how collaboratvie marketing can grow your brand on a budget - at made entrepreneurs festival, sept...

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© Brand Gathering Ltd 2014 Collaborative Marketing and how it can grow your business on a budget Christina Richardson Brand Gathering @ChristinaR13 www.BrandGathering.com @BrandGathering

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How Collaboratvie Marketing can grow your brand on a budget - at MADE Entrepreneurs Festival, Sept 14

TRANSCRIPT

© Brand Gathering Ltd 2014

Collaborative

Marketing

and how it can

grow your business

on a budget

Christina Richardson Brand Gathering @ChristinaR13 www.BrandGathering.com @BrandGathering

http://www.brandgathering.com/

© Brand Gathering Ltd 2014

Intro’s

Collaborative Marketing? where two entities work together on their marketing activities for mutual gain

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

Sharing hits business funding...

© Brand Gathering Ltd 2014

Source: SME study by GrowthAccelerator 2013

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

Find a partner and double your marketing...

© Brand Gathering Ltd 2014

Find a partner and double your marketing...

© Brand Gathering Ltd 2014

Think about marketing as everything that touches

your customer

The 4 big secrets of every successful marketing person

© Brand Gathering Ltd 2014

Define your brand, being clear on your onlyness

The 4 big secrets of every successful marketing person

© Brand Gathering Ltd 2014

Start with the end in mind... know what you want to achieve

The 4 big secrets of every successful marketing person

© Brand Gathering Ltd 2014

Always start with your customer... they have all the answers!

The 4 big secrets of every successful marketing person

© Brand Gathering Ltd 2014

Exercise

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

© Brand Gathering Ltd 2014

£1 million

© Brand Gathering Ltd 2014

Exercise

© Brand Gathering Ltd 2014

Some ideas...

Twitter followers Facebook likes Email database Website traffic Shop Contacts Skills

Some ideas...

Reach new customers Engage existing customers Encourage referrals Reach a specific audience Reward loyalty Campaign coming up you

want promoting?

Collaborating all starts with Assets & Aims...

© Brand Gathering Ltd 2014

WHO?

new

exis

tin

g

STAND OUT MORE

BE FOUND IN MORE PLACES

REACH OUT TO MORE PEOPLE

KEEP THEM COMING

BACK

BE TALKED ABOUT

INCENTIVISE PURCHASE

GET MORE PEOPLE TO

TRY

WHAT?

HOW?

Advertising

sampling

coupons & incentives

deals, promotions

& linked sales

packaging & presentation

make the experience

brilliant

great customer service

keep in contact

loyalty

brand every touch point

give it away

PR

encourage referral

events

more sales channels

© Brand Gathering Ltd 2014

Get started today...

© Brand Gathering Ltd 2014

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