are designed to deliver incremental business to our Co-op hotels. The Co-oProgram focuses on capturing local and regional market segments in our four States, whereaCHOICE focuses on brand awareness in their national marketing across the United States.

The list below highlights some of our Co-op programs. Participation in the Region 10 Co-oMarketing Program makes good business sense, it allows your hotel to be included in programthat otherwise would be too expensive for individual hotels to join. For ONE DOLLAR per roomper month, this is an affordable marketing investment for each Region 10 hotel.

2008 Programs Purchased with Co-op Funds(These programs are only advertising hotels participating in the Marketing Co-op)

Arkansas Louisiana Oklahoma Texas Arkansas Fishing &

Outdoors Guide AAA - Texas Journey AAA - Texas Journey --

P&T OAG

hotelsatperdiem.com Group Tour Media HeBS - Yahoo /

Mapquest Arkansas.comArkansas Hospitality

Association

Louisiana Sportsman Group Tour Magazine Student Group Tour

Magazine AAA Texas Journeys Louisiana Travel .com HeBS (Yahoo &

Mapquest) LTPA Travel And

Vacation Shows LTPA Summit Louisiana Culinary

Trails Travel Partner

Oklahoma TodayMagazine

Oklahoma LivingMagazine

Midwest Living Oklahoma Travel Guide AAA Texas Journeys Home & Away OK

Edition AAA Southern Traveler HeBS - Yahoo /

Mapquest Hotel Lodging

Association

Texas MonthlyMagazine

Texas AccommodationGuide

OAG - Official AirlineGuide

Group Tour Media HeBS - Yahoo /

Mapquest Texas.com (online -

local level)Texas Hospitality &

Lodging Association

To participate, simply fill out the Co-op Participation form and fax it in. We will get yourhotel started on all the Co-op Marketing Programs right away. If you have questions, caSusanne DeBoever @ 562-691-7804 or by email at [email protected].
mailto:[email protected]:[email protected]


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Region 10 Co-op Marketing Website

Region 10 Co-op Marketing Program Participants Only


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OAG hotelsatperdiem.com



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Travel Visit Oklahoma Ad



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Your trip to Arkansas

starts here.

Your trip to Arkansas

starts here.Save up to 10%*

at participating Choice

hotels.

In Arkansas, theres a new

experience around every

corner. Thats why theres a

Choice hotel around every

corner too. With more than 4

locations across Arkansas, i

easy to find a Choice hotel t

fits your budget and travel

plans. Just call today and as

for the Natural Rate and yo

save up to 10% or for hotel

information, visit us online a

choicehotels.com/

arkansas-hotels.

866.228.5160Ask for the Natural Rate

For hotel information, vis

choicehotels.com/

arkansas-hotels

* Advance reservations required. Rate not available online. Offer cannot be combined with any other offer or discount. Subject to availability at participating hotels throughoutArkansas through 12/31/2008.

2008 Choice Hotels International, Inc. All rights reserved.

PRO


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Today Visit Ad


Texas Journeys

Ad


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GoGoGo Stay Ad



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Region 10 Advisory Board Contact List

as of 10-1-08

Contact PositionProperty

Code(s)City / State Phone

Hasu Patel Director TX718 Waco, TX 254-752-1991 h

Subodh Patel Vice Director TX612 Lubbock, TX 806-747-1748 s

Chet Patel Nat'l Delegate / Co-op Chair AR061 Clarksville, AR 479-754-3000 c

Bhavisha Patel Nat'l Delegate / OK Co-op Chair OK120 Idabel, OK 580-286-9393 g

Nick Nagin AR Co-op Chair AR116 Little Rock, AR 210-340-9991 n

Eugenie Mitchell LA Co-op Chair LA045 Lafayette, LA 337-232-9000 e

Nick Naik Past Director TX002 /TX810 San Antonio, TX 210-340-9991 n

Don Pospisil RAB Member TX718 Waco, TX 318-484-9155 g

Jennifer Vicellio BPC - Choice Co-op Liasion 337-478-7702 je

Susanne DeBoever Co-op Administrator 562-691-7804 re


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6734 Lone Oak Blvd.Naples, FL 34109

Phone: 239-566-3334; Fax: 239-566-8570E-mail: [email protected]

CO-OP MARKETING PARTICIPATIONRegion 10 Arkansas, Louisiana, Oklahoma, Texas

The Choice Co-op Marketing Program is a collaboration between Choice Hotels International, Inc. (Choice), the

Choice Hotels Owners Council (CHOC), and the Econo Lodge Franchisee Association/Rodeway Owners

Association (ELFA/ROA), with the goal of promoting Choice brands and driving business to the co-op member

hotels in the U.S. at a regional, state and local level.

The Choice Co-op Marketing Program is the perfect resource to maximize marketing and advertising dollars. In

addition to the member fees collected, Choice Hotels contributes annually to the national Choice Co-op Marketing

Program thus increasing your buying power. For more information, please see the Co-op Marketing Program

Overview or contact Joey Martin, senior director co-op marketing [email protected].

Whether you are joining for the first time or are a new franchisee, please complete and submit this form to join the

Choice Co-op Marketing Program and take advantage of the great return on investment offered for a minimal cost.

If you have any questions, please contact your regions co-op representative as follows: Susanne DeBoever,

Region 10 Administrator [email protected] or 562-691-7804.

Co-op Billing Annual Participation Amount: $1.00 per room per month (cap of $1200 annually)

------------------------------------------------------------------------------------------------------------------------------------------

Property Code:___________ Property Name:______________________________________

E-mail address:_____________________________________

Phone:________________________________ Fax:_______________________________________

No. of Rooms:____________ Charge: (based on $1.00 per room per month):_________/per year

(Number of Rooms multiplied by 12 = Charge ~50 rooms x12 months = $600 Per Year)

I authorize Choice Hotels International, Inc. to charge my hotels property code listed above.If the charge is not paid in 60 days, it will be reversed from the Franchise Bill, and my Choice Co-opMarketing Program membership will be cancelled.

Choice Co-op Marketing Program participation is automatically renewed every calendar year via yourFranchise Bill. You may discontinue your participation at the end of the calendar year by contacting theFranchise Billing Department at 301-592-6105.

If you missed the annual enrollment, please contact Tammie Matthews at the address listed above.

________________________________________ __________________________Licensee/General Manager Signature Date

***Return this form by fax to 928-752-2169 or 239-566-8570. Thank you!***
mailto:[email protected]:[email protected]:[email protected]:[email protected]

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