How doubled their follower base and

halved their dependence on staffing firms in 5 months

A Robust Customer

Brand

The Customer Success

Company

Gainsight is the first and only

complete customer success

management solution, that helps

proactively manage retention,

reduce unexpected churn and

identify upsell opportunities by

leveraging “big data” analytics

across sales data, usage logs,

support ticket, surveys and other

sources of customer intelligence.

For the next impetus to

growth, the brand decided

to scale up internal

capabilities

As a fast-paced business,

they needed talent that could drive growth

1 Finding candidates with niche skills, eg. full stack developers

2 Creating a pull for candidates vs. selling the job to candidates

3 Improving hiring metrics eg. quality of hire, time to hire

Task #1 Finding candidates with niche skills, eg. full stack developers

Task #2 Creating a pull for candidates vs. selling the job to candidates

Task #3 Improving hiring metrics eg. quality of hire, time to hire

The solution lay in the

shift of approach from

traditional to social

recruiting

“Social recruiting and branding helps us in sharing our talent

story and values, meeting the right talent, and celebrating our

success, at scale, with all our stakeholders. LinkedIn Talent

Solutions is enabling this journey for Gainsight.”

Nick Mehta

CEO

Gainsight

A three - pronged

approach led to effective

social hiring

They found the right platform and then told a

unique story

1

Created a LinkedIn career

page by leveraging existing

content

• Leadership speak; ex. a video

message by the CEO on the

vision, mission, values

• Crowd sourced pictures from

employees to showcase culture

and values

• Featured employee testimonials

that talked about work culture

• Showcased employee blogs

driving traffic to the career page

Built a team of advocates

2

Created a LinkedIn career page by

leveraging existing content

• Leadership speak; ex. a video message by

the CEO on the vision, mission, values

• Crowd sourced pictures from employees to

showcase culture and values

• Featured employee testimonials that

talked about work culture

• Showcased employee blogs driving traffic

to the career page

Involved Employees in the

Social Journey

• Dedicated resource for social

recruiting to bring focus and drive

impact

• Took hiring beyond HR to hiring

managers via social recruiting

Identified the right candidates, built engagement

and sourced effectively

3

Planned for both the short

term and the long run

• Targeted talent pool for niche

skills with advanced search filters

on LinkedIn Recruiter

• LinkedIn Projects helped build a

pipeline for the future, keep

candidates warm and track career

movements of identified

candidates

There were marked results in just

5 months

Key indices moved northwards in 5 months!

Monthly job applications

moved from 26 to 551,

INCREASE OF

+2019%

Talent Brand Index

grew from

8% TO 11%

Increase in growth of

total followers by

+101%

1 2

+101%

3

Before After

8%11%

AfterBefore

Data Period: Between June and Nov 2015

26

551

The role of social

recruiting in the overall

mix of the brand went

FROM

Dependence on staffing

agencies went

DOWN FROM

40% TO 21%

FINANCIAL SAVINGS

as a result of shifting to

social recruiting

18%

4 5 6

AfterBefore

18%

AfterBefore

13%

0%

40%

21%

Data Period: Between June and Nov 2015

“The biggest win was the creation of a PULL for potential

talent and sizeable time efficiencies, as candidates

responded to enhanced ‘talent branding’. We no longer had

to sell the job to a candidate.”

Sanjay Ratha

Head – Human Resources and Administration

Gainsight

Founded in 2003, LinkedIn connects the world’s

professionals to make them more productive and

successful. With over 400 million members in

more than 200 countries and territories worldwide,

including executives from every Fortune 500

company, LinkedIn is the world’s largest

professional network.

offers a full range of solutions to help organizations in

various stages of growth recruit relevant talent, build

their brand, and grow their business.

If you're curious about social recruiting, join us in

discovering the possibilities.

CONTACT US