colour communication

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Post on 17-Jul-2015

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If a picture is worth a thousand words, then how many words would the right colours be worth? We are often unaware of the effects colours have on us, despite the fact that its psychological effect is instantaneous. 

Colour plays a major role over our imagination upon the brand.

DO U KNOW ?

They should attract attention. Convey the message what the product is about.Help sell the product or service. Create a brand awareness.

COLOURS SHOULD

REDIt increases appetite. So suitable for food industries

ORANGEIt is mostly associated with fun, ambition, and youthfulness.

YELLOWThat’s why smiley faces are always this colour.

GREENAssociated with growth, nature, and money

BLUESo banks use blue colour in their logo.

BLACK

Competitive companies

WHITE

It determines Gentility.

THANK Q