how effective is the combination of your main product and ancillary tasks

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How effective is the combination of your main product and ancillary tasks? Throughout the production of the main product and ancillary tasks there were certain elements that had to be considered whilst in the production of the documentary in order for it to be combined with the radio trailer and the TV listings magazine article. The target audience we had chosen to do was 16 – 24 year olds, people who use social media and can understand that it’s having an effect on the way they see themselves. We chose our documentary to appeal to both males and females as it is such a broad issue, and also people of all ethnicities. The reason we chose to have this target audience is particularly because the audience will be able to relate to how social media is having an effect on body image, and therefore the young adults will be able to understand the damage social media is doing. Once we had chosen a topic and a target audience for the documentary we created two ancillary tasks around this. We intended to make the three products in a way where it would be clear that they are all connected and combine well together in supporting the main product. We chose to broadcast our radio trailer on Capital FM, the station serving an audience of 7.1 million listeners. We chose this because it as a target audience of 14 – 34 year olds and our target audience conveniently comes with this age group. Thus, choosing this radio station would mean that

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evaluation question 2

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How effective is the combination of your main product and ancillary tasks?Throughout the production of the main product and ancillary tasks there were certain elements that had to be considered whilst in the production of the documentary in order for it to be combined with the radio trailer and the TV listings magazine article. The target audience we had chosen to do was 16 24 year olds, people who use social media and can understand that its having an effect on the way they see themselves. We chose our documentary to appeal to both males and females as it is such a broad issue, and also people of all ethnicities. The reason we chose to have this target audience is particularly because the audience will be able to relate to how social media is having an effect on body image, and therefore the young adults will be able to understand the damage social media is doing. Once we had chosen a topic and a target audience for the documentary we created two ancillary tasks around this. We intended to make the three products in a way where it would be clear that they are all connected and combine well together in supporting the main product.We chose to broadcast our radio trailer on Capital FM, the station serving an audience of 7.1 million listeners. We chose this because it as a target audience of 14 34 year olds and our target audience conveniently comes with this age group. Thus, choosing this radio station would mean that our radio trailer would reach out to our intended audience and ultimately our documentary would also get more views. This is because Capital FM broadcast across the country.For our radio trailer we used snippets from vox pops and experts that were used in our documentary. This therefore would give an insight into what the listener should expect from the documentary. The background music that was used for our radio trailer was the same for our documentary this was so that the documentary could be identifiable and so there was consistency and continuity between the two.We also made sure that the voiceover sounded enthusiastic, and we felt having a young female recording it would directly connect with the target audience.For our TV listings we used stills from our documentary, as it would show that theres a link between the two products. Our double page spread was published on TV& Satelite as we found that after doing our research it aimed towards the same target audience. Due to the fact that we followed the conventions of a double page spread, the outcome was that it looked very professional.Stills from our documentary that we used for our double page spread

We had the title of our documentary also placed into the double page spread before the article began as it creates a clear brand identity.

When creating a reflection of reality that social media is having an impact on body image, we had to consider how our audience would view this. Stuarts hall reception theory states that as producers we encode messages into our products and then the audience will decode it depending on things like their background and lifestyle. Our target audience will then decide this to mean that social media is having negative effects.