how facebook grew its mobile revenue by 40% in 2 years

8/22/2019 How Facebook Grew its Mobile Revenue by 40% in 2 Years

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HOW TO USE FACEBOOK FOR MOBILE MARKETING1

WWW.HUBSPOT.COM

FACEBOOKFOR MOBILEMARKETING

HOW TO USE

A publication of

w Optimize YourFacebook MarketingStrategy for MoreTraf c and L adswith Mobile


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Intr d ct r c nt nt is f r mark t rs wh ar n w t th s j ct.

This c nt nt t icall incl d s st - -st instr cti ns n h w

t t start d with this as ct f in nd mark tin and l arn its

f ndam ntals. Aft r r adin it, will a l t c t asic

mark tin tactics r lat d t th t ic.

INTRODUCTORY

IS THIS BOOK RIGHT FOR ME?

N t it s r if this k is ri ht f r ? S th l w d scri ti n t d t rmin ifr l v l match s th c nt nt ar a t t r ad.

Int rm diat c nt nt is f r mark t rs wh ar familiar with th

s j ct t hav nl asic ri nc in c tin strat i s and

tactics n th t ic. This c nt nt t icall c v rs th f ndam ntals

and m v s n t r v al m r c m l f ncti ns and am l s.

Aft r r adin it, will f l c mf rta l l adin r j cts with this

as ct f in nd mark tin .

INTERMEDIATE

Advanc d c nt nt is f r mark t rs wh ar , r want t , rts

n th s j ct. In it, w walk thr h advanc d f at r s f

this as ct f in nd mark tin and h l d v l c m l t

mast r f th s j ct. Aft r r adin it, will f l r ad n t nl

t c t strat i s and tactics, t als t t ach th rs h w t

s cc ssf l.

ADVANCED

T h i s e b o k !


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... rin s r wh l mark tin w rld t -th r in n , w rf l, int rat d s st m.

HubSpoTS ALL-IN-oNeMARKETING SOFTWARE

Get Found: H l r s cts nd nlinConvert: N rt r r l ads and driv c nv rsi nsAnalyze: M as r and im r v r mark tinPlus m r a s and int rati ns

R st A D m Vid ov rvi w

eMAILMARKETING

MSoCIAL

CONTACTS

w

WoRKFLoWS

;

SMART FIeLDS

n

CONTACTSDATAbAST

U

ANALyTICS
http://www.hubspot.com/products/inbound-marketing/?source=hseb-ebooks-product-placementhttp://bitly.com/HubSpot-Demohttp://www.youtube.com/watch?v=evL5jaZx8vkhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.youtube.com/watch?v=evL5jaZx8vkhttp://bitly.com/HubSpot-Demohttp://bitly.com/HubSpot-Demohttp://www.hubspot.com/products/inbound-marketing/?source=hseb-ebooks-product-placement


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HOW TO USE FACEBOOK FORMOBILE MARKETING

b Amanda Si l

Amanda Si l is a m m r f th aid

mark tin t am at H S t. Sh h l scr at and mana aid adv rtis m nts

and t rnal v nd rs t h l n rat

l ads acr ss vari s latf rms. Amanda

is als a r lar c ntri t r t th

H S t In nd Mark tin bl , wh r

sh writ s a t vari s t ics acr ss

in nd mark tin .

FOLLOW ME ON TWITTER@AMANDASIBLEY


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CONTENTS

THE STATE OF MOBILE USAGE /8

INTRODUCTION TO FACEBOOK & MOBILE /15

HOW TO OPTIMIZE FACEBOOK FOR MOBILE /24

HOW TO USE ADVERTISING ON FACEBOOK MOBILE /31

CONCLUSION & ADDITIONAL RESOURCES /40


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CHAPTER 1

THE STATE OFMOBILE USAGE


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1.08 illi n m il h n s ar SMART PHONES .

A smart h n d s m r than j st

mak calls, as traditi nal h n s d .

A smart h n all ws t n th

int rn t at hi h s ds, acc ss r

mail, dit d c m nts, and d wnl ad

a licati ns. Th v n r n n th ir

wn ratin s st m. Smart h n s

incl d A l s iph n , blackb rr ,

Andr id, am n th rs.

This k will div int

mark tin stats and facts f r

m il mark tin s ci call

n Fac k, th w rlds

lar st s cial n tw rk.

~qs:

f

}


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In 2011, m r l ht aSMARTPHONE than a pC.
http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-50http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-50


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There a re oVeR SIx bILLIoN m il s scri ti ns gLobALLy .SouRCe: DIgITAL buzz bLog
http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/


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on in s v n SEARCHES ared n n a m il d vic .

s?
http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/


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500+ MILLIoN l s Fac ks

m il a .

g 5 0 0 + M I L L I o N
http://techcrunch.com/2012/04/23/facebooks-amended-s-1-500-million-mobile-users-paid-300m-cash-23-million-shares-for-instagram/http://techcrunch.com/2012/04/23/facebooks-amended-s-1-500-million-mobile-users-paid-300m-cash-23-million-shares-for-instagram/http://techcrunch.com/2012/04/23/facebooks-amended-s-1-500-million-mobile-users-paid-300m-cash-23-million-shares-for-instagram/


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Fa c k m il sis OUTGROWING d skt

s 2:1.

{ { M o b I L e

D e S K T o p
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tThe amount of TIME SPENTON FACEBOOKSm il sit r m il ahas s r ass d th tim s nt nth act al Fac k sit .

t M o b I L

e

D e S K T o p
http://techcrunch.com/2012/05/11/time-spent-on-facebook-mobilehttp://techcrunch.com/2012/05/11/time-spent-on-facebook-mobile


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59% of people AGES18 - 34 acc sss cial n tw rk insit s thr hth ir m il h n s.g18 - 34
http://na.ad-tech.com/sf/wp-content/uploads/DigitalConsumer.pdfhttp://%20http//www.linkedin.com/shareArticle%3Fmini%3Dtrue%26url%3Dhttp://offers.hubspot.com/ultimate-guide-facebook-mobile-marketinghttps://twitter.com/intent/tweet%3Foriginal_referer%3Dhttp://offers.hubspot.com/ultimate-guide-facebook-mobile-marketing%26source%3Dtweetbutton%26text%3DThe%2520Ultimate%2520Guide%2520to%2520Facebook%2520Mobile%2520Marketing%26url%3Dhttp://offers.hubspot.com/ultimate-guide-facebook-mobile-marketinghttp://%20http//www.facebook.com/sharer/sharer.php%3Fu%3Dhttp://offers.hubspot.com/ultimate-guide-facebook-mobile-marketinghttp://na.ad-tech.com/sf/wp-content/uploads/DigitalConsumer.pdf


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CHAPTER 2

INTRODUCTIONTO FACEBOOK &

MOBILE


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The Facebook Mobile App

Fac k can acc ss d in tw wa s n a m -

il h n : thr h th m il r wsin sit ,

m.fac k.c m, r thr h th Fac k m il

a . Th a is availa l n smart h n s and can

asil d wnl ad d in th a st r n th h n .

ov r 2500 h n s have Facebook Application

acc ssi ilit , incl din :

i P h o n e

An d r o i d P a l m

Windo w s phone s

Ta b le t s

J a v a - c a p a b l e p h o n e s
http://blog.facebook.com/blog.php?post=483824142130http://blog.facebook.com/blog.php?post=483824142130


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... hind

y T and

g l Ma s

... hind

g l S arch, gmail,

and g l Ma s

Th Fac k m il a is rank d:

#3 M st AD wnl ad d

on iPhone

#4 M st AD wnl ad dn Andr id


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usin th M il AFac k all ws t c ntin r Fac k

s n a smart h n , j st as w ld n a pC.

Wh th r l in in thr h m.fac k.c m r

sin th m il a , r r t d with an

as s r int rfac that hi hli hts all th ti ns

t icall availa l n r l ft-hand Fac k

d skt navi ati n.


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b sin ss pa M il

Th m il h m a has th sam

c v r h t and r l ict r , f rth r

shin th im rtanc f c m llin vi-

s al c nt nt f at r d n r Fac k

a .

Fac k m il als hi hli hts r

Fac k ta s, which incl d a s s ch

as r c nt h t s, r c nt l cati n ch ck-

ins, v nts, and th r c nn ct d a s.

As s rs scr ll f rth r d wn, th ll s

a lar r v rsi n f ach stat s dat ,

ff r, r c mm nt n r wall.

Th links st sh ld als l ad t

m il timi d a s, th im rtancf which w will disc ss lat r in this

k.


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Fac k A F at r s

CHeCK-IN

Th Fac k Ch ck-In f at r all ws s rs t

ch ck int lac s th ar visitin . This t l is

r at f r l cal sin ss s and tr m l s -

f l n m il sinc c st m rs can ch ck in

with t sin a c m t r. Inc ntivi s rs t

c m t r sin ss ff rin r wards th

can claim thr h th m il a , liminatin

th hassl f rinitn t c ns.

1

Ch ck-In n

Facebook for aFree Coffee!

@


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EVENTS

Th v nt f at r n Fac k all ws l t sch d l v nts j st as w ld n a

d skt . Th s v nts ar c nn ct d t th ma f at r n smart h n s, asil r vid-

in s rs with dir cti ns fr m th ir c rr nt l cati n t th v nt. And sinc smart h n s

hav a gpS ilt-in th m, r l cati n dat s in r al tim , ivin s rs th m st acc -rat dir cti ns ssi l .

Wh n lannin an v nt, s r t t in th act addr ss s that att nd s ar a l

t tili this f at r .

2


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L ad g n rati n n Fac k M il

Whil its cl ar Fac k is a s cial n tw rk that sh ld w rkin int r m il

mark tin strat , k in mind all th strat i s s f r n ratin l ads n

Fac k and h w th ada t f r m il .

Stat s dat s sh ld c ncis and t -th - int.

L n ara ra hs will t rn m il s rs awa .

Links sh ld sh rt n d and as t click.

C nsid r addin itl links.

Vis al c nt nt sh ld as t nd rstand -- c m l

ra hics c m dif c lt t r ad n a small scr n.

Th H S t all-in- n mark tin s ftwar incl d s s cial m dia t ls that can h l

n t nl with th lishin f s ch timi d dat s, t als with th ir m as r m ntin t rms n traf c, n w l ads and v n c st m rs. g t a fr d m t da t s all th s

f at r s in acti n!

pAP
http://bit.ly/Get-A-Demo-of-HShttp://bit.ly/Get-A-Demo-of-HS


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TURN FACEBOOKINTo A poWeRFuL

SoCIAL CHANNeL^Are you tracking everyFacebook interactionyou have with your

l ads? H S t n tnl l ts track

every click on a link in as cial m ssa , it alsl ts s that datat s m nt l ads andtri r mails. W lc mt th rst s cial m diatrackin s st m f itskind.

3 Lookup: A t maticall l k s cial inf rmati n f r r l ads.Listen: List n t chatt r and track clicks n all f r s cial sts.

Segment : S m nt r l ads as d n th s cial activit .

Trigger : Tri r mails, dat r l inf rmati n, and adj st r

lists as d n s cial int racti ns.

333

RequeST A DeMo ReAD MoRe
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CHAPTER 3

HOW TOOPTIMIZEFACEBOOK FORMOBILE


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Mobile Optimization

Its im rativ that timi r

Fac k c nt nt f r m il . b f r Fac k

tim lin f r sin ss a s was la nch d,

Fac k was n t timi d f r vi win n

m il d vic s. M st ta s w r nvi wa l ,and nl th sim l st as cts f Fac k

w r availa l f r m il s .

N w, th Fac k m il latf rm is far m r

m il fri ndl . us rs can asil s th ir

n ti cati ns and n ws f d. Th can als

asil s arch f r c m an a s and rands.

61% f c st m rswh visit a sit that isnt m il - fri ndl ar lik l t visit a competitors sit .
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S Is youR C nt nt M il Fri ndl ?J st ca s Fac k was a l t mak th m il a s r fri ndl d snt

m an that r w rk is d n . What ha ns if a m il s r wants t l arn m r

a t n f r st d links t is r dir ct d t a w sit that isnt m il

timi d? yik s! Th s r s s a m ss w a with n f rmattin f r th ir

m il d vic , and imm diat l l av s th c nt nt, t ntiall n v r t h ard

fr m a ain. y can av id this fat makin s r an st n r Fac k wall

will l k th sam n m il d vic s as it d s n a c m t r.

ens r hav a wa t cr at m il -fri ndl c nt nt. The HubSpot marketing

s ftwar r vid s with landin a s and mark tin mails that ar timi d

f r m il vi win . L arn m r h r .
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M il o timi d pa s

MobILe App

If r sin ss has a m il a ,

mak it as f r l t d wnl ad

it. 53% f l want t d wnl ad a

sin sss app fr m th ir m il sit .

CLICK To CALL

61% f s rs want t a l t click-t -call a sin ss fr m a m il sit . With all th

n w f at r s availa l n smart h n s t da , w ft n v rl k th main r s

f a h n -- t call l ! Mak s r d nt f r t t add a sim l click-t -call

tt n n ach a .

1

~2
http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606


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SHORTER FORMS

oft n, mark t rs t c nt nt hind l n f rms t

ca t r inf rmati n a t t ntial l ads. Fillin t a

l n f rm n a m il d vic can a r al ain, s tr

and mak f rms as sh rt as ssi l n m il f rms.

b tt r t, s smart f rms t h l r d c th si f

r f rms whil still timi in c nv rsi n . Th l ss

clickin , scr llin and t in th tt r!

HOURS OF OPERATION

76% f l want t t l cati n and ratin h rs

fr m a m il sit . If r sin ss wants t invit

c st m rs int th st r , a m il sit is a r at wa t

l t l kn w wh n ar n and wh r ar

l cat d. If ar a l t incl d an addr ss and ma ,

m il s rs can asil nd dir cti ns t r l cati nin r al tim .

n t

3

4
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MobILe opTIMIzeWITH SHoRTeR,SMARTER FORMS

y r r s cts, l ads,and c st m rs sh ldn v r hav t ll tth sam f rm twic .H S t intr d c s al n r st d f at rthat can hid f rm

lds if a s m n hasalr ad iv n that

inf rmati n. In th rw rds, H S t mak s

r f rms smart r.

3 Hide Fields: Set smart elds on each form to hide them fromleads who have already lled them out.Convert: Sh rt r f rms m an hi h r c nv rsi ns.

Capture : K r f rms as ri f as ssi l , with t l sin an

vital inf rmati n.

33

n

RequeST A DeMo ReAD MoRe
http://bit.ly/Get-A-Demo-of-HShttp://www.hubspot.com/products/landing-pages/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/products/landing-pages/%3Fsource%3Dhseb-ebooks-product-placementhttp://bit.ly/Get-A-Demo-of-HShttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placement


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SEARCH BAR

p l d nt want t s nd a l t f tim l kin ar nd

a m il sit , r a l ca s its c m hard t ta

acc rat l n a m il d vic ! In fact, 78% of people

want to nd the content they are looking for within twoclicks . b s r t hav a s arch ar that all ws s rs t

asil nd th c nt nt th r n th l k f r.

FIT TO SCREEN

Mak s r r c nt nt can s n asil scr llin

nl and d wn, n t l ft t ri ht. 76% of mobile site

users do not want to need to scroll left to right in order

to see mobile content . Mak s r r sit is as cl an

and f ci nt as ssi l . D nt add an tra c nt nt

that isnt dir ctl r lat d t th ri inal ff r.

5

]

6
http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606


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CHAPTER 4

HOW TO USEADVERTISINGON FACEBOOKMOBILE


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Fac k is sl wl shiftin adv rtisin f at r s

fr m d skt t m il , t f ll w wh r th ir

s rs ar h ad d. With v r 500 milli n

l sin Fac ks m il sit r m il

a licati n (m r than half f Fac ks s r

as ) r adv rtis m nts ar s r t s n

n m il d vic s.

M il is ft n v rl k d wh n cr atin an

adv rtisin cam ai n. y t , wh n c t d

c rr ctll , it can tr l ff ctiv f r mark t rs.

R ad n t l arn h w t im l m nt a s cc ssf l

Fac k m il adv rtisin cam ai n.

Fac k Shiftin Adv rtisin F at r sfrom D skt to Mobile


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S ns r d St ri sM il s rs can s S ns r d St ri s within th ir n ws f d. A s n s r d st r is a

st fr m a fan that a c m an can r m t t th r l n Fac k. F r am l ,

if a c m an sts a link t n f its ks, and r fri nd lik s that st, th

c m an can th n s ns r r fri nd wh lik d th st, makin that acti n visi l t

th fri nds f that rs n in th ir n wsf d. In r n wsf d, ll s s m thin al nth lin s f, Amanda Si l lik d a st n H S ts wall.

S ns r d St r CTR oN A MobILe DeVICe is 12x that f a d sk-t S ns r d St r . In A st 2012, th n m r f S ns r d St ri s that a ar in m il n wsf ds r r-

s n incr as d fr m r t n r da t m r than tw r da . What w c mm nl think

f as ads n Fac k cann t s d n m il , as th latf rm d snt s rt sid ar

ads. S ns r d St ri s that a ar in n ws f ds, h w v r, can s d n th m il

Fac k latf rm. S ns r d St ri s als hav a si ni cantl hi h r clickthr h rat than

d skt ads, mainl ca s f th rs nali d as ct f a fri nd likin th st.

%
http://www.facebook.com/hubspothttp://www.insidefacebook.com/2012/06/19/early-tests-show-mobile-sponsored-stories-have-higher-ctr-lower-cpcs-than-desktop/http://www.businessinsider.com/morgan-stanley-cuts-facebook-forecast-2012-9http://www.businessinsider.com/morgan-stanley-cuts-facebook-forecast-2012-9http://www.insidefacebook.com/2012/06/19/early-tests-show-mobile-sponsored-stories-have-higher-ctr-lower-cpcs-than-desktop/http://www.facebook.com/hubspot


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L ts l r h w S ns r d St ri s w rk vis all .

Tak as an am l this link t an

k H S t st d n Fac k.

on f r fans lik d th st, and

sinc w had this st s ns r d,

th fans activit c ld n w s nin his fri nds m il and d skt

n wsf ds.

o r t sts with S ns r d St ri s n

Fac k hav sh wn a CTR that is

seven times greater c m ar d t a

st that is n t lik d a fri nd.


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N w M il A Adv rtisin

Whil incl din S ns r d St ri s in m il n wsf ds was a i st f r

Fac k m il mark tin , it fail d t scal , as it c ld nl s n fri nds f

fri nds and c ld nl lac d in a n wsf d s man tim s a da .

In oct r 2012, Fac k la nch d a n w wa f r third- art a d v l rs t r-

chas n n-s cial ads . With this n w latf rm, d v l rs can rchas ads that ar s n

in th m il n ws f d f Andr id and ioS d vic s. Th links will dir ctl t th a

rchas in th a st r n th d vic . T st rs f this a licati n hav s n incr as d

CTRs and hi h r c nv rsi n rat s. F r am l , Tin C saw a 50% higher CTR through

th s ads.
http://techcrunch.com/2012/08/07/facebook-mobile-app-ads/http://developers.facebook.com/blog/post/2012/10/17/drive-installs-and-discovery-with-mobile-app-install-ads/http://developers.facebook.com/blog/post/2012/10/17/drive-installs-and-discovery-with-mobile-app-install-ads/http://techcrunch.com/2012/08/07/facebook-mobile-app-ads/


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To launch an a ad, m st r ist r r nativ a with Fac k. Th n can s

th A Dash ard. Fr m h r , ch s M il A s. H r can ch s what r

al is and n a th n w and c rr nt s rs. y can als d cid which latf rm t

adv rtis n: ioS, Andr id, r th ntir m il w .

onc s l ct a latf rm, Fac k ff rs a S ftwar D v l m nt Kit, al n with

all th n c ssar t ls t d v l and r m t r a . Th a dash ard will all w t r m t r a t a c tain d m ra hic s cif in a , nd r and l cati n,

as w ll as s t r d t. F r a f ll t t rial f r d v l in a m il a and adv rtisin

cam ai n, r ad Fac ks d v l rs tutorial .
https://developers.facebook.com/appshttps://developers.facebook.com/apps/https://developers.facebook.com/docs/tutorials/mobile-app-ads/%23launchhttps://developers.facebook.com/docs/tutorials/mobile-app-ads/%23launchhttps://developers.facebook.com/apps/https://developers.facebook.com/apps


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R tar tin AdsFac k has an t im l m nt an adv rtisin r tar tin lan.

S h w d s this w rk?

Fac k has a n tw rk f w sit s and m il

artn r ad chan s that ar all c nn ct d. Wh n

a s r visits n f th s third- art a licati ns r

w sit s n a m il d vic , an ad will a ar fr m

Fac k s l n as an adv rtis r is iddin n th

sit and th d m ra hics f that rs n.

Th s ads can int s m n t a m il w sit r th a t d wnl ad in th a

st r . Adv rtis rs can tar t a s ci c s s t f l as d n all s r data ath r d

on Facebook . Th s ads will n t s cial, m anin th nam and ict r f fri nds

wh hav lik d th a ( r ad) will n t a ar n third- art sit s. Fac k has t t

la nch this t all adv rtis rs.

C rr ntl , nl 33% f lnd ads n m il d vic s

r alt d t LoCATIoN s f l.

1
http://gigaom.com/2012/09/18/facebook-testing-mobile-ads-on-third-party-apps/http://gigaom.com/2012/09/18/facebook-testing-mobile-ads-on-third-party-apps/


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us r D m ra hicsWh n a rs n cr at s a Fac k r l , sh shar s h r d m ra hics with th s cial

n tw rk. Fac k als l arns s r havi r d ndin n th rands l lik and

acti ns th tak n Fac k.

This inf rmati n is tr m l val a l t

mark t rs wh ar l kin t ac rrat l tar t

th ir r rs na.

L ts tak f r am l a w mans cl thin

st r in N w y rk Cit that is l kin t tar t

to their exact r. Fac k has inf rmati n

n th a f s rs, a s l lik , and

l cati n. S th r tail st r can c st mi its

m ssa in t f mal s, n ar NyC, in a c rtain

a d m ra hic and wh hav lik d th r

w mans cl thin st r s n Fac k.

age

location

activities...


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Fac k Ads gr wth

Acc rdin t mark t r, Fac k ads revenue is ct d t $72.7 in 2012,

which is l w r than Twitt r and g l s. b 2014, h w v r, Fac k adv rtisin

is ct d t incr as t $629.4 milli n, surpassing Twitt r.

Fac k is s n in t c m an adv rtisin iant al n with its c rr nt vi w

as a s cial m dia iant. Whats m r , 2013, Fac k is ct d t s r ass

g l and Twitt r f r shar f mobile ad revenue .

SOURCE: TECHCRUNCH
http://%20http//techcrunch.com/2012/09/06/u-s-mobile-advertising-twitter-sales-are-double-that-of-facebook-in-a-google-ruled-2-6b-market/http://techcrunch.com/2012/09/06/u-s-mobile-advertising-twitter-sales-are-double-that-of-facebook-in-a-google-ruled-2-6b-market/http://techcrunch.com/2012/09/06/u-s-mobile-advertising-twitter-sales-are-double-that-of-facebook-in-a-google-ruled-2-6b-market/http://%20http//techcrunch.com/2012/09/06/u-s-mobile-advertising-twitter-sales-are-double-that-of-facebook-in-a-google-ruled-2-6b-market/


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CONCLUSION& ADDITIONALRESOURCES


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Aft r r adin this k, sh ld f l c mf rta l im l m ntin a c m r h nsiv

m il tmi d Fac k strat . N t nl hav l arn d h w fast th m il w rld

is r win and ada tin , t hav l arn d h w t timi r w sit a s and

s cial m dia strat f r th ra idl r win n m r f m il s rs.

W hav c v r d th c rr nt ssi ilit s f r adv rtisin n th Fac k m il sit and

m il a licati n, as w ll as rt niti s that ar ri ht ar nd th

c rn r f r mark t rs.

Mark tin is in m il , mak s r ar r ar d!

Marketing is goingmobile, make sure

you are prepared!


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ass ssm nt to learn how

you can optimize your mobile

marketing with HubSpot!

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