how film producers should approach social media
DESCRIPTION
Presentation from the Utrecht Film Festival Producers Workshop. Made by Ben Johnson.TRANSCRIPT
fans for films
ENTREPRENEURS & PRODUCERS
Why is Social Media Becoming so Important for
Film???
TV Shows and Films most liked pages on
... it requires a totally different set of skills & technology to make a campaign a success.
But using Social Media
CausesAnxiety!
(For most entertainmentmarketing teams)
WHAT TECHNOLOGY CAN HELP ME?
SCANDINAVIA MADE MONEY
FACEBOOK IS FOR INDIES TOO!
KEY POINTS
There are differences between buying fans and engaging fans!
Tools like Facebook and Twitter are great for locating potential audiences for your film!
You need to explore and test continuously and incorporate what works!
FAIR GAME CASE STUDY
What are the targeting options?How do you find you markets?
HOW CAN YOU MEASUREOnce you have purchased your fans
Jon Nguyen
Producer and Crowd Source Funding Manager
“We had set our goal at $30,000 but ended up raising $179,000 plus another $100,000+ outside of Kickstarter” - Jon Nguyen on the David Lynch 3 Project
WHAT DID JON USE?
• Facebook advertising
• Email marketing
• Facebook page and Twitter
•Website with a shopping cart
• Kickstarter
Every day I had a specific Outreach Task. Our campaign ran for 35 days, so I used a calendar to organize. - Jon Nguyen
“We asked for songs to be submitted for possible use in the film, we had people submit artwork to our site, posted audio and photo content to drive engagement etc. asked questions.” - Jon Nyugen
THE END DESTINATION
4 TAKEAWAYS• Have a great pitch with rewards that people want.
• Have a clear outreach plan to manage your communication, promotions and advertising
• Maintain continuous and engaging conversation with your fans and investors throughout the process
• Have a clear and well explained end point where the person knows what he has to do
DISTRIFY
• http://www.theguardian.com/film/interactive/2012/jan/11/terry-gilliam-wholly-family-on-demand
SO WHAT DOES GRUVI DO?
FAN PAGE TABS
OUR GLOBAL LINKING SYSTEMShowtimes with Deep Linking & Booking territories
Showtimes
WE’RE GOOD @ BIG DATA
GLOBAL SHOWTIMES DATA
CROSS PLATFORM
HTTPS://THECONJURING.MOBI/MOVIES/654
TRACKING IN REALTIME
• Heat Map of Region
• # Views of player
• % KPI’s
• % Shares and social actions
Click Image for Video
•IDENTIFY YOUR AUDIENCE
•ENGAGE YOUR AUDIENCE
•BUILD AWARENESS
•TEST IDEAS
•RAISE MONEY
•SELL CONCESSIONS
JOIN US ONFACEBOOK.COM/FANFORFILMS
TIPS TO ADVERTISING SUCCESS
1. Create a landing page experience that ties into the advertising and encourages the user to click ‘like’.
2. Longer advertising window - its 100% more effective to advertise with a smaller daily budget over a long timeframe
3. Good bright images of the actors faces - these adverts consistently performed better than generic pictures or poster images
4. Large Image stock - image fatigue requires that we regularly swap images on ads to prevent the from becoming stale
5. Manage your communication plan - talk to the fans you buy - look at their demographics, interests and what they react or ignore on your page, continually adjust your advertising based on this data
Facebook PagesSummary: Pages are for organizations, businesses, or bands to broadcast information in a more official manner to anyone that wishes to connect with them
• Features: Photos, Events, Links, Likes, RSS Updates
• Privacy: Any interactions with Pages are accessible by anyone on Facebook. Anyone can LIKE and join Pages.
• Pages are very flexible in nature - applications and widgets can be added to enhance the user experience.
Facebook GroupsSummary: Groups are for people with shared interest to communicate. Anyone can create a group.
• Features: Photos, Chat, Events, Docs
• Privacy: Interactions with Groups are limited to the current settings of the group. Members must be added to the Group by other members.
• Great for smaller organization wherein privacy of the content is at focus
Facebook EventsSummary: Events are great for organizing upcoming gatherings making it easy for people to make up their minds
• Features: Photos, Videos, Links, Timezones, simplicity, quick to setup, easy to invite friends, can be used to engage people on Pages, posts on the wall are ranked after activity not chronologically
• Privacy: admin can change whether everyone can join the event or if they need to be added
• Events are great for gatherings and people can upload images/videos from the event to spark up a discussion.
Golden Rule for Page Management
“You don’t want people to spend too much time on the Page, as opposed to sharing it. They should look at Timeline as a distribution point, as opposed to a destination.”