CREATED BY MALIK ABU BAKER

SUPERIOR UNIVERSITY LAHORE STUDENT

MY GROUP MEMBERS NAME MALIK ABU BAKER ROLL NO BITM-F15-015 MALIK BILAL HAIDAR ROLL NO BITM-F15-038 USAMA RASOOL ROLL NO BITM-F15-043 SHAHZIAB ALI ROLL NO BITM-F15-056

HOW TO COLOUR EFFECTIVE ON OUR COMMUNICATION.

IMPORTANCE OF COLOUR:• Colour play a vitally important role in the in the world in

which we live. Colour can sway thinking, change action, and cause reaction.

• Colour is powerful and important communication tool, and it is tied to religious, cultural, political and social influences.

COLOUR PSYCHOLOGY IN BRANDING AND MARKETING:

The red colour easily attract attention and

increase appetite.

To emphasize on products usually used with black

colour font

COLOUR PSYCHOLOGY IN BRANDING AND MARKETING:

`This colour is very good to

grow and customer loyalty

Many products emphasize

naturalness of product using

this colour.

EFFECTIVENESS OF COLOUR IN MARKETPLACE:

• There is no better proof of the effectiveness of colour than the market place, where it is a vital key in communicating a positive, enticing and irresistible image for a product. Often called the “silent salesperson, ”

colour must immediately attract the consumer’s eyes.

PHYSIOLOGICAL & PSYChOLOGICAL IMPACTS OF COLOUR:

• We are born with an attraction for particular colours. What we feel about them will probably last throughout your lifetime.

• Our colour choice is the result of our early childhood memories, education, parent’s beliefs, cultural training, political leanings, and other aspects of life.

THE POWER OF COLOUR IN LEARNING ENVIROMANTS:

• We learn to communicate through colour before our language skills are developed.

• Colour adds tremendous meaning to communication as it vitalizes massage, delivering an instant impression that is, most often, universally understand.

THE BRAIN SEES AND REMEMBERS COLOURS FIRST!

Have you ever tried to imagine what it would be like

living in a world with colour?????